trendwatching-comsmadebetterinchina2012-06

7/31/2019 trendwatching-comsmadebetterinchina2012-06

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MADE BETTER IN CHINABrands and innovations from China are going global. You aint seen nothing yet!

trendwatching.coms ree Monthly Trend Briefng

Ju 2012

trendwatching.com/trends/madebetterinchina/


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made better in chinaw w w . t r e n d w a t c h i n g . c o m 2

No wonder then that examples o top quality, innovative Chinese* products

and services brands are easier to fnd than ever. And i Chinese creativity ever

gets truly unleashed, well, then we aint seen nothing yet! Hyper competition

may need a new defnition, as MADE IN CHINA is traded in or MADE BETTER

IN CHINA.

* In this Trend Briefng, Chinese means mainland Chinese. Weve fltered out

many excellent examples rom Hong Kong and Taiwan, as well as American

Chinese entrepreneurs, powerul Western brands intensely partnering with Chi-

nese ventures, and so on.

Defnition

China still faces many potential obstacles in its attempts to foster a

deep and lasting culture of innovation and creativity (State economics!

Politics! Demographics! The environment! Intellectual property!).

However an avalanche of Chinese brands arealreadycatering to an

increasingly large and sophisticated internal market, andcompeting

with and een beating established incumbents rom all oer the

world at their own game. Just think what the future will hold when

China is trulyunleashed.

DESIGNED BETTER IN CHINA /

MADE BETTERBY CHINA FOR ALL /

MADE GREENER IN CHINA /

MADE ONLINE IN CHINA /

MADE STRANGER IN CHINA /

MADE TOGETHER IN CHINA /MADE BIGGER IN CHINA /

MADE EASIER IN CHINA /

MADE FASTERIN CHINA /

MADE MORE LUXURIOUS IN CHINA /

MADEBETTER IN CHINA FOR A WHILE NOW /

Watch out or the ollowing sub-trends:
http://trendwatching.com/trends/madebetterinchina/http://trendwatching.com/trends/madebetterinchina/


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DESIGNED

BETTER IN

CHINA

You know youve truly arrived as an economy

when local art, architecture and design move

rom unctional to desirable:

Chinese architect Wang Shu was awarded

the 2012 Pritzker Architecture Prizein May 2012

in Beijing, the rst Chinese architect to win the

prize or work on the Chinese mainland.

Wang Shu: Wins 2012

Pritzker Architecture

Prize

The Brand New China Store, situated in Beijing,

is a ashion and liestyle store that ocuses

exclusively on Chinese designers. Selling clothes,

accessories, urniture, home dcor items and

paintings at a wide variety o prices. Its owned

by Hong Huang, a major celebrity (media gure,

blogger, television host and publisher) in China.

Brand New China Store:

A design store or and by

modern China
http://trendwatching.com/trends/madebetterinchina/http://www.pritzkerprize.com/laureates/2012http://www.cityweekend.com.cn/beijing/listings/shopping/clothing-accessories/has/bnc/http://www.cityweekend.com.cn/beijing/listings/shopping/clothing-accessories/has/bnc/http://www.pritzkerprize.com/laureates/2012http://trendwatching.com/trends/madebetterinchina/


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Due to be completed in 2013, the Sinosteel

International Plaza in Tianjin, China, was designed

by Chinese architect Ma Yansong, o MAD

Architects. The Plazas steel aade ensures

that no internal columns are needed within the

structure, meaning more space can be used within

the building.

MAD Architects

DESIGNED

BETTER IN

CHINA

Hexagonal windows o various sizes create a

pattern across the surace o the Plaza, and

also improve energy eciency. Their strategic

positioning will help to preserve heat during the

winter, and keep residents cool during the summer.

