8/14/2019 Trends - 10 Big Digital Themes for 2010 - Organic London

1/16

;2 Jcm Lcmc|kg \fonop

Iojzukzs :2;2@aepunoz |o`feagamcop' clokp kel |zoelp ce Ouzaro kel

}fk| |fos noke iaz jzkelp

8/14/2019 Trends - 10 Big Digital Themes for 2010 - Organic London

2/16

;% EO]NOLCKNKZDO\ \FO\KJGO\' OJAADPKEL PNKZ\OZRFAEOP

Krrgo `ae|ceuop |focz {uop| |a zopfkro kel a}e nolck lcp|zcju|cae4 izan nupc` kel icgn |a jaadp kel

eo}prkrozp% \fo Krrgo cRkl |kjgo| kel |fo urlk|ol cRfaeo AP y

8/14/2019 Trends - 10 Big Digital Themes for 2010 - Organic London

3/16

:% ROZPAEKGNOLCK

\fo rzancpo ai rozpaekgcxol nolck cp hunrcem |fo `fkpn izan okzgs.klar|oz ce|a |fo nkcep|zokn% Nolck

a}eozp zokgcxo |fos `ke ea gaemoz lc`|k|o }fk| kulcoe`op `aepuno |fzaumf olc|azckg kel nkzdo|cem%Pujp`zcr|cae kel klyoz|cpcem zoyoeuop kzo ce`zokpcemgs `ancem izan ae.lonkel' fcmfgs rozpaekgcxol' zc`f

nolck jkpol ae ok`f `aepunozp celcyclukg |kp|o' nalo kel nanoe|%

8/14/2019 Trends - 10 Big Digital Themes for 2010 - Organic London

4/16

0% GA@KGCP]FOZOC\PK\

Ga`k|cae.jkpol pozyc`op kzo `oe|zkg |a pa`ckg nolck jo||oz ce|omzk|cem }c|f zokg.}azgl k`|cyc|cop% \fcp

rzayclop jzkelp }c|f eo} arraz|uec|cop kel `fkggoemop iaz oiio`|cyo kulcoe`o oemkmonoe|4 zogoyke`o'zo`annoelk|cae' rkz|c`crk|cae kel pkio pa`ckg ce|ozk`|cae%

@fo`dcem.ce |a sauz ga`kg `ki kel `fo`dcem.au| |fo }fozokjau|p ai sauz izcoelp cp k| okzgs.klar|cae ceOuzaro% Pa`ckg eo|}azdcem |o`feagams cp ce`zokpcem jo||oz ce|omzk|ol }c|f zokg.gcio ga`k|caep' `ae|k`|p'rgk`op' k`|cyc|cop' juxx kel oyoe Kumnoe|ol Zokgc|s okpcgs kykcgkjgo k| sauz ga`kg Krr P|azo%

8/14/2019 Trends - 10 Big Digital Themes for 2010 - Organic London

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8/14/2019 Trends - 10 Big Digital Themes for 2010 - Organic London

6/16

?% MZOOE LOPCMECP\FOEO]JGK@D

@aroefkmoe :223 punnc| kllol nanoe|un |a mzooe |fcedcem &ci gc||go pagcl kmzoonoe|#% @OP fkl k

p|zaem pfa}cem ai eo} mzooe @aepunoz Ogo`|zaec`p |fk| jkgke`o kiiazlkjcgc|s kel pup|kcekjcgc|s %\fo `ae|ceucem |zoel cp iaz ku|foe|c` rzalu`| lopcme |fk| cnrzayop |fo `aepunozp &roz`ocyol#

`ae|zcju|cae |a pkycem |fo rgkeo|4 joku|ciug rzalu`|p }c|f ga}oz oeozms `aepunr|cae' ke ce`zokpol ia`upae naec|azcem oeozms upkmo kel &|fkedp |a k }okd o`aeans# eo} }ksp |a pkyo naeos%

O`a cp ea} nazo |fke ke clokg ce Ouzaro% C| cp ce`zokpcemgs `oe|zkg |a `aepunoz lonkel kel jzkel o{uc|s%

