8/18/2019 Travelex CRM Role Description

1/3

About Travelex

At Travelex we want to transform how people send and spend money around the world. We’vecreated a world class products & marketing team, full of developers, product managers, UX'ers,designers, marketers, analysts, relationship managers and testers. They’ve been tasked withinventing the future of FX, cross-border e-commerce and international payments. We now need awhip-smart CRM Marketing Executive to help us on our journey.

What's important to us?

We’re passionate about building products that customers love to use. We strongly believe in the value of data, but we think being data-driven is soulless and

dangerous. Clean, confident, clear data combined with insights of the team is what drives ourdecisions.

Our people drive our success, so we spend a lot of time supporting and developing ourpeople.

We’re bold with our ideas and ambitious on our targets. We believe in building an inspiring environment for our people to flourish in. We’re flexible, fast and deliver quickly.

What you will do

You will support the Global Head of CRM in rolling out and smoothly delivering the global CRMstrategy. Some of our top goals are to build a positive and memorable relationship with ourcustomers, build a personal communication flow with them and inspire them throughout their journey.Since we have a business to run, you will also be looking after some commercials, such as lifetimevalue and transaction values across all our core markets.You will be helping support and develop a world-class email marketing program that is based on theindividual customer behaviour and engages them with highly relevant and personalised content.

Criteria for Success: Increase in customer life time value across all core markets Increase in loyalty (repeat purchase rate) across all core markets Increase in customer engagement through roll out of CRM lifecycle program Fully centralised CRM program that all country managers can rely on

Responsibilities: Support the roll out of the global CRM strategy across all of Travelex’ core markets Become an expert in various Marketing Automation platforms across different channels such as

email, mobile (Eloqua, SWRVE, others) to support global marketing campaigns as well aslifecycle coms

Write engaging copy for marketing emails as well as nurture programs (newsletters, landingpages)

Deliver emails across all core markets to the highest quality standards (fully mobile-responsive) Work closely with various central and local teams (e.g. Online Country Managers, Social Media,

Content, PR, Legal, Operations etc.) Liaise and build relationship with external partners that Travelex has a business relationship with

Requirements:

Minimum 1-2 years of CRM and email marketing experience Knowledge of marketing automation tools required Outstanding written and verbal communication skills (native level of English)

8/18/2019 Travelex CRM Role Description

2/3

Technical CRM (deliverability, SPAM triggers etc.) and working HTML knowledge required (ideallyCSS)

Educated to degree level or equivalent

About you: High degree of initiative and enthusiasm about digital marketing, especially performance

marketing Enthusiasm and energy to operate in a fast paste environment High degree of analytical skills and eye for detail Excellent team player

Company Overview

Travelex at a glance – key business facts:

World’s leading global specialist provider of foreign exchange with nearly 40 years experienceof trading in up to 80 currencies.

Owned by Dr Shetty and Centurion Investments and led by Anthony Wagerman In the past financial year has reported a 12% rise in core group revenues and 21% increase

in EBITDA to £80.1m. Online and mobile sales have also grown by 18%. Online currentlyforms 35% of UK transactions.

Proposition includes the provision of retail FX services, outsourcing solutions, payments andremittances, prepaid cards, ATMs and mPos FC.

Holds a global footprint of over 1400 retail branches in over 100 airports and locations across

25 countries. 43% of the world’s airline passengers pass a Travelex branch at airports. Partner relationships in over 100 countries and 20,000 locations globally providing wholesale

and individual foreign currency solutions to financial institutions, supermarkets and travelagencies and online FX platforms across several key markets.

Pursuing a strategy to become a truly omni-channel FX business, having already invested inthe creation of a global eCommerce platform and appointed former Google and eHarmonysenior executive, Sean Cornwell, as Chief Digital Officer.

Founded in London in 1976 by Lloyd Dorfman as a Bureau de Change, Travelex is now the globalleading foreign exchange (FX) provider, employing 7,000 people and with a network of over 1,500retail stores. Alongside retail FX services, Travelex also offers outsourcing solutions, payments and

remittances, prepaid cards, ATMs and Mobile PoS FX.IFuture growth plans are being led by Anthony Wagerman – CEO since February 2015, and arestructured around a four pillar strategy:

Breadth – Expansion of the Travelex retail business into new markets

Depth – Developing and replicating a fully integrated multi-channel customer proposition in keymarkets

Payments – Developing new digital and mobile payments propositions

Scale – Leveraging Travelex’s global footpr int and network of retail stores and vaults as well as itsrelationship with central banks.

8/18/2019 Travelex CRM Role Description

3/3

The digital transformation of the Financial Services sector is rapidly gaining pace, with $1bn+valuations becoming increasingly commonplace. Digital and Mobile channels therefore inevitably forma core part of Travelex’s international growth strategy, and the business has already taken significantsteps to drive a competitive digital value proposition. This includes committing significant investmentto establish a global eCommerce platform in 20 markets and create significant online businesses in

key markets including the UK, USA, Australia, The Netherlands and Japan. In the UK, digital makesup 35% of transactions and Travelex is seeking to significantly grow that as well as replicate the samepenetration levels in other markets. As a retail business whose assets include a network of physicalstores and vaults, as well as an established supply chain and strong relationships with central banks,Travelex is ideally positioned against its pure-play digital competitors to build the leading omni-channel FX business.

As a further signal of its intent, at the start of 2014 Travelex announced the appointment of formerGoogle Executive, Sean Cornwell, as Chief Digital Officer. Sitting in the Executive team and reportinginto Anthony Wagerman, Sean is responsible for building a world-class Digital Marketing and Productfunction that will work with the wider business to shape and execute on Travelex’s global omni -channel strategy.