Above: a global selection of designs from Beijing-

based MAD Architects. These designs are all

under construction or completed.
http://trendwatching.com/trends/madebetterinchina/http://www.i-mad.com/http://www.i-mad.com/http://www.i-mad.com/http://www.i-mad.com/http://trendwatching.com/trends/madebetterinchina/


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MADE BETTER

BY CHINA FOR

ALL

Despite Chinas growing economic power,

there are still hundreds o millions o Chinese

with relatively modest incomes. And alongside

this huge domestic market, there are billions o

In December 2011, China Unicom unveiled the

MI-ONE, eaturing a 1.5GHz processor, a our inch

display, and an 8 megapixel camera. Designed

to capitalize on the growing domestic demand

or reasonably priced smartphones, the MI-ONE

costs CNY 1,999, less than hal what comparable

smartphones rom Apple or Samsung usually cost.

other emerging market consumers, making the

rewards or Chinese brands which bring high

quality, yet low cost products to market almost

endless.

China Unicom:

Low cost smartphones

At the end o 2011, Chinas state owned JAC

Motors announced an investment o USD 500

million in Brazil, the worlds ourth largest car

market. The companys rst overseas actory is

expected to produce 100,000 cars per year.

JAC Motors: First

oerseas actory in Brazil
http://trendwatching.com/trends/madebetterinchina/http://www.xiaomi.com/http://www.jacmotorsbrasil.com.br/http://www.jacmotorsbrasil.com.br/http://www.jacmotorsbrasil.com.br/http://www.jacmotorsbrasil.com.br/http://www.xiaomi.com/http://trendwatching.com/trends/madebetterinchina/


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MADE BETTER

BY CHINA FOR

ALL

Operating around 1,800 stores across mainland

China and catering to the countrys increasingly

ashion-conscious youth, retailer Meters/

bonwe has proved very popular. The brand

oers reasonable prices and an international eel;

indeed its oten assumed not to be Chinese by

consumers.

Meters/bonwe:Chinese ashion with an

international eel

The sneaker brand Warrior (Hui Li in Mandarin),

originally created or Chinese athletes, has

been a household name in the country since

the 1950s. The brand keeps its designs simple

and unpretentious, maintaining its status as the

everymans shoe. While the ootwear retails or

EUR 50-120 overseas (and eatures in publications

such as GQ and Vogue), it is still aordable in the

domestic market.

Warrior Shoes: Theeerymans shoe

eerywhere
http://trendwatching.com/trends/madebetterinchina/http://www.metersbonwe.com/#/app=mteehttp://www.metersbonwe.com/#/app=mteehttp://warriorfootwear.com/http://warriorfootwear.com/http://www.metersbonwe.com/#/app=mteehttp://www.metersbonwe.com/#/app=mteehttp://trendwatching.com/trends/madebetterinchina/


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MADE GREENER

IN CHINA

With the Chinese government pushing the green

agenda hard (or both reasons o economics

and national pride), and both urban and rural

populations mindul o increasingly visible

The city o Shenzhen boasts a feet o electric taxis.

The feet was supplied by Chinese automobile

manuacturer BYD, and the pilot project has seen

50 electric taxis take to the streets. There are plans

to add a urther 250 vehicles to the feet during

2012, as well as 200 electric buses.

BYD: Electric taxis take to

the streets o Shenzhen

At the end o 2011, China ENFI Engineering

Corp completed work on the worlds largest

solar tracking station in Ningxia. The plants

solar tracking systems deliver a 25% increase in

capacity over traditional solar power stations.

ENFI: Worlds largest solar

tracking station

environmental degradation, expect to see

a steady stream o Chinese planet-saving

innovations and initiatives:
http://trendwatching.com/trends/madebetterinchina/http://www.byd.com/http://www.enfi.com.cn/index_En.aspxhttp://www.enfi.com.cn/index_En.aspxhttp://www.enfi.com.cn/index_En.aspxhttp://www.enfi.com.cn/index_En.aspxhttp://www.byd.com/http://trendwatching.com/trends/madebetterinchina/


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MADE GREENER

IN CHINA

The Tianjin Eco City, a joint initiative rom the

Chinese and Singaporean governments, has

invited brands rom around the world to help solve

pressing environmental issues. In the next 10years, 350,000 people are expected to move to the

city, trialing new systems and technologies. The

government hopes that many o these will have the

potential to solve the environmental issues acing

Chinas huge cities.