Pagkz Rkeogol cRal

8/14/2019 Trends - 10 Big Digital Themes for 2010 - Organic London

7/16

9% \A_@FS' ]KYSCE\OZIK@OP

C|p fkzl |a ncpp |fo hunr ce `anru|oz k``oppcjcgc|s }c|f |au`f.ce|ozik`op pu`f kp |fo Krrgo cRfaeo%

Nc`zapai|p Rzaho`| Ek|kg cp rupfcem `ae|zaggoz.gopp ce|ozk`|cae kp |fo }ks ai ceprczcem eo} kulcoe`op' |fo}ks |fk| Ece|oela ]cc k||zk`|ol ikncgcop kel }anoe |a |focz mkncem psp|on%

Krrgop ur`ancem cRkl |kjgo| }cgg ai `auzpo jo ja|f |au`f kel mop|uzo gokl% \fo eo} Krrgo Nkmc` Naupo cpiagga}cem |fcp cnraz|ke| kel `zu`ckggs' rk|oe|ol |zoel%

8/14/2019 Trends - 10 Big Digital Themes for 2010 - Organic London

8/16

=% FOSSA_' MO\AE\FO@GA_L

Mnkcg cp ujc{uc|aup% Icgo p|azkmo cp pfci|cem |a |fo `gaul kel loprc|o au|kmo iokzp' klar|cae ai eo} }oj

pozyc`op kzo mza}cem% Nupc` kel icgn lcp|zcju|cae cp ea gaemoz kjau| a}eozpfcr ai rfspc`kg nolck pu`f kp kLYLp kel ce`zokpcemgs kjau| k``opp |a fumo pujp`zcr|cae.gokl pozyc`op% Rozpaekg ceiaznk|cae pu`f kp

rfa|ap cp kgpa jucglcem ykguo4 rozpaekg ykguo' pa`ckg `uzzoe`s kel kp k rgk|iazn iaz klyoz|cpcem zoyoeuo%

Krrgo cp hacecem |fo izks }c|f |focz k`{ucpc|cae ai Gkgk' ke ae.lonkel nupc` pozyc`o% Knkxae kel]cela}p Kxuzo jk||go iaz klar|cae ai |focz }oj pozyc`op iaz upo ce aegceo krrgc`k|caep%

Maamgo cp jo||cem ae |fo `gaul kp |fo iu|uzo ai krrgc`k|caep }c|f Maamgo Aiic`o kel @fzano AP% Nc`zapai|

cp zopraelcem }c|f }oj pozyc`op jucg| ce|a Aiic`o :2;2' ce`gulcem k izoo aegceo yozpcae%

8/14/2019 Trends - 10 Big Digital Themes for 2010 - Organic London

9/16

6% RZO\\S' _PKJGOLOPCME

Ce :2;2' clokp }cgg jo ovrzoppol aegceo ce ke ce`zokpcemgs lopcme.ia`upol }ks% Oyagycem p|kelkzlp kzo

icekggs uega`dcem |fo }oj lopcmeozp roe|.ur `zok|cyc|s4 eo} |aagp ce @PP0%2' Klajo @P? kel nazo iok|uzo.rk`dol @NP pai|}kzo kgga} pcnrgo' ovrzoppcyo lopcme |a fkrroe nazo izo{uoe|gs kel okpcgs aegceo%

]o }cgg poo nazo upo ai |sramzkrfs kp lopcmeozp ea gaemoz eool |a upo p|kelkzl iae|p4 igovcjgo nug|c. kelpcemgo rkmo gksau|p4 p|zkcmf|.|a.najcgo `anrk|cjcgc|s4 upoiug rar.ur nalkg javop4 |kjgo| kel eo}jco.

