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Lola Red News + Digital Trends
WEEK OF APRIL 13 2020
COVID-19STATISTIC OF THE WEEK
2
The Virus Has Changed The Way We Internet rarr More Here
Facebook Netflix and YouTube have all seen user numbers on their phone apps stagnate or fall off as their websites have grown significantly since March 2020
Lola Red Insight In the past few years consumers were increasingly moving to their smartphones Now that wersquore all at home spending our days at home with computers close at hand people are now returning to their old habits of using larger screens to work + entertain
COVID-19 QUOTE OF THE WEEK
3
On the importance of brands continuing to create content ldquoDonrsquot stop the content Itrsquos going to get difficult for brands to produce engaging content but keep it coming to keep young consumers engaged and feeling connected with the wider world at a time when theyrsquore feeling lonely bored and scared Embrace the fact that your brand posts may not look as polished and professional as usual It shows your brand is making an effort despite difficult circumstances and adds a layer of authenticityrdquorarr Cassandra Life Interrupted Whitepaper
CONSUMERGOOGLE SEARCHES FOR ldquoGOOD NEWSrdquo ARE AT AN ALL TIME HIGH
4
According to Google Trends searches for lsquogood newsrsquo have reached all-time high
In fact searches for good news have reached levels that are more than double that of any time since Google began publishing search data in 2004
Consumers are seeking out ways to find uplifting stories Instagram accounts dedicated to good news such as TanksGoodNews and GoodNews_Movement have seen follower counts skyrocket in recent weeks
Upworthy has also seen significant growth ldquoWersquove seen an unprecedented level of growth in the past four weeksrdquo said Lucia Knell the director of brand partnerships at Upworthy who noted that the company saw a 65 growth in followers on Instagram and 47 increase in on-site page views in March compared to the previous month
Brands are responding in amazing ways National Geographic has created two good news-themed
newsletters One is focused on kids and families The Washington Post created the The Daily Break which
highlights one uplifting story per day The team behind the World Record Egg recently introduced a
good-news Instagram account called Sunny_Side_News The account ballooned to more than 162000 followers in a week without any promotion
INNOVATIONAPPLE + GOOGLE JOIN FORCES
5
If users participate it can help save lives rarr More Here
Apple and Google have agreed to a partnership which will enable health authorities to better track COVID-19 patients and alert people whove been in contact with them which could provide significant help in containing the virus
With the partnership the potential reach towards COVID-19 patients is massive with with 15 billion active iOS devices in circulation and 25 billion active Android devices
Googlersquos sample alert is pretty straightforward if you are to come in contact with someone who has the virus it reads ldquoYou have recently been exposed to someone who has tested positive for COVID-19rdquo and offers a link with more information
LR Insight
Its incredible to see Apple and Google working together Both companies have been notoriously critical of one another so itrsquos interesting to see a collaboration that would have never happened under ordinary circumstances
BRAND MESSAGING BREAKTHROUGHS
6
California | Stay Home Save Lives rarr More Here
The official Twitter account of California Governor Gavin Newsom released a video PSA starring celebrity Julia Louis-Dreyfus doing her own makeup in support of the StayHomeSaveLives initiative
Lola Red Insight Consumers are wanting to laugh - and the state of CA gets that The government of CA Twitterrsquos account even tweeted Julia ldquohas never looked betterrdquo
Pebbles Cereal | Daily Yabba Dabba Doo series rarr More Here
Pebbles cereal launched a video series for kids to help parents amp content creators during the pandemic The videos feature creators who have been impacted by COVID-19 including artists dancers + chefs Pebbles is paying each creator $1500 for their contributions to the series
Lola Red Insight As consumers look for brands that help during the pandemic Pebbles is showing its understanding of their needs They are also working with creators to make FRESH content as large productions are shutdown during social distancing
SOCIAL + DIGITALINFLUENCERS JUMP ON THE LIVE STREAM BANDWAGON
7
With Instagram Live views up 70 in the first week of April Digital Brand Architects (DBA) launched Your Live Guide Instagram Live is seeing its biggest moment since its launch in 2016 as creators and brands look to Instagram Live as another way to connect with their audience whether through real-time QampAs workouts or live music sets
Yourliveguidecom brands itself a TV guide of live content and lets creators promote their Instagram Lives while letting users find Lives theyre interested in and schedule them so they dont forget to stream
For a move forward plan ldquoYour Live Guide plans to include all types of livestreams not just Instagram
Brands and creators can submit their live broadcast on the website
Live Stream Online Directory rarr More Here
The website launched this week with a group of influencers brands and content creators lined up Instagram Live events are already being added every few minutes The platform is still evolving and is just in phase one and has the potential to become monetized letting brands pay for better site placement
Lola Red Insight Your Live Guide signals that creators may be shifting to livestreams as a content tool even after quarantine lifts Even as we return to a new normal livestreams and the way influencer create content will see a massive evolution to what it was in 2019 and early 2020
SOCIAL INSTAGRAM ADDS TOOLS TO HELP BUSINESSES
8
As explained by Instagram rarr More Here
Businesses can share new gift card food order and fundraiser stickers in Stories and on their profiles When you see gift cards or food orders you can tap to make your purchase through our partnerrsquos site Fundraisers [when tapped] open on Facebook to a personal fundraiser created by business owners or their supporters
LR Insight With retailers forced to close their physical stores they need options to generate revenue Instagram helped ensure they prioritize their social platform by introducing these new capabilities
Instagram has officially launched the addition of its new gift card food order and fundraiser tools to help businesses impacted by the shutdowns with another way to generate income during the pandemic
Earlier this month Facebook added a new tool to allow business owners to create personal fundraisers to call on their customers for support
Soon businesses will also have the option to connect these personal fundraisers to a dedicated Support Instagram Stories sticker (as seen by Jane Manchun Wong in testing) as well a business profile button adding more ways to raise awareness of fundraising campaigns
PR + MEDIASTATE OF JOURNALISM
9
Our partner Muck Rack just released their annual report on the ldquoState of Journalism in 2020rdquo Some key metrics as they relate to pitching
Following on Social Be active with journalists on social media especially Twitter 85 note it is the best source to socially network with them
69 of journalists track how many times their story is shared on social media A lot of outlets incentivize journalists to get social shares on their stories and build their own personal platform
Timing + Length of Pitch Most journalists (64) want to be pitched before noon 62 donrsquot have a preference on day almost half of journalists receive 1-5 pitches per day (48) and 61 only want 2-3 paragraph pitches
Keep Up with Your Social Journalists check companies social accounts when receiving a pitch Content should not all be product-focused layer in thought leadership and community engagement content to build credibility CEOs need social presence to build credibility as thought leaders and spokespeople
HAVE EMPATHY about the amount of news being pitched right now think is it worth this journalistrsquos time to pitch this news to them Helps with relationship
Social Engagement with the Newsroom
New data shows that the engagement for local + national news on Facebook is booming during COVID-19 while engagement with hyper-partisan publishers is stagnant (think The Daily Caller Daily Kos 100percentfedupcom) This is a massive change from past years when hyper-partisan news drove MUCH higher engagement levels
Why it matters Shows the authority that local + national news sources have with consumers when they need information regarding their health economy and local community This shows they have a high level of trust with their audiences - which will be essential in the coming days months years
PR + MEDIASTATUS ON BIG TECH
10
Is big tech still covering non-COVID-19 related stories
Yes for now A quick glance at the homepages of these sites (Tech Crunch CNET VentureBeat Engadget The Verge Mashable) shows non-COVID 19 content like reviews of gadgets stories about mergers and acquisitions and the latest cool apps still exists
Raganrsquos PR Daily took a look at a number of COVID vs non-COVID-19 related stories in a random sample of 100 articles per outlet between March 14 and March 31 - herersquos what they found
So what else is getting coverage
PR Dailyrsquos data set contained 325 articles that were categorized as not focused on COVID-19 Of those stories here is the breakdown by category
Video games ndash 23 TV and movies ndash 14 Apple and Apple related ndash 8 Cell phone related ndash 6 Music and music streaming ndash 5 Communications apps ndash 35 VR ndash 35 AI ndash 35 Other categories ndash 335
What does this mean for me Right now COVID-19 coverage means any tech company has at least in theory reduced its chances of getting covered by 50 but the reality is more nuanced and things are changing rapidly Take a shot at media relations if you have a product that is both relevant to the current lockdown period and getting coverage Video games are a perfect example
SOCIAL + DIGITALSOCIAL MEDIA CONTINUES TO ADAPT
11
Inspired by TikTokrsquos ldquoDuetrdquo mode Instagram is testing their new ldquoChallengerdquo sticker which would enable users to participate in visual + virtual competitions by tagging their friends Read more here
As part of their e-commerce efforts Pinterest launched their new ldquoShoprdquo tab on the mobile app This tab on boards will show products from or inspired by the pins users have saved to their home decor or fashion boards Read here
Fun tidbits to note Searches for ldquohome office setuprdquo have jumped by 70 in the past two weeks as work-from-home mandates spread across the US Within that same time ldquoEmployee giftrdquo searches have quadrupled and ldquocare package ideasrdquo have doubled
TikTok is now expanding parental controls with a ldquoFamily Pairingrdquo feature allowing parents to adjust restrictions on their childrenrsquos accounts Restrictions can range from screen time to DMs without physically going into another device to do this everything is done remotely Read more here
Instagram now allowing users to send DMs through desktop Time to ditch the small screen and go for that full window feeling Read more here
POSITIVITY PAUSEPOSITIVITY PAUSE
12
Herersquos a sampling of stories that have uplifted the Lola Red team this past week
Alchemy Facial Bar launched their facials to-go rarr View here
Team Lola found this SNL skit of Zoom hilariously fitting and very relevant rarr Watch here
Tyler Perry paid it forward by buying groceries for thousands of seniors during the elderly + high-risk shopping hours rarr Read here
