Treatment Handbook

8/13/2019 Treatment Handbook

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A2 Media productionTreatment Handbook

Treatment Write Up4 Detailed Flat Plans (Print)

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NOTE the exam boards descriptor for unit 4:

For assessment criterion (d) the pitch will give a full indication of theproposed production, its purpose, its audience and its commercial viability.

It will show clearly how research findings informed creative decisions. Allpoints will be justified and bac ed up with appropriate material. !hepresentation will be professional in its organisation and structure. !helearner will have considered who the audience is and will have createdappropriate support material. It will be persuasive, and will inspireenthusiasm for the proposed production. Treatments will fully cover all therelevant ground, giving a full picture of the proposed production and itspurpose. They will present a persuasive argument for the proposal. Across all of the criteria, learners wor ing at this level will have developedincreasing independence and autonomy"

and for unit #$

Assessment criterion (a) in this mar band re%uires candidates todemonstrate a high level of project planning s ills throughout the stages ofpre&production, production and post&production. 'andidates will havedemonstrated efficiency and autonomy at every stage of the process. Thepaperwork (or other types of record) produced will be thorough andcomplete and will be clearly organised to a near professional standard.The production activity will have been monitored continuously andcomprehensively, with full reference to production plans. eadlines set

in schedules will be consistently met even when unforeseen circumstanceshave threatened the wor flow. earners achieving within this mar bandwill show independence and the ability to wor successfully on their owninitiative.

For assessment criterion (b) the media product will fully realise theintentions set out in the proposal. It will demonstrate a thoroughunderstanding of the production and post&production processes and theability to operate those processes successfully. 'andidates will haveproduced e*cellent %uality material and will have crafted it carefully in thepost&production phase so as to produce a polished and accomplished pieceof wor . !he post&production procedure will have been very efficientlyorganised. +oth production and post&production will have beencomprehensively recorded in an organised manner. !he product will show asophisticated recognition of the re%uirements and e*pectations of the outletit is intended for and of the audience aimed at, and will have beensuccessfully constructed so as to clearly address and appeal to that

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Treatment Creative Option

1 !i"e an overview o# $our idea%concept

Discuss t&e kind o# products bein' produced

T&e kind o# product ant to produce is a alternati"e li#est$le ma'a*ine+ it& m$ #irstissue aimed at students+ and include topics%ne s ort&$ issues &ic& a##ect t&em+but t&e ma'a*ine as &ole ill be aimed a $oun' people a'ed 1,-24 in t&e .ort&/ast anted to #ocus more on 0real topics t&at $oun' people 'o t&rou'&+ rat&ert&an items suc& as 0make up and 0clot&in' + &o e"er still &a"in' t&e inclusion o# aless 0in dept& article

Discuss t&e p&$sical si*e o# $our ma'a*ine A4+ A3 T&e number o# pa'es bein' produced+ an e5act detailin' o# t&e stories

to be researc&ed and ritten material to be produced T&e st$le o# t&e ma'a*ine its relations&ip to ot&er ma'a*ines on t&e

market

M$ ma'a*ine ill be A4 si*e+ similar to t&at o# Da*ed and 6on#used ma'a*ine T&enumber o# pa'es bein' produced is 12+ includin' ad"ertisin' ill &a"e 7 doublepa'e spreads8 t&e #irst one called 0Uni 9lues + t&e second+ 0M$ 6ities: and t&ird one+0T&e 6uts 6risis /ac& stor$ ill need to be researc&ed #ull$+ it& t&e #irst DP;lookin' into Uni"ersit$ applications+ di##erent t$pes o# issues &ic& people #ind &enappl$in' to Uni+ personal statements and so on+ 'ettin' a 'eneral o"er"ie o#Uni"ersit$+ and t&e issues $oun' people #ind &en appl$in' For m$ second DP;

ill need to scout around


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7 Adetailed discussion o# t&e visual aesthetics $ou ant to ac&ie"e> t&isdiscussion Discuss>

?an'ua'e use> intro st$le+ narrati"e "oice+ tone+ para'rap& len't&+e5tended or limited lan'ua'e use

@e$ #onts to be used and connotation Format Te5t to ima'e ratio P&oto'rap&$ and li'&tin' use plus a detailed discussion o# ima'e

connotations 6olour ?a$out> number o# columns

4 A detailed discussion o# t&e distribution techniques $ou ill use W&ere ill $our ma'a*ine be distributed /5plain &$ $ou &a"e taken

t&ese decisions Ho muc& ill $our ma'a*ine cost

/5plain &$ $ou &a"e taken t&ese decisionsAppendix aterial

!n addition to "our ob#ectives write up "ou must include:


