Trend of the Transportation Card Industry in KOREAasiaiccardforum.net/news/02-01-2012-01/data/...2011/12/12 · The transportation card can be u sed in commerce and public service

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Trend of the Transportation Card Industry in KOREA

Korea Transportation Card Industry Association

Seung Hyeon Oh(e-Mail : [email protected])


Contents

Overview of Korea transportation card industry association

History of transportation card

Overview of transportation card industry

Trends• Expansion to a micropayment• NFC(Near Field Communication)

Overview of KOTCIA

Members - 40 Corporations

Chairman

Establish

Designation

Headquarter

Mission

KOrea Transportation Card Industry Association

Dec. 2010.

CEO of Korea Expressway Corporation

Seoul, Korea

Prepaid (KSCC, ebcard, Mybi etc.)

Credit Card (KB Card, Shinhan Card, Lotte Card etc.)

IT service (SAMSUNG SDS, LGCNS, LDCC etc.)

Media(Ubibelox, Biosmart etc.)

terminal supplier, Chip vendor (Infineon, STM, SAMSUNG etc)

Support “One Card All Pass” (全國互換)

Support international and domestic activities Saturated public transportation card

industryKorea Transportation Card Industry Association


’96. The first transportation Card System(Seoul)Establishment Stage

(’96~’97)Appearance of transportation Card

’08. Transfer System Service open (KSCC-EB-Mybi)

’08. The establishment and notification of

One Card All Pass Master Plan(MLTM)

’11. One Card All Pass Open (Gwangju-Hanpaysys)

Lead , Jump up Stage(’05~ )

Expended service area and scope


’98. The first transportation Card System(Busan)

’00. The discount system

’01. The Transfer discount system

’03. Hipass

’04. Opening of Seoul New Transportation System(KSCC)

Growth, stabilization Stage(’98~’04)

Provided and developed the technology and infrastructure


RF Card(’96 ~ )

Used 129 of 165 cities and towns (78%)

Card based NFC(’12 ~ )

Demonstration ‘12

Bus Subway Mobile Card

Token : ’77~’99Ticket : ’79~’04

BUS

Subway Ticket: ’86~’09


Overview of Transportation card industry

Company

Accumulated

issuance number

(10 Thousand)

%

Total 10,824 100

UPASS 3,090 29

KSCC 3,512 32

EB Card 1,521 14

Mybi 2,701 25

* ’2011

Issuance status of Transpotation card

Gangwon

EB CardMybiSeoul

KSCCUPASS

SeoulKSCC

UPASS

InchonEB CardInchonEB Card

Gyeong-giEB Card

MybiChungBuk

GyeongBukMybiCardnetUpaymentTopcashKSCCDaegu

CardnetUpayment

DaeguCardnet

Upayment

BusanMybi

Busanhanaro

BusanMybi

Busanhanaro

UlsanMybi

Busanhanaro

UlsanMybi

BusanhanaroMybiBusanhanaroTopcash

GyeongNam

JejuKSCC

MybiJeonNam

GwangjuHanpaysysGwangjuHanpaysys

MybiJeonBuk

DaejeonHana Bank DaejeonHana Bank

MybiEB Card

ChungNam

Prepaid card companies (by regional groups)

ExpresswayHipluscard


Transportation card

K-CASH

Daekyung Card Toppass hanpay Hanggumi Card Top cash

Credit Card

Disposable Card Structure of Card

T-money UPASS Cash bee MYbi Hanaro Card

Glory Card

AccessoryCards

hi-pass+



Amount of Transportation cardpayment(2010)

Total sales figures(2010)

About 7 Trillion Won

(unit : trillion Won) (unit : 100 million Won)

