Trident Rebranding Book

8/12/2019 Trident Rebranding Book

1/12

Aaro

Pr


2/12


3/12

Tab

2

3

4

56

7

8


4/12

1


5/12

Big

One

the

the

sma

the sim

Adv

My

mo

Target Group:

Gum is something enjoyed by people of all ages

and it makes very little difference which age group

is involved. The problem with the current brand

packaging and design is one that has potential to

detract all and that will change.

Brief History:

Trident Gum was invented as a way to chew gum

and help people get rid of dental caries. They were

the rst sugar-free chewing gum in the united

states, and actually strengthened teeth while you

chewed, which led to the name being Trident for

the 3 main ingredients.

2


6/12


7/12

The

awa

exc

the

Oneimm

kee

req

tha

For

mus

reco

4


8/12

P

VVaalluueess

**

00%%0%%

SugarFree

Sugar

Free

OriginalFlavor

Am

erican

Dental

Association

Accepted

AAmmoouunnttPP

eerrSSeerrvviinngg

%%DDaaiillyyVVaalluueess**

TToottaallFF

aatt0g

00%%

SSooddiiuumm

0mg

00%%

TToottaallCC

aarrbboohhyyddrraattee1g

00%%

Sugars0g

PPrrootteeiinn0g

00%%

Nutrition

Facts

ServingSize1stick(1.7g)

ServingPerContainer18

Ingredients: soribtol, gum base,

xylitol, glycerin, natural and artificial

flavoring, mannitol, apartame, bht.

The

for

imp

A fa

cru

add

gre

avo

5


9/12

Phot6


10/12

1 off$when you buy 3 or more packs of g

limit one coupon per guest, one item or o

per coupon. Void if copied, transferred,

purchased, sold or prohibited by law. No

value. Offer good while supplies last.

MANUFACTURER COUPON EXPIRES

Coupon A

7


11/12

Thr

fun

gre

only

rea

Wit

of s

get

as w

Its

8


12/12

Documents

Trident Rebranding Book