TREAT THEkidsCheck out our range of festive gifts for the whole family…starting with the little ones.

BABY SUMMER 2013

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WE’VE ONCE AGAIN PARTNERED WITH OPERATION SMILE SOUTH AFRICA. A MYSCHOOL MYVILLIAGE MYPLANET BENEFICIARY, TO GIVE 100 CHILDREN BORN WITH CLEFT LIPS AND CLEFT PALATES LIFE CHANGING OPERATIONS AND SMILES FOR LIFE.

GIVE A THAT WILL LAST A LIFETIME AND

smile

feel good!Our baby wipes with aloe vera are perfect for all kinds of clean-up jobs at nappy, play and feed times. Dermatologically tested and alcohol free, these strong baby wipes help soothe skin and come fragranced or fragrance-free. Gentle on baby’s skin and perfect for anytime clean-ups.

How much will you save today? As a parent/ guardian, you must ask yourself this question at least once a week. Well, with WRewards there’s no points, no waiting, no fuss – just instant savings on over 1000 items in store! Yes, 1000!! You can save from 10% instantly on items from food, clothing, home to beauty. What’s more?! The more you save, the higher your WRewards tier status,

the increased guaranteed benefits and rewards you can earn. Check your tier status online at www.woolworths.co.za and look out for specially marked WRewards items in store. PLUS take advantage of our new Green Rewards where you get 10% off instantly on earth-friendly products that help the planet and boost your tier status.

EVERY PAW PRINT COUNTS

LITTLEWORLD TURNS

We’re celebrating our fourth birthday this year and would like to reward you with a host of new member benefits. As well as giving ourselves a makeover with a new look and feel, we’ll be treating you to plenty of birthday surprises. Send us your feedback on how we can improve the club and you could win a R1 000 gift card by emailing Murishcamartheze@woolworths.co.za with the subject heading: My littleworld. Before 31 January 2014.

Make your mark to help save our endangered animals! Every time you buy one of our paw print reusable shopping bags, sweets or colourful bracelets, we’ll donate up to R10 to help protect our precious rhino, cheetahs and wild dogs. Remember, every paw print counts!

TOUGH MESS

WREWARDS GETS A REFRESH When you swipe your MySchool or linked Woolworths card at Woolies from 31 October to 25 December 2013, we’ll make a donation on your behalf to this worthy cause – in addition to the donation we make to your selected beneficiary every time you shop. T&Cs apply.

This season our aim is to raise and donate an extra R500 000 towards our Smile For Life campaign. In an effort to give back even more, Woolworths and the Soweto Gospel Choir have recorded a special remake of the James Brown classic “I Feel Good”.

SIMPLY DOWNLOAD THE SONG BY SMSing ‘FEEL GOOD’ TO 38537. (Song costs R10)

BABY COOLBRIGHT IDEAS TO MAKE THE MOST OF SUMMER

Trend alert – rock summer cool in denim shorts, skirts and jeans

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Kids’ feet are softer and more flexible than adults’ and wider across the toes, have a less pronounced arch and need space, special support and flexibility – which is why we developed Walkmates. (We have updated the design…have you noticed? Please send us your feedback!)

Protect and pamper little feet with Walkmates Gelly Flex insoles, with specially developed gel technology designed to provide extra cushioning, better shock absorption and increased flexibility.

Approved by the South African Podiatry Association

Every trip out with your little one should be treated and seen as an adventure, but with all your essentials i.e. nappies, wipes, extra clothes and milk. (The forget me-nevers!) Here’s a list of other handy summer helpers when travelling with baby:

LITTLE STEPS WITH A WALKMATE GO BABY GO

TOP TOE TIPS

SNACKS – Pack healthy snacks for older babies and toddlers, baby foodpouches and a spoon

SUN PROTECTION – Sunscreen and a wide brimmed hat scribbler

PLAYING FUN – Add a few toys and audio CDs for the car

COVERED – Cotton blanket for shade or for nursing

• Choose shoes with breathable material and padded lining for good arch and heel support • Velcro straps are great for easy on, easy off

• Non-slip or grip soles are ideal for first steps

• Make sure shoes are wide enough – with one finger space in the front and wiggle room at the back

• Take a pair of socks for trying on – fit and shoe sizes vary widely across different styles

Always watch children when they are swimming. Remember, you’re bigger. Be the adult.