Tianjin: Eco-city

experiments with practical

solutions or greener liing

Chinese Suntech Power is the worlds largest

producer o solar panels, now totalling over 20

million panels in over 80 countries. In early 2012,

the company was named one o the worlds 50most innovative companies by MIT, partly due to its

Pluto cell processing technology, which has since

achieved a world record 20.3% eciency.

Suntech Power leads

global solar panel market
http://trendwatching.com/trends/madebetterinchina/http://www.eco-city.gov.cn/http://am.suntech-power.com/http://am.suntech-power.com/http://www.eco-city.gov.cn/http://trendwatching.com/trends/madebetterinchina/


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MADE ONLINE

IN CHINA

Driven by a massive online population and

the censorship o key Western online brands,

Chinese services are not simply imitating

the Googles, Facebooks and Twitters o the

O.cn is a stylized online mapping service that

covers 38 o Chinas largest cities. The 3D maps

interace with social networks, and users can click

on individual buildings and areas to access user-

created and curated content.

O.cn: Maps Chinas cities

in illustrated 3D

In 2011, Sina, the Chinese web portal, launched

a check-in service called WeiLingDi via their

resident Twitter-like website Weibo. Users are able

to check-in at locations using WeiLingDi, earn

badges, write reviews about local businesses, and

connect with 60,000 veried Chinese celebrities.

WeiLingDi: Check-in and

reiew local businesses

world. Instead they are oten showing their

better-known counterparts the way orward by

integrating, i not adding to and enhancing,

popular online services.
http://trendwatching.com/trends/madebetterinchina/http://www.o.cn/http://vld.sina.cn/http://vld.sina.cn/http://www.o.cn/http://trendwatching.com/trends/madebetterinchina/


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In early 2012, Chinese social network Renren

launched a travel journal service, available online

or as an app. The Fengche service allows users

to create image-rich sets detailing their travels,ready to share with riends and amily.

Renren: Networking site

launches social trael app

Chinese group buying site Yikuair is tapping

into the microblogging service Sina Weibo.

The service careully curates daily deals, and

then lets Weibo users place a small deposit tosecure the oer. Deposits can even be made

using Weibos own virtual currency.

Yikuair: Daily deals site

oers micro group buying

MADE ONLINE

IN CHINA
http://trendwatching.com/trends/madebetterinchina/http://www.fengche.com/http://www.yikuair.com/http://www.yikuair.com/http://www.fengche.com/http://trendwatching.com/trends/madebetterinchina/


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IIn April 2012, the latest version o

Tencents Weixin instant messaging app

introduced users to its English-language name:

WeChat. The app oers login via the vast QQmessaging network, which boasts over 700

million users, and a range o additional eatures.

These include recent eatures amiliar to

Facebook and Google+ users, such as Timeline

and Circles, as well as QR tags, location-based

services, voice messaging and a Game Center.

Pinterestinspired Buykee launched in China in

April 2012. The pinboard-style site dierentiates

itsel rom its predecessor, by ocusing

exclusively on luxury products and oering usersthe ability to buy what they are seeing.

Tencent: Weixin app oers

QQ instant messaging and

more

Buykee: Pinboards andpurchasing power

MADE ONLINE

IN CHINA
http://trendwatching.com/trends/madebetterinchina/http://weixin.qq.com/http://www.buykee.com/http://www.buykee.com/http://weixin.qq.com/http://trendwatching.com/trends/madebetterinchina/


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MADE

STRANGER IN

CHINA

The rise o consumer culture in China

has inevitably led to the creation o some

remarkable products and services. However

unusual consumers tastes, they are being met

by Chinese brands.

