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Alpine Tourist Commission

Four Seasons Resort Nevis

With millions of wealthy readers but no travel

editors, dailies and weeklies around the country

are eager to receive travel releases.

Youll make 100 to 400 placements with each

national release.

1.You pick the story.

2.Well either suggest changes in your release or

write one based on your material (no cost or

obligation) so you get more results.

3.Well send your camera-ready release to 1,600

dailies and 8,400 weeklies that use these releases.

4.Editors receive releases specifically tailored to

their needs: repro proofs (camera ready), CDs,

diskettes, Internet (computer ready), wide and

narrow column widths.

5.We send you your clippings. NAPS has an in-

house clipping bureau so you get more than

just tracking service. NAPS provides you with

actual clips of your stories. You get even more

than clipping services alone deliver.

6.We guarantee your complete satisfaction with

results or another release free.

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Wyndham Resorts

Carnival Cruise Line

National Trust Historic Hotels of America

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A TV releaseVideo Feature Release (VFR)will get you pick up on 100 to 150 stations, many in the top 100

markets, going into millions of homes. Station quality is excellent, even top stationswith little or no time or

inclination to run a VNRwill gladly use a 30 to 60 second VFR on news and talk shows.

If you already have a VNR, b-roll or color stills, you can create millions in additional audience for your creative

work by giving Americas TV stations a chance to use it. If you have no pictures, our TV department can supply

photos or artwork. Send information from which NAPS can write a script for your approval. Your release goes out

on 3/4 tape, Betacam VHS and S-VHS or Beta SP tape. We prepare the script based on your information and we

select the footage that will get you the most coverage. We address your release to the TV broadcasters most like-

ly to be interested in what you have (Our computer keeps track of who wants what.) You will receive a NAPS

usage map and user stations printouts based on Nielsen Reports, faxes from stations and post cards. NAPS

guarantees your 100 percent satisfaction with results or another release free. The scripts shown here are from the

National Oceanic and Atmospheric Administration and Kampgrounds of America.

Kampgrounds of America

National Oceanic and Atmospheric Administration

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Pleasant Mexican Holidays

Radio releases, like these from Wyndham

Hotels and Pleasant Mexican Holidays,

are distributed to about 6,500 stations

in the form of scripts, somewhat like PSAs,

that a broadcaster can deliver as a quick

item between songs or as part of a news-

cast or talk show. We also produce a

monthly compilation CD with a voice-

over artist reading each script. This

announcer is provided by NAPS or youcan supply a pre-recorded release. Using

the CD lets a station have a new voice

on the air, giving the illusion of a larger

air staff. Typical results are between 400

and 500 stations for radio releases.

Wyndham Hotels

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Kenya

Bahama Ministry of Tourism

Austria

Taiwan

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The Greater Houston Convention and Visitors Bureau

Perhaps more than ever, Americans are traveling within the country. Cities and states can make the

most of scarce budgets by going for tourist dollars with enticing releases like these: New York offers

travelers leisurely European-style vacations on its system of canals. Pigeon Forge, Tennessee

stresses relaxation for the whole family and Wisconsin even gets people to travel there in the winter,promoting its opportunities for fun-filled outings with friends. People who prefer their weather warm

may be attracted by the releases from Florida or Houston. Note these articles offer phone numbers

and Web sites for further details, so readers can get the facts they need to act promptly and get going.

Floridas GulfIslands

Pigeon Forge

New York StateCanal System

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AmeriCorps

To serve the public interest, the U.S. Centers for Disease Control and Prevention write about their

Epidemic Intelligence Service tracking down the causes of diseases around the world. AmeriCorps shows

young people a great way to help others while helping themselves.

U.S. Centers for Disease Control and Prevention

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Offering a leaflet and giving the Web site through print and broadcast can get you a large response.

Pleasant Hawaiian Holidays, Floridas Lee Island Coast and the Wisconsin Department of Tourism

received brochure requests from all over.

Wisconsin Department of Tourism

Lee Island Coast Visitor and Convention Bureau

Pleasant Hawaiian Holidays

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To maximize media coverage, most of our over 700 accounts send us information and ask what types

of releases are likely to get the most pick-up. Your story will also be put on the Internet. Our com-

puters tabulate the results on thousands of releasesand we carefully study which releases get in the

top ten percent, so our suggestions are based on this computer-tracked result information.

