2015 global travel budgets UK budgets up close

Globally, travel spending is up for 2015.

TripBarometer The world’s largest accommodation and traveller survey*GLOBAL TRAVEL ECONOMY

UK EDITION MARCH 2015

5,400 GBP 5,100 GBP5,500 GBP

SPENT 2013 SPENT 2014 PLANNED 2015

Spend LessDon’t Know

Spend Same

Spend More

To see the full TripBarometer report and data, go to:tripadvisor.co.uk/TripBarometer

Methodology: The Hotelier Confidence Index measures confidence levels across the global hotel sector. The resulting index ranks 27 major tourism markets based on profitability expectations, year-on-year shifts in room rates and investment plans for 2015.

*Data based results from online survey of 10,261 accommodations and 34,016 travelers by TripAdvisor and Ipsos, collected January–February 2015.

1. INDONESIA

3. MEXICO

5. BRAZIL

7. UNITED STATES

9. TURKEY

16. ARGENTINA

23. MOROCCO

11. PORTUGAL

18. SPAIN

25. SWITZERLAND

GLOBAL AVERAGE

20. GERMANY

2. INDIA

4. SOUTH AFRICA

6. CARIBBEAN

8. GREECE

15. NEW ZEALAND

22. RUSSIA

10. THAILAND

17. IRELAND

24. ITALY

12. AUSTRALIA

19. CANADA

26. JAPAN

13. AUSTRIA

14. CHINA

21. UNITED KINGDOM

3.92 / 5.00

3.42 / 5.00

MARKET RANKINGS

27. FRANCE 3.01 / 5.00

3.51 / 5.00

Investment priorities

Rank: 24 out of 27 2.80 / 5.00

Optimism about profitability

Rank: 13 out of 27 4.05 / 5.00

Room rates

Rank: 15 out of 27 3.51 / 5.00

Pessimistic Neutral Optimistic

4%19%

77%

Highest increase

1. Small scale renovations2. Online reputation management3. Search engine marketing/

optimisation

Lowest increase

9. Large scale renovations 10. Room distribution11. Staff hiring

HOTELIER CONFIDENCE INDEX INDICATORS

UNITED KINGDOM

Hoteliers everywhere are confident about 2015.Some markets are more confident than others. How do we know?

The Hotelier Confidence Index.

Average number of international trips

And indexed them to compare key tourism markets:

We started with 3 key measurements on a 5-point scale:

UK travelers: +11% in 2015

Global travelers: +15% in 2015

Decreasing

IncreasingStaying the same

48%

2%3%

48%

Why some UK travellers will spend more:

43% are going to a dream destination

43% feel they deserve it

38% are planning long haul trips

Don’t Know

23%10%

26%

41%