In 2011, ormer Soviet aircrat carrier, the Kiev,

was converted into a luxury hotel by its new

Chinese owners. The ship has 137 standard hotel

rooms, three VIP guest rooms, two presidential

suites, and a luxury restaurant.

The Kie:

Former Soiet aircrat

carrier transormed into

luxury hotel

China Post oers a service enabling individuals

to send letters rom space, with a Space City 1

postmark. Users send an email to Tiangong-1, a

Chinese spacecrat orbiting the earth, which is

then rerouted to a special China Space Post Oce

branch in Beijing. The emails are printed, placed in

space-themed envelopes, stamped with a galactic

postmark, and sent in the mail.

China Post: Letters routed

ia spacecrat with

galactic postmark
http://trendwatching.com/trends/madebetterinchina/http://www.binhaipark.cn/http://www.chinapost.com.cn/http://www.chinapost.com.cn/http://www.binhaipark.cn/http://trendwatching.com/trends/madebetterinchina/


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MADE

STRANGER IN

CHINA

Oering a memorable learning experience, the

conspicuously named Sexy Mandarin is an online

service that teaches users to speak Mandarin

via YouTube and YouKu (the ormers Chinese

equivalent) videos, or ree. The twist? All the

teachers are attractive, sexily dressed women.

Learn Mandarin the sexy

way

Chinese online shopping platorm Taobao

(commonly reerred to as the Chinese eBay or

Amazon), is reportedly working on an unusual

initiative to spice up e-commerce Tao Girls.

Customers will be able to choose (at a slightly

higher cost) attractive women living in their city, to

deliver their web purchases to the door.

Tao Girls delier
http://trendwatching.com/trends/madebetterinchina/http://www.sexymandarin.com/http://www.taobao.com/index_global.phphttp://www.taobao.com/index_global.phphttp://www.sexymandarin.com/http://trendwatching.com/trends/madebetterinchina/


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MADE

TOGETHER IN

CHINA

As the most populous country in the world,

and one with a strong collectivist culture, its no

surprise to see a wave o innovative Chinese

products and services that bring consumers

together.

Handsup.cn aims to hand power over to the

consumer by asking them to recommend products

and services they want to buy, as well as the price

tag. The more users that want a particular product,

the higher the chance o it being available, and the

lower the price.

Handsup.cn: Hands stock

and pricing suggestions

oer to customers

In late 2011, Chinese P2P lending

site CreditEase secured a round o unding,

while ounder Tang Ning was honored by the

Communist party. Both achievements signal the

dramatic impact o P2P lending in China, where

there are now over 100 sites oering services.

CreditEase has become one o the countrys

largest independent nancial service providers,

with more than 5,000 workers.

CreditEase: P2P lending
http://trendwatching.com/trends/madebetterinchina/http://www.handsup.cn/http://www.creditease.cn/index.htmlhttp://www.creditease.cn/index.htmlhttp://www.handsup.cn/http://trendwatching.com/trends/madebetterinchina/


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MADE BIGGER

IN CHINA

Whether its the size o the population, the

cities, or the economy, China means big, i

not biggest. Just three consumer-ocused

examples to illustrate:

The Youngman JNP6250G is believed to be the

largest bus in the world, capable o transporting

up to 300 passengers. The rst o the buses will

be deployed in Beijing and Hangzhou, using

dedicated highway lanes.

Beijing & Hangzhou:

Worlds largest bus

Construction o Beijing Daxing International

Airport is due to begin in late 2012. By the time

its completed in 2017, the airports planned

capacity is 200 million passengers per year. It will

be connected to Beijing via a new high-speed rail

link.