TRAVEL TIP: choose UV protected baby clothing for extra protection

TRAVEL TIP: travelling with babies always takes longer, so pack a few extras

TRAVEL TIP: protect against dehydration with extra breast and bottle feeds, and sips of cool, boiled water during hot weather.

SMART SNACKERSFull cream Ayrshire yoghurts made with nothing but fruit.

Our delicious long-life baby food delivers the taste that little ones love. Ideal for on-the-go meals, our convenient pots are filled with fresh food and just the right size to pop into your bag.

Our yoghurts with HOWARU™ probiotic cultures pack an immune boosting punch.

Freeze ready-to-go purées or poach and steam fruit for mix ‘n match fruit ices.

ON THE GO

Delicious dip ideas Low fat cream cheese, cottage cheese, hummus, tzatziki, pesto, tahini or guacamole.

JELLIES Zooty summer flavours with no azo dyes

POPCORN CAKES Mini popcorn bites with a flavour punch

SUNRISE SURPRISE Fruit without the fuss

CARROT FINGERS Dig n dunk

WOBBLY JELLY Picnic pudding surprise

FROZEN PIZZAS Picnic treats in a flash

Use fruit juice instead of water when making jelly. Then cut cool shapes for a jelly fruit salad.

FRUITY FIESTA

Make mix ‘n match fruit ices with ready-to-go or homemade fruit purées.

All our toys are safety tested to international safety standards.

Our soft animal toys have firmly attached flat eyes that can’t be pulled off.

LITTLE PEEPS AT PLAY

Stimulate senses with different colours, textures and sounds – ELC Ride & Glide

Let baby chatter and listen to their voice and yours – ELC Listen & Discover

Amaze and amuse your little one with fun characters that pop up and down – ELC Pop Up Toy

Encourage crawling and walking with a toddling tortoise –ELC Tod Along Tortoise

THE BIG O

You’ve probably read about it in newspapers and seen it on the news: the problem of childhood obesity in South Africa is reaching epidemic proportions. Current estimates show one in five children in SA are overweight or obese, with 20% of kids under the age of six overweight.

Childhood obesity is not unique to SA and modern lifestyles, a poor diet and lack of exercise are compounding the problem. Studies show that overweight children are more likely to become obese as adults, yet safety issues often prevent kids from playing outside and many children are now less able to walk or cycle to school.

The new generation of digi-kids are becoming more obese as they eat energy-rich foods with nowhere to burn them off. And as children become overweight, they struggle to exercise and can become more susceptible to illness, sleep disturbances and poor self-esteem.

Helping kids develop healthy eating habits through good nutrition and correct portion sizes

Balancing calories and help kids stay active by walking, chasing, skipping, swimming, dancing and playing football

Cutting down on sugar and saturated fats

Saying NO to fizzy drinks

Limiting screen time (includes TV and mobile devices)

HELP BREAK THE CYCLE

SUMMER DREAMS

Sweet summer dreams are made in playful prints and colourful characters. Stay snoozy cool in character prints and playful patterns.

SAFE AND SOUND• All metal poppers are nickel-free and non-ferrous to

prevent skin irritations and rust• Poppers are tug-tested so baby can’t swallow them• Keep baby safe in the sun in our new UV protected

babywear• Embroideries and appliques are lined to prevent

skin irritation• Our buttons are securely lock-stitched so that baby

can’t pull them off

Keep summer skin smooth and soft with these sun smart skin protection tips:

• Avoid hot baths that dry skin out. Choose warm water to wash hands, hair and bodies.

• Apply baby cream to damp skin to seal in moisture, and immediately to any dry skin patches.

• Choose natural ingredients without artificial fragrances and additives – think plant-derived cleansers, organic beeswax or coconut oil, vitamin E and aloe vera to soothe young skin.

SUMMER DREAMS

Have a look at some of our baby range.

Woolies Babes toiletries are dermatologically tested and not tested on animals. For a greener option, our Earth-Friendly baby range is carefully formulated to be kind to baby’s skin and our planet.

GENTLE ON SKIN

Choose pure cotton bedding and sleepwear to beat the heat at night.