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TRENDS IN E-MARKETING & PROMOTIONS
By David KeithNu-Designs Web Marketing, Inc
Introduction
Quick Facts
How Fast Is The Internet Growing?
Surfing Habits
Organic Search
180 million use search engines in US
78% use it more / 19% use it the same
Change is coming and at an ever-increasing rate. Is your emarketing model ready?
Old is New
Marketing
Blogs
Micro Blog
Social Networks
Forums / Comments
RSS
Search
Video
Newsletters
Messaging SMS
Text “bus” to 36638
www.airportexpressmobile.com
Advertising Campaigns
Consumer Information
3.5 B / day 2008
Advertising Study325% more call to action than web
Mobile Web
PPC Advertising
Google Ad Words
Social Publishing Systems
Social Publishing Systems
Content
Mgmt
Systems
Social
Software
Tools
SocialPublishing
Systems
(Your Website)
users
Blogs / wikis
Forums / comments
Ratings
tagging
social networks
content
analytics
workflow
taxonomy
search
RSS
Analytics
What's Next
Web 1.0 (Push)
Web 2.0 (Share) two way web, blogs, video…
Web 3.0 (Live) symantic web
Interactive Marketing
Gowalla Example