Uber pushed out a ldquoThank you for not riding with usrdquo commercial highlighting intimate + joyful moments of people at home rarr Watch here
Snoop Dogg partnered with Beyond Meat and donated one million vegan burgers to hospitals rarr Read here
Lola Redrsquos Positivity Pause
The Positivity Pause is a daily 15 minute Zoom call to share a positive reflection - it could be an uplifting news story funny social media post or personal experience We find what we look for in the world and today we all need more positivity wellness kindness and compassion Lets find it share it and pass it on
Anyone is welcome to join If youd like to be added to the Positivity Pause calendar invite email Alexislolaredcom
Info belowZoom ID 298-581-105Password 344528
COVID-19STATISTIC OF THE WEEK
2
The Virus Has Changed The Way We Internet rarr More Here
Facebook Netflix and YouTube have all seen user numbers on their phone apps stagnate or fall off as their websites have grown significantly since March 2020
Lola Red Insight In the past few years consumers were increasingly moving to their smartphones Now that wersquore all at home spending our days at home with computers close at hand people are now returning to their old habits of using larger screens to work + entertain
COVID-19 QUOTE OF THE WEEK
3
On the importance of brands continuing to create content ldquoDonrsquot stop the content Itrsquos going to get difficult for brands to produce engaging content but keep it coming to keep young consumers engaged and feeling connected with the wider world at a time when theyrsquore feeling lonely bored and scared Embrace the fact that your brand posts may not look as polished and professional as usual It shows your brand is making an effort despite difficult circumstances and adds a layer of authenticityrdquorarr Cassandra Life Interrupted Whitepaper
CONSUMERGOOGLE SEARCHES FOR ldquoGOOD NEWSrdquo ARE AT AN ALL TIME HIGH
4
According to Google Trends searches for lsquogood newsrsquo have reached all-time high
In fact searches for good news have reached levels that are more than double that of any time since Google began publishing search data in 2004
Consumers are seeking out ways to find uplifting stories Instagram accounts dedicated to good news such as TanksGoodNews and GoodNews_Movement have seen follower counts skyrocket in recent weeks
Upworthy has also seen significant growth ldquoWersquove seen an unprecedented level of growth in the past four weeksrdquo said Lucia Knell the director of brand partnerships at Upworthy who noted that the company saw a 65 growth in followers on Instagram and 47 increase in on-site page views in March compared to the previous month
Brands are responding in amazing ways National Geographic has created two good news-themed
newsletters One is focused on kids and families The Washington Post created the The Daily Break which
highlights one uplifting story per day The team behind the World Record Egg recently introduced a
good-news Instagram account called Sunny_Side_News The account ballooned to more than 162000 followers in a week without any promotion
INNOVATIONAPPLE + GOOGLE JOIN FORCES
5
If users participate it can help save lives rarr More Here
Apple and Google have agreed to a partnership which will enable health authorities to better track COVID-19 patients and alert people whove been in contact with them which could provide significant help in containing the virus
With the partnership the potential reach towards COVID-19 patients is massive with with 15 billion active iOS devices in circulation and 25 billion active Android devices
Googlersquos sample alert is pretty straightforward if you are to come in contact with someone who has the virus it reads ldquoYou have recently been exposed to someone who has tested positive for COVID-19rdquo and offers a link with more information
LR Insight
Its incredible to see Apple and Google working together Both companies have been notoriously critical of one another so itrsquos interesting to see a collaboration that would have never happened under ordinary circumstances
BRAND MESSAGING BREAKTHROUGHS
6
California | Stay Home Save Lives rarr More Here
The official Twitter account of California Governor Gavin Newsom released a video PSA starring celebrity Julia Louis-Dreyfus doing her own makeup in support of the StayHomeSaveLives initiative
Lola Red Insight Consumers are wanting to laugh - and the state of CA gets that The government of CA Twitterrsquos account even tweeted Julia ldquohas never looked betterrdquo
Pebbles Cereal | Daily Yabba Dabba Doo series rarr More Here
Pebbles cereal launched a video series for kids to help parents amp content creators during the pandemic The videos feature creators who have been impacted by COVID-19 including artists dancers + chefs Pebbles is paying each creator $1500 for their contributions to the series
Lola Red Insight As consumers look for brands that help during the pandemic Pebbles is showing its understanding of their needs They are also working with creators to make FRESH content as large productions are shutdown during social distancing
SOCIAL + DIGITALINFLUENCERS JUMP ON THE LIVE STREAM BANDWAGON
7
With Instagram Live views up 70 in the first week of April Digital Brand Architects (DBA) launched Your Live Guide Instagram Live is seeing its biggest moment since its launch in 2016 as creators and brands look to Instagram Live as another way to connect with their audience whether through real-time QampAs workouts or live music sets
Yourliveguidecom brands itself a TV guide of live content and lets creators promote their Instagram Lives while letting users find Lives theyre interested in and schedule them so they dont forget to stream
For a move forward plan ldquoYour Live Guide plans to include all types of livestreams not just Instagram
Brands and creators can submit their live broadcast on the website
Live Stream Online Directory rarr More Here
The website launched this week with a group of influencers brands and content creators lined up Instagram Live events are already being added every few minutes The platform is still evolving and is just in phase one and has the potential to become monetized letting brands pay for better site placement
Lola Red Insight Your Live Guide signals that creators may be shifting to livestreams as a content tool even after quarantine lifts Even as we return to a new normal livestreams and the way influencer create content will see a massive evolution to what it was in 2019 and early 2020
SOCIAL INSTAGRAM ADDS TOOLS TO HELP BUSINESSES
8
As explained by Instagram rarr More Here
Businesses can share new gift card food order and fundraiser stickers in Stories and on their profiles When you see gift cards or food orders you can tap to make your purchase through our partnerrsquos site Fundraisers [when tapped] open on Facebook to a personal fundraiser created by business owners or their supporters
LR Insight With retailers forced to close their physical stores they need options to generate revenue Instagram helped ensure they prioritize their social platform by introducing these new capabilities
Instagram has officially launched the addition of its new gift card food order and fundraiser tools to help businesses impacted by the shutdowns with another way to generate income during the pandemic
Earlier this month Facebook added a new tool to allow business owners to create personal fundraisers to call on their customers for support
Soon businesses will also have the option to connect these personal fundraisers to a dedicated Support Instagram Stories sticker (as seen by Jane Manchun Wong in testing) as well a business profile button adding more ways to raise awareness of fundraising campaigns
PR + MEDIASTATE OF JOURNALISM
9
Our partner Muck Rack just released their annual report on the ldquoState of Journalism in 2020rdquo Some key metrics as they relate to pitching
Following on Social Be active with journalists on social media especially Twitter 85 note it is the best source to socially network with them
69 of journalists track how many times their story is shared on social media A lot of outlets incentivize journalists to get social shares on their stories and build their own personal platform
Timing + Length of Pitch Most journalists (64) want to be pitched before noon 62 donrsquot have a preference on day almost half of journalists receive 1-5 pitches per day (48) and 61 only want 2-3 paragraph pitches
Keep Up with Your Social Journalists check companies social accounts when receiving a pitch Content should not all be product-focused layer in thought leadership and community engagement content to build credibility CEOs need social presence to build credibility as thought leaders and spokespeople
HAVE EMPATHY about the amount of news being pitched right now think is it worth this journalistrsquos time to pitch this news to them Helps with relationship
Social Engagement with the Newsroom
New data shows that the engagement for local + national news on Facebook is booming during COVID-19 while engagement with hyper-partisan publishers is stagnant (think The Daily Caller Daily Kos 100percentfedupcom) This is a massive change from past years when hyper-partisan news drove MUCH higher engagement levels
Why it matters Shows the authority that local + national news sources have with consumers when they need information regarding their health economy and local community This shows they have a high level of trust with their audiences - which will be essential in the coming days months years
PR + MEDIASTATUS ON BIG TECH
10
Is big tech still covering non-COVID-19 related stories
Yes for now A quick glance at the homepages of these sites (Tech Crunch CNET VentureBeat Engadget The Verge Mashable) shows non-COVID 19 content like reviews of gadgets stories about mergers and acquisitions and the latest cool apps still exists
Raganrsquos PR Daily took a look at a number of COVID vs non-COVID-19 related stories in a random sample of 100 articles per outlet between March 14 and March 31 - herersquos what they found
So what else is getting coverage
PR Dailyrsquos data set contained 325 articles that were categorized as not focused on COVID-19 Of those stories here is the breakdown by category
Video games ndash 23 TV and movies ndash 14 Apple and Apple related ndash 8 Cell phone related ndash 6 Music and music streaming ndash 5 Communications apps ndash 35 VR ndash 35 AI ndash 35 Other categories ndash 335
What does this mean for me Right now COVID-19 coverage means any tech company has at least in theory reduced its chances of getting covered by 50 but the reality is more nuanced and things are changing rapidly Take a shot at media relations if you have a product that is both relevant to the current lockdown period and getting coverage Video games are a perfect example
SOCIAL + DIGITALSOCIAL MEDIA CONTINUES TO ADAPT
11
Inspired by TikTokrsquos ldquoDuetrdquo mode Instagram is testing their new ldquoChallengerdquo sticker which would enable users to participate in visual + virtual competitions by tagging their friends Read more here
As part of their e-commerce efforts Pinterest launched their new ldquoShoprdquo tab on the mobile app This tab on boards will show products from or inspired by the pins users have saved to their home decor or fashion boards Read here
Fun tidbits to note Searches for ldquohome office setuprdquo have jumped by 70 in the past two weeks as work-from-home mandates spread across the US Within that same time ldquoEmployee giftrdquo searches have quadrupled and ldquocare package ideasrdquo have doubled
TikTok is now expanding parental controls with a ldquoFamily Pairingrdquo feature allowing parents to adjust restrictions on their childrenrsquos accounts Restrictions can range from screen time to DMs without physically going into another device to do this everything is done remotely Read more here