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stra$s #rom &at e"er$one else is doin' T&ere#ore it creates alink to t&e articles on Uni"ersit$ and 9ud'et 6uts+ &ic& aren t

&at $ou ould necessaril$ e5pect in a ma'a*ine based on t&e$oun'er 'eneration but once read+ $ou realise t&e$ #it t&e 'enre+and $ou d 'o back and read t&em a'ain B"erall+ t&e nameconnotes somet&in' t&at could be seen as ed'$ and di##erent

Audience communication ob#ectivesW&o is $our audience

denti#$> tribe+socioeconomics+ a'e+'ender split

M$ audience is male and #emale students a'ed #rom 1,-24+ it& a4C%,C split bet een t&e t o T&is is because alt&ou'& ant t&ema'a*ine to be 'enerall$ e ual in audience+ #rom researc& &a"edone it appears more #emales ould read t&e ma'a*ine+ and t&ecolour sc&eme ma$ lend to t&em sli'&tl$ more+ &o e"er 4C%,Csplit isn t entirel$ une"en

T&e main tar'et audience ill be A961 s &o &a"e an interest in0real li#e issues and &a"e a #ocus on t&e area t&e$ li"e in+ as ellas 'oin' out and seein' places t&at surround t&em+ and e5plorin't&e .ort& /ast bot& in terms o# "isitin' a place+ as ell ase5plorin' t&e issues &ic& #ace t&e .ort& /ast+ &ic& ould bemet in terms o# m$ 0bud'et cuts article T&ere#ore it ill be aimedat students &o are interested in t&eir #uture+ as ell as t&e #utureo# t&e .ort& /ast

T&e inclusion o# 1,-24 $ears means t&at it co"ers #rom colle'estudents to Uni"ersit$ students+ &o e"er t&e inclusion o# t&eUni"ersit$ article can appl$ to bot& 1, and 24 $ears+ as t&ere is noa'e limit on &en $ou can 'o to Uni"ersit$+ t&ere#ore it can appl$to someone in colle'e+ and someone &o is 24 decidin' to 'o toUni"ersit$

T&ere#ore don t t&ink t&e ma'a*ine ill be a 0nic&e publication+but ill be di##erent #rom t&e t$pe o# ma'a*ines &ic& are aimed att&at a'e 'roup T&is links to t&e socioeconomic 'roup o# A961 s+as t&e$ are a 'roup &ic& are more likel$ to be lookin' at t&eir#utures+ and &a"e t&e disposable income to a##ord to+ as ell as+stereot$picall$+ be interested in topics &ic& aren t necessaril$somet&in' &ic& $oun' people ould take an interest in T&einclusion o# t&e 0M$ 6ities article+ lends itsel# a'ain to t&edisposable income part+ t&at t&e$ can a##ord to 'o t&ere+ andspend mone$ on t&e places &ic& m$ DP; ould recommend+ma$be more so t&an a 61%62%D audience

n terms o# tribe+ m$ ma'a*ine ill be aimed at a mi5ture o#0?eadin' /d'e and 0Aspirant + includin' creati"e $oun' alts+ andpossibl$ D 0resource#ul+ proacti"e+ in#luential and e5perimental andt&at is somet&in' ould aspire m$ ma'a*ine to be


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&ic& m$ ma'a*ine ould be distributed+ and t&e$ don t al a$s#ocus in topics &ic& are o# importance and interest to $oun'people Hope#ull$ t&e ma'a*ine relates and re#lects t&e ideas o#$oun' people+ as ell as t&eir interests+ and t&at t&e$ #ind t&ema'a*ine en'a'es it& t&em+ as it is tailored #or t&em T&ema'a*ine &as topics &ic& stereot$picall$+ people belie"e

$oun'er people are not interested in+ suc& as 0bud'et cuts + ande5plorin' t&e area t&e$ li"e in Man$ ma'a*ines pro"ide celeb'ossip and clot&in'+ and alt&ou'& t&ese are interests o# $oun'people+ &ope#ull$ m$ ma'a*ine s&o s t&at 0 e don t =ust &a"e0super#icial ideas about t&e orld around us

