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2 Basic Signature Standards
2.1 The Trinity University Logo
2.2 The Formal Signature
2.3 The Logo Mark
2.4 The Name Plate
2.5 The Informal Signature
2.6 Tagline Usage
2.7 Alternate Logo Variation
2.8 Primary Coloration
2.9 Alternate Coloration
2.10 Minimum Space Requirements
2.11 Minimum Size Restrictions
2.12 Unacceptable Signature Color Treatments
2.13 Unacceptable Signature Treatments
2.14 Addr ess Blocks
2.15 Department Name Guidelines
2.16 University Seal
3 Typography
3.1 Primary Font
3.2 Secondary Font
3.3 Primary Substitution Fonts
5.1 Color Palette
5.2 Auxilliary Color Palette
6 Spirit Logo
6.1 Spirit Logo
6.2 Spirit Logo—Color Variations
Trinity University Graphics Standards Manual
Table of Contents
Trinity University Identity Standards Manual2. Basic Signature Standards
2.1 The Trinity University Logo
2.2 The Formal Signature
2.3 The Logo Mark
2.4 The Name Plate
2.5 The Informal Signatur e
2.6 Tagline Usage
2.7 Alternate Logo Variation
2.8 Primary Coloration
2.9 Alter nate Coloration
2.10 Minimum Space Requirements
2.11 Minimum Size Restrictions
2.12 Unacceptable Signature Color Treatments
2.13 Unacceptable Signature Treatments
2.14 Address Blocks
2.15 Department Name Guidelines
2.16 University Seal
The Tower is the largest and
most recognizable structure
on campus and has become
the center of the new Trinity
University logo mark. It
is streamlined, simplified,
and slightly stylized. The
Tower is contained within
a flattened oval double
banded shape and open at
the bottom reflecting the
great height of the tower
and its landmark status
over the Trinity campus
and the north San Antonio
community. The mark and
its derivative University
name plate reinforce the
semi-classical and strong
lines of the University
campus architecture. When
the logo mark is used on a
positive background the
open bottom and front
face reflect the light and
brightness typical of the
San Antonio environment.
Trinity University Graphics Standards Manual
The Trinity University Logo 2.1
LOGO FILE NAME: TU_FS_CT_2C.eps
The Trinity University
signature is the keystone
of our visual identity and is
used on all communications
materials. Using it
consistently will enhance
the world’s recognition of
who we are.
Three elements make up the
Trinity University identity
signature:
1. Trinity University logo
mark
2. Trinity University
name plate
3. Optional tagline
In signature form the logomark, the name plate, and theoptional tagline (when used)should always be spaced andaligned as shown here.
Color, typography, and
reproduction specifications
of the signature as well as
details about the commu-
nications materials on which
it will appear are provided
on the following pages.
Trinity University Graphics Standards Manual
The Formal Signature 2.2
Logo Mark
Signature
Name Plate
Tagline (optional)
LOGO FILE NAME: TU_FS_CT_2C.eps
The only acceptable logo
mark is pictured on this page.
It may not be reconstructed
or altered in any way. It
must be reproduced from
reproduction-quality art or
from high-resolution digital
files. Refer to page 2.9 for the
minimum size restrictions
information.
Contact the Office of Public
Relations (see page 7.1) for
guidelines on the usage of
the logo mark in special
situations.
The logo mark may be
cropped with discretion as
shown on pgs. 4.5, 4.12, 5.3,
5.6, and 5.7.
The reverse version shown
here has been developed
for use on dark background
fields only. It should never
be substituted for the
standard logo on white
or light backgrounds. It is
the only acceptable reverse
logo mark. (Note that the
grey box is not part of
the logo.)
Trinity University Graphics Standards Manual
The Logo Mark 2.3
Standard Logo Mark Reversed Logo Mark
The logo type should
generally be used with the
logo mark (see page 2.2)
as part of the signature.
It should be used alone
judiciously, as in examples
pictured on page 5.6.
The only acceptable logo
type is pictured on this page.
It may not be reconstructed
or altered in any way. It
must be reproduced from
reproduction-quality art or
from high-resolution digital
files. Refer to page 2.9
for the minimum size
restrictions information.
Never crop any part of
the name plate. Never
change letterspacing nor
wordspacing (See pages
2.10 and 2.11.)
The reverse version shown
here has been developed
for use on dark background
fields only. It should never
be substituted for the
standard logo on white
or light backgrounds.