Instagram now allowing users to send DMs through desktop Time to ditch the small screen and go for that full window feeling Read more here
POSITIVITY PAUSEPOSITIVITY PAUSE
12
Herersquos a sampling of stories that have uplifted the Lola Red team this past week
Alchemy Facial Bar launched their facials to-go rarr View here
Team Lola found this SNL skit of Zoom hilariously fitting and very relevant rarr Watch here
Tyler Perry paid it forward by buying groceries for thousands of seniors during the elderly + high-risk shopping hours rarr Read here
Uber pushed out a ldquoThank you for not riding with usrdquo commercial highlighting intimate + joyful moments of people at home rarr Watch here
Snoop Dogg partnered with Beyond Meat and donated one million vegan burgers to hospitals rarr Read here
Lola Redrsquos Positivity Pause
The Positivity Pause is a daily 15 minute Zoom call to share a positive reflection - it could be an uplifting news story funny social media post or personal experience We find what we look for in the world and today we all need more positivity wellness kindness and compassion Lets find it share it and pass it on
Anyone is welcome to join If youd like to be added to the Positivity Pause calendar invite email Alexislolaredcom
Info belowZoom ID 298-581-105Password 344528
COVID-19 QUOTE OF THE WEEK
3
On the importance of brands continuing to create content ldquoDonrsquot stop the content Itrsquos going to get difficult for brands to produce engaging content but keep it coming to keep young consumers engaged and feeling connected with the wider world at a time when theyrsquore feeling lonely bored and scared Embrace the fact that your brand posts may not look as polished and professional as usual It shows your brand is making an effort despite difficult circumstances and adds a layer of authenticityrdquorarr Cassandra Life Interrupted Whitepaper
CONSUMERGOOGLE SEARCHES FOR ldquoGOOD NEWSrdquo ARE AT AN ALL TIME HIGH
4
According to Google Trends searches for lsquogood newsrsquo have reached all-time high
In fact searches for good news have reached levels that are more than double that of any time since Google began publishing search data in 2004
Consumers are seeking out ways to find uplifting stories Instagram accounts dedicated to good news such as TanksGoodNews and GoodNews_Movement have seen follower counts skyrocket in recent weeks
Upworthy has also seen significant growth ldquoWersquove seen an unprecedented level of growth in the past four weeksrdquo said Lucia Knell the director of brand partnerships at Upworthy who noted that the company saw a 65 growth in followers on Instagram and 47 increase in on-site page views in March compared to the previous month
Brands are responding in amazing ways National Geographic has created two good news-themed
newsletters One is focused on kids and families The Washington Post created the The Daily Break which
highlights one uplifting story per day The team behind the World Record Egg recently introduced a
good-news Instagram account called Sunny_Side_News The account ballooned to more than 162000 followers in a week without any promotion
INNOVATIONAPPLE + GOOGLE JOIN FORCES
5
If users participate it can help save lives rarr More Here
Apple and Google have agreed to a partnership which will enable health authorities to better track COVID-19 patients and alert people whove been in contact with them which could provide significant help in containing the virus
With the partnership the potential reach towards COVID-19 patients is massive with with 15 billion active iOS devices in circulation and 25 billion active Android devices
Googlersquos sample alert is pretty straightforward if you are to come in contact with someone who has the virus it reads ldquoYou have recently been exposed to someone who has tested positive for COVID-19rdquo and offers a link with more information
LR Insight
Its incredible to see Apple and Google working together Both companies have been notoriously critical of one another so itrsquos interesting to see a collaboration that would have never happened under ordinary circumstances
BRAND MESSAGING BREAKTHROUGHS
6
California | Stay Home Save Lives rarr More Here
The official Twitter account of California Governor Gavin Newsom released a video PSA starring celebrity Julia Louis-Dreyfus doing her own makeup in support of the StayHomeSaveLives initiative
Lola Red Insight Consumers are wanting to laugh - and the state of CA gets that The government of CA Twitterrsquos account even tweeted Julia ldquohas never looked betterrdquo
Pebbles Cereal | Daily Yabba Dabba Doo series rarr More Here
Pebbles cereal launched a video series for kids to help parents amp content creators during the pandemic The videos feature creators who have been impacted by COVID-19 including artists dancers + chefs Pebbles is paying each creator $1500 for their contributions to the series
Lola Red Insight As consumers look for brands that help during the pandemic Pebbles is showing its understanding of their needs They are also working with creators to make FRESH content as large productions are shutdown during social distancing
SOCIAL + DIGITALINFLUENCERS JUMP ON THE LIVE STREAM BANDWAGON
7
With Instagram Live views up 70 in the first week of April Digital Brand Architects (DBA) launched Your Live Guide Instagram Live is seeing its biggest moment since its launch in 2016 as creators and brands look to Instagram Live as another way to connect with their audience whether through real-time QampAs workouts or live music sets
Yourliveguidecom brands itself a TV guide of live content and lets creators promote their Instagram Lives while letting users find Lives theyre interested in and schedule them so they dont forget to stream
For a move forward plan ldquoYour Live Guide plans to include all types of livestreams not just Instagram
Brands and creators can submit their live broadcast on the website
Live Stream Online Directory rarr More Here
The website launched this week with a group of influencers brands and content creators lined up Instagram Live events are already being added every few minutes The platform is still evolving and is just in phase one and has the potential to become monetized letting brands pay for better site placement
Lola Red Insight Your Live Guide signals that creators may be shifting to livestreams as a content tool even after quarantine lifts Even as we return to a new normal livestreams and the way influencer create content will see a massive evolution to what it was in 2019 and early 2020
SOCIAL INSTAGRAM ADDS TOOLS TO HELP BUSINESSES
8
As explained by Instagram rarr More Here
Businesses can share new gift card food order and fundraiser stickers in Stories and on their profiles When you see gift cards or food orders you can tap to make your purchase through our partnerrsquos site Fundraisers [when tapped] open on Facebook to a personal fundraiser created by business owners or their supporters
LR Insight With retailers forced to close their physical stores they need options to generate revenue Instagram helped ensure they prioritize their social platform by introducing these new capabilities
Instagram has officially launched the addition of its new gift card food order and fundraiser tools to help businesses impacted by the shutdowns with another way to generate income during the pandemic
Earlier this month Facebook added a new tool to allow business owners to create personal fundraisers to call on their customers for support
Soon businesses will also have the option to connect these personal fundraisers to a dedicated Support Instagram Stories sticker (as seen by Jane Manchun Wong in testing) as well a business profile button adding more ways to raise awareness of fundraising campaigns
PR + MEDIASTATE OF JOURNALISM
9
Our partner Muck Rack just released their annual report on the ldquoState of Journalism in 2020rdquo Some key metrics as they relate to pitching
Following on Social Be active with journalists on social media especially Twitter 85 note it is the best source to socially network with them
69 of journalists track how many times their story is shared on social media A lot of outlets incentivize journalists to get social shares on their stories and build their own personal platform
Timing + Length of Pitch Most journalists (64) want to be pitched before noon 62 donrsquot have a preference on day almost half of journalists receive 1-5 pitches per day (48) and 61 only want 2-3 paragraph pitches
Keep Up with Your Social Journalists check companies social accounts when receiving a pitch Content should not all be product-focused layer in thought leadership and community engagement content to build credibility CEOs need social presence to build credibility as thought leaders and spokespeople
HAVE EMPATHY about the amount of news being pitched right now think is it worth this journalistrsquos time to pitch this news to them Helps with relationship
Social Engagement with the Newsroom
New data shows that the engagement for local + national news on Facebook is booming during COVID-19 while engagement with hyper-partisan publishers is stagnant (think The Daily Caller Daily Kos 100percentfedupcom) This is a massive change from past years when hyper-partisan news drove MUCH higher engagement levels
Why it matters Shows the authority that local + national news sources have with consumers when they need information regarding their health economy and local community This shows they have a high level of trust with their audiences - which will be essential in the coming days months years
PR + MEDIASTATUS ON BIG TECH
10
Is big tech still covering non-COVID-19 related stories
Yes for now A quick glance at the homepages of these sites (Tech Crunch CNET VentureBeat Engadget The Verge Mashable) shows non-COVID 19 content like reviews of gadgets stories about mergers and acquisitions and the latest cool apps still exists
Raganrsquos PR Daily took a look at a number of COVID vs non-COVID-19 related stories in a random sample of 100 articles per outlet between March 14 and March 31 - herersquos what they found
So what else is getting coverage
PR Dailyrsquos data set contained 325 articles that were categorized as not focused on COVID-19 Of those stories here is the breakdown by category
Video games ndash 23 TV and movies ndash 14 Apple and Apple related ndash 8 Cell phone related ndash 6 Music and music streaming ndash 5 Communications apps ndash 35 VR ndash 35 AI ndash 35 Other categories ndash 335
What does this mean for me Right now COVID-19 coverage means any tech company has at least in theory reduced its chances of getting covered by 50 but the reality is more nuanced and things are changing rapidly Take a shot at media relations if you have a product that is both relevant to the current lockdown period and getting coverage Video games are a perfect example
SOCIAL + DIGITALSOCIAL MEDIA CONTINUES TO ADAPT
11
Inspired by TikTokrsquos ldquoDuetrdquo mode Instagram is testing their new ldquoChallengerdquo sticker which would enable users to participate in visual + virtual competitions by tagging their friends Read more here
As part of their e-commerce efforts Pinterest launched their new ldquoShoprdquo tab on the mobile app This tab on boards will show products from or inspired by the pins users have saved to their home decor or fashion boards Read here
Fun tidbits to note Searches for ldquohome office setuprdquo have jumped by 70 in the past two weeks as work-from-home mandates spread across the US Within that same time ldquoEmployee giftrdquo searches have quadrupled and ldquocare package ideasrdquo have doubled
TikTok is now expanding parental controls with a ldquoFamily Pairingrdquo feature allowing parents to adjust restrictions on their childrenrsquos accounts Restrictions can range from screen time to DMs without physically going into another device to do this everything is done remotely Read more here