Beijing Daxing: Worlds

largest airport
http://trendwatching.com/trends/madebetterinchina/http://www.young-man.cn/http://en.wikipedia.org/wiki/Beijing_Daxing_International_Airporthttp://en.wikipedia.org/wiki/Beijing_Daxing_International_Airporthttp://en.wikipedia.org/wiki/Beijing_Daxing_International_Airporthttp://en.wikipedia.org/wiki/Beijing_Daxing_International_Airporthttp://www.young-man.cn/http://trendwatching.com/trends/madebetterinchina/


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MADE BIGGER

IN CHINA

2013 will see the opening o the worlds largest

reestanding shopping mall in the Chinese city

o Tianjin, which is just 30 minutes rom Beijing

by high-speed train. The SM Tianjin Shopping

Center will cover 530,000 square meters, an area

larger than 74 ootball elds.

SM Tianjin: Worldslargest shopping mall

opening 2013

Chinese brands are

already catering to

demanding consumers,

both at home and

increasingly abroad.

Including yours.
http://trendwatching.com/trends/madebetterinchina/http://www.smcity.cn/tj/index.phphttp://www.smcity.cn/tj/index.phphttp://www.smcity.cn/tj/index.phphttp://www.smcity.cn/tj/index.phphttp://trendwatching.com/trends/madebetterinchina/


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MADE EASIER

IN CHINA

All o the pressures that lead global consumers

to seek convenience are amplied in Chinese

cities. A couple o Chinese innovations

leading the way when it comes to ease and

convenience:

The Ubox mobile app or Android, iPhone andJava-based phones enables users to select and

pay or snacks using their mobile device. It also

includes a discount on the cash price or users.

Ubox: App enables mobile

payments at ending

machines

In September 2011, Sichuan hotpot chain HaiDi Lao and Chinese technology rm Huawei

announced a partnership to install telepresence

screens in restaurants across China. Thanks to

the screens, customers can enjoy their meal with

araway riends and amily via a video link.

Hai Di Lao: video links or

connected dining
http://trendwatching.com/trends/madebetterinchina/http://ubox.cn/http://www.haidilao.com/http://www.haidilao.com/http://www.haidilao.com/http://www.haidilao.com/http://ubox.cn/http://trendwatching.com/trends/madebetterinchina/


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MADE FASTER

IN CHINA

The Huawei Ascend D Quad was launched inearly 2012, claiming to be the worlds astest

smartphone. The companys rst quad-core

smartphone eatures a 720p HD touchscreen and

an 8 megapixel camera.

Huawei: Worlds astest

smartphone

In 15 days at the end o 2011, Chinesemanuacturing and construction rm Broad

Group built a 30-storey hotel in Chinas

Hunan Province. The aim o the project was to

demonstrate the companys Broad Sustainable

Building technology. Needless to say we hope we

can le this example under MADE STRONGER

IN CHINA too.

Broad Group:

Builds 30-story building

in 15 days

Everything is going, has to be and can be

done aster, worldwide. Something Chinese

companies are very much aware o.
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Chinas National Supercomputing Center in

Tianjin is home to the Tianhe-1A supercomputer,

which held the position o the worlds astest until

mid-2011. The country now has 61 machines in

the TOP500, second only to the US.

Chinese supercomputing

takes on the world

MADE FASTER

IN CHINA

Is our Premium Serice for you?This free t bfg is obviously

only the tip of the iceberg.

I you want to be orever and ully in the know,

then our Premium Service is or you. Get

access (until May 2013!) to our ull 2012

Trend Report (in three ormats) and the 2013

Trend Report (sent to you in November 2012),

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trendwatching.com/premium
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MADE MORE

LUXURIOUS IN

CHINA

O course, luxury is a key part o the China

story, and one that could take up many uture

Trend Briengs ;-). From Chinese sub-

brands (e.g. Hermes Shang Xia) to Chinese

brands being made in Italy (e.g. China

Garments Sorgere) Chinese consumers

Originally launched in Shanghai in 1898, cosmetics

brand Shanghai Vive was recently re-launched

to appeal to luxury consumers in China and the

West. The brand hopes to tap into its heritage and

Chinas growing global cultural identity.

