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Treatment Program Alumni Services
Coming of Age: Beyond the Picnics
39th International Winter Symposium
HarmonyRecovery in the Rockies®
Community & Alumni Relations OfficeMarvin Ventrell, JD
Director
The Mission of Alumni Services
Fund Development?
Cultivating Referral Sources?
Visibility Source?
Promoting Fellowship?
Alumni Service as a Component of Treatment Mission
We should view Alumni Service as a Substantive Component of the treatment process
Then, Alumni Service Mission becomes the same as the mission of treatment
“To Provide the Means of Recovery from the Disease of Addiction”
Continuum of Care Model Justifies this Approach
Lesson of past decades:
Addiction is a Chronic Disease
Characterized by Relapse
Recovery is an Ongoing Process
Success is Dependent of Continuum of Care
AND Alumni Services provide an ideal, if not the best, mechanism we have for ongoing care communication and service delivery
Moving from Entertainer to Recovery Service ProviderSo we need to build structures that
allow for effective service delivery
Traditional Collegiate Alumni Model may not be the best model anymoreIt’s mission is not continued primary
purpose. i.e. education (education is not a chronic disease)
Our model building starts with Disease and Recovery concepts
Addiction is a Chronic DiseaseASAM Definition
Addiction is a primary, chronic disease of brain reward, motivation, memory and related circuitry….
….characterized by inability to consistently abstain, impairment in behavioral control, craving, diminished recognition of significant problems with one’s behaviors and interpersonal relationships, and a dysfunctional emotional response.
Like other chronic diseases, addiction often involves cycles of relapse and remission. Without treatment or engagement in recovery activities, addiction is progressive and can result in disability or premature death.
Recovery: SAMHSA Definition 2011
A process of change through which individuals improve their health and wellness, live a self-directed life, and strive to reach their full potential….
Recovery emerges from hope. Recovery is person-driven. Recovery occurs via many pathways. Recovery is holistic. Recovery is supported by peers and allies. Recovery is supported through relationship and social networks. Recovery is culturally-based and influenced.
Alumni Services Emerging Role in 21st Century Addiction
Treatment
“Agents in the Process of Client Change”
Building 21st Century Alumni Service Programs
Can’t happen without full institutional buy in
Board, CEO, Clinical Team, Administrative Team, Aftercare Team
Requires Staff, Time, and Resources
WE, as Alumni Service Staff have to MAKE IT HAPPEN
Operating Plan
Develop a comprehensive operating plan that demonstrates value to client / agency mission
Harmony CARO Operating Plan FY 2012-2013
Mission
CARO Within Harmony’s Organizational Structure
CARO Objectives
CARO Functions
Budgets
CARO Staff
Current Community and Alumni Environment
CARO Activity Describes 65 Activities under 4 areas: ARP, CR, MP,
M&A Description, Staff, Operative Date
Strategic Plan Objectives cross referenced
Join the Professional Association
http://tpascommunity.com TPAS Group on Linked InTPAS on Facebook2013 TPAS Collaborative
Alumni Program:Blending Various Program Activity
Alumni Program ActivityStarts with Relationship Building in
Primary CareContinues with Coordination with
Aftercare
Program:Alumni Launch2 Hours Each Week with Launching Clients
Entire Alumni Staff In the Board Room
Description of Alumni Services as part of holistic treatment approach
Reinforcement of primary care process
Description of Alumni / Aftercare Services
Self Disclosed Aftercare Plan among Peers!
Program:Mobile Phone App
Carry Harmony With You
Harmony Alumni Aftercare App
Check in Dailey to Stay Sober
Receive your Progress Report
And get Harmony Alumni Fellowship News / Events
http://vimeo.com/49799710
Program:Mobile Phone App Functions
Check in9 Questions
Lifelines
Reminders
Goals
Report / “Soberometer”
Program:Blogging
Harmony Alumni Recovery Blog
Today: Hawaii Marijuana Bill 150 Follows in Colorado Footsteps
http://blog.harmonyfoundationinc.com/2013/01/colorado-marijuana-addiction-treatment.html
Program:Alumni Advisory Board (AAB)Volunteer Alumni Advisory Board
Provides the pulse of alumni population
Meets 2 times per year
Key to visibility and participation
First Activity: Self SurveyWhat do we want from Harmony?
Program:Alumni & Client Interaction
Weekly Alumni Dinner Speaker
Community Connection Program
Group and 1 to 1 Sessions
Alumni Reunion Weekend Activity
Program:Web and Social Media Communication
Webwww.harmonyfoundationinc.comwww.harmonyfoundationinc.com/alumni
Social Media
Email BlastingConstant Contact
Program Measurement
Client Success MeasuresMobile AppHarmony Data Tracking Program
Client Communication MeasuresDirect Institutional Surveys (AAB Activity)Site Analytics
Google for Web SiteFacebook AnalyticsConstant Contact Analytics
Web Site AnalyticsSite Usage
Google Analytics
Period Covered04/23/12– 05/23/12
Previous 30 days Comparison03/23/12- 4/22/12
Difference
Visits 3531 3517 +0.40%Unique Visitors 2563 2475 +3.56%
Page Views 11,263 11,350 -0.77%
Avg. # Pages Visited 3.19 3.23 -1.16%Bounce Rate 39.25% 40.26% -2.51%
Average Visit Duration 2:55 3:30 -16.70%New Visits percentage 64.80% 64.37% +0.66%
Facebook Analytics
https://www.facebook.com/HarmonyFoundation?sk=page_insights
15 Census SourcesNo. 1 = Alumni
Give ‘Em What They Want
Harmony FoundationRecovery in the Rockies®
Community & Alumni Relations Office
Marvin Ventrell, JDDirector, Community & Alumni Relations Office
1600 Fish Hatchery RoadEstes Park, CO 80517
www.harmonyfoundationinc.com/alumni