Instagram now allowing users to send DMs through desktop Time to ditch the small screen and go for that full window feeling Read more here
POSITIVITY PAUSEPOSITIVITY PAUSE
12
Herersquos a sampling of stories that have uplifted the Lola Red team this past week
Alchemy Facial Bar launched their facials to-go rarr View here
Team Lola found this SNL skit of Zoom hilariously fitting and very relevant rarr Watch here
Tyler Perry paid it forward by buying groceries for thousands of seniors during the elderly + high-risk shopping hours rarr Read here
Uber pushed out a ldquoThank you for not riding with usrdquo commercial highlighting intimate + joyful moments of people at home rarr Watch here
Snoop Dogg partnered with Beyond Meat and donated one million vegan burgers to hospitals rarr Read here
Lola Redrsquos Positivity Pause
The Positivity Pause is a daily 15 minute Zoom call to share a positive reflection - it could be an uplifting news story funny social media post or personal experience We find what we look for in the world and today we all need more positivity wellness kindness and compassion Lets find it share it and pass it on
Anyone is welcome to join If youd like to be added to the Positivity Pause calendar invite email Alexislolaredcom
Info belowZoom ID 298-581-105Password 344528
CONSUMERGOOGLE SEARCHES FOR ldquoGOOD NEWSrdquo ARE AT AN ALL TIME HIGH
4
According to Google Trends searches for lsquogood newsrsquo have reached all-time high
In fact searches for good news have reached levels that are more than double that of any time since Google began publishing search data in 2004
Consumers are seeking out ways to find uplifting stories Instagram accounts dedicated to good news such as TanksGoodNews and GoodNews_Movement have seen follower counts skyrocket in recent weeks
Upworthy has also seen significant growth ldquoWersquove seen an unprecedented level of growth in the past four weeksrdquo said Lucia Knell the director of brand partnerships at Upworthy who noted that the company saw a 65 growth in followers on Instagram and 47 increase in on-site page views in March compared to the previous month
Brands are responding in amazing ways National Geographic has created two good news-themed
newsletters One is focused on kids and families The Washington Post created the The Daily Break which
highlights one uplifting story per day The team behind the World Record Egg recently introduced a
good-news Instagram account called Sunny_Side_News The account ballooned to more than 162000 followers in a week without any promotion
INNOVATIONAPPLE + GOOGLE JOIN FORCES
5
If users participate it can help save lives rarr More Here
Apple and Google have agreed to a partnership which will enable health authorities to better track COVID-19 patients and alert people whove been in contact with them which could provide significant help in containing the virus
With the partnership the potential reach towards COVID-19 patients is massive with with 15 billion active iOS devices in circulation and 25 billion active Android devices
Googlersquos sample alert is pretty straightforward if you are to come in contact with someone who has the virus it reads ldquoYou have recently been exposed to someone who has tested positive for COVID-19rdquo and offers a link with more information
LR Insight
Its incredible to see Apple and Google working together Both companies have been notoriously critical of one another so itrsquos interesting to see a collaboration that would have never happened under ordinary circumstances
BRAND MESSAGING BREAKTHROUGHS
6
California | Stay Home Save Lives rarr More Here
The official Twitter account of California Governor Gavin Newsom released a video PSA starring celebrity Julia Louis-Dreyfus doing her own makeup in support of the StayHomeSaveLives initiative
Lola Red Insight Consumers are wanting to laugh - and the state of CA gets that The government of CA Twitterrsquos account even tweeted Julia ldquohas never looked betterrdquo
Pebbles Cereal | Daily Yabba Dabba Doo series rarr More Here
Pebbles cereal launched a video series for kids to help parents amp content creators during the pandemic The videos feature creators who have been impacted by COVID-19 including artists dancers + chefs Pebbles is paying each creator $1500 for their contributions to the series
Lola Red Insight As consumers look for brands that help during the pandemic Pebbles is showing its understanding of their needs They are also working with creators to make FRESH content as large productions are shutdown during social distancing
SOCIAL + DIGITALINFLUENCERS JUMP ON THE LIVE STREAM BANDWAGON
7
With Instagram Live views up 70 in the first week of April Digital Brand Architects (DBA) launched Your Live Guide Instagram Live is seeing its biggest moment since its launch in 2016 as creators and brands look to Instagram Live as another way to connect with their audience whether through real-time QampAs workouts or live music sets
Yourliveguidecom brands itself a TV guide of live content and lets creators promote their Instagram Lives while letting users find Lives theyre interested in and schedule them so they dont forget to stream
For a move forward plan ldquoYour Live Guide plans to include all types of livestreams not just Instagram
Brands and creators can submit their live broadcast on the website
Live Stream Online Directory rarr More Here
The website launched this week with a group of influencers brands and content creators lined up Instagram Live events are already being added every few minutes The platform is still evolving and is just in phase one and has the potential to become monetized letting brands pay for better site placement
Lola Red Insight Your Live Guide signals that creators may be shifting to livestreams as a content tool even after quarantine lifts Even as we return to a new normal livestreams and the way influencer create content will see a massive evolution to what it was in 2019 and early 2020
SOCIAL INSTAGRAM ADDS TOOLS TO HELP BUSINESSES
8
As explained by Instagram rarr More Here
Businesses can share new gift card food order and fundraiser stickers in Stories and on their profiles When you see gift cards or food orders you can tap to make your purchase through our partnerrsquos site Fundraisers [when tapped] open on Facebook to a personal fundraiser created by business owners or their supporters
LR Insight With retailers forced to close their physical stores they need options to generate revenue Instagram helped ensure they prioritize their social platform by introducing these new capabilities
Instagram has officially launched the addition of its new gift card food order and fundraiser tools to help businesses impacted by the shutdowns with another way to generate income during the pandemic
Earlier this month Facebook added a new tool to allow business owners to create personal fundraisers to call on their customers for support
Soon businesses will also have the option to connect these personal fundraisers to a dedicated Support Instagram Stories sticker (as seen by Jane Manchun Wong in testing) as well a business profile button adding more ways to raise awareness of fundraising campaigns
PR + MEDIASTATE OF JOURNALISM
9
Our partner Muck Rack just released their annual report on the ldquoState of Journalism in 2020rdquo Some key metrics as they relate to pitching
Following on Social Be active with journalists on social media especially Twitter 85 note it is the best source to socially network with them
69 of journalists track how many times their story is shared on social media A lot of outlets incentivize journalists to get social shares on their stories and build their own personal platform
Timing + Length of Pitch Most journalists (64) want to be pitched before noon 62 donrsquot have a preference on day almost half of journalists receive 1-5 pitches per day (48) and 61 only want 2-3 paragraph pitches
Keep Up with Your Social Journalists check companies social accounts when receiving a pitch Content should not all be product-focused layer in thought leadership and community engagement content to build credibility CEOs need social presence to build credibility as thought leaders and spokespeople
HAVE EMPATHY about the amount of news being pitched right now think is it worth this journalistrsquos time to pitch this news to them Helps with relationship
Social Engagement with the Newsroom
New data shows that the engagement for local + national news on Facebook is booming during COVID-19 while engagement with hyper-partisan publishers is stagnant (think The Daily Caller Daily Kos 100percentfedupcom) This is a massive change from past years when hyper-partisan news drove MUCH higher engagement levels
Why it matters Shows the authority that local + national news sources have with consumers when they need information regarding their health economy and local community This shows they have a high level of trust with their audiences - which will be essential in the coming days months years
PR + MEDIASTATUS ON BIG TECH
10
Is big tech still covering non-COVID-19 related stories
Yes for now A quick glance at the homepages of these sites (Tech Crunch CNET VentureBeat Engadget The Verge Mashable) shows non-COVID 19 content like reviews of gadgets stories about mergers and acquisitions and the latest cool apps still exists
Raganrsquos PR Daily took a look at a number of COVID vs non-COVID-19 related stories in a random sample of 100 articles per outlet between March 14 and March 31 - herersquos what they found
So what else is getting coverage
PR Dailyrsquos data set contained 325 articles that were categorized as not focused on COVID-19 Of those stories here is the breakdown by category
Video games ndash 23 TV and movies ndash 14 Apple and Apple related ndash 8 Cell phone related ndash 6 Music and music streaming ndash 5 Communications apps ndash 35 VR ndash 35 AI ndash 35 Other categories ndash 335
What does this mean for me Right now COVID-19 coverage means any tech company has at least in theory reduced its chances of getting covered by 50 but the reality is more nuanced and things are changing rapidly Take a shot at media relations if you have a product that is both relevant to the current lockdown period and getting coverage Video games are a perfect example
SOCIAL + DIGITALSOCIAL MEDIA CONTINUES TO ADAPT
11
Inspired by TikTokrsquos ldquoDuetrdquo mode Instagram is testing their new ldquoChallengerdquo sticker which would enable users to participate in visual + virtual competitions by tagging their friends Read more here
As part of their e-commerce efforts Pinterest launched their new ldquoShoprdquo tab on the mobile app This tab on boards will show products from or inspired by the pins users have saved to their home decor or fashion boards Read here
Fun tidbits to note Searches for ldquohome office setuprdquo have jumped by 70 in the past two weeks as work-from-home mandates spread across the US Within that same time ldquoEmployee giftrdquo searches have quadrupled and ldquocare package ideasrdquo have doubled
TikTok is now expanding parental controls with a ldquoFamily Pairingrdquo feature allowing parents to adjust restrictions on their childrenrsquos accounts Restrictions can range from screen time to DMs without physically going into another device to do this everything is done remotely Read more here
Instagram now allowing users to send DMs through desktop Time to ditch the small screen and go for that full window feeling Read more here
POSITIVITY PAUSEPOSITIVITY PAUSE
12
Herersquos a sampling of stories that have uplifted the Lola Red team this past week
Alchemy Facial Bar launched their facials to-go rarr View here
Team Lola found this SNL skit of Zoom hilariously fitting and very relevant rarr Watch here
