Travelogue wally b_feed

Travelogue

UNIVERSITA' DEGLI STUDI DI SIENA Design di ambienti per la comunicazione (DAC) Corso in Design dei media digitali a.a 2008/2009

Simona Avolio - Dana Hoelzl - Marcello Tecleme - Stefano Paolessi

ITSME Stretching

Domain's map_Context

E> NTERTAINMENT

TOURISM

PROFESSI

O< N

AL

AREA


Framework

Faciliate to make trip plans according to your interest

Archive and share experience and information about places with other people, creating a community

Find info about previous trips easily

Meet other people from the community during your or their trip

Sell personalized travel plans and info

Create a database with customers habits

People who travel for leisure or business.

Touristic guides

TARGET

MAIN GOAL

SUB-OBJECTIVES

VISION The lack of a tool able to organize in a simple way trips by users themselfs (travelers) or by the tourist guides for the end users.

The organizations of own trips (or someone's else) trying to personalize them as much as possible: looking to the past, sharing experiences with other users in the present and planning the future.



Steps involved in travel experience

Inspirational benchmarking > tripadvisor

Useful information about hotels and holiday packages from travels. Especially useful for people who are planning their next holidays.

PICTURE

DESCRIPTION TripAdvisor provides recommendations for hotels, resorts, inns, holidays, travel packages, holiday packages, travel guides and lots more.

REFERENCES http://www.tripadvisor.co.uk/

VALUE


Inspirational benchmarking > Yahoo! Local

Mobile Service with Community-generated information about a city and a map to find a certain place.

PICTURE

DESCRIPTION With the largest number of community-generated reviews, Yahoo! delivers in-depth, local information that is current, accurate and easy-to-follow. You’ll get the scoop on the best place for dinner and which movie to catch. It’s local, easy to navigate, simple to use, and always, within reach.

REFERENCES http://mobile.yahoo.com/local

VALUE


Inspirational benchmarking > PLAZES

Tools for geolocalization

PICTURE

DESCRIPTION Share your location and stay connected with your friends Add people you trust and you want to be your contacts See who's crossing your path and what's happening nearby

REFERENCES http://plazes.com/

VALUE


Inspirational benchmarking > NokiaviNe

Tool for mobiles who permits to share the experience you get with your mobile

PICTURE

DESCRIPTION Nokia viNe is a marketing campaign and a mobile application that brings together the GPS, camera and media player on Nseries Nokia cellphones and lets leave photos, videos and songs, rooted in the ground, for others to find.

REFERENCES www.nokia.com

VALUE


http://www.nokia.com/

Evaluation of the services related to the three steps of the travel experience


Evaluation of the services (including TRAVELOGUE) related to the three steps of the travel experience


- Physical

Any place in the world intersting for anyone

- Virtual

Online platform with categorized information (bars, hotels, clubs, restaurants, reviews, pictures....). Every information will be tagged, in order to have many ways to reach the information you are looking for.

User generated venues – Lifestreaming – MobileKEYWORDS

PLACES

Concept > Travelogue service

Mobile phone Internet connection GPS Geolocalization system Tagging service Chat/calls services (e.g Skype)

ENABLING TECHNOLOGIES


A specific city which a user is visiting or is planning to visit at a certain time. It consists of different components, e.g. accomodation, restaurants, night-life, places of interest, etc.

A service on mobile based on itsme metaphor. It makes possible to plan/organize and build own or (in the case of the guides) someone else's travel experiences.

DESCRIPTION

KIND OF VENUES


ACTIVITIES OF TRAVELER

WHEN > Before, during and after the trip

WHAT > - Create own contents

- Download contents from other users venues.

- Decide to share contents (some or all of them) with other users.

- Build a personal network composed by people who have the same interests or are judged

interesting and have the possibility to follow their path.

- Use information about previous trips everytime its needed (every venue will be possible to

find in a timeline).

- Create a future timeline, and being able to see if someone in the same network has some

future plans in common.

- Be informed when a person from the contact list occurs to be in the same area ( the ticker

function will notify it to who is interested).