OverviewDescription o# #ront co"erand contents pa'e

6ontentma'er$ to be deplo$ed>

metap&orical+ ideal+indo to t&e #uture sel#

&ront Cover:

T&e #ront co"er o# m$ ma'a*ine ill use t&e pastel colour sc&emet&at &a"e selected to use t&rou'&out t&e ma'a*ine+ &ic&t&ere#ore carries on it& t&e idea o# creatin' a brand and identit$#or t&e ma'a*ine t ill contain a central ima'e+ &ic& ill be o# astudent+ in casual clot&in'+ and a ba'+ su''estin' t&e$ are 'oin'to colle'e+ and also represent t&e reader+ t&ere#ore notnecessaril$ promotin' a indo to t&e #uture sel#+ but promotin' a

indo to a person &ic& is relatable+ and one &ic& t&e readercan associate t&emsel"es it&

T&is is because m$ ma'a*ine is centred on $oun' people+ andmore so+ students+ t&ere#ore t&e$ need to be a #ocus on t&e #rontco"er+ to create a connection to t&e reader and t&e ma'a*ine T&eima'e ill t&ere#ore be studio based+ s&ot it& a butter#l$ e##ect+as it complements t&e model and is li'&tin' &ic& also appearsbri'&t+ and ill be a mid-bod$ s&ot+ #rom t&e aist up ard T&is'uarantees t&at t&e model ill be t&e main #ocus o# t&e #rontco"er+ it& t&e main &eadline+ and sell lines placed around+ inorder t&e en'a'e t&e reader

T&e main &eadline ill be placed in t&e lo er t&ird o# t&e pa'e+0Uni 9lues > placed o"er t&e bottom &al# o# t&e ima'e+ t&ere#orecreatin' a direct link bet een t&e ima'e o# t&e student and t&e0Uni 9lues article T&e ot&er sell lines ill be placed around t&eima'e+ 0T&e 6uts 6risis and 0M$ 6ities: to en'a'e t&e reader+

it& t&e Uni"ersit$ article &oldin' t&e main #ocus

n terms o# #ont+ and "isual aspects+ aside #rom t&e ima'er$+ illbe usin' purple as t&e title colour+ it& blue and pink alsoincluded on t&e #ront+ a'ain+ as mentioned+ keepin' it& t&e pastelt&eme T&ese colours t&ere#ore+ are not bras& and bold+ but mi5

ell to'et&er+ and create co&erence it& t&e ma'a*ine and itsbrand

T&e #ont uses #or t&e title and t&e main &eadline ill be 09i'.oodle Titlin' >

Liquorice / Uni Blues

T&e #ont used #or t&e sell lines ill be 0?etter !ot&ic ;tandard and0Frenc&$ >We explore the cities you should be checkingout W&ic& is also used t&rou'&out t&e ma'a*ine+ t&ere#orekeepin' it& t&e idea o# a brand+ and identit$ T&e #onts are also a

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mi5 o# seri# and sans seri#+ it& t&e main title sans seri# in order toattract t&e reader+ &ilst t&e seri# #ont to pro"ide a balancebet een t&e t oT&is is t&e t$pe o# #ront co"er am aimin' #or

Contents >

T&e contents pa'e ill come a#ter an ad"ert&ic& ill be placed on t&e inside #ront co"er

pa'e t ill include an o"er"ie o# t&econtent as ell as t&e main sell lines #eaturedon t&e #ront co"er+ e5plored in more detail t

ill also #eature a competition+ mentioned ont&e #ront co"er+ it& all t&e in#ormation on &o to in+ and &ereto appl$ T&is t&ere#ore 'i"es t&e contents pa'e an added e5tra+and also dra s t&e reader in+ as t&e$ &a"e somet&in' ot&er t&anpa'e numbers #eatured on it

n terms o# ima'er$+ it ill included ima'es used in t&e DP; s tocreate a link to eac& article+ t&ere#ore bein' literal+ usin' t&e same#onts as t&e #ront co"er+ a'ain keepin' it& t&e idea o# a brandT&e te5t to ima'e ratio ill be around ,C>4C+ as t&e contents pa'eneeds to include sli'&tl$ more te5t t&an ima'er$+ alt&ou'& t&eima'es ill be =ust as prominent on t&e pa'e+ in order to keep t&ereaders interest+ &ic& s&ould also be &elped b$ t&e inclusion o#t&e competition+ placed in t&e le#t lo er t&ird o# t&e pa'e