Tyler Perry paid it forward by buying groceries for thousands of seniors during the elderly + high-risk shopping hours rarr Read here
Uber pushed out a ldquoThank you for not riding with usrdquo commercial highlighting intimate + joyful moments of people at home rarr Watch here
Snoop Dogg partnered with Beyond Meat and donated one million vegan burgers to hospitals rarr Read here
Lola Redrsquos Positivity Pause
The Positivity Pause is a daily 15 minute Zoom call to share a positive reflection - it could be an uplifting news story funny social media post or personal experience We find what we look for in the world and today we all need more positivity wellness kindness and compassion Lets find it share it and pass it on
Anyone is welcome to join If youd like to be added to the Positivity Pause calendar invite email Alexislolaredcom
Info belowZoom ID 298-581-105Password 344528
INNOVATIONAPPLE + GOOGLE JOIN FORCES
5
If users participate it can help save lives rarr More Here
Apple and Google have agreed to a partnership which will enable health authorities to better track COVID-19 patients and alert people whove been in contact with them which could provide significant help in containing the virus
With the partnership the potential reach towards COVID-19 patients is massive with with 15 billion active iOS devices in circulation and 25 billion active Android devices
Googlersquos sample alert is pretty straightforward if you are to come in contact with someone who has the virus it reads ldquoYou have recently been exposed to someone who has tested positive for COVID-19rdquo and offers a link with more information
LR Insight
Its incredible to see Apple and Google working together Both companies have been notoriously critical of one another so itrsquos interesting to see a collaboration that would have never happened under ordinary circumstances
BRAND MESSAGING BREAKTHROUGHS
6
California | Stay Home Save Lives rarr More Here
The official Twitter account of California Governor Gavin Newsom released a video PSA starring celebrity Julia Louis-Dreyfus doing her own makeup in support of the StayHomeSaveLives initiative
Lola Red Insight Consumers are wanting to laugh - and the state of CA gets that The government of CA Twitterrsquos account even tweeted Julia ldquohas never looked betterrdquo
Pebbles Cereal | Daily Yabba Dabba Doo series rarr More Here
Pebbles cereal launched a video series for kids to help parents amp content creators during the pandemic The videos feature creators who have been impacted by COVID-19 including artists dancers + chefs Pebbles is paying each creator $1500 for their contributions to the series
Lola Red Insight As consumers look for brands that help during the pandemic Pebbles is showing its understanding of their needs They are also working with creators to make FRESH content as large productions are shutdown during social distancing
SOCIAL + DIGITALINFLUENCERS JUMP ON THE LIVE STREAM BANDWAGON
7
With Instagram Live views up 70 in the first week of April Digital Brand Architects (DBA) launched Your Live Guide Instagram Live is seeing its biggest moment since its launch in 2016 as creators and brands look to Instagram Live as another way to connect with their audience whether through real-time QampAs workouts or live music sets
Yourliveguidecom brands itself a TV guide of live content and lets creators promote their Instagram Lives while letting users find Lives theyre interested in and schedule them so they dont forget to stream
For a move forward plan ldquoYour Live Guide plans to include all types of livestreams not just Instagram
Brands and creators can submit their live broadcast on the website
Live Stream Online Directory rarr More Here
The website launched this week with a group of influencers brands and content creators lined up Instagram Live events are already being added every few minutes The platform is still evolving and is just in phase one and has the potential to become monetized letting brands pay for better site placement
Lola Red Insight Your Live Guide signals that creators may be shifting to livestreams as a content tool even after quarantine lifts Even as we return to a new normal livestreams and the way influencer create content will see a massive evolution to what it was in 2019 and early 2020
SOCIAL INSTAGRAM ADDS TOOLS TO HELP BUSINESSES
8
As explained by Instagram rarr More Here
Businesses can share new gift card food order and fundraiser stickers in Stories and on their profiles When you see gift cards or food orders you can tap to make your purchase through our partnerrsquos site Fundraisers [when tapped] open on Facebook to a personal fundraiser created by business owners or their supporters
LR Insight With retailers forced to close their physical stores they need options to generate revenue Instagram helped ensure they prioritize their social platform by introducing these new capabilities
Instagram has officially launched the addition of its new gift card food order and fundraiser tools to help businesses impacted by the shutdowns with another way to generate income during the pandemic
Earlier this month Facebook added a new tool to allow business owners to create personal fundraisers to call on their customers for support
Soon businesses will also have the option to connect these personal fundraisers to a dedicated Support Instagram Stories sticker (as seen by Jane Manchun Wong in testing) as well a business profile button adding more ways to raise awareness of fundraising campaigns
PR + MEDIASTATE OF JOURNALISM
9
Our partner Muck Rack just released their annual report on the ldquoState of Journalism in 2020rdquo Some key metrics as they relate to pitching
Following on Social Be active with journalists on social media especially Twitter 85 note it is the best source to socially network with them
69 of journalists track how many times their story is shared on social media A lot of outlets incentivize journalists to get social shares on their stories and build their own personal platform
Timing + Length of Pitch Most journalists (64) want to be pitched before noon 62 donrsquot have a preference on day almost half of journalists receive 1-5 pitches per day (48) and 61 only want 2-3 paragraph pitches
Keep Up with Your Social Journalists check companies social accounts when receiving a pitch Content should not all be product-focused layer in thought leadership and community engagement content to build credibility CEOs need social presence to build credibility as thought leaders and spokespeople
HAVE EMPATHY about the amount of news being pitched right now think is it worth this journalistrsquos time to pitch this news to them Helps with relationship
Social Engagement with the Newsroom
New data shows that the engagement for local + national news on Facebook is booming during COVID-19 while engagement with hyper-partisan publishers is stagnant (think The Daily Caller Daily Kos 100percentfedupcom) This is a massive change from past years when hyper-partisan news drove MUCH higher engagement levels
Why it matters Shows the authority that local + national news sources have with consumers when they need information regarding their health economy and local community This shows they have a high level of trust with their audiences - which will be essential in the coming days months years
PR + MEDIASTATUS ON BIG TECH
10
Is big tech still covering non-COVID-19 related stories
Yes for now A quick glance at the homepages of these sites (Tech Crunch CNET VentureBeat Engadget The Verge Mashable) shows non-COVID 19 content like reviews of gadgets stories about mergers and acquisitions and the latest cool apps still exists
Raganrsquos PR Daily took a look at a number of COVID vs non-COVID-19 related stories in a random sample of 100 articles per outlet between March 14 and March 31 - herersquos what they found
So what else is getting coverage
PR Dailyrsquos data set contained 325 articles that were categorized as not focused on COVID-19 Of those stories here is the breakdown by category
Video games ndash 23 TV and movies ndash 14 Apple and Apple related ndash 8 Cell phone related ndash 6 Music and music streaming ndash 5 Communications apps ndash 35 VR ndash 35 AI ndash 35 Other categories ndash 335
What does this mean for me Right now COVID-19 coverage means any tech company has at least in theory reduced its chances of getting covered by 50 but the reality is more nuanced and things are changing rapidly Take a shot at media relations if you have a product that is both relevant to the current lockdown period and getting coverage Video games are a perfect example
SOCIAL + DIGITALSOCIAL MEDIA CONTINUES TO ADAPT
11
Inspired by TikTokrsquos ldquoDuetrdquo mode Instagram is testing their new ldquoChallengerdquo sticker which would enable users to participate in visual + virtual competitions by tagging their friends Read more here
As part of their e-commerce efforts Pinterest launched their new ldquoShoprdquo tab on the mobile app This tab on boards will show products from or inspired by the pins users have saved to their home decor or fashion boards Read here
Fun tidbits to note Searches for ldquohome office setuprdquo have jumped by 70 in the past two weeks as work-from-home mandates spread across the US Within that same time ldquoEmployee giftrdquo searches have quadrupled and ldquocare package ideasrdquo have doubled
TikTok is now expanding parental controls with a ldquoFamily Pairingrdquo feature allowing parents to adjust restrictions on their childrenrsquos accounts Restrictions can range from screen time to DMs without physically going into another device to do this everything is done remotely Read more here
Instagram now allowing users to send DMs through desktop Time to ditch the small screen and go for that full window feeling Read more here
POSITIVITY PAUSEPOSITIVITY PAUSE
12
Herersquos a sampling of stories that have uplifted the Lola Red team this past week
Alchemy Facial Bar launched their facials to-go rarr View here
Team Lola found this SNL skit of Zoom hilariously fitting and very relevant rarr Watch here
Tyler Perry paid it forward by buying groceries for thousands of seniors during the elderly + high-risk shopping hours rarr Read here
Uber pushed out a ldquoThank you for not riding with usrdquo commercial highlighting intimate + joyful moments of people at home rarr Watch here
Snoop Dogg partnered with Beyond Meat and donated one million vegan burgers to hospitals rarr Read here
Lola Redrsquos Positivity Pause
The Positivity Pause is a daily 15 minute Zoom call to share a positive reflection - it could be an uplifting news story funny social media post or personal experience We find what we look for in the world and today we all need more positivity wellness kindness and compassion Lets find it share it and pass it on
Anyone is welcome to join If youd like to be added to the Positivity Pause calendar invite email Alexislolaredcom
Info belowZoom ID 298-581-105Password 344528
BRAND MESSAGING BREAKTHROUGHS
6
California | Stay Home Save Lives rarr More Here
The official Twitter account of California Governor Gavin Newsom released a video PSA starring celebrity Julia Louis-Dreyfus doing her own makeup in support of the StayHomeSaveLives initiative
Lola Red Insight Consumers are wanting to laugh - and the state of CA gets that The government of CA Twitterrsquos account even tweeted Julia ldquohas never looked betterrdquo
Pebbles Cereal | Daily Yabba Dabba Doo series rarr More Here
Pebbles cereal launched a video series for kids to help parents amp content creators during the pandemic The videos feature creators who have been impacted by COVID-19 including artists dancers + chefs Pebbles is paying each creator $1500 for their contributions to the series
Lola Red Insight As consumers look for brands that help during the pandemic Pebbles is showing its understanding of their needs They are also working with creators to make FRESH content as large productions are shutdown during social distancing
