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8/13/2019 Trends in Proactive Recruitment
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Trends in Proactive Recruitment
Creating and Maintaining Effective Talent
Networks
Kevin Wheeler
Australasian Talent ConferenceMarch 2007
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And about leveraging yourTalent Network
WHAT is your talent philosophy?
WHO makes up your primary target
market(s)
HOW have you segmented your market?
WHAT are your attraction strategies?
WHY do people come to/stay in your
network?
It s about understanding YOURTalent Market
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A Talent Network
Source: Jobster
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A Talent Network is successfulto the extent you. . .
. . .connect and engage your
talent pool members in
conversation, dialogue anddiscovery about each other
and your organisation.
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A Manufacturing Evolution
1900 2000
CraftCraft
Sum ofAll
Manufacturing
types
1980s
Mass ProductionMass Production
Mass ProductionMass Production
Options ++Options ++
Mass
Customization
1910
High volume,
Low mix
lowlow--volume, highvolume, high--
mixmix
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1900 2000
Word of MouthWord of Mouth --PersonalizationPersonalization
1980s
Mass CommunicationMass Communication -- One General Message for allOne General Message for all
Segmented CommunicationSegmented Communication
A few messagesA few messages
Mass Collaboration Personalization-Have it your way
1910
A Communication Evolution
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The Net Generation Norms
Freedom
Customization
Scrutinizers
Integrity
Collaboration
Entertainment
Speed
InnovationSource: Don Tapscott, Wikinomics
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The fundamental unit of the new economy is
not the corporation but the individual.
-Thomas Malone and Robert Laubscher
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Create Your Own Brand
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Emerging Social Norms
Interactivity & Involvement
Internet- Do it Yourself Automated transactions
Instant fulfillment
Increased Feedback
Two-way communication is replacing one-way.
Personal, customized answers and messages.
Authenticity is key to acceptance.
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Emerging Social Norms
Invisibility of Technology
From TV to Internet to Mobile Phones Technology is embedded into everything
Expectation for Innovation/progress
Fast paced change Short assignment/projects (i.e. variety)
Flexibility a virtue
Assemble diverse pieces to make yourown unique solution
Have it your way
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The Need for Community
People want community
Internet enhances/supports buildingcommunities.
It helps maintain widely dispersed
and geographically separatedpeople.
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The New Way of Work
Work is more and more global, networked
and connected.
Work goes to the most productive and
engaged.
Work and life will blend together.
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More young
people than ever
are seeking to betheir own boss.
Older people are
starting their ownbusinesses.
Corporate life
looks more
unattractive tomore people.
Self-Employed by Choiced
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Networked/Sharing Explosion of networking sites has
changed behavior
61% of 13- to 17-year-olds have apersonal profile on a site such as
MySpace, CYworld or Xanga. Half
have also posted pictures of
themselves online.
Older teens (16-17s) and girls
especially use the Internet for social
interaction, meeting friends, andnetworking.
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Myspace.com beats MTV.com
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Craigs List Beats Monster
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Wikipedia.org beats Britannica.com
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Blogger.com beat CNN.com
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What the Heck is Twitter?
Twitter is microblogging at lightning
speed. Its an always on chat room.
You have 141 characters per tweet!
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The Move to 4th GenerationThe Move to 4th GenerationWebsitesWebsites Small amounts of text
many pictures, videos and animation Personalized information
customized for the user to some degree
specific and focused on the users interests.
Lots of meaningful information High interactivity Links to click on, Tests to take.
Provides insider information to screened users
Gives inside information or special details
Allows two-way communication
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The Evolution is Toward Market-
Based Selling/Recruiting/OrgStructure
Power & ownershipdistributed throughout
E-Lance economy(Hollywood & New Zealandvideo)
eBay: thousands offreelance retailers working
based on TRUST The Internet
Let the market decide payand work requirements.
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Blogs = Authenticity & Personalization
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Community & Connectedness
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From Passive to Active
Homogeneity: One message for everyone
Diversity: Personal messages, uniqueness
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The future of work/recruiting will be
more different than any of us canimagine!