Theres no obligation. If youre willing to listen, were glad to make suggestions. If you approve what

we propose, youll be swamped with results.

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New Emphasis: Reduce Peak LoadProblems. Long on story possibilities but shortof cash, many travel experts are emphasizing

demand for off season business and tours toplaces outside central citiessites where many

rooms are available even during the high season.

The French Government Tourist Office issues releas-

es on the joys of seeing the palace of Fontainbleu,

the monastery at Mont St. Michel, and French

cities in the South. Intourist has enthused with

abundant results on The Caucasus: Vacation

Paradise, and on Trans-Siberian Adventure.

New Appeal: Unexpected Economy. Does

Turkey seem far away and expensive to reach? TheTurkish Government Tourist Office counters this by

emphasizing the economy you will find when

you get there. Yet they do this without

losing sight of why people travel, so a

typical headline will say: Turkey:

Economical and Exquisite.

Denmark makes the unex-

pected economy appeal

in a release that begins:

If youre like mostpeople, some of your

fondest memories are of

those days when you just

took it easy strolling, observing

people and places, shopping, dropping

in at small cafes, relaxing, enjoying being alive.

Denmark goes on to make a persuasive case for

doing all this in Copenhagen.

New Media: Suburban Newspapers. Whilethe news hole for travel has stayed the same in

many dailies or even gotten smaller, newspapers in

the affluent suburbs have substantially increased

the coverage given to vacation possibilities.

New Economies: Getting Extra Mileagefrom Pictures. Hilton International really likedmany of the cover photos for its hotel brochures,

and sent black-and-white screened prints together

with stories to editors. A set of 18 releases

produced more than 4,000 newspaper articles.

New Priority: Consumer Service. Youlllove it is still the number one story theme in

travel publicity. But now, higher priority is being

given to heres how stories.

American Hotel and Motel Association found that

the industry was losing a lot of business because

many Americans were unaware of how to register

in a hotel and what to do so as not to look silly.

To avoid embarrassment, these potential customers

were staying away.

AH&MA got out more than a dozen stories which

explained the basics of registering, tipping, and

departing. They also encouraged parents to intro-

duce their kids to hotels by using a hotel

weekend as a gift or reward.

Holiday Inns, which issued a first rate

set of releases for editors every

spring and fall, invariably included

stories like Budget Stretching Ideas,

Money Saving Tips for

Travelers, Have a

Healthy Vacation, andmore. The message: No

matter where you want

to go, or what you want

to spend, there is logic in

calling Holiday Inns now to make a reservation.

Canada gets out positive stories to avoid negative

situations. A heres how approach is used, not a

warning. A typical release to newspapers beneath

the logo Tips on Trips: Ideas to Make Travel Easier

and More Fun lists six things to remember,

Gray Line offered free travel folders in coded releas-

es so the firm can tell which approaches pull best.

The most important new reality may be the recur-

rence of an old one: There is no longer plenty of

business for everyone, but the business is there.

Some will get it and some will not.

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Newspaper Coverage

NAPS distributes repro proofs, diskettes and CD-ROMsto 1,600 dailies with 58 million circulation and

8,400 weeklies with 79 million circulation. Your

story will also be put on the Internet. You get 100

to 400 placements per release. Usually, you can

expect 1,000+ placements for four releases. You

will receive clippings, usage maps, printouts with

circulation data, plus charts to show your success

in major markets. Nearly 90 percent of adults in

the US read newspapers. The audience you want

to reach is already there. While they read the

paper, they read your message.

You can cover feature and special

section editors on major dailies

and 8,400 weeklies in the wealthy

suburbs; with releases on timesav-

ing CDs, repro proofs and diskettes.

You receive reports including your

clips, usage maps, printouts with

circulation data, bar charts

and pie charts.

NAPS guarantees your 100%satisfaction with results or

another release free.

Radio CoverageRadio is heard by 150 million Americans on an

average day. NAPS distributes scripts on paper

and CDs to 6,500 radio stations. Stations get

scripts and a CD so each station can have a talent

do the spot or use the professionally narrated CD.