SOCIAL + DIGITALINFLUENCERS JUMP ON THE LIVE STREAM BANDWAGON
7
With Instagram Live views up 70 in the first week of April Digital Brand Architects (DBA) launched Your Live Guide Instagram Live is seeing its biggest moment since its launch in 2016 as creators and brands look to Instagram Live as another way to connect with their audience whether through real-time QampAs workouts or live music sets
Yourliveguidecom brands itself a TV guide of live content and lets creators promote their Instagram Lives while letting users find Lives theyre interested in and schedule them so they dont forget to stream
For a move forward plan ldquoYour Live Guide plans to include all types of livestreams not just Instagram
Brands and creators can submit their live broadcast on the website
Live Stream Online Directory rarr More Here
The website launched this week with a group of influencers brands and content creators lined up Instagram Live events are already being added every few minutes The platform is still evolving and is just in phase one and has the potential to become monetized letting brands pay for better site placement
Lola Red Insight Your Live Guide signals that creators may be shifting to livestreams as a content tool even after quarantine lifts Even as we return to a new normal livestreams and the way influencer create content will see a massive evolution to what it was in 2019 and early 2020
SOCIAL INSTAGRAM ADDS TOOLS TO HELP BUSINESSES
8
As explained by Instagram rarr More Here
Businesses can share new gift card food order and fundraiser stickers in Stories and on their profiles When you see gift cards or food orders you can tap to make your purchase through our partnerrsquos site Fundraisers [when tapped] open on Facebook to a personal fundraiser created by business owners or their supporters
LR Insight With retailers forced to close their physical stores they need options to generate revenue Instagram helped ensure they prioritize their social platform by introducing these new capabilities
Instagram has officially launched the addition of its new gift card food order and fundraiser tools to help businesses impacted by the shutdowns with another way to generate income during the pandemic
Earlier this month Facebook added a new tool to allow business owners to create personal fundraisers to call on their customers for support
Soon businesses will also have the option to connect these personal fundraisers to a dedicated Support Instagram Stories sticker (as seen by Jane Manchun Wong in testing) as well a business profile button adding more ways to raise awareness of fundraising campaigns
PR + MEDIASTATE OF JOURNALISM
9
Our partner Muck Rack just released their annual report on the ldquoState of Journalism in 2020rdquo Some key metrics as they relate to pitching
Following on Social Be active with journalists on social media especially Twitter 85 note it is the best source to socially network with them
69 of journalists track how many times their story is shared on social media A lot of outlets incentivize journalists to get social shares on their stories and build their own personal platform
Timing + Length of Pitch Most journalists (64) want to be pitched before noon 62 donrsquot have a preference on day almost half of journalists receive 1-5 pitches per day (48) and 61 only want 2-3 paragraph pitches
Keep Up with Your Social Journalists check companies social accounts when receiving a pitch Content should not all be product-focused layer in thought leadership and community engagement content to build credibility CEOs need social presence to build credibility as thought leaders and spokespeople
HAVE EMPATHY about the amount of news being pitched right now think is it worth this journalistrsquos time to pitch this news to them Helps with relationship
Social Engagement with the Newsroom
New data shows that the engagement for local + national news on Facebook is booming during COVID-19 while engagement with hyper-partisan publishers is stagnant (think The Daily Caller Daily Kos 100percentfedupcom) This is a massive change from past years when hyper-partisan news drove MUCH higher engagement levels
Why it matters Shows the authority that local + national news sources have with consumers when they need information regarding their health economy and local community This shows they have a high level of trust with their audiences - which will be essential in the coming days months years
PR + MEDIASTATUS ON BIG TECH
10
Is big tech still covering non-COVID-19 related stories
Yes for now A quick glance at the homepages of these sites (Tech Crunch CNET VentureBeat Engadget The Verge Mashable) shows non-COVID 19 content like reviews of gadgets stories about mergers and acquisitions and the latest cool apps still exists
Raganrsquos PR Daily took a look at a number of COVID vs non-COVID-19 related stories in a random sample of 100 articles per outlet between March 14 and March 31 - herersquos what they found
So what else is getting coverage
PR Dailyrsquos data set contained 325 articles that were categorized as not focused on COVID-19 Of those stories here is the breakdown by category
Video games ndash 23 TV and movies ndash 14 Apple and Apple related ndash 8 Cell phone related ndash 6 Music and music streaming ndash 5 Communications apps ndash 35 VR ndash 35 AI ndash 35 Other categories ndash 335
What does this mean for me Right now COVID-19 coverage means any tech company has at least in theory reduced its chances of getting covered by 50 but the reality is more nuanced and things are changing rapidly Take a shot at media relations if you have a product that is both relevant to the current lockdown period and getting coverage Video games are a perfect example
SOCIAL + DIGITALSOCIAL MEDIA CONTINUES TO ADAPT
11
Inspired by TikTokrsquos ldquoDuetrdquo mode Instagram is testing their new ldquoChallengerdquo sticker which would enable users to participate in visual + virtual competitions by tagging their friends Read more here
As part of their e-commerce efforts Pinterest launched their new ldquoShoprdquo tab on the mobile app This tab on boards will show products from or inspired by the pins users have saved to their home decor or fashion boards Read here
Fun tidbits to note Searches for ldquohome office setuprdquo have jumped by 70 in the past two weeks as work-from-home mandates spread across the US Within that same time ldquoEmployee giftrdquo searches have quadrupled and ldquocare package ideasrdquo have doubled
TikTok is now expanding parental controls with a ldquoFamily Pairingrdquo feature allowing parents to adjust restrictions on their childrenrsquos accounts Restrictions can range from screen time to DMs without physically going into another device to do this everything is done remotely Read more here
Instagram now allowing users to send DMs through desktop Time to ditch the small screen and go for that full window feeling Read more here
POSITIVITY PAUSEPOSITIVITY PAUSE
12
Herersquos a sampling of stories that have uplifted the Lola Red team this past week
Alchemy Facial Bar launched their facials to-go rarr View here
Team Lola found this SNL skit of Zoom hilariously fitting and very relevant rarr Watch here
Tyler Perry paid it forward by buying groceries for thousands of seniors during the elderly + high-risk shopping hours rarr Read here
Uber pushed out a ldquoThank you for not riding with usrdquo commercial highlighting intimate + joyful moments of people at home rarr Watch here
Snoop Dogg partnered with Beyond Meat and donated one million vegan burgers to hospitals rarr Read here
Lola Redrsquos Positivity Pause
The Positivity Pause is a daily 15 minute Zoom call to share a positive reflection - it could be an uplifting news story funny social media post or personal experience We find what we look for in the world and today we all need more positivity wellness kindness and compassion Lets find it share it and pass it on
Anyone is welcome to join If youd like to be added to the Positivity Pause calendar invite email Alexislolaredcom
Info belowZoom ID 298-581-105Password 344528
SOCIAL + DIGITALINFLUENCERS JUMP ON THE LIVE STREAM BANDWAGON
7
With Instagram Live views up 70 in the first week of April Digital Brand Architects (DBA) launched Your Live Guide Instagram Live is seeing its biggest moment since its launch in 2016 as creators and brands look to Instagram Live as another way to connect with their audience whether through real-time QampAs workouts or live music sets
Yourliveguidecom brands itself a TV guide of live content and lets creators promote their Instagram Lives while letting users find Lives theyre interested in and schedule them so they dont forget to stream
For a move forward plan ldquoYour Live Guide plans to include all types of livestreams not just Instagram
Brands and creators can submit their live broadcast on the website
Live Stream Online Directory rarr More Here
The website launched this week with a group of influencers brands and content creators lined up Instagram Live events are already being added every few minutes The platform is still evolving and is just in phase one and has the potential to become monetized letting brands pay for better site placement
Lola Red Insight Your Live Guide signals that creators may be shifting to livestreams as a content tool even after quarantine lifts Even as we return to a new normal livestreams and the way influencer create content will see a massive evolution to what it was in 2019 and early 2020
SOCIAL INSTAGRAM ADDS TOOLS TO HELP BUSINESSES
8
As explained by Instagram rarr More Here
Businesses can share new gift card food order and fundraiser stickers in Stories and on their profiles When you see gift cards or food orders you can tap to make your purchase through our partnerrsquos site Fundraisers [when tapped] open on Facebook to a personal fundraiser created by business owners or their supporters
LR Insight With retailers forced to close their physical stores they need options to generate revenue Instagram helped ensure they prioritize their social platform by introducing these new capabilities
Instagram has officially launched the addition of its new gift card food order and fundraiser tools to help businesses impacted by the shutdowns with another way to generate income during the pandemic
Earlier this month Facebook added a new tool to allow business owners to create personal fundraisers to call on their customers for support
Soon businesses will also have the option to connect these personal fundraisers to a dedicated Support Instagram Stories sticker (as seen by Jane Manchun Wong in testing) as well a business profile button adding more ways to raise awareness of fundraising campaigns
PR + MEDIASTATE OF JOURNALISM
9
Our partner Muck Rack just released their annual report on the ldquoState of Journalism in 2020rdquo Some key metrics as they relate to pitching
Following on Social Be active with journalists on social media especially Twitter 85 note it is the best source to socially network with them
69 of journalists track how many times their story is shared on social media A lot of outlets incentivize journalists to get social shares on their stories and build their own personal platform
Timing + Length of Pitch Most journalists (64) want to be pitched before noon 62 donrsquot have a preference on day almost half of journalists receive 1-5 pitches per day (48) and 61 only want 2-3 paragraph pitches
Keep Up with Your Social Journalists check companies social accounts when receiving a pitch Content should not all be product-focused layer in thought leadership and community engagement content to build credibility CEOs need social presence to build credibility as thought leaders and spokespeople