Double Pa'e 1

Title+ content and articlet$pe

T&is article ill be called> Uni Blues T&e article ill #ocus onUni"ersit$ and t&e di##erent aspects about appl$in'+ ritin' t&epersonal statement+ c&oosin' courses and Uni"ersities+ and in

'eneral decidin' &at to do in t&e #uture+ as ell as &elp#ul tipsT&e article is t&ere#ore in#ormati"e and+ in some aspectsinspirational+ as it pro"ides t&e reader it& 'oals and ideas t&att&e$ could ac&ie"e t&ink t&at t&is t$pe o# article is "itall$important #or $oun' people+ as alt&ou'& t&ere are ebsites andtutors &o can &elp it& Uni"ersit$+ sometimes it s easier to readabout it #rom t&e an'le o# a student+ and read up on tips+ it&out&a"in' to tra l t&rou'& endless sites t s an in#ormati"e article #ort&e tar'et audience+ and is somet&in' &ope t&e$ ould #ind&elp#ul

T&e lan'ua'e use ill t&ere#ore be li'&t and ob=ecti"e+ but keepan air o# seriousness+ as don t ant t&e lan'ua'e to appear

&ea"$ and like instructions+ but keep t&e tone c&att$ andin#ormati"e+ as t&ink t&e audience is likel$ to respond to t&isbetter T&ere#ore ill be usin' a mi5ture o# 2 nd and 7 rd personpronouns in order #or t&e audience to relate to+ and also #eel ast&ou'& t&e article &as been tailored #or t&em n terms o# len't&+ it

ill be lon'+ as t&ere is lots o# in#ormation to put into t&e article+it& t&e intro st$le eit&er a uote or an anecdote+ &ic& a'ain+ t&e

audience can relate to Per pa'e t&ere ill be t o columns+ it&t&e para'rap& len't&s around C-1CC ords+ split up into sections+

&ic& ill be &eaded b$ titles+ suc& as 0A De'ree For ?i#e (.otGust For 6&ristmas) &ic& ill t&en #ollo it& content t&at relatesto t&at title T&is breaks t&e article into c&unks+ &ic& t&enbecomes easier to read+ and t&e sections means t&e reader can

re#er back to di##erent parts o# t&e te5t+ rat&er t&an &a"in' to readt&e entire t&in' a'ain to 'et to a tip t&e$ #ound use#ul


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n terms o# #ont+ t&e &eadline #ont+ 0Uni 9lues ill be 0Frenc&$&ic& is also used on t&e #ront co"er and contents pa'e+ keepin'

a t&eme and brand t&rou'&out t&e article+ it& eac& letter o# t&etitle placed into a separate circle+ &ic& ill be coloured in eit&erpink+ blue+ 'reen or $ello + as seen belo >

T&is colour use a'ain keeps t&e brand t&rou'&out+ it& t&e kickerin ?etter !ot&ic+ t&e same #ont used on t&e #ront co"er andcontents T&ere#ore brand is e"ident &ere T&e &eadline+ as seenabo"e+ ill also &a"e small cartoon%dra in's surroundin' t&em+

it& t&e pencil and speec& bubble to add &umour and more

d$namics to t&e DP; T&e #ont #or t&e actual bod$ o# te5t ill be aplain+ eas$ to read #ont+ suc& as Arial+ or 6alibri+ t&ere#ore makin'it easier to read on t&e pa'e+ and clear to t&e audience

T&e te5t to ima'e ratio ill be &ope#ull$ 3C>3C+ it& t&e inclusion o#a breakout bo5 on t&e second pa'e to split up t&e te5t+ andincorporate ima'es into t&em+ t&ere#ore t&e te5t doesn t becomeo## puttin' to t&e reader+ as it doesn t appear to &a"e masses o# itT&e ima'er$ ill be studio based it& a &ite back'round+ usin'li'&t ima'er$+ it& a #emale model T&e ima'er$ ill also bepassi"e+ it& t&e main #ocus o# t&e ima'es o# t&e #emale model+

&o ill be a student+ surrounded b$ books+ stationar$ anduni"ersit$ prospectuses+ t&ere#ore creatin' literal ima'es+ t&at are&ope#ull$ relatable and real to t&e audience T&ere is no realob"ious makeup and st$lin'+ as s&e is to appear as an e"er$da$colle'e student+ a'ain creatin' a link to t&e reader T&e placemento# t&e ima'es ill create links to t&e te5t+ t&rou'& t&e use o# e$elines+ directin' t&e reader to t&e te5t+ and e$e lines a'ain used todirect t&e reader to t&e breakout bo5+ t&ere#ore t&e ima'es &a"e apurpose on t&e pa'e+ rat&er t&an =ust been placed to look 'ood

