Trent Reeder AD and Creative Copy Monday 20, 2012 REI Product Engagment My target audience is anyone who can ski and has cell phone. The idea is while skiers are waiting on ski lifts they can inneract with REI. When they scan the QR code it lets them view the ski runs, choose mountain challenges with other skiers and send in pictures if you are wearing REI clothing. The challenges will allow you to rack up points and give you a chance to get free REI products or maybe your picture on REI website. The site will give you weather conditions, keep up with how many runs you have been on and let you see where your friends are at on the mountain. 1. Scan the QR Code. 2. Create a account and username of your choice. 3. Inneract with your friends, compete for points to get prizes and see what new ski products are out. You will also be able to update people about ski runs and what goals you have set for your day.

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REI QR CODE FOR ENGAGEMENT

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Trent ReederAD and Creative CopyMonday 20, 2012

REI Product Engagment

My target audience is anyone who can ski and has cell phone. The idea is while skiers are waiting on ski lifts they can inneract with REI. When they scan the QR code it lets them view the ski runs, choose mountain challenges with other skiers and send in pictures if you are wearing REI clothing. The challenges will allow you to rack up points and give you a chance to get free REI products or maybe your picture on REI website. The site will give you weather conditions, keep up with how many runs you have been on and let you see where your friends are at on the mountain.

1. Scan the QR Code.

2. Create a account and username of your choice.

3. Inneract with your friends, compete for points to get prizes and see what new ski products are out. You will also be able to update people about ski runs and what goals you have set for your day.