HAVE EMPATHY about the amount of news being pitched right now think is it worth this journalistrsquos time to pitch this news to them Helps with relationship
Social Engagement with the Newsroom
New data shows that the engagement for local + national news on Facebook is booming during COVID-19 while engagement with hyper-partisan publishers is stagnant (think The Daily Caller Daily Kos 100percentfedupcom) This is a massive change from past years when hyper-partisan news drove MUCH higher engagement levels
Why it matters Shows the authority that local + national news sources have with consumers when they need information regarding their health economy and local community This shows they have a high level of trust with their audiences - which will be essential in the coming days months years
PR + MEDIASTATUS ON BIG TECH
10
Is big tech still covering non-COVID-19 related stories
Yes for now A quick glance at the homepages of these sites (Tech Crunch CNET VentureBeat Engadget The Verge Mashable) shows non-COVID 19 content like reviews of gadgets stories about mergers and acquisitions and the latest cool apps still exists
Raganrsquos PR Daily took a look at a number of COVID vs non-COVID-19 related stories in a random sample of 100 articles per outlet between March 14 and March 31 - herersquos what they found
So what else is getting coverage
PR Dailyrsquos data set contained 325 articles that were categorized as not focused on COVID-19 Of those stories here is the breakdown by category
Video games ndash 23 TV and movies ndash 14 Apple and Apple related ndash 8 Cell phone related ndash 6 Music and music streaming ndash 5 Communications apps ndash 35 VR ndash 35 AI ndash 35 Other categories ndash 335
What does this mean for me Right now COVID-19 coverage means any tech company has at least in theory reduced its chances of getting covered by 50 but the reality is more nuanced and things are changing rapidly Take a shot at media relations if you have a product that is both relevant to the current lockdown period and getting coverage Video games are a perfect example
SOCIAL + DIGITALSOCIAL MEDIA CONTINUES TO ADAPT
11
Inspired by TikTokrsquos ldquoDuetrdquo mode Instagram is testing their new ldquoChallengerdquo sticker which would enable users to participate in visual + virtual competitions by tagging their friends Read more here
As part of their e-commerce efforts Pinterest launched their new ldquoShoprdquo tab on the mobile app This tab on boards will show products from or inspired by the pins users have saved to their home decor or fashion boards Read here
Fun tidbits to note Searches for ldquohome office setuprdquo have jumped by 70 in the past two weeks as work-from-home mandates spread across the US Within that same time ldquoEmployee giftrdquo searches have quadrupled and ldquocare package ideasrdquo have doubled
TikTok is now expanding parental controls with a ldquoFamily Pairingrdquo feature allowing parents to adjust restrictions on their childrenrsquos accounts Restrictions can range from screen time to DMs without physically going into another device to do this everything is done remotely Read more here
Instagram now allowing users to send DMs through desktop Time to ditch the small screen and go for that full window feeling Read more here
POSITIVITY PAUSEPOSITIVITY PAUSE
12
Herersquos a sampling of stories that have uplifted the Lola Red team this past week
Alchemy Facial Bar launched their facials to-go rarr View here
Team Lola found this SNL skit of Zoom hilariously fitting and very relevant rarr Watch here
Tyler Perry paid it forward by buying groceries for thousands of seniors during the elderly + high-risk shopping hours rarr Read here
Uber pushed out a ldquoThank you for not riding with usrdquo commercial highlighting intimate + joyful moments of people at home rarr Watch here
Snoop Dogg partnered with Beyond Meat and donated one million vegan burgers to hospitals rarr Read here
Lola Redrsquos Positivity Pause
The Positivity Pause is a daily 15 minute Zoom call to share a positive reflection - it could be an uplifting news story funny social media post or personal experience We find what we look for in the world and today we all need more positivity wellness kindness and compassion Lets find it share it and pass it on
Anyone is welcome to join If youd like to be added to the Positivity Pause calendar invite email Alexislolaredcom
Info belowZoom ID 298-581-105Password 344528
SOCIAL INSTAGRAM ADDS TOOLS TO HELP BUSINESSES
8
As explained by Instagram rarr More Here
Businesses can share new gift card food order and fundraiser stickers in Stories and on their profiles When you see gift cards or food orders you can tap to make your purchase through our partnerrsquos site Fundraisers [when tapped] open on Facebook to a personal fundraiser created by business owners or their supporters
LR Insight With retailers forced to close their physical stores they need options to generate revenue Instagram helped ensure they prioritize their social platform by introducing these new capabilities
Instagram has officially launched the addition of its new gift card food order and fundraiser tools to help businesses impacted by the shutdowns with another way to generate income during the pandemic
Earlier this month Facebook added a new tool to allow business owners to create personal fundraisers to call on their customers for support
Soon businesses will also have the option to connect these personal fundraisers to a dedicated Support Instagram Stories sticker (as seen by Jane Manchun Wong in testing) as well a business profile button adding more ways to raise awareness of fundraising campaigns
PR + MEDIASTATE OF JOURNALISM
9
Our partner Muck Rack just released their annual report on the ldquoState of Journalism in 2020rdquo Some key metrics as they relate to pitching
Following on Social Be active with journalists on social media especially Twitter 85 note it is the best source to socially network with them
69 of journalists track how many times their story is shared on social media A lot of outlets incentivize journalists to get social shares on their stories and build their own personal platform
Timing + Length of Pitch Most journalists (64) want to be pitched before noon 62 donrsquot have a preference on day almost half of journalists receive 1-5 pitches per day (48) and 61 only want 2-3 paragraph pitches
Keep Up with Your Social Journalists check companies social accounts when receiving a pitch Content should not all be product-focused layer in thought leadership and community engagement content to build credibility CEOs need social presence to build credibility as thought leaders and spokespeople
HAVE EMPATHY about the amount of news being pitched right now think is it worth this journalistrsquos time to pitch this news to them Helps with relationship
Social Engagement with the Newsroom
New data shows that the engagement for local + national news on Facebook is booming during COVID-19 while engagement with hyper-partisan publishers is stagnant (think The Daily Caller Daily Kos 100percentfedupcom) This is a massive change from past years when hyper-partisan news drove MUCH higher engagement levels
Why it matters Shows the authority that local + national news sources have with consumers when they need information regarding their health economy and local community This shows they have a high level of trust with their audiences - which will be essential in the coming days months years
PR + MEDIASTATUS ON BIG TECH
10
Is big tech still covering non-COVID-19 related stories
Yes for now A quick glance at the homepages of these sites (Tech Crunch CNET VentureBeat Engadget The Verge Mashable) shows non-COVID 19 content like reviews of gadgets stories about mergers and acquisitions and the latest cool apps still exists
Raganrsquos PR Daily took a look at a number of COVID vs non-COVID-19 related stories in a random sample of 100 articles per outlet between March 14 and March 31 - herersquos what they found
So what else is getting coverage
PR Dailyrsquos data set contained 325 articles that were categorized as not focused on COVID-19 Of those stories here is the breakdown by category
Video games ndash 23 TV and movies ndash 14 Apple and Apple related ndash 8 Cell phone related ndash 6 Music and music streaming ndash 5 Communications apps ndash 35 VR ndash 35 AI ndash 35 Other categories ndash 335
What does this mean for me Right now COVID-19 coverage means any tech company has at least in theory reduced its chances of getting covered by 50 but the reality is more nuanced and things are changing rapidly Take a shot at media relations if you have a product that is both relevant to the current lockdown period and getting coverage Video games are a perfect example
SOCIAL + DIGITALSOCIAL MEDIA CONTINUES TO ADAPT
11
Inspired by TikTokrsquos ldquoDuetrdquo mode Instagram is testing their new ldquoChallengerdquo sticker which would enable users to participate in visual + virtual competitions by tagging their friends Read more here
As part of their e-commerce efforts Pinterest launched their new ldquoShoprdquo tab on the mobile app This tab on boards will show products from or inspired by the pins users have saved to their home decor or fashion boards Read here
Fun tidbits to note Searches for ldquohome office setuprdquo have jumped by 70 in the past two weeks as work-from-home mandates spread across the US Within that same time ldquoEmployee giftrdquo searches have quadrupled and ldquocare package ideasrdquo have doubled
TikTok is now expanding parental controls with a ldquoFamily Pairingrdquo feature allowing parents to adjust restrictions on their childrenrsquos accounts Restrictions can range from screen time to DMs without physically going into another device to do this everything is done remotely Read more here
Instagram now allowing users to send DMs through desktop Time to ditch the small screen and go for that full window feeling Read more here
POSITIVITY PAUSEPOSITIVITY PAUSE
12
Herersquos a sampling of stories that have uplifted the Lola Red team this past week
Alchemy Facial Bar launched their facials to-go rarr View here
Team Lola found this SNL skit of Zoom hilariously fitting and very relevant rarr Watch here
Tyler Perry paid it forward by buying groceries for thousands of seniors during the elderly + high-risk shopping hours rarr Read here
Uber pushed out a ldquoThank you for not riding with usrdquo commercial highlighting intimate + joyful moments of people at home rarr Watch here
Snoop Dogg partnered with Beyond Meat and donated one million vegan burgers to hospitals rarr Read here
Lola Redrsquos Positivity Pause
The Positivity Pause is a daily 15 minute Zoom call to share a positive reflection - it could be an uplifting news story funny social media post or personal experience We find what we look for in the world and today we all need more positivity wellness kindness and compassion Lets find it share it and pass it on
Anyone is welcome to join If youd like to be added to the Positivity Pause calendar invite email Alexislolaredcom
Info belowZoom ID 298-581-105Password 344528
PR + MEDIASTATE OF JOURNALISM
9
Our partner Muck Rack just released their annual report on the ldquoState of Journalism in 2020rdquo Some key metrics as they relate to pitching
Following on Social Be active with journalists on social media especially Twitter 85 note it is the best source to socially network with them
69 of journalists track how many times their story is shared on social media A lot of outlets incentivize journalists to get social shares on their stories and build their own personal platform
Timing + Length of Pitch Most journalists (64) want to be pitched before noon 62 donrsquot have a preference on day almost half of journalists receive 1-5 pitches per day (48) and 61 only want 2-3 paragraph pitches