Trinity University Graphics Standards Manual
The Name Plate 2.4
Standard Name Plate Reversed Name Plate
LOGO FILE NAME: TU_N_REV.epsLOGO FILE NAME: TU_N_1807.eps
For a more informal usage as
well as usage for horizontal
applications, this version of
the Trinity University
identity has been added.
This version provides a more
asymmetrical configuration
which can be advantageous
for creating positive tension
on a page or area. Use this
for wider applications where
the Trinity University name
plate needs to get more
instant visual recognition
such as signage, banners,
and related. Please note as
in other versions of the
identity, that the name plate
is a custom constructed
product and shall not be
reconstructed or recreated
from scratch.
Three elements make up the
Trinity University identity
informal signature:
1. Trinity University logo
mark
2. Trinity University name
plate set in one line
3. Optional tagline
In the informal signature the
logo mark, the name plate,
and the optional tagline
(when used) should always
be spaced and aligned as
shown here.
Trinity University Graphics Standards Manual
The Informal Signature 2.5
Logo Mark
InformalSignature
Name Plate
Tagline (optional)W W W . T R I N I T Y . E D U
LOGO FILE NAME: TU_HS_CT_2C.eps
LOGO FILE NAME: TU_HS_CT_2C.eps
H O R I Z O N TA L N A M E P L AT E O N LY :
The Trinity University
tagline typography
Univers 57 Condensed,
all caps, set centered with
the word “Trinity”
Color
Pantone® Cool Grey 10 (in 2
color usage—otherwise make
same color as nameplate/
signature (See pg. 2.7)
In addition to the Seal and
Name plate, a third and
optional element is
available, which is a tagline.
This tagline can be adjusted
to fit the context that it is
seen in. As shown here, it
displays San Antonio and
the founding date of the
University. Additional
options include adding
the phrase USA or simply
the Web address or a
toll-free phone number,
or many others.
The name of the logo file
reflects whether the logo
includes a tag such as the
Website tag (WT), city tag
(CT), or founding tag (FT).
(See page 1.1 for logo
naming conventions.)
Trinity University Graphics Standards Manual
Tagline Usage 2.6
W W W . T R I N I T Y . E D ULOGO FILE NAME: TU_HS_WT_2C.eps
LOGO FILE NAME: TU_FS_CT_2C.eps LOGO FILE NAME: TU_FS_FT_2C.eps
This variant of the Trinity
University signature is to
be used sparingly. It is an
enlarged logo mark centered
over the name plate. This
may have applications in
banners or other marketing
applications where the
Trinity logo mark is to be
prominent.
Trinity University Graphics Standards Manual
Alternate Logo Variation 2.7
LOGO FILE NAME: TU_ALT_1807.eps LOGO FILE NAME: TU_ALT_K.eps LOGO FILE NAME: TU_ALT_REV.eps
Trinity University Red
Pantone® 1807
Process Matching:
Cyan 0%
Magenta 100%
Yellow 99%
Black 4%
Trinity University Grey
Pantone® Cool Grey 10
Process Matching:
Cyan 0%
Magenta 0%
Yellow 0%
Black 72%
Trinity University Red:
HTML: 99 00 00
Trinity University Grey:
HTML: 66 66 66
Trinity University Red:
Red 158
Green 47
Blue 55
Trinity University Grey:
Red 117
Green 119
Blue 122
Trinity University Graphics Standards Manual
Primary Coloration 2.8
Pantone® 1807
Pantone® CG 10
Full Color Reproduction
For all print applications For Web applications RGB Equivalents
LOGO FILE NAME: TU_FS_2C.eps
Trinity University Graphics Standards Manual
Alternate Coloration 2.9
White on Trinity University Red backgroundFull Color on white background
Full Color on light background
Black on a white background
Black on a light background White on a dark or black background
LOGO FILE NAME: TU_FS_2C.eps LOGO FILE NAME: TU_FS_K.eps LOGO FILE NAME: TU_FS_REV.eps
LOGO FILE NAME: TU_FS_2C.eps LOGO FILE NAME: TU_FS_K.eps LOGO FILE NAME: TU_FS_REV.eps
The above examples show
the primary logo mark in its
simplest and most common
color configurations. Other
variations on simple colors
can be utilized in the system
(see section 5).
In general, maintain a
minimum distance (one half
the height of the logo mark)
between any part of the
signature and any other
elements appearing with it,
as well as with the edge of
the page. There will be appli-
cations where the design
will require elements to be
placed closer than the general
prescriptions indicated above.