T&e &eader ill be at t&e top o# t&e le#t &and pa'e+ it& t ocolumns underneat&+ as ell as t o ima'es and a uote T&eri'&t &and pa'e ill contain t o columns+ it& a breakout bo5 andima'es placed bet een t&em

Double Pa'e 2


T&is article ill be called> My Cities. T&e article ill #ocus on t&ecit$ o#


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bein' &elp#ul to t&e reader+ almost c&attin' to t&em as $ou ouldit& #riends T&is ould &ope#ull$ keep t&em interested in t&e

article+ and #eel rela5ed as ell as en'a'ed &en readin' alsot&ink t&e audience are more likel$ to respond to a tone t&at is#riendl$ and c&att$ rat&er t&an 0tellin' t&em &ere t&e$ s&ould be'oin' in ,C+ as eac& section o#te5t ill be mirrored it& an ima'e t&at links to t&e te5t contentand &eader T&is makes it easier to read+ and pro"ides links #romt&e ima'es to t&e te5t &ic& t&e reader can pick up on+ andmemorise+ i# t&e$ decide to 'o t&ere For e5ample+ 0W&ere to 'raba biteI ould be #ollo ed b$ te5t+ and an ima'e o# t&e restaurantT&e la$out am aimin' #or can be seen belo >

T&e ima'er$ ill not be studio based+ instead ill be s&ot onlocation in and around


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n terms o# o"erall la$out+ t&e &eader ill be in t&e top t&ird o# t&e#irst pa'e+ it& te5t beneat& and an ima'e T&e second pa'e illcontain t&ree ima'es+ it& t&ree separate pieces o# te5t+ and t&et&ird pa'e ill be onl$ &al# a pa'e+ it& an ad"ert cuttin' in t oT&e t&ird pa'e ill &a"e anot&er ima'e and piece o# te5t+ as ell

as a breakout bo5 &ic& relates to t&e te5t on t&e pa'e

Double pa'e 7


T&is article ill be called> The Cuts Crisis T&e article ill #ocus ont&e bud'et cuts made b$ t&e 'o"ernment+ and &o t&e$ area##ectin' $oun' people8 a'ed 1,-24 (tar'et audience) in t&e localarea+ #ocusin' mainl$ on t&e .ort& /ast and t&e areas t&e.ort&ern /c&o is publis&ed to t ill &a"e a main interest on t&ecuts to education+ as ell as possibl$ social care+ $out&'roups%clubs+ and $oun' people as indi"iduals T&e reason #ort&is is t&at #eel t&ere is a lack in e5planation in &at t&e $oun'er'eneration are losin' out on+ and t&ink it s important t&at eunderstand &at 'oes on in t&e local area+ and tr$ to en'a'e$oun' people into it T&e article is t&ere#ore an e5pose as ell asbeen in#ormati"e+ 'i"in' t&e reader insi'&ts into political decisionsas t&e knock on e##ects+ and &at it could mean #or t&e #uture

T&e lan'ua'e use ill t&ere#ore be less li'&t t&an t&e pre"ious t oarticles+ 'oin' more in-dept& into t&e article content+ more serious+but not o"erl$ ele"ated+ as don t ant to put t&e reader o##+instead en'a'e t&em into t&e article t&rou'& t&e use o#interro'ati"es+ to keep t&e article mo"in'+ and 'et t&em in"ol"ed inaskin' important uestions about t&e cuts t&ink t&e audience

ould respond to t&is better t&an an o"erl$ serious+ less inclusi"earticle and lan'ua'e tone T&ere#ore t&ere ill be a mi5 o# 2 nd person pronouns to en'a'e t&e audience+ and address t&em+ as