Keep Up with Your Social Journalists check companies social accounts when receiving a pitch Content should not all be product-focused layer in thought leadership and community engagement content to build credibility CEOs need social presence to build credibility as thought leaders and spokespeople
HAVE EMPATHY about the amount of news being pitched right now think is it worth this journalistrsquos time to pitch this news to them Helps with relationship
Social Engagement with the Newsroom
New data shows that the engagement for local + national news on Facebook is booming during COVID-19 while engagement with hyper-partisan publishers is stagnant (think The Daily Caller Daily Kos 100percentfedupcom) This is a massive change from past years when hyper-partisan news drove MUCH higher engagement levels
Why it matters Shows the authority that local + national news sources have with consumers when they need information regarding their health economy and local community This shows they have a high level of trust with their audiences - which will be essential in the coming days months years
PR + MEDIASTATUS ON BIG TECH
10
Is big tech still covering non-COVID-19 related stories
Yes for now A quick glance at the homepages of these sites (Tech Crunch CNET VentureBeat Engadget The Verge Mashable) shows non-COVID 19 content like reviews of gadgets stories about mergers and acquisitions and the latest cool apps still exists
Raganrsquos PR Daily took a look at a number of COVID vs non-COVID-19 related stories in a random sample of 100 articles per outlet between March 14 and March 31 - herersquos what they found
So what else is getting coverage
PR Dailyrsquos data set contained 325 articles that were categorized as not focused on COVID-19 Of those stories here is the breakdown by category
Video games ndash 23 TV and movies ndash 14 Apple and Apple related ndash 8 Cell phone related ndash 6 Music and music streaming ndash 5 Communications apps ndash 35 VR ndash 35 AI ndash 35 Other categories ndash 335
What does this mean for me Right now COVID-19 coverage means any tech company has at least in theory reduced its chances of getting covered by 50 but the reality is more nuanced and things are changing rapidly Take a shot at media relations if you have a product that is both relevant to the current lockdown period and getting coverage Video games are a perfect example
SOCIAL + DIGITALSOCIAL MEDIA CONTINUES TO ADAPT
11
Inspired by TikTokrsquos ldquoDuetrdquo mode Instagram is testing their new ldquoChallengerdquo sticker which would enable users to participate in visual + virtual competitions by tagging their friends Read more here
As part of their e-commerce efforts Pinterest launched their new ldquoShoprdquo tab on the mobile app This tab on boards will show products from or inspired by the pins users have saved to their home decor or fashion boards Read here
Fun tidbits to note Searches for ldquohome office setuprdquo have jumped by 70 in the past two weeks as work-from-home mandates spread across the US Within that same time ldquoEmployee giftrdquo searches have quadrupled and ldquocare package ideasrdquo have doubled
TikTok is now expanding parental controls with a ldquoFamily Pairingrdquo feature allowing parents to adjust restrictions on their childrenrsquos accounts Restrictions can range from screen time to DMs without physically going into another device to do this everything is done remotely Read more here
Instagram now allowing users to send DMs through desktop Time to ditch the small screen and go for that full window feeling Read more here
POSITIVITY PAUSEPOSITIVITY PAUSE
12
Herersquos a sampling of stories that have uplifted the Lola Red team this past week
Alchemy Facial Bar launched their facials to-go rarr View here
Team Lola found this SNL skit of Zoom hilariously fitting and very relevant rarr Watch here
Tyler Perry paid it forward by buying groceries for thousands of seniors during the elderly + high-risk shopping hours rarr Read here
Uber pushed out a ldquoThank you for not riding with usrdquo commercial highlighting intimate + joyful moments of people at home rarr Watch here
Snoop Dogg partnered with Beyond Meat and donated one million vegan burgers to hospitals rarr Read here
Lola Redrsquos Positivity Pause
The Positivity Pause is a daily 15 minute Zoom call to share a positive reflection - it could be an uplifting news story funny social media post or personal experience We find what we look for in the world and today we all need more positivity wellness kindness and compassion Lets find it share it and pass it on
Anyone is welcome to join If youd like to be added to the Positivity Pause calendar invite email Alexislolaredcom
Info belowZoom ID 298-581-105Password 344528
PR + MEDIASTATUS ON BIG TECH
10
Is big tech still covering non-COVID-19 related stories
Yes for now A quick glance at the homepages of these sites (Tech Crunch CNET VentureBeat Engadget The Verge Mashable) shows non-COVID 19 content like reviews of gadgets stories about mergers and acquisitions and the latest cool apps still exists
Raganrsquos PR Daily took a look at a number of COVID vs non-COVID-19 related stories in a random sample of 100 articles per outlet between March 14 and March 31 - herersquos what they found
So what else is getting coverage
PR Dailyrsquos data set contained 325 articles that were categorized as not focused on COVID-19 Of those stories here is the breakdown by category
Video games ndash 23 TV and movies ndash 14 Apple and Apple related ndash 8 Cell phone related ndash 6 Music and music streaming ndash 5 Communications apps ndash 35 VR ndash 35 AI ndash 35 Other categories ndash 335
What does this mean for me Right now COVID-19 coverage means any tech company has at least in theory reduced its chances of getting covered by 50 but the reality is more nuanced and things are changing rapidly Take a shot at media relations if you have a product that is both relevant to the current lockdown period and getting coverage Video games are a perfect example
SOCIAL + DIGITALSOCIAL MEDIA CONTINUES TO ADAPT
11
Inspired by TikTokrsquos ldquoDuetrdquo mode Instagram is testing their new ldquoChallengerdquo sticker which would enable users to participate in visual + virtual competitions by tagging their friends Read more here
As part of their e-commerce efforts Pinterest launched their new ldquoShoprdquo tab on the mobile app This tab on boards will show products from or inspired by the pins users have saved to their home decor or fashion boards Read here
Fun tidbits to note Searches for ldquohome office setuprdquo have jumped by 70 in the past two weeks as work-from-home mandates spread across the US Within that same time ldquoEmployee giftrdquo searches have quadrupled and ldquocare package ideasrdquo have doubled
TikTok is now expanding parental controls with a ldquoFamily Pairingrdquo feature allowing parents to adjust restrictions on their childrenrsquos accounts Restrictions can range from screen time to DMs without physically going into another device to do this everything is done remotely Read more here
Instagram now allowing users to send DMs through desktop Time to ditch the small screen and go for that full window feeling Read more here
POSITIVITY PAUSEPOSITIVITY PAUSE
12
Herersquos a sampling of stories that have uplifted the Lola Red team this past week
Alchemy Facial Bar launched their facials to-go rarr View here
Team Lola found this SNL skit of Zoom hilariously fitting and very relevant rarr Watch here
Tyler Perry paid it forward by buying groceries for thousands of seniors during the elderly + high-risk shopping hours rarr Read here
Uber pushed out a ldquoThank you for not riding with usrdquo commercial highlighting intimate + joyful moments of people at home rarr Watch here
Snoop Dogg partnered with Beyond Meat and donated one million vegan burgers to hospitals rarr Read here
Lola Redrsquos Positivity Pause
The Positivity Pause is a daily 15 minute Zoom call to share a positive reflection - it could be an uplifting news story funny social media post or personal experience We find what we look for in the world and today we all need more positivity wellness kindness and compassion Lets find it share it and pass it on
Anyone is welcome to join If youd like to be added to the Positivity Pause calendar invite email Alexislolaredcom
Info belowZoom ID 298-581-105Password 344528
SOCIAL + DIGITALSOCIAL MEDIA CONTINUES TO ADAPT
11
Inspired by TikTokrsquos ldquoDuetrdquo mode Instagram is testing their new ldquoChallengerdquo sticker which would enable users to participate in visual + virtual competitions by tagging their friends Read more here
As part of their e-commerce efforts Pinterest launched their new ldquoShoprdquo tab on the mobile app This tab on boards will show products from or inspired by the pins users have saved to their home decor or fashion boards Read here
Fun tidbits to note Searches for ldquohome office setuprdquo have jumped by 70 in the past two weeks as work-from-home mandates spread across the US Within that same time ldquoEmployee giftrdquo searches have quadrupled and ldquocare package ideasrdquo have doubled
TikTok is now expanding parental controls with a ldquoFamily Pairingrdquo feature allowing parents to adjust restrictions on their childrenrsquos accounts Restrictions can range from screen time to DMs without physically going into another device to do this everything is done remotely Read more here
Instagram now allowing users to send DMs through desktop Time to ditch the small screen and go for that full window feeling Read more here
POSITIVITY PAUSEPOSITIVITY PAUSE
12
Herersquos a sampling of stories that have uplifted the Lola Red team this past week
Alchemy Facial Bar launched their facials to-go rarr View here
Team Lola found this SNL skit of Zoom hilariously fitting and very relevant rarr Watch here
Tyler Perry paid it forward by buying groceries for thousands of seniors during the elderly + high-risk shopping hours rarr Read here
Uber pushed out a ldquoThank you for not riding with usrdquo commercial highlighting intimate + joyful moments of people at home rarr Watch here
Snoop Dogg partnered with Beyond Meat and donated one million vegan burgers to hospitals rarr Read here
Lola Redrsquos Positivity Pause
The Positivity Pause is a daily 15 minute Zoom call to share a positive reflection - it could be an uplifting news story funny social media post or personal experience We find what we look for in the world and today we all need more positivity wellness kindness and compassion Lets find it share it and pass it on
Anyone is welcome to join If youd like to be added to the Positivity Pause calendar invite email Alexislolaredcom
Info belowZoom ID 298-581-105Password 344528
POSITIVITY PAUSEPOSITIVITY PAUSE
12
Herersquos a sampling of stories that have uplifted the Lola Red team this past week
Alchemy Facial Bar launched their facials to-go rarr View here
Team Lola found this SNL skit of Zoom hilariously fitting and very relevant rarr Watch here
Tyler Perry paid it forward by buying groceries for thousands of seniors during the elderly + high-risk shopping hours rarr Read here
Uber pushed out a ldquoThank you for not riding with usrdquo commercial highlighting intimate + joyful moments of people at home rarr Watch here
Snoop Dogg partnered with Beyond Meat and donated one million vegan burgers to hospitals rarr Read here
Lola Redrsquos Positivity Pause
The Positivity Pause is a daily 15 minute Zoom call to share a positive reflection - it could be an uplifting news story funny social media post or personal experience We find what we look for in the world and today we all need more positivity wellness kindness and compassion Lets find it share it and pass it on
Anyone is welcome to join If youd like to be added to the Positivity Pause calendar invite email Alexislolaredcom
Info belowZoom ID 298-581-105Password 344528
