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contentsINTRODUCTION ...................................................................................................... 1KEY INFLUENCERS ................................................................................................... 2 - 4COLOUR DIRECTION ................................................................................................. 5 - 11PRINT & PATTERN ................................................................................................... 12 - 18TEXTILE & KNIT ....................................................................................................... 19 - 24GIRL COLLECTION ................................................................................................... 26- 27BOY COLLECTION ................................................................................................... 29 - 30PREMIUM COLLECTION ............................................................................................. 32 - 33BASIC COLLECTION ................................................................................................. 35 - 36RANGE PLAN ........................................................................................................... 37 - 43
1
enduranceEndurance is a concept which incorporated silk, chiffon and airy knits to create casual and occasional wear for children for Spring Summer 17 season
Endurance consists of maintaining delicate details, with enhancements such as trims and fasteners replicating the appearance of metal, gold and pearls
The shapes are kept clean and sharp with defined lines and folds including quilting which has seen to be a reoccurring trend since AW15 and prior to that season
Prints are kept to a minimum however linear patterns and ombre/dipped effects remain strong throughout this concept
SS17
2
key influencersbalenciaga
Balenciaga started marbling prints in their AW13/14 collection, and it is now being seen to pass down into the childrenswear market
SS17
3
Russell leng
Artist from Canada had created a concept named Crystal Wonderland, which is full of colour and geometric shapes consisting by creating a collction of layers by applying multiple filters
4
Ine De Haes
Belgian brand which focuses a lot on 3D designs for childrenswear mainly focusing on intricate folds and embossed graphics
5
colour direction SS17
Endurance will offer a colour palette portraying mystery with colours such as white, blue and grey providing a natural, pure and calming effect
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11-0602
13-5410
13-4104
11-0608
7
colour direction SS17
Warm tones such as dark blue, apricot and deep coral will add to this colour palette along side deep rich espresso shades and bottle glass green establishing refined tones to be incorporated within this scheme. The darker shades will create an undertone to transition towards boyswear
18-0107
7722-C
8
19-4045
19-4038
2147-C
9
2014-C
17-10-52
18-1028
10117-C
10101-C
10
colour direction SS17
Endurance will contain hints of gold and champagne to enhance the feeling of luxury. Muted golds and liquid metallic dip effects will be combined to influence the feel of sophistication
11
colour palette
12
print & pattern SS17
marblePopular since Alexander Wang’s appearance at Balenciaga. For childrenswear SS17, the marble effect creates a movement with calming patterns with cloud like qualities
13
dip effectThe dip effect such as watercolour blends or ombre techniques have started to take a key interest towards the accessories market within the childrenswear sector
14
light fabricsFabric for Endurance will appear to portray light, fine and delicate elements complimenting the neutral tones within the colour scheme for Endurance
15
sports directionCalming shapes combined with clean lines and linear patterns will be common within this collection. These prints and patterns will enhance the sport direction which is a small element which is seen throughout this range. Minimalism is key with clean tones
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featuresFabrics used within this collection consist of delivering quality material and designs. This collection will feature embossed patterns, embroidery and subtle ombres as shown previously
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18
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textile & knitlayeringLightweight layering is key for sheer and light fabrics including polyester, organza, matte nylon and tulles make it easier for the transition between the AW season to SS. Geometric patterns and pleats have made an appearance to gain a sense of modernity within Endurance
SS17
20
3D structures are maintained throughout Endurance, allowing origami like forms to take place. Block patterns and prints are represented in this collection to cast impressions of origami structures or embossed folds
3D STRUCTURES
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Cottons to matte cottons are key, along with super-soft cut pile and feather yarn knits with a soothing touch
COTTON
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Neutral wovens, sometimes with additional elastane stretch. Lightweight polyesters explore a crumpled touch
ELASTAINE & POLYESTER
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Metallic fabrics give off subtle movements and dimensions through dipped techniquesMETALLIC
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3D PRINTED LACE SKINSDigitally mapped lace skins formed from 3D printing, mimics the architectural structure materials such as; yarn, ethical yarns and classic silk works well with the laser cutting performance
25
girls collection SS17
26
£34
£21.84£30
£28
£29
27
£40
£35
£45
£47
28
boys collection SS17
29
£28
£29
£37
£40
£68
£65
30
£47
£45
£35
31
premium products SS17
32
girls premiumSS17£135
£450
£200
£150
£100
£170
33
boys premiumSS17
£170
£110
£99
£110
£220
£130
£100
34
basic products SS17
35
basic girls SS17
£38
£31
£27
£40
£35
£17
no range plan for basics*
36
basic boys SS17
£40
£43
£38
£52
£35
£37
no range plan for basics*
37
range plan | girls SS17
£35
38
39
range plan |boys SS17
40
41
42
43