`anrk|cjgo nkmkxceo gksau|p

8/14/2019 Trends - 10 Big Digital Themes for 2010 - Organic London

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3% JKJSJAANOZP ) MOE V LCP@AYOZFOKG\F CEIAZNK\C@P

Jkjs Jaanozp kzo zo|czcem kel fokg|f cp nazo izae| ai ncel% Pozyc`op izan zueecem |a cggeopp |a kg`afag

kel iaal `aepunr|cae kzo kykcgkjgo% \fopo pozyc`op kzo `zok|cem k nazo ceiaznol kel ce.`ae|zag rk|coe|%Nc`zapai| cp rceecem c|p farop ae a}ecem |fo fokg|f ceiaznk|c`p prk`o }c|f |fo gkue`f |fo Fokg|f Ykug|%

Najcgo |o`feagams fkp cnrzayol gciop|sgo `fac`op js ru||cem ceiaznk|cae ce|a |fo fkelp &kel gcyop# ai`aepunozp% MRP oekjgol' fokz| naec|azcem zueecem krrp pu`f kp Mkzncep Iazozueeoz kzo k jaae iaz MoeV }ke|cem |fo na|cyk|cae kel lczo`|cae ae doorcem ic|% Xoa kgga}p jo||oz uelozp|kelcem ai pgoorcem fkjc|p%

8/14/2019 Trends - 10 Big Digital Themes for 2010 - Organic London

11/16

;2% FOGGA EO]JCOP+

Klar|cae ai Ce|ozeo| |o`feagamcop' opro`ckggs pa`ckg kel najcgo `ae|ceuop |a mza}% Nazo eo} upozp kzo

oe|ozcem |fo nkzdo|% \fozo cp kgpa k jcm pfci| pfci| izan rkppcyo |a k`|cyo rkz|c`crk|cae%Gaadcem k| fa|.pra|p ce Ouzaro% Okp|oze kel pau|foze `aue|zcop pu`f kp Ragkel kel C|kgs rzopoe| eo}

arraz|uec|cop |a k`|cyogs oemkmo gkzmo kulcoe`op |fk| }ozo aegs rzoycaupgs k``oppcjgo js jzakl`kp| nolck%

8/14/2019 Trends - 10 Big Digital Themes for 2010 - Organic London

12/16

]FK\LAOP\FCPNOKEIAZJZKELPCE :2;21

8/14/2019 Trends - 10 Big Digital Themes for 2010 - Organic London

13/16

K@\CYO @KNRKCMECEM

\fo pfci| |a lcmc|kgopro`ckggs knaemp| Moe V kel Moe S fkp fkrroeol kel :223 pk} jcm julmo|p nayoizan jzakl`kp| nolck% \fopo julmo|p kzo p|cgg ai|oe proe| ae jus' gkue`f kel gokyo `knrkcmep4 `zok|ol'gkcl au| ce k nolck rgke kel gk|oz nokpuzol }c|f zok`f kel k||c|ulo pfci|p%

Ce :2;2 |fcp krrzak`f }cgg jo ce`zokpcemgs jo gopp pu``oppiug kp kulcoe`op `zkyo oemkmonoe| |fk| cp

zogoyke|' zokg.|cno kel rkz|c`crk|azs%

]fk| }cgg jo nazo pu``oppiug ce :2;2 kzo jzkelp |fk|8

Ma josael pfkzkjgo `ae|oe| kel upoiug krrgc`k|caep clokp |fk| kzo jucg| iaz kulcoe`o rkz|c`crk|cae'`ae|zcju|cae' klkr|k|cae kel pa`ckgcxk|cae%

Aemacem `annc|noe| |a oemkmcem }c|f `aepunozp jzkelp }fa pool' oe`auzkmo kel zo}kzl au|pclo|fo |zklc|caekg p|kz|.p|ar `knrkcme rozcalp }cgg jo zo}kzlol }c|f fcmfoz `aepunoz gaskg|s |fke |focz`anro|c|azp%

Gopp jzkel pc|op kel nazo `annuec|s ce|omzk|cae ku|foe|c` oemkmonoe| ce rgk`op }fozo `aepunozppa`ckgcxo kel ueloz|kdo |focz ce|ozop|p%

8/14/2019 Trends - 10 Big Digital Themes for 2010 - Organic London

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IA@_PAESA_ZNAP\ YKG_KJGO @AEP_NOZP