Trinity University Graphics Standards Manual
Minimum Space Requirements 2.10
X = the height of the Trinity University Logo Mark
X
1/2 X
1/2 X
Trinity University Graphics Standards Manual
Minimum Size Restrictions 2.11
.625" minimum
.25" minimum
The minimum size
specifications shown above,
have been established to
ensure legibility of the logo.
(Note that to ensure
legibility of the tagline, the
version of the signature with
a tagline may not be reduced
as much as the signature
without one.)
Minimum size for signature without tagline:
1" minimum
Minimum size for signature with tagline:
Trinity University Graphics Standards Manual
Unacceptable Signature Color Treatments 2.12
Do not print the signature in black over adark background.
Do not screen the colors of the signature.
Do not change the colors of the signature.
Do not print the reversed out signature ona light or white background.
Do not place signature over a heavilypatterned background.
The above examples show
the Trinity University
identity in applications that
are unacceptable. This list is
not inclusive. In general, do
not reproduce the logo mark
so that the mark is over
patterns, strong or contrasty
photography, or colors where
the contrast is too low.
Trinity University Graphics Standards Manual
Unacceptable Signature Treatments 2.13
Do not respace Trinity Universityname plate
Do not recreate the Trinity University typeor substitute another typeface.
TrinityUniversity
Never reconfigure the elements intoa different signature.
Never crop any part of the signature.Acceptable cropping of the logo markonly is shown on pgs. 4.5, 4.12, 5.3,5.6, and 5.7.
Do not distort the signature.
Do not surround the signature with othercompeting shapes.
Never tilt the signature in any direction.
The above examples show
the Trinity University identity
in configurations that are
unacceptable. This list is not
inclusive. Do not alter the
logo mark in any way—
stretching, twisting, changing,
or substituting fonts, or
positioning the identities
elements in various positions
other than shown in this
manual.
Pictured at left are three
variations of address blocks
available primarily for
use on the back covers of
publications and electronic
communications. The
centered formal version is
for use on a narrow
publication. The asymmetric
version may be used when
a wider space is available.
For guidelines on the
use of the informal version,
see page 2.5.
Trinity University Graphics Standards Manual
Address Blocks 2.14
O F F I C E O F
T H E P R E S I D E N T
Ken Raineykrainey@trini ty.edu(210) 999-7207 voice(210) 999-7210 fax
ONE TRINITY PLACE SAN ANTONIO, TEXAS78212-7200 www.tr ini ty.edu
Centered Formal
Asymmetric
Informal
O F F I C E O F P U B L I C
R E L AT I O N S
Sharon Jonessjones@trini ty.edu(210) 999-7207 voice(210) 999-7210 fax
ONE TRINITY PLACE SAN ANTONIO, TEXAS78212-7200 www.tr ini ty.edu
TRINITY UNIVERSITY
O F F I C E O F P U B L I C
R E L AT I O N S
Sharon Jonessjones@trini ty.edu(210) 999-7207 voice(210) 999-7210 fax
ONE TRINITY PLACE SAN ANTONIO, TEXAS78212-7200 www.tr ini ty.edu
Pictured at left are four
variations of acceptable
usage of department names
in relation to the Trinity
signature. Choice of
variation is determined
largely by amount of
horizontal space available.
Typography
Department names are
set as all caps, Univers 57
Condensed, tracked
horizontally at +20.
Trinity University Graphics Standards Manual
Department Name Guidelines 2.15
OFFICE OF PUBLIC RELATIONS
OFFICE OF PUBLIC RELATIONS
OFFICE OF PUBLIC RELATIONS
One Line–Most Space
One Line–More Space
Two Lines–Less Space
One Line–Least Space
Cap height of departmentname is equivalent to base to base measurementin name plate.
Distance betweenlogo and departmentname is equivalentto width of seal.
OFFICE OF PUBLIC RELATIONS Cap height of departmentname is equivalent to cap height of “University”in name plate.
Cap height of departmentname is equivalent to cap height of “University”in name plate.
Total height of two linedepartment name isequivalent to total heightof name plate type.Department name base tobase leading is 118% offont size.
x=cap height of ”University”
x2.25 x
Use of the Trinity University
seal is limited to official
administration offices such
the Office of the President
and other Trinity Board
sponsored applications. The
artwork shall not be used for
other University applications.
When used, it is best to be
kept at a size under 1-1/2"
in diameter. The minimum
reproduction size is 5/8" in
diameter. The seal is also
currently available as blind
embossing art. Contact the
Office of Public Relations
to inquire if your use for
the seal may be applicable.
