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Trek-Tech Product Briefing
Confidential
May 2008
A clear path forward…
2 Confidential
May 2008
Company Vision - Mission
Vision Digital photography market is
booming• Over 30m digital cameras will be
sold in US in 2007; 75m worldwide Need for stabilization is increasing
dramatically• Advancement in optical quality
of cameras, spotting scopes & binoculars leads to greater need for stability
Aging baby boomers are actively participating outdoors
• Strengthens value of walking staff feature3 Confident
ial
May 2008
Company Vision – Brand Promise
Brand promise Our products enable you to get
the shots never before possible…
4 Confidential
May 2008
Product Line – TrekPod & TrekPod II TrekPod
Original Core Product Unique multi-tool
functionality Patented MagMount &
leg mechanism technologies
Category defining product
£84.99 SRP
TrekPod II Cost reduced design
for lower price point and broader market appeal
Provides consumer choice
Broadens bundling options
£64.99 SRP
5 Confidential
May 2008
Product Line – T’Pod & WindowMount T’Pod
Unique MagConnect break-down system
MagMount system & carry case standard
High quality & strength to support large devices
Extremely compact for easy storage & travel
£44.99 SRP WindowMount Plus
Unique MagConnect device mounting system
High quality pan & tilt mechanism
Completes 3-way magnetic mount stabilization systems
£39.99.99 SRP
6 Confidential
May 2008
Product Line – TrekPod Go!
TrekPod Go! Opens travel market
• Packs in a carry-on
New MagMount AR/i Includes travel case £114.95 SRP
7 Confidential
May 2008
Product Line – Accessories TrekPod
Accessories Extends unique
functionality, utility & appeal of core products
Enables SMUs
8 Confidential
May 2008
Product Line Summary - 2008
WindowMount TrekPod Go!
VersaMountTrekPod TrekPod II
T’Pod
A compelling product line…Confidential9
May 2008
Market Overview
10
Confidential
May 2008 Confidential
Market Overview – Consumer Segments
Photo Shooting Sports Outdoor Recreation Work OEM/Licensing
Current SalesMix
PhotoSSOutdoorWork
11
May 2008 Confidential
Market Overview - Photography Consumer
Segments Photo
enthusiast(Pro-sumer)
Pro photographers
Market size & growth US Digital camera
sales 25m units, up 15% ’05 to ‘06
5.1m DSLR’s sold worldwide, up 39%*
Strong growth expected through 2011 (8-10%/yr)
*Photo Industry Reporter, 4/07, 2006 sales**Magnetic Media Information Services, June 2006
Family Photos• Kids &
Cameras
Worldwide digital camera sales 72.4m units
Worldwide camcorder sales 15.7m units**
73m families with kids under 18
12
May 2008 Confidential
Market Overview – Shooting Sports
Consumer Segments Rifle hunter Handgun hunter
Participation Rifle hunters – 12.3m Handgun hunters – 2.8m Total hunters – 16.5m, spent
$20b Average of $1,200 annual per
hunter
Data sources; 2006 OIA/SGMA Survey, 2006 Participation Study2001 USFW Survey
…and they spend money
13
May 2008 Confidential
Market Overview – Outdoor Recreation
Consumer Segments Outdoor travel, photo &
observation
Participation Adventure/sports travel,
¼ of all adults, or 60m
2006 Participation Study2001 USFW Survey
Hike & backpack Vacations Wildlife observation,
birding
Backpacking – 13.5m Wildlife Viewing – 22m
Hiking – 76.7m
Birding 15.6m
14
May 2008 Confidential
Market Overview – Work, OEM & Licensing
Work Tactical / Law enforcement Mobile range finding &
photography• Realtors• Forestry
OEM Uses TT components
• ProActive Sports golf cart mount
Licensing Licenses TT patents
15
May 2008 Confidential
Market Overview - Summary
Photo
Outdoor
Shooting
OEM/Licensing
Work
ConsumerSegments
16
May 2008 Confidential
Market Overview - Summary
ShootingPhoto
Primary Secondary
Trek-Tech focus
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May 200818
Confidential