Shanghai vie: Heritage,

relaunched

China Railways Group has created the worlds

longest high-speed rail networkwith about 7055

km o routes in China, and trains topping speeds

o 350 km/h. The Beijing Shanghai route was

opened in 2011 with business class travelers

being waited on by uniormed stewardesses, and

enjoying LCD TVs.

China Railways: Business

class beds on Beijing

Shanghai Harmony Express

cravings or luxury goods shows no sign

o slowing. Relevant here: wealthy Chinese

splurging on an increasing number o home-

grown Chinese luxury brands and services.
http://trendwatching.com/trends/madebetterinchina/http://www.shang-xia.com/http://www.businessweek.com/magazine/from-mao-jackets-to-wrinkled-silk-suhttp://www.shanghaivive.com.cn/http://www.gtjschina.com/http://www.gtjschina.com/http://www.shanghaivive.com.cn/http://www.businessweek.com/magazine/from-mao-jackets-to-wrinkled-silk-suhttp://www.shang-xia.com/http://trendwatching.com/trends/madebetterinchina/


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Chinas NE-TIGER is a leading luxury brand that

has ound global success. The brand hosted

the opening show o China International FashionWeek in late 2011, showcasing designs refecting

Chinese tradition and heritage.

NE-TIGER: Chinese luxury

ashion house

MADE MORE

LUXURIOUS IN

CHINA

Spending on personal

luxury goods on the

Chinese mainlandrose from EUR 7.1

billion in 2009 to EUR

12.9 billion in 2011(Source: Bain, December 2011).
http://trendwatching.com/trends/madebetterinchina/http://www.ne-tiger.com/http://www.ne-tiger.com/http://trendwatching.com/trends/madebetterinchina/


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P1.cn is an invitation-only social network or well-

connected or ashionable Chinese, that claims to

have over 1.2 million members. Invitations can onlybe obtained by knowing ve existing members, or

by being approached by one o the sites sta.

P1.cn: Initation-only

social network

In early 2012, Chinese travel website Ctrip

launched their new site, HHtravel. The site is

designed to oer packages to Chinese tycoonswith disposable assets o more than RMB 10

million. A typical trip includes business class

travel, Michelin-starred dining, and award

winning hotels and attractions.

Ctrip: Trael serice or the

ery wealthy

MADE MORE

LUXURIOUS IN

CHINA
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24/30


Personal care brand Ba Yan Ka oers Chinese

consumers totally natural skin, body and hair

care products. Formulas are ree o chemicals,not tested on animals, and all packing is

biodegradable.

Ba Yan Ka: Pure water.Natural elements.

Chinese Wisdom

Swiss watch brand Swatch invited Chinese

ashion designer Uma Wang to create two

limited edition wristwatches. One is plastic andbranded with Uma Wangs name, while the other

uses traditional Yunnan Province embroidered

print and coloring. Both designs retail or GBP

44.50.

Swatch and Uma Wang

MADE MORE

LUXURIOUS IN

CHINA
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25/30


MADE BETTER

IN CHINA FOR

A WHILE NOW

While many o the brands in this Trend Brieng

have only relatively recently made waves, there

are o course plenty o established Chinese

brands already operating comortably on a

global scale:

Sportswear brand Li Ning launched its US retail

site in March 2012, heavily branded with the

slogan Straight Out o New China and eaturing a

number o high-prole endorsements. A promotion

at the end o the month or special-edition Year o

the Dragon shoes caused the site to crash due to

demand.

Li Ning: Straight Out o

New China

In January 2012, Chinese consumer electronics

giant Haier demonstrated their Brain Wave TV,

which allows users to control the action on their

TV sets using their minds. The experimental

technology was showcased alongside consumer-

ready innovations such as 3D TVs with 2D to 3D

conversion.

Haier: Brain Wae Tv
http://trendwatching.com/trends/madebetterinchina/http://shop.li-ning.com/http://www.haier.com/http://www.haier.com/http://shop.li-ning.com/http://trendwatching.com/trends/madebetterinchina/


26/30


MADE BETTER

IN CHINA FOR

A WHILE NOW

Personal care brand Herborist incorporates

traditional Chinese medicine with contemporary

cosmetic science to create its range o products.