(See page 4.3 for an example
of its usage.)
Trinity University Graphics Standards Manual
University Seal 2.16
LOGO FILE NAME: TUseal .eps
Trinity University Identity Standards Manual3. Typography
3.1 Primary Font
3.2 Secondary Font
3.3 Primary Substitution Fonts
Melior is to be used as
the primary text font for
most University-wide
applications. It has
characteristically wide lower
case elements. This aids in
legibility. The designer may
find that type size may need
to be reduced given this
wider characteristic. The
font looks good in all caps
setting for headlines with
normal tracking as well as
larger caps and lower case.
Fonts are licensed. Melior
and Univers fonts are
available for both IBM
and Macintosh platforms
and are widely available
for purchase.
Two sources are Adobe
[(800)661-9410 or
www.adobe.com] and
EyeWire [(800)661-9410 or
www.eyewire.com].
Trinity University Graphics Standards Manual
Primary Font 3.1
MELIOR REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890MELIOR ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890MELIOR BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890MELIOR BOLD ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Univers was chosen as
a secondary font to
compliment the primary
font and to allow for
creative flexibility and
enhanced readability.
Condensed Univers
should be used for primary
admissions, stationery,
and signage applications.
Noncondensed Univers can
be used for text and smaller
headline applications.
Fonts are licensed. Melior
and Univers fonts are
available for both IBM
and Macintosh platforms
and are widely available
for purchase.
Two sources are Adobe
[(800)661-9410 or
www.adobe.com] and
EyeWire [(800)661-9410 or
www.eyewire.com].
Trinity University Graphics Standards Manual
Secondary Font 3.2
UNIVERS 47 CONDENSED LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890UNIVERS 47 CONDENSED LIGHT OBLIQUE
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890UNIVERS 45 LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890UNIVERS 45 LIGHT OBLIQUE
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890UNIVERS 57 CONDENSED
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890UNIVERS 57 CONDENSED OBLIQUE
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890UNIVERS 55
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890UNIVERS 55 OBLIQUE
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890UNIVERS 67 CONDENSED BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890UNIVERS 67 CONDENSED BOLD OBLIQUE
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890UNIVERS 65 BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890UNIVERS 65 BOLD OBLIQUE
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Substitutions may be made
for internal print production
within departments and for
electronic media or Web
development where html
text is being used and where
the Trinity University fonts
are unavailable in the
system. The above font
selections are readily
available on most PC as well
as Macintosh based
computer systems. Use
New Century Schoolbook
to replace Melior as a serif
font choice. Use Arial
to replace Universe as a
sans-serif font choice.
Trinity University Graphics Standards Manual
Primary Substitution Fonts 3.3
S E R I F :
NEW CENTURY SCHOOLBOOK
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890NEW CENTURY SCHOOLBOOK ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890NEW CENTURY SCHOOLBOOK BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890NEW CENTURY SCHOOLBOOK BOLD ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
S A N - S E R I F :
ARIAL
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890ARIAL ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890ARIAL BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890ARIAL BOLD ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890ARIAL BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Trinity University Identity Standards Manual5. Sample Publication Applications
5.1 Color Palette
5.2 Auxilliary Color Palette
The standard full color
version of the Trinity
signature (see page 2.8),
as well as most stationery
components (see section 4)
are made up of the above
colors.
If an additional color is
available for various
publications and signage,
10% process yellow may be
used (see memo pads on
page 4.14.)
Trinity University Graphics Standards Manual
Color Palette 5.1
PRIMARY ANDSECONDARYSIGNATURE COLORS
TERTIARY COLOR
C : 0
M : 9 1
Y: 9 4
K : 3 1
R : 1 5 8
G : 4 7
B : 5 5
PA N T O N E : 1 8 0 7
H T M L - 9 9 3 3 3 3
C : 0
M : 0
Y: 0
K : 7 2
R : 1 1 7
G : 1 1 9
B : 1 2 2
PANTONE: Cool Grey 10
H T M L - 6 6 6 6 6 6
C : 0
M : 0
Y: 1 0
K : 0
R : 2 5 5
G : 2 5 3
B : 2 3 7
10% PROCESS YELLOW
H T M L - F F F D E D
Use this palette of colors
to develop a cohesive
and unified color theme
throughout university
publication streams. Use
discretion in placing
Trinity University Dark Red
(Pantone® 1807) in close
proximity to some colors
shown on this page
especially colors in similar
hues or density.