ACTIVITIES OF TOURIST GUIDES

WHEN > before the trip, planning it for a customer

WHAT >

- Create professional contents

- Show and sell them to travelers

- Make specific plans for clients

- Build a personal network composed by other touristic guides, moreover

a contact list of old customers

- Contact customers via messages/calls or research in their former venues

to find out their preferences (in order to give them appropriate advices

for their travel)

- Develop a profile of users and inform them about things they might like


Scenary_1

Activity______________________________ Organize a trip

Target_____________________________________Traveler

Eikichi is 52 and lives in Tokio. He is married and has a child. The next month he is going to travel with his family and visit Italy. He uses the TRAVELOGUE service to plan the trip by his mobile.

During his free time, Eikichi starts to organize his travel and logs in his profile

So he creates a new venue, named Siena.

He decides to pick from this aggregator all the information about “hotel romana”, and with highlight option he can see everything which is connected to the content.

He transfers these contents to his new venue.

He now decides to make a search for Siena in other users venues.

He finds Marco, a friend of him, and becomes a follower, in order to be informed every time he is going to be in the same place.

Then, he sees that “Cucchiaio di legno”restaurant has high rates from many users, he highlights it and adds it on his venue, transfering every content to his venue.

Automatically these contents are organized within the category “restaurants”.

Eikichi keeps organizing his trip in this way in every free moment he got.

While he is creating this venue he get noticed if someones in his friends list shared new contents linked to the Eikichi's.

Finally it's time to leave. Eikichi is happy to have some time to spend with his family after a long time. While they are walking in Siena, he get a ticker notice: “Marco is in Piazza del Campo”.

Eikichi decides then to meet him, in the meanwhile he adds to his venue a show in a theatre he wants to go that night and shares it with the community.

Now Eikichi's public profile includes also information about his Siena experience.

Scenary_2

Activity______________________________ Organize a trip

Target________________________________Tourist Guide

Silvia is 23 and lives in Florence. She studies Studi interculturali and she works as a tourist guide to earn some money. She utilizes to work the TRAVELOGUE service by her mobile.

One day Silvia logs in her profile and one of her clients, Erik, asked her for information about Florence. Therefore he adds some notes about what he would like to do.

Silvia now creates a new venue and starts to add contents.

With the highlight function she is able to see “Erik's diary”. She is going to use its contents to get some information about Erik's habits.

Because of the available diary contents she composes some appropriate possibilities for him. Additionally he is asking for info about a Dalì exposition. Therefore she starts to look for connected datas in other travel guides venues.

She picks the most relevant contents with the highlight function, and then adds them to Erik's venue.

Contents will automaticallyget place in the right category.

When the venue is finished,she clicks on complete.

She transfers the complete venue in the transmission windows to send it to Erik.

After Erik payed for Silvia's service, he is able to download the venue.

COMPETITORS

PARTNERS

Business idea

- Ovi - Plazes - Tripster

- Nokia Vine - Dipity - Google latitude

Web application relative to organize trips Trip agency Mobile interfaces companies, as Nokia or Samsung

SERVICESOFFERED

GEO-TAGGING & TIME-TAGGING > it will be possible to search into users and contents database into two dimensions: space and time; these services will able users to tag own contents using a space\time folksonomy.For travelers there will be a search bar with which they will be able to download contentsfrom other users venues; it will be also possible to geo-locate people in friends list.For example, is gonna be possible to see if people someone met in a previous trip are still in there and the same will be possible with restaurants location, hotels ecc. Due to the ITSME structure time based research will be possible, instead of research in single categories. In a timebar a user can see all the venues which are produced to a specific city time after time. So a user can also search directly into the public parts of a venue to find interesting information for his trip.


VALUES

CRITICAL FACTORS

Business idea FOR WHO > Travelers

Plan a trip with the help of my personal past experiences and other users experiences. Increase experiences sharing and the possibility to real life meeting with the community members. Update contents Add contents to my venue while visiting a place (pictures, rates..)

FOR WHO > Tourist guides

Support the management of trip experiences Build a database of users, collecting their habits Share information with partners guide

Privacy Web services tend to be obsolete easily Spread of the service --> Need of connection to internet The functionality of the service might be limited if the users do not share their information and experience


User geo-localization & geo-tagging

Time-tagging

Sharing venues or part of them with other users

User following option

Conclusions

What ITSMEshould have forTRAVELOGUE


The future aims forTRAVELOGUE

A translator system to make possible the use of TRAVELOGUEservice by foreign people

Simona Avolio _____________________ [email protected]

Dana Hoelzl [email protected]

Stefano Paolessi ____________________ [email protected]

Marcello Tecleme ______________________ [email protected]

mailto:[email protected]




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