ell as 7 rd person+ to become inclusi"e n terms o# len't&+ it illbe #airl$ e5tensi"e+ ritten in continuous prose+ as t&is is t&e&ea"iest article am 'oin' to rite+ and t&ere is a lot o#in#ormation to 'et in T&e intro st$le ill lead more to ards ananecdote+ #or &ic& t&e audience can t&en relate to+ and en'a'et&em into readin' on n terms o# columns+ t&ere ill be 2 on t&e#irst pa'e+ split up b$ eit&er a breakout bo5 or uote+ it& t&esecond pa'e containin' 7 columns+ to allo #or t&e e5tendedarticle /ac& para'rap& ill be around C-1CC ords+ and ma$contain &eaders abo"e di##erent sections to split t&e readin' upmore+ and make t&e continuous prose st$le seem less dauntin' toread

n terms o# #ont+ =ust like m$ ot&er t o articles+ t&e &eadline ill bein 0Frenc&$ + kicker in 0?etter !ot&ic + and main bod$ o# te5t in asimple #ont+ eit&er Arial or 6alibri T&is keeps t&e brandin' andt&eme runnin' t&rou'&out+ and 'i"es t&e entire ma'a*ineco&erence T&ere#ore t&e colour sc&eme+ o# pastel tones+ ill alsobe present+ it& t&e 06risis part o# t&e &eadline placed into"arious pastel st$le colours+ in circles+ muc& like t&e #irst DP; title+to keep t&e t&eme runnin' t&rou'&out t&e ma'a*ine A'ain+ t&ere

ill be a mini cartoon%'rap&ic placed in t&e top ri'&t &and cornero# t&e title+ keepin' t&e brandin' runnin' t&rou'&out+ and addin'somet&in' e5tra to t&e pa'e+ &ic& &ope#ull$ t&e readers illen=o$ T&e 'rap&ic ill most likel$ be scissors+ to act as a link tot&e 06uts section o# t&e &eadline t ill &ope#ull$ look somet&in'like t&is e5ample #rom m$ #lat plans>

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T&e te5t to ima'e ratio ill be around EC>7C or ,C>4C dependin'on t&e article len't&+ because t&is is t&e most in dept& article+t&ere#ore it ill re uire more te5t to ima'es+ and unlike t&e citiesarticle+ &ere t&e ima'es are "ital to t&e article+ &ere+ t&e te5t ismore prominent and important t&an t&e ima'es Hope#ull$ t&is illnot put t&e reader o## n terms o# t&e ima'es t&emsel"es+ t&ere

ill be some+ &ic& ill be studio based+ literal+ placed it& a&ite back'round T&e model ill &a"e a 0protest si'n+ &ic& ill

eit&er &a"e slo'ans alread$ painted on+ or ill contain no letterand ill place t&em in on P&otos&op T&ere#ore t&e #ocus o# t&eima'es ill be t&e si'ns t&emsel"es rat&er t&an t&e model8&o e"er t&e model ill be st$led like a colle'e student+ creatin' alink to t&e reader+ and relate-abilit$ T&e ima'es ill be placed on

t&e second pa'e+ underneat& t&e 7 columns+ it& t&e modelcreatin' e$e lines to t&e te5t and t&e slo'ans placed onto t&esi'ns+ t&ere#ore t&e ima'es ill &a"e a purpose on t&e pa'e+ butt&e te5t+ #or t&is article+ ill take more prominence

T&ere#ore+ in terms o# la$out+ t&e &eader ill be at t&e top o# t&ele#t &and pa'e+ central to t&e pa'e+ it& 2 columns placedunderneat&+ and a breakout bo5 T&e ri'&t &and pa'e ill contain7 columns in t&e top t o t&irds o# t&e pa'e+ it& t&e ima'esplaced in into t&e bottom t o t&irds

'istribution ob#ectives

Free to "ie +supplement+ retail6irculation> &o man$and &$ t&is numberButlets and rationale>Pricin'> premium+ mid or#ree to "ie W&$Print ualit$> Discussprint #inis&in'+ ma'a*inesi*e+ paper ualit$.umber o# pa'es

Ad"ertisin' to contentratio

T&e c&osen s$stem o# distribution am 'oin' to use is asupplement model+ as #eel t&is is t&e best distribution met&od #ort&e t$pe o# ma'a*ine T&is is because it& a 0#ree to "ie cop$t&e ualit$ ould &a"e to be e5amined+ and ma$be taken do n+and it& a retail model+ it ould be &ard to sell copies Ho e"er+as m$ ma'a*ine #ocuses on t&e .ort& /ast+ and so does t&e.ort&ern /c&o+ it seems ri'&t t&e$ it ould 'o out it& t&ene spaper+ creatin' a sense o# co&erence bet een t&e t o+ as

ell as creatin' links to t&e local area Also+ t&e .ort&ern /c&o s A961 readers&ip bot& online and in publication is 4 +EE1 people+31 o# t&eir total readers&ip+ and m$ ma'a*ine is aimed at t&esame 'roup+ so am &ittin' t&e tar'et audience more so t&anretail and #ree to "ie model+ as a readers&ip &as alread$ beenestablis&ed