Trinity University Graphics Standards Manual
Auxilliary Color Pallette 5.2
C : 0
M : 9 1
Y: 9 4
K : 3 1
R : 1 5 8
G : 4 7
B : 5 5
PA N T O N E : 1 8 0 7
H T M L - 9 9 3 3 3 3
C : 0
M : 0
Y: 0
K : 7 2
R : 1 1 7
G : 1 1 9
B : 1 2 2
PANTONE: Cool Grey 10
H T M L - 6 6 6 6 6 6
C : 0
M : 0
Y: 1 0
K : 0
R : 2 5 5
G : 2 5 3
B : 2 3 7
10% PROCESS YELLOW
H T M L - F F F D E D
C : 0
M : 0
Y: 0
K : 1 0 0
R : 0
G : 0
B : 0
B L A C K
H T M L - 0 0 0 0 0 0
C : 6 5
M : 0
Y: 1 0 0
K : 9
R : 5 1
G : 1 5 3
B : 0
PA N T O N E : 3 6 9
H T M L - 3 3 9 9 0 0
C : 0
M : 6 5
Y: 1 0 0
K : 9
R : 2 0 8
G : 9 2
B : 0
PA N T O N E : 1 5 9
H T M L - C C 6 6 0 0
C : 5 0
M : 0
Y: 1 9
K : 0
R : 1 2 0
G : 2 0 5
B : 2 1 0
PA N T O N E : 3 1 9
H T M L - 3 3 C C C C
Pr imary Tr in i ty Corporate Colors
Viewbook Recrui tment Basic Colors
Supplementary Colors
C : 7 9
M : 0
Y: 8 7
K : 5 6
R : 3 5
G : 1 0 3
B : 6 1
PA N T O N E : 3 5 7
H T M L - 3 3 6 6 3 3
C : 0
M : 7 2
Y: 7 9
K : 4 7
R : 1 4 7
G : 6 3
B : 3 4
PA N T O N E : 1 8 1
H T M L - 6 6 0 0 0 0
C : 0
M : 2 7
Y: 1 0 0
K : 0
R : 2 5 5
G : 2 0 4
B : 0
PA N T O N E : 1 3 0
H T M L - F F C C 0 0
C : 1 0 0
M : 3 8
Y: 0
K : 1 5
R : 0
G : 7 8
B : 1 5 8
PA N T O N E : 2 9 4 5
H T M L - 0 0 6 6 9 9
C : 1 0 0
M : 6 5
Y: 0
K : 3 1
R : 0
G : 4 0
B : 1 2 2
PA N T O N E : 2 8 8
H T M L - 0 0 3 3 6 6
C : 0
M : 1 0 0
Y: 3 8
K : 3
R : 2 2 9
G : 1 4
B : 9 9
PA N T O N E : 2 0 6
H T M L - C C 0 0 6 6
Trinity University Identity Standards Manual6. Spirit Logo
6.1 Spirit Logo
6.2 Spirit Logo—Color Variations
The Trinity Spirit logo mark
has been adapted into the
new Trinity University
identity system. The TU
Tiger as an individual
unit may still be used in
informal and specific
athletic situations. For all
formal communications, the
TU Tiger and the University
name plate shall be mated
together as a unit.
Two elements make up
the Trinity University
“spirit” logo:
1. Trinity University tiger
logo mark
2. Trinity University
name plate
The Trinity University name
plate component is identical
to the name plate in the
Trinity University signature
(see pages 2.2 and 2.4).
The same reproduction
guidelines apply to the
“spirit” logo.
Reproduction of the “spirit”
logo requires that the three
spot colors listed below,
or a full color reproduction
process be available.
Tiger detail and “TU”
outline:
Black
Background of tiger:
Pantone® 143
“TU” background color
and Trinity University
Nameplate:
Pantone® 1807
Trinity University Graphics Standards Manual
Spirit Logo 6.1
ADOBE ILLUSTRATOR FILE: TUFull Ath Logo_1807_s_alt
Tiger Logo Mark
Signature
Name Plate
The above examples show
the TU Spirit logo in several
variations on solid color
field backgrounds. We
recommend using the
identity on only these color
fields.
When the Trinity “spirit”
logo appears on a dark
background, the name plate
reverses out to white.
Trinity University Graphics Standards Manual
Spirit Logo—Color Variations 6.2
REVERSED BLACK AND WHITE
Preferred background color: Pantone 1807