\fo lo`gceo ai k||oe|cae |a jzakl`kp| nolck nokep jzkelp eool |a zo.|fced nkpp nkzdo|' ae`o k sokz

k}kzoeopp jucglcem `knrkcmep% Jzkelp pfaugl gaad iaz ga|p ai `zok|cyo clokp' ok`f |fk| zopaek|op }c|f |focz|zugs ykgukjgo `aepunozp% \fcp cp ea| k pfci| izan klyoz|cpcem rzalu`|p az jcm clokp% Fa}oyoz' jzkelppfaugl jo||oz ovrgac| |fo ik`| |fk| |focz nap|.ykgukjgo `aepunozp kzo nazo aegceo' nazo najcgo' nazopa`ckg kel nazo ya`kg |fke oyoz%

Ce :2;2' jzkelp eool |a8

\kgd |a pnkggoz `aepunoz ec`fop gopp nkpp.nkzdo| poggcem% Clokp |fk| upoiuggs iugicgg |fo eoolp aisauz nap| ykgukjgo kel mza}kjgo `up|anozp%

Nkdo c| ga`kg upo pa`ckg kel najcgo |o`feagams |a `up|ancxo' rozpaekgcxo kel ce|omzk|o clokp }c|f|fo kulcoe`op ga`kg oeyczaenoe|%

Gayo lk|k ceiaznk|cae cp nazo |fke hup| zopug|p% C|p |fo no`fkecpn iaz kgga}cem ec`fo.|fcedcem |afkrroe% Jzkelp |fozoiazo eool k p|zaemoz ykguo.ov`fkemo |a mk|foz lk|k |a nkdo |focz lcmc|kg

ovrozcoe`op ov`or|caekg%

8/14/2019 Trends - 10 Big Digital Themes for 2010 - Organic London

15/16

CEP\CGG LOPCME \FCEDCEM

Lopcme ce nkzdo|cem fkp |zklc|caekggs ia`upol ae mzkrfc`p' rk`dkmcem kel po| `aep|zu`|cae% Lopcme pfaugl

jo k o|fap |fk| zuep izan rzalu`| `ae`or|cae zcmf| |fo }ks |fzaumf |a poggcem kel `up|anoz purraz|%

\fozoiazo jzkelp }cgg jo ce`zokpcemgs pu``oppiug }foe nkzdo|cem cp ke ov|oepcae ai |fo }ks rzalu`|p kzolopcmeol' zk|foz |fke hup| pfci|cem ncelpo|p izan K.|a.J kel lcp`aue|cem ruz`fkpo%

\fozoiazo ce :2;2 jzkelp eool `zok|cyo clokp jkpol nazo aeLopcme \fcedcem8

Iue`|cae . }fk| la sau }ke| `aepunozp |a la kel fa} cp |fcp rkz|c`crk|cae zaa|ol ce lonaep|zk|cemrzalu`| zogoyke`o kel klyke|kmo1

@ae|ov| . }fk| oeyczaenoe|' nalo kel nanoe| kzo sau oemkmcem `aepunozp1 Fa} ncmf| sauz jzkelkel rzalu`|p upoiuggs ic| }c|f |fcp `ae|ov|1

Nk|ozckgp . }fk| upoiug u|cgc|s }cgg sauz `ae|oe| kel iue`|caekgc|s rzayclo1 Fa} }cgg |fos oefke`orzalu`| uelozp|kelcem kel lciiozoe|ck|cae1

@aep|zu`|cae . fa} }cgg sau jucgl sauz clok upcem lcmc|kg |o`feagams1 ]cgg c| jo |cmf|gs `ae|zaggol' upozklkr|kjgo' |au`fkjgo' najcgo' pfkzkjgo 1

8/14/2019 Trends - 10 Big Digital Themes for 2010 - Organic London

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Pke Izke`cp`a Eo} Sazd Lo|zac| \azae|a . Gaelae

Ov`or|caekg Ovrozcoe`o

AZMKEC@ :2;2% KGG ZCMF\P ZOPOZYOL%

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Lczo`|az ai P|zk|oms' Gaelae

khkzycpBazmkec`%`an