Trilha TV DIGITAL - javanoroeste.com.brjavanoroeste.com.br/javanoroeste/tdc_tvdigital_2015_sp/TDC_2015_… · Globalcode – Open4education Trilha – TV DIGITAL Braz Izaias da Silva

Globalcode – Open4education

Trilha – TV DIGITAL

Braz Izaias da Silva Junior

Broadcom Sales Director - South America


Contents

Broadcom in-a-nutshell

Digital TV and Digital Convergence

Digital TV and Social Inclusion

Challenges for Digital TV Analog-switch-off

Broadcom Platform for Digital Terrestrial TV


Fortune

300 Global Leader in Semiconductors for Wired and Wireless Communications

One of the

Largest Volume Fabless Semiconductor Suppliers

One of the Industry’s Broadest IP Portfolios with

>20,850 U.S. and Foreign Patents and Applications

One of

Top 5 Semiconductor Companies by Revenue*

HQ in Irvine, Calif. With

Design Centers Around the World

3

BROADCOM IN-A-NUTSHELL

Source: Gartner Top 10 Semiconductor Vendors by Revenue, Worldwide, 2013. Excluding memory companies.


WE ARE Connecting everything 99.98% of All Data Traffic Crosses at Least One

Broadcom Chip

Coax

Service Provider Network

Wi-Fi Router

Cloud Data Center Corporate Enterprise

Wi-Fi Router

Coax

DSL

Ethernet

PON

Home

Fiber

Macro Base Station

Microwave Backhaul

Fiber

Source: Broadcom internal estimate

Powerline

Ethernet

CMTS DSLAM

OLT


TECHNOLOGY LEADERSHIP FUELING CUSTOMER EXPANSION

5 © 2014 Broadcom Corporation. All rights reserved.

Infrastructure & Networking

Group

Broadband & Connectivity

Group


70 260 460 820

1,630 2,630

3,490 4,500

5,350 6,800

8,600

10,900

12,900 14,000

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Patent Issued

Total patents issued and pending

~20,650

Issu

ed

Pa

ten

ts

Note: patent issued numbers are rounded

SUSTAINED RECORD OF

INTELLECTUAL PROPERTY INNOVATION







Contents


New Content & Services Proliferation of Devices Exponential Network Traffic

8

Source: IDC Futures Report, 2014

Content services including mobility, cloud, big data and social media is expected to become a $137B market.

2018 By

8


New Content & Services

Source: ABI Research, August 2014

2020 By

Proliferation of Devices

There will be more than 40.9 billion wireless connected devices– that will exceed the world’s population.

Exponential Network Traffic

9 oration. All rig


Source: Cisco Visual Networking Index, June 2014

Every second, nearly a million minutes of video content will cross the network.

Exponential Network Traffic

2018 By

Proliferation of Devices New Content & Services

10 © 2015 Broadcom Corporation. All rights reserved.


Digital Convergence: An unstoppable

Trend

IT

Telecom

Broadcasting

Phone

services

(fixed and

mobile)

TV services

(DTT, Cable, SAT)

SW Appl, Internet, conference

Skype

SMS, email,

streaming


1 2 3

T B IT

Telco

Net

Phones

Voice

Serv.

Cable

SAT

Broad

Net

Video

Serv.

TVs

STB

Internet

Servers

WiFi

WiMesh

Data

Serv.

PCs

Laptop

Palmtops

T B IT

Telco

Net

Phones

Voice

Serv.

Cable

SAT

Broad

Net

Video

Serv..

TVs

STB

Previous situation Current situation

Convergent

Infrastructure

Convergent

Devices

Convergent

Services

Next Model

Digital Convergence phases

Internet

Servers

WiFi

WiMesh

PCs

Laptop

Palmtops

Data

Serv.


Broadcasting (DTT) Mobile Services

Information Technology (PC + internet)

• Elctrical and Electronics

devices

• 1 to N paradigm

• Sponsor-based business

model

• Public concession

• Content Based Services

• Individual devices

• 1 to 1 paradigm

• Monthly payment busines

model

• Public concession and

payment model

• Voice and data channels

• High customization

• N to N paradigm

• Sponsor-based and monthly

payment business model

• Private company business model

• Content and data

delivery business

model

Digital TV: a Digital convergent area


Contents







(1) Computer Industry Almanac / IBGE

(2) Telecom/ IBGE

(3) WWW.eletros.gov.br

DTT TV: 98% of

Brazilian households(3) Broadband: 30% of

Brazilian Households (2)

PC penetration: 65% of

Brazilian households(1)

Digital TV & Interactivity


A Digital Inclusion Strategy

Terrestrial DTV as a high-potential environment for digital

inclusion programs in Brazil

DTV Interactivity High FTA TV

Penetration Low PC/Internet

Adoption







Contents


Digital TV Players

Digital TV transmission

equipment manufacturers Broadcasters

Consumer electronics

Manufacturers

Marketing agencies

Government /

Telco companies

Digital

Terrestrial

TV


Digital TV equipments


SW

PARTNERS

Equipment Manufacturer –

Value chain

OEM

EMS

ODM

CHIPSET COMPANY

CONSUMER


Digital TV Players

Digital TV transmission

equipment manufacturers Broadcasters

Consumer electronics

Manufacturers

Marketing agencies

Government /

Telco companies

Digital

Terrestrial

TV


(EPG - Electronic Program Guide)


(EPG - Electronic Program Guide)


Exemplos de Utilização

T – Commerce


T – Government



Services:

•Banking services

•Banking loan simulation

•Income tax




Games



Music presentations – sing along features



Soup operas







Contents


KEY SUCCESS FACTORS FOR DTT

ASO in brazil

ISDB-T Compliant Platform

Ginga-Ready Platform

Platform High Integration

Focus on Government Programs

$ Competitive Price and Superior Added-value


Thank you

Braz Izaias da Silva Junior

Sales & Alliances Director

[email protected]

+55 11 2099 7694

+55 11 7654 6849

www.tqtvd.com

http://www.tqtvd.com/

Documents

Trilha TV DIGITAL - javanoroeste.com.brjavanoroeste.com.br/javanoroeste/tdc_tvdigital_2015_sp/TDC_2015_… · Globalcode – Open4education Trilha – TV DIGITAL Braz Izaias da Silva