The brand has been expanding global distribution,

and is now available in Paris, and across a range

o European retailers.

Herborist: Takes Chinese

cosmetics global

In February 2012, French luxury giant LVMH

purchased a 10% stake in one o Chinas top

luxury ashion brands, Ochirly. The deal values

the brand at over USD 2 billion, as it considers an

IPO.

Ochirly: LvMH Inestment
http://trendwatching.com/trends/madebetterinchina/http://www.herborist-international.com/http://www.ochirly.com/http://www.ochirly.com/http://www.herborist-international.com/http://trendwatching.com/trends/madebetterinchina/


27/30


MADE BETTER

IN CHINA FOR

A WHILE NOW

Following Li Nings creation o a US headquarters

and retail operation, ellow Chinese sports

brand PEAK opened a US headquarters in 2011,

and its rst US store in Los Angeles in early 2012.

The brand ranks third in NBA endorsements, and

has over 6,000 authorized retailers globally.

PEAK: Opens frst US

sports store

In early 2012, Chinese computer

manuacturer Lenovo announced the Yoga.

The device is a hybrid laptop/tablet which uses

a 360 degree dual hinge design to allow or

use in our dierent congurations. Meanwhile,

the companys shipments grew by 43.7% over

the rst quarter o 2011, extending Lenovos

lead over Dell as the worlds second-largest PC

manuacturer.

Lenoo:

Yoga laptop/tablet hybrid
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MADE BETTER

IN CHINA FOR

A WHILE NOW

Aspiring to represent the ideals o Chinas

Generation-Y (members born between 1980-

89), Hi Panda is a ashionable clothing and

accessories brand that has breached the connes

o its native country and spread to Japan, Korea

and Europe, including retail stores in London and

Paris. There is also talk o entering North America

later this year.

Hi Panda represents

Chinese youth, globally

Give us half a day of your time, and leave the

room knowing about every consumer trend,

insight and innovation that needs to be on yourradar!

trendwatching.com/seminars

Not always enoughtime to read our

Trend Briefngs?

ck ou ou xlusv y ol

Consumer Trend Seminars(aug-O 2012)13 s, 11 ous. Dont miss out.
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Forget the Made in China stigma. It should be clear by now that ambitious

and confdent Chinese brands are already catering to demanding

consumers, both at home and increasingly abroad. Including yours.

And i youre a non-Chinese entrepreneur, why not get in touch with some o

these brands to see i you can help them roll out globally even aster?

Again, these brands and innovations are just the start. Fuelled by constantly

improving technologies, a higher quality workorce and booming domestic

consumption, Chinese brands are just warming up.

Which is whyallbrands need to keep both eyes frmly on China, a market

that will increasingly dene consumer culture. With Chinese brands

exporting goods and services to the rest o the world (not to mention Western

brands rolling out the RED CARPET or Chinese consumers around the

world), expect to see Chinese tastes and preerences exert ever-

greater infuence on consumer products and services, and on a global

scale too (yes, thats a Trend Briefng in itsel!).

O course, weve said it beore and well say it again: the rise o Chinese

brands does not signal the end or more traditional brands rom

Western economies. Brilliance and heritage, rom whatever corner o

the world, will continue to have a global appeal. Things will just get more

competitive, meaning you will have to work even harder and smarter. Hey,

cest la vie ;-)

Oh, and while youre busy preparing or the globally hyper-competitive uture,

were hard at work on our next Trend Briefng. Make sure youre subscribed!

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and innovations? Our Premium Service is or you.

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Share this Trend Briefng your team, your

clients or your riends, and make sure theyre

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I you have any comments, suggestions or

questions then please do let us know. Just

email:

ANDREA THORN

Head o Client Services

andrea@trendwatching com

AbOuT us

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worlds leading trend frm, scanning the globe

or the most promising consumer trends,

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