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1 Trex’s Continued Mission to Collect More Household Film Federation of New York May 16, 2016

Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

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Page 1: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

1 Proprietary and Confidential Information

Trex’s Continued Mission to Collect More Household Film Federation of New York May 16, 2016

Page 2: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

2 Proprietary and Confidential Information

About Trex Company, Inc.

• Leading Brand of Composite Lumber in North America – invented category • A former division of Mobil Corporation, the

company was formed by four Mobil executives in 1996 and went public in 1999

• Trex Company’s Headquarters, R&D and Manufacturing Facilities are located in Winchester, VA

• A Second plant opened in Fernley, NV in 1999

Page 3: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

3 Proprietary and Confidential Information

Trex Recycling Facts

• In the past 10 years, Trex has recycled over 2.5 Billion pounds of polyethylene film

• 10,000+ collection points across North America • Trex collects over 3 Billion recycled grocery bags

to support our manufacturing each year – Equivalent of over 50 Million #s of bags

• Trex is the largest domestic recycler of single use shopping bags

• There are about 140,000 recycled bags in a 500 sq. ft. Trex Deck

Page 4: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

4 Proprietary and Confidential Information

What is Trex? – Does not Crack, Split, Splinter or Rot – 25-year Residential Warranty

• 10-year Commercial

– Resistant to Moisture, Insects and Sunlight – Slip Resistant- More so Wet than Dry – Never Needs Staining- Only Requires Cleaning – Works like Wood- use same Tools and Techniques – No Toxic Chemicals or Preservatives – Environmentally Friendly- Made of 95% Recycled

and Reclaimed Materials

Page 5: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

5 Proprietary and Confidential Information

Product Offering

Transcend® Pergola Lighting

Railing Elevations®

Page 6: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

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Wood Flour

Page 7: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

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Stretch Film

Page 8: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

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Plastic Bags

Page 9: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

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Acceptable Household Film

• Grocery Bags • Stretch Film / Shrink Wrap • Newspaper Sleeves • Paper Towel / Toilet Paper

Overwrap • Produce Bags • Dry Cleaning Bags • Case Wrap (used to wrap soda

bottles, canned goods, water bottles, etc.)

• Ziploc Bags

• Bread Bags (without clip)

• Ice Bags (DRY - without metal clips)

• Mattress Bags

• Shipping Pillows, deflated

• Polyethylene Foam (used in wrapping furniture)

• PE Packaging (2 and 4)

ALL ITEMS MUST BE CLEAN AND DRY

Page 10: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

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Film Collection Process • Stretch Film is Removed from Pallets and

Consolidated • Bags are Collected in Participating Vestibule

– Full bags are brought to trailer at back of store – Loads return to DC for consolidation

• Material is Baled at DC for Easy Storage and Shipping

• Bales are stored until ready for Pick-Up • Trex Picks Up material at DC

Page 11: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

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Following That Model

• Dry Cleaners • Small Retail Stores • Companies • Municipalities • Colleges / Universities • School Challenge

Page 12: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

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School Recycling Challenge • Celebrating 10th year • Objectives:

• Educate students • Keep film out of the landfills

• Runs America Recycles Day – Earth Day

• 500 schools participate across the US and in Canada

• Bags are collected, counted and returned to Trex partner for recycling

• Winning schools awarded benches

Page 13: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

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Member of FFRG (ACC)

• Primary Goal – Double recycling rate in 5 years – Nationally, more than 1 billion #s of bags and wraps

were recycled in 2011 • Up 55% from 2005

– Nearly 1.2 B #s of bags & wraps in 2014 *Source: Moore Recycling Associates, Sonoma, CA

• How? – Communicate – Collect – Consolidate

Page 14: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

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www.plasticfilmrecycling.org

Page 15: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

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Public Outreach

• Consumer signage designed to increase PE film collection

• Partnering with retailers and state agencies in public awareness campaigns

• Promoting new label to increase consumer understanding

– Sustainable Packaging Coalition

Page 16: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

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• Population 450,000 • Goal: reduce film at MRF

– Film 4% of contamination with carts

• “Recycling Done Right Campaign” Promotion – Mailers – Cart tags – Bins w/ signage – Bag stuffers – “L” signs on check stand monitors

Case Study # 1 Vancouver, WA

Page 17: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

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Vancouver’s Results

• 125% increase in material returned from stores

• No increased contamination • Reduction of bags at MRF by 75%

• Data provided by Moore Recycling Associates

Page 18: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

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Case Study # 2 Milwaukie, Wisconsin • Wisconsin identified film & bag recycling as

statewide goal 2015 • Campaign goal:

– Test tactics in increasing consumer awareness – Improve film recycling opportunities in Milwaukie

• Used 10 Roundy’s stores – With single main entrances – Hadn’t conducted significant outreach before

• Bins, signage

Page 19: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

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Milwaukie’s Results

• 25% increase in film collected • Minimal increase in contamination • 41% increase in consumer awareness

– Positive measurable impact on customer knowledge about film recyclability

– Respondents communicated that program gives them a positive impression of the store

• 36% will select a store because they offer film recycling

Page 20: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

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• Training • Bins in store fronts w/ posters • Collection locations in rear of store

• Volume increased 31% year over year

2013 vs. 2014 • Up another 9% 2015 vs. 2014

Case Study # 3 Regional Grocer in NY

Page 21: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

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Oxo Biodegradable and / or Compostable Bags

• Threaten the future of this currently viable recycling stream

• By definition, these items are not recyclable • We have a 25 year warranty on our products

• These items CAN NOT be included in film

recycling programs

Page 22: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

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Trex Retail Partners in NY

• Hannaford

• Price Chopper • Stop and Shop

• Target • Tops

• Whole Foods

Page 23: Trex’s Continued Mission to Collect More Household Film Norma… · Case Study # 1 Vancouver, WA . Proprietary and Confidential Information 17 Vancouver’s Results • 125% increase

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Thank you!

Samara Norman Senior Material Buyer

Trex Company, Inc. [email protected] 503-816-3754 cell