T&e supplement ill 'o out once a mont&+ it& t&e ;aturda$edition o# t&e .ort&ern /c&o8 t&ere#ore ill be printin' around4C+CCC copies to matc& t&at o# t&e /c&o s distribution 9ecause o#t&e c&oice to use a supplement model+ t&ere ill be no price ont&e ma'a*ine+ as it ill come it& t&e .ort&ern /c&o

n terms o# printin'+ ill be usin' 17C !;M coated paper+ it& a#ront co"er o# t&e same ualit$+ as ant t&e ma'a*ine to looksleek+ and pro#essional+ and appeal to t&e audience T&e si*in'

ill be A4+ similar to t&at o# Da*ed and 6on#used ma'a*ine+ it&t&e pa'es set at 12 per issue+ one #ront co"er+ one contents pa'e+7 DP;+ t&ere#ore &a"in' 7 pa'es o# ad"ertisin'+ as one DP;co"ers 7 pa'es T&ere#ore t&ere is pa'es to 7 ad"erts+ incurrin'a loss o# J-4 7 T&is is somet&in' need to be a are o#+ and

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&en creatin' t&e ma'a*ine+ ma$ &a"e to eit&er e5tend t&epa'es to 1, to include more ad"ertisin'+ and take do n t&e ualit$o# printin' in order to 'enerate a pro#it+ or #ind less e5pensi"ee uipment and personnel &ire+ t&ere#ore t&is is somet&in' illde#initel$ consider

(isual Aesthetics;tor$ control Bb=ecti"esK ?an'ua'e 6ontrolBb=ecti"es

)ni $lues > T&is article ill #ocus on Uni"ersit$ and t&e di##erentaspects about appl$in'+ suc& as c&oosin' courses andUni"ersities+ and in 'eneral decidin' &at to do in t&e #uture+ as

ell as &elp#ul tips on t&e personal statement n terms o# len't& itill be around 1CCC ords+ it& eac& para'rap& 1CC-2CC ords+

as t&e$ ill be broken into sections+ it& a &eader abo"e eac&+and also because t&ere is a lot o# in#ormation need to 'et do n+so t&ere is a necessit$ to &a"e lon'er para'rap&s Te5t to ima'eratio is around ,C>4C T&e article ill be in#ormati"e+ it& ananecdotal intro st$le+ to add reliabilit$ to t&e reader+ and &ope#ull$+o"erall+ t&e article is somet&in' t&e reader ill #ind interestin' T&enarrati"e "oice ill be 2 nd and 7 rd person+ so can bot& addresst&e reader+ as ell as be inclusi"e+ it& a more collo uial le5is+rat&er t&an #ormal T&e tone ill t&ere#ore be c&att$+ and li'&t+ as

ant to t&e reader to en=o$ t&e article rat&er t&an #eel t&e$ arebein' talked at

" Cities > T&is article ill #ocus on t&e cit$ o# T&is article ill #ocus on t&e bud'et cuts madeb$ t&e 'o"ernment+ and &o t&e$ are a##ect $oun' people8 a'ed1,-24 (tar'et audience) in t&e local area+ #ocusin' on t&e .ort&/ast t ill &a"e a main interest on t&e cuts to education+ as ellas possibl$ $out& 'roups%clubs+ and $oun' people as indi"idualsT&e reason #or t&is is t&at #eel t&ere is a lack in e5planation in

&at t&e $oun'er 'eneration are losin' out on+ and t&ink it simportant t&at e understand &at 'oes on in t&e local area+ andtr$ to en'a'e $oun' people into it T&e article ill be e5pose andin#ormati"e+ it& t&e intro st$le a uestion+ posed to t&e reader+about t&e cuts+ to en'a'e t&em into t&e article n terms o# len't& it

ill be around 13CC ords+ it& eac& para'rap& around 13C

ords+ as t&ere is a lot o# in#ormation to 'et into t&e DP; T&e te5tto ima'e ratio ill eit&er be ,C>4C+ or EC>7C+ as t&e prominence o#t&is article is t&e te5t+ rat&er t&an a mi5ture o# te5t and ima'er$

