“Triggering Events” Stimulate Need

But Whose Business Gets

Chosen?

The Brand. The One That Is Already Known

“Known”

Or Waiting To Be Found?

Are You Known Before You’re Needed?

If you could boil all of marketing science [down] to one simple principle, this is it:

When a need arises, 80% of consumers pick a brand that already they’re familiar with. You need to be KNOWN!

Radio Will Get You Known

Radio is the most cost-efficient media available. This allows you to brand consistently throughout the year.

We reach more consumers than the average network affiliate and several times more than local papers and local cable.

Our radio audiences are loyal and habitual. This enables us to deliver unparalleled frequency.

Audio commercials work better. They are uniquely ‘intrusive’ and get noticed. They can brand with emotion, educate, or entertain. The smallest business in town can sound like the biggest company in its field.

CONSISTENCY

REACH

FREQUENCY

CREATIVE

Coverage map

Our community of stations reach 474,500 listeners each week.** Source Nielsen Spring 2014 Total Service Area

Wally Waller 501.231.8132

Station Profiles for Central Arkansas

KLAL – Little Rock’s Hit Music Channel, features today’s smash hits and the hottest hits of the 90’sFeaturing Heather and Poolboy in the morning, Johnny Jackson in mid-days, Kevin Miller in the afternoons & Adam Bomb at night.55/45 Female to Male 18-44 Top 40; 120,200 weekly listeners 12+

KIPR – Live, Local & Static-Free Hip Hop and R & B The freshest new music from well-known artistsFeaturing the Broadway Joe and Evangeline Parker in the mornings, Stack 3 on mid-days, and Tre Day in the afternoon.51/49 Female to Male Primarily Urban 18-34, Strong 25-54; 81,900 weekly listeners 12+

KARN - Arkansas’ NEWS/TALK/SPORTS StationKevin Miller in the AM Drive with news/weather/sports info to start your dayHome of Rush Limbaugh Doc Washburn taking you home every afternoon 72/28 Male to Female 25-65 Very Upscale; average 47,000 weekly listeners 18+

KURB – Today’s Hits and Yesterdays Favorites!Featuring Jeff Matthews and Lisa Fischer in the morning, Randy Cain in mid-days and Becky Rogers in the afternoon,.645/35 Female to Male 25-54 Upscale; 72,700 weekly listeners 12+

KOKY - Little Rock’s Heritage Station -Today’s Urban contemporary station for adultsfeaturing the Tom Joyner show in the morning, Sonta Jean; the KOKY Queen in midday and the D. L. Hughley in afternoon drive.“All Your Favorite Songs from the 70’s, 80’s, and Today”51/49 Female to Male 25-54 Adults

KPZK – Arkansas’ Inspirational stationFor people who want to hear positive, contemporary music that feeds the soul and spirit through inspiring, uplifting musicA blend of positive music from artists like Yolanda Adams, Fred Hammond, R. Kelly, Kirk Whallum, Jill Scott, and many others70/30 Female to Male Urban 18-49

Wally Waller 501.231.8132