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Trend spottr overview presentation

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Page 1: Trend spottr overview presentation

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What We Do

Predict Trends in Real-Time From Big Data

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Why It Matters• New Standard for Social & Business Analytics• Turns Big Data Noise into Predictive Signals• Predictive > Historical• Prerequisite for Real-Time Marketing

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Leading companies and agencies are rapidly creating content that drives more response and engagement, making on-the-fly changes to marketing plans and developing

initiatives around topics & events that are trending on social media.

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Value of Information Moving Forward In Time

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TrendSpottr Solution• Real-Time Analytics• Predictive Algorithms• Cloud-based Service

Market Saturation“Twitter Trending Topics”

General Awareness“Popular”

Early Insights

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Key Use Cases

• Predictive Social Analytics• Crisis & Reputation Management• Content Marketing• Viral News Discovery• Influencer Marketing• Ad and Keyword Optimization

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Taken: Thursday, Nov 14Published: Early morning Saturday, Nov 17

TrendSpottr:

•Spotted it within minutes of being published

•Sent out "Extreme Alert" to customers

•Predicted photo would go viral within first 35 Tweets

Predictive Marketing and Ad Optimization

Customers used the predictive alert they received from TrendSpottr to launch customized content marketing and social ad buying campaigns that incorporated the Obama photo and that resulted in huge content sharing metrics and CTR conversions

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TrendSpottr’s latest product, TrendSpottr Alerts, sent out an instant email alert to customers about the predicted viral growth of the Obama photo. TrendSpottr Alerts is the most advanced predictive early warning system in the market today and enables customers to literally “get ahead of the curve”. See: http://techcrunch.com/2013/01/17/trendspottr-launches-predictive-trend-alerts-for-lean-back-high-level-monitoring-of-popular-content/ and http://www.mediabistro.com/alltwitter/trendspottr-alerts_b34389

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Spot Emerging Trends

TrendSpottr Dashboard: - Predict Trending Content, Hashtags, Influencers for any Keyword or Topic- Predict Trends by Geo-Location and Language

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TrendSpottr Alerts:- Real-time updates of emerging trends- Real-time trend visualizations- Real-time sentiment analysis

Get Ahead of the Curve

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Predictive Influencer Analysis

For true predictive trend analysis – highlight what has the propensity to become popular based on organic and social conversations – TrendSpottr is the platform to check out.

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Key Partners

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Salesforce Marketing Cloud Partnership

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Integrated with Radian6 Platform

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Try It Now!

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