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T&e tone ill be more #ormal+ t&an collo uial+ and t&ere ill be ami5 o# 2 nd person pronouns to en'a'e t&e audience+ and addresst&em+ as ell as 7 rd person+ to become inclusi"e ma$ alsoinclude some emoti"e lan'ua'e+ and t&ere ill be a #ocus on t&esemantic #ield o# politics+ as ant to #ull$ e5plain t&e cuts+ but in a

a$ t&at t&e audience ill en'a'e it&

ma'e content ob=ecti"es &a"e pre"iousl$ mentioned b$ ima'e ob=ecti"es in t&e #ront co"erand DP; columns abo"e+ so it s clear &ere ant to 'o it& m$ima'er$ Most ill be s&ot in a studio+ it& a &ite backdrop+usin' butter#l$ li'&tin'+ it& one DP; s&ot on location+ in


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somet&in' e5tra #or t&e reader+ and also 'i"e an area &ere canadd more in#ormation into t&e ma'a*ine+ and article

Print Objectives Possible discussion Points

*tor" control ob#ectivesDiscus indi"idual articles an 'i"e an o"er"ie I ?en't& o# article in ords ?en't& o#para'rap&s W&$ Te5t to ima'e ratio W&at messa'e are $ou tr$in' to con"e$W&at s t&e stor$ W&o s t&e stor$ W&at s t&e st$le o# t&e stor$ n"erted p$ramid o#interest W&at s t&e stor$ unusual an'le Pe' ntro st$les

!ma%e Ob#ectives >Discuss indi"idual p&otos&oots and 'i"e an o"er"ie I Acti"e or passi"e ima'er$Windo to t&e #uture sel# deal or non ideal ima'er$ Metap&orical ima'er$;$mbolic ima'er$ Ho Use o# tilt W&$ Lule o# t&irds and e$e line control W&$Mise en scene connotations (props+ costume+ bod$ lan'ua'e+ make up+ modelc&oice) W&$ are t&ese elements in Ho does costume and bod$ lan'ua'e

rein#orce t&e emotional impact o# $our ima'e W&at costume decisions &a"e $oumade and &$ Ho does ima'e use rein#orce t&e narrati"e o# $our ma' Ho doesmodel c&oice create audience reco'nition Does $our ima'e use li'&t in aninterestin' a$ 9road+ narro + butter#l$ li'&tin' ;&ado s and connotations9rus&es Pattern 6ontrast 6olour connotations it&in $our ima'er$

+an%ua%e Control.arrati"e "oice ntroduction st$le (s&ock+ uestion+ anecdote+ descripti"e etc)Formal or collo uial lan'ua'e use Tone Lead speed Alliteration AssonanceL&$me /llipsis /moti"e lan'ua'e Are $ou usin' emoti"e ords W&at are t&e$W&ere are t&e$ Te5t to ima'e ratio Puns 6omparati"es 6ompounds

Colour )se:6onnotations o# colour+ use o# t&e t&ree colour rule+ creation o# colour contrast+emotional use o# colour+ brandin' and colour use W&at are $ou accent+ back'round+#ore'round colours W&at are t&e cm$k codes so t&at t&e$ are reproduced e5actl$across all products

T"po%raph":Font decisions bein' emplo$ed (name e5act #onts)+ #ont connotations+ cop$ anddispla$ #ont decisions+ te5t ali'nment decisions+ &o does te5t ali'nment accentuatet&e #ocal point o# t&e ima'e

+a"out:Ho man$ columns and mar'in 'uides Ho do columns break up $our te5t W&$W&ere is t&e entr$ point to $our product Ho is t&is created W&ere is t&e main#ocal point ;econdar$ #ocal point Are $ou usin' multiple la$ers W&$ Are $oucreatin' an e5plosi"e la$out A static la$out A solid la$out Ho do dia'onals used

it& ima'er$ rein#orce t&e #ocal point o# $our desi'n W&ere &a"e $ou placed $our&eader%sub &eader%cop$ and &$ Are $ou italicisin' /mboldenin' ke$ ordsW&ick ords Are $ou usin' a breakbo5 &at s 'oin' to be in it W&$

headlines and sells

Are $ou usin' re ard+ uestion+ command &eadlines W&$ Are $ou usin' repetition+

alliteration+ r&$me+ assonance W&$

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Documents

Treatment Handbook