About 2,500 Million Won



Customer

Prepaid cardCredit card

Mobile/Telecom

Bank

Credit Card

Prepaid Card

※ AFC(Automated Fare Collection) : 자동요금징수

‘One Card All Pass’하나의 카드로 모두 이용

The transportation card can be used in commerce and public service

Operating Center

Payment Payment

Payment

Payment TransactionData

TransactionData

TransactionData

TransactionData

TheaterFastfood University VendingMachineCVS

Bus

Subway

Taxi

EXP. way

Complaints commission National parkParking lot Sports


One Card All Pass (交通Card 全國互換)

Step

Main agent Ministry of land and transport and maritime affairs

Timescale

Vision

Target

’2009 ~ ’2013

ParticipantLocal Governments, Public transportation operators, Rail transport operators,Expressway operators, Transportation card operators

Public transport(bus, urban rail), expressway tolls, railway, intercity bus

Standardization and development of technology Build Infrastructure Compatibility between operators* Build infrastructure is in progress


One transportation card is available for public transportation in every city nationwide

One Card All Pass (交通Card 全國互換)

Development and dissemination of standards

Standard card (KSX6924)• Prepaid card/Credit card

• User file structure

• Establish the key management measures and define the encryption algorithm

• Define the command and protocol

• Develop additional information (railway, express way toll)

Standard purchase SAM (KSX6923)

Transportation cards are available all operators

• Establish the key management measures and define the encryption algorithm• Define the command and protocol

Standard Terminal

Mutual settlement system

Transportation card usage collection system


Expansion of the micropayment

Target to mainly large chains

Store micropayment

CVS, fastfood, bakery, bookstore, movie theater etc.

Now completed 129 of 165 cities and towns

Difficult to launch in other regions (regional monopolies)

Public facilities, Parking lot etc.

Open market, portal, game, entertainment, webhard etc.

Saturated public transportation card industry

Expansion to a commerce

Expansion to a public service and on-line


NFC(Near Field Communication)

12 111 2

39

10

5

4

67

8

Mobile Pass`

9:00 AM

121112

39

10

5

4

67

8

Order and pay by smart menus

12:00 AM

12 1112

39

10

54

67

8

Mobile Transfer

4:00 PM

12 1112

39

10

5

4

67

8

by LBS, obtain restaurants & discount store

6:00 PM

12 1112

39

10

5

4

678

Mobile shopping and delivery

7:00 PM

12 11

1 2

39

10

5

4

67

8

Using mobile vouchers at CVS

1:00 PM

12 1112

39

10

5

4

678

Transportation card

8:00 AM

Lookup mobile household account book

12 1112

3910

5

4

67

8

10:00 PM

Types of NFC services in the future life


NFC

* Expected share in ’2014

feature phone

58.5%

Smart phone

41.5%feature phone

71.8

Smart phone

28.2%

feature phone

68.3%

Smart phone

31.7%

Growth of the the world Smartphone users

Approximately 40% of the entire mobile phone in 2014, 2010 2011(e) 2012(e) 2013(e) 2014(e)

Expected that Smartphone subscribers in

Korea in 2014, will be more than 50% of the

total population of Korea

Growth of the domestic Smartphone users

Source : Gartner, IDC, Strategy Analytics; KISDI, Korea Communications Commission


NFC

Introduction of international patent

Enable the government-leding initiatives

Established the "Korea NFC Standardization Forum”(June. 2011)

Launched mobile card pilot project (Nov. 2011)

Expands 7 Strategies merchants (2012)

GS Retail(CVS), E-Mart, LotteMart, HomePlus (Discount store),

GS Caltex, Skenclean(Gas station), SPC(Bakery)

Launches the mobile postpaid transportation card (2012)

Security systems, authentication, and compatible communication

protocols, etc. can be applied directly to the application business

ISO/IEC 13157-1, ISO/IEC 13157-2, ISO/IEC 18092

ISO/IEC 21481, ISO/IEC 22536, ISO/IEC 23917, ISO/IEC 28361


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Trend of the Transportation Card Industry in KOREAasiaiccardforum.net/news/02-01-2012-01/data/...2011/12/12 · The transportation card can be u sed in commerce and public service