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TripAdvisor Business Listings A keystroke away from

converting browsers into paying guests

Lina Tjandra

Telp: +65.6705.5450

E: ltjandra@tripadvisor.com

Skype: lintjan80

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TripAdvisor sites make up the largest travel community in the world.

The sites operate in 40 countries and 23 languages worldwide.

We have:

More than 66.8 million unique monthly visitors* from over 200

countries

57+ million registered members

Over 125 million reviews and opinions

80 New Contributions Every Minute

TripAdvisor Traffic

*Source: ComScore Media Metrix, Oct 2013 Worldwide data

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TripAdvisor The World’s Largest Travel Website

84,025

66,895

50,386

45,233

41,308

29,565

22,152

19,820

17,203

15,888

13,838

12,340

12,153

9,529

9,485

9,450

9,440

9,352

9,076

9,061

9,020

8,897

7,791

7,512

7,312

+29%

+27%

+41%

+97%

+72%

+3%

+53%

+190%

+25%

+93%

+87%

+55%

+56%

+16%

+132%

+28%

+159%

+8%

+38%

-4%

-22%

-17%

-10%

-4%

-6%

0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000

TripAdvisor Media Group

TripAdvisor

Booking.com

Ctrip.com International

Qunar

Expedia

Hotels.com

Elong Sites

Indian Railways

Agoda

Sohu Travel

Kuxun

eDreams

Kayak.com

Priceline

Despegar Sites

Southwest Airlines Co.

HomeAway

Trivago Sites

Voyages SNCF

Zhuna

Ryanair

Lastminute

Deutsche Bahn

MakeMyTrip

• Source: ComScore Oct 2013

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TripAdvisor Unique Users

World’s largest travel site with 66.8M unique users a month

• Source: ComScore Oct 2013

Europe

27.4m North

America

15.3m

LATAM

5.4m

APAC

16m

Middle East

& Africa

2.6m

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TripAdvisor APAC – Fantastic Growth

APAC Total 16 million

Other Markets

Worldwide Total 66.8 million

US Total 12.5 million

EU Total 27.4 million

SEA Total 2.1 million

New Zealand

119k

Australia

882k

Indonesia

398k

Singapore

288k

Malaysia

581k

Philippines

281k

Vietnam

90k

Thailand

426k

Hong Kong

151k

Taiwan

301k

Japan

1.9m

China

6.4m

India

3m

• Source: ComScore Oct 2013

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40 Domains In 26 different languages

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So…… Why TripAdvisor?

Millions of travelers uses TripAdvisor to research and plan for the perfect trip

Travelers around the world gather information from your property page to make a booking decision

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So…… Why TripAdvisor?

The traveler who has now decided to stay with you, has no means to make a direct booking with you because only your physical address is listed

What’s Next?

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T his is where TripAdvisor Business Listings comes into the

picture

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What is Business Listings?

Get additional exposure and direct bookings for your hotel with:

Direct contact details on your TripAdvisor & Mobile-App property page

Special Offers – gives you the ability to create offers & sell rooms directly to guests

Prime position exposure – Hotel brand-name & Special Offer to appear at the top of Page 1 in your area

Photo Slideshow – showcase only

Management Photos Exclusive additional features in

the Management Dashboard

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TripAdvisor Business Listings

Connect directly with customers who are already showing interest in your property

Publish your property contact information to attract more direct bookings

Special Offer &

Announcement Phone number

Email Hotel Hotel website

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Business Listings – Special Offer

Entice potential customers to book directly with you by creating Special Offers & Announcements

Create customized incentives/promotions to help capture the interest of travelers exploring your area.

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Business Listings – Special Offer (Prominent Exposure)

Prime position exposure – Your offer will be displayed on the 1st page of search results, allowing your property to appear prominently among your competitors

‘Special Offer’ tag will appear on your property listing – creating curiosity and attracting customers to click and explore your property

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Your ‘Special Offers’ will stand a chance to feature in our newsletters to our 57+ million members base

Business Listings – Special Offer

Targeted audience: Reach out to highly-qualified audience who have recently researched your area

TripAdvisor Emails

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Additional Features

ANNOUNCEMENTS SLIDESHOW FEATURE

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Analytics – Property Dashboard

Reports Your Visitors Your Competitors Your City Visits to Page*

Put the power of TripAdvisor analytics to work for your business!

* Visits to Page not available to all subscribers 16

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3000% increase in hotel searches on mobile from 2010 to 2011, according to Google†

Direct reservation line accessible with a touch of the screen

Compatible with all major mobile phones and smart phones

TripAdvisor Mobile App

69m+ 108m+ mobile app

Downloads(1)

monthly

unique users(2)

(1) Includes TripAdvisor, City Guides, and SeatGuru apps (2) Monthly unique users on mobile devices according to TripAdvisor log files

† Source: “10 Local and Mobile Marketing Strategies to Put Your Hotel on the Map,” Vizergy. April 2012

20 languages

available

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TripAdvisor & Samsung

Your property is pre-loaded

You’re click-to-call, available to all

You’re twice as easy to reach

You’re on their calendar

You can catch the attention of millions

Samsung are planning to sell 100 million Galaxy S4 – tremendous exposure!

TripAdvisor App pre-loaded on new Samsung Galaxy S4

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Food for thoughts

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Feature Benefit

Fixed Cost Pay for an annual listing, gain traffic through the year –

limited cost and unlimited bookings

Incremental Bookings

Brand loyal customer using paid search may be a channel agnostic customer.

Brand site is platform for future channel loyalty.

Lower booking acquisition cost Secure bookings at a lower cost of acquisition relative to

other channels

Global Exposure Include your contact details on all 30 TripAdvisor

domains, insuring global distribution to more than 200 million unique visitors each month*

High-quality traffic Capitalize on highly qualified visitors who are actively

looking to book, and make it easier for them to contact you

Additional exposure on TripAdvisor websites

Enhance your visibility by posting Special Offers which are featured in additional, high visibility placements on our site

Reach a mobile audience Direct contact details available as click to call or connect

on all mobile sites and apps plus option to display your Special Offer on mobile at an additional fee

Valuable Data Insights

Our dashboard offers exclusive analytic insights to Business Listing subscribers to help them make business decisions to optimize their performance on TripAdvisor

Why buy a Business Listings?

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Forrester Consulting

Business Listings Case Study

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• $82 in incremental bookings for

every dollar spent

• A very positive 6876%

risk-adjusted ROI

• Time to recoup investment:

Within 1 month

• €81 in incremental bookings for

every Euro spent

• A 6815% 3-year risk adjusted

ROI

• Time to recoup investment: 1

week

Hansar Bangkok Bangkok, Thailand

mok’house B&B Rome, Italy

In the TripAdvisor-commissioned study "The Total Economic Impact of TripAdvisor's Business Listings," conducted by Forrester Consulting, November 2012 and May 2013

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THANK YOU

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Let’s talk

Lina Tjandra

Business Listing, APAC

E: ltjandra@tripadvisor.com D: +65.6705.5450 Skype: lintjan80