-Dennis Howard (Philip H. Knight Professor of Business, University of Oregon)

“85% OF AMERICANS ARE SPORTS FANS,BUT ONLY 16% MAKE OVER $100,000 AND

CAN AFFORD TO ATTEND GAMES REGULARLY”

“THE TRENDS I AM WATCHING THE MOST ARE THE

ROLE OF BIG DATAIN HELPING TEAMS CONNECT DIRECTLY WITHTHEIR FANS IN NEW AND DIFFERENT WAYS.”

-Nathan Hubbard, CEO, Ticketmaster

PROBLEMSmall email subscriber list

SOLUTION- Leverage ExactTarget’s Social and Email Platforms- Integrated email and social data to drive personalization - Use social media to run promotions

RESULT210% increase in ticket sales through “Deal of the Week” emailCollaboration across teams and departments