You get 400+ placements per release. Radio is so

hungry for material that many stations use the

script several times on the same day. Your script

will mainly be on daytime news and talk shows

and drive-time shows. You will receive a NAPS

usage map and user stations printouts.

NAPS guarantees your 100% satisfaction with

results or another release free.

TV Coverage

NAPS distributes to stations, mostly network affiliates,

that reach nearly all Americans. The stations will

receive a one-minute segment on 3/4 tape, Beta

Normal or Beta SP. You get 150 to 200 placements

per release. You will receive a NAPS usage map and

printouts based on Nielsen Reports, faxes from sta-

tions and postcards. NAPS guarantees your 100%

satisfaction with results or another release free.

Multimedia CoverageTo do the best job, hit all 17,500 NAPS media con-

tacts by doing a multimediarelease covering radio, TV and all

10,000 newspapers. You will bring

in 400 to 800 placements. NAPS

will send your release on diskettes,

repro proofs and CD-ROMs

to 10,000 newspapers,

1,000 TV contacts will

receive 3/4 tape, Beta

Normal or Beta SP, and

6,500 radio contacts will

receive scripts and CDs.You will receive clippings

and usage maps with bar

charts and pie charts.

NAPS guarantees your 100% satisfaction

with results or another release free.

InternetYou go on the Internet free with each story you

have NAPS send to newspapersnot just some-

where on the net but on the NAPS Web site,

trusted by the worlds editors because NAPS offers

releases from more than 700 accounts.

SpanishYour story is professionally translated into Spanish

for the rapidly-growing Hispanic market, then

rechecked by another professional translator for

whom Spanish is a native tongue.

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Either send us a release so we can suggest changes that

will add to pick-up, or send us information so we can

write a proposed release that will pull marvelously.

No cost, no obligation. If

you approve what we sug-

gest, youll be swamped

with results.

See for yourself why so

many use us. See how much

more you produce by cover-

ing these additional media.

NAPS counts among our

clients over 700 accounts, including most

Fortune 500 companies, nearly all

of the 100 largest, all top-12 PR

firms (and 21 of the largest 25),

the US and foreign governments, as

well as 100 of the largest national

associations, dozens of prestigious

computer, high technology compa-

nies and many others.

NAPS provides an easy, cost-effective method of get-

ting your travel story out to nearly every newspaper

in the country. Instead of just covering the same 500newspapers everyone else in America is trying to get

into, you give your top story to practically all of

Americas mass media outlets, in a format editors and

broadcasters can immediately use.

We cover Americas 10,000 newspapers with over 140

million in cumulative circulation, about 80 million of

which is in weekly community newspapers. Our media

list consists of 1,600 dailies and 8,400weeklies. Most of these are not on the wires

or typical press mailing lists. We cover

6,500 radio stations and 1,000 TV stations.

You extend the reach of your travel pub-

licity to millions of addi-

tional readers, listeners

and viewers when your

information is placed in

100 to 400 newspapers,

150 to 200 TV stations

and 400+ radio stations.

This creates greater

awareness of the merits

of your travel site.

The price for distributing an article to all

10,000 newspapers across the US includes

writing, art, production, mailing,postage,

clippings, repro proofs, tracking and a computerized

usage report showing the circulation and major market

area of each clip as well as audience data for broadcast.

You save time and money because with NAPS, you getfast, efficient delivery at low cost. Guarantee: Youlllove

the results of each release or you get another one free.

North American Precis Syndicate, Inc.New York Washington Chicago

Los Angeles San Francisco Atlanta

www.napsinfo.com

NorthAmericanPrecisSyndi

cate,Inc.

415

Madison

Avenue

NewYork,NY

10017

AddressCorrection

Requested

PRESORTSTANDARD

U.S.POSTAGE

PAID

NORTH

AMERICAN

PRECIS

SYNDICATE,INC.

415 Madison Ave., New York, NY 10017

1819 L St., NW, Washington, DC 20036

303 East Wacker Dr., Chicago, IL 60601

1801Ave. of the Stars, LosAngeles, CA 90067

235 Montgomery St., San Francisco, CA 94104

1031 Burton, NE, Atlanta, GA 30329

(212)867-9000

(202)347-5000

(312)856-9000

(310)552-8000

(415)837-0500

(404)888-0400

If your nature is that youre willing to

listen, well offer you suggestions.