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MEDIA KIT 2013

Travel + Leisure Southeast Asia Media Kit 2013

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Travel + Leisure Southeast Asia Media Kit 2013

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Page 1: Travel + Leisure Southeast Asia Media Kit 2013

Media kit 2013

Page 2: Travel + Leisure Southeast Asia Media Kit 2013

Helen koo Jakarta, Indonesia

thanks for being one of the most reliable travel sources for me!

Page 3: Travel + Leisure Southeast Asia Media Kit 2013

Editorialeditorial

Every month, more than 5 million people worldwide read Travel + Leisure, making it the world’s leading travel and lifestyle magazine. In December 2007, Travel + Leisure Southeast Asia was launched as the most widely distributed international edition of the publication—to an overwhelming reception from readers. Key to the success of Travel + Leisure Southeast Asia is

editorial quality, a sophisticated layout and design approach unmatched by any other magazine in the region, and an unparalleled level of reader engagement, one helped along with the advent of social media.

Travel + Leisure Southeast Asia is trusted by its readers through its policy of not linking advertising with editorial, and for tailoring content to readers directly. This makes the magazine a highly attractive vehicle for advertisers, since our readers are engaged with the content. Christopher Kucway, Editor-in-Chief

Page 4: Travel + Leisure Southeast Asia Media Kit 2013

reader profile

Source: T+L SEA reader survey 2012. Detailed survey results available on request.

the majority of t+L Sea readers are young, affluent, well-educated, highly mobile asian nationals who appreciate and are inspired by luxury lifestyles and travel.

86% of readers say that print productsinfluence their travel decisions.

The Asian Development Bank forecasts economic growth in Southeast Asia at 5.7% in 2013 whereas the World Tourism Organization expects Asia-Pacific to receive an estimated 397 million tourists per year by 2020, with an annual growth rate of well over 5%. Travel + Leisure Southeast Asia’s target reader group is part of this success story; affluent and brand conscious, our readers have the wealth to indulge their tastes. They have the disposable income that allows them to shop, eat, drink and stay where they want, when they want. Travel + Leisure Southeast Asia reaches out to these high-income frequent travelers through its mix of world-class journalism, photography and lifestyle features, as our 2012 reader survey shows.

70% of readers are between 25 and 45 years old.

92% of our readers live in Asia.

99% of our readers travel regularly.

Page 5: Travel + Leisure Southeast Asia Media Kit 2013

Reader P

rofile

Female

Male

48%52%Gender}

31% earn more than US$150,000/year (non-Amex).

47% earn more than US$150,000/year (Amex).income}

i have enjoyed t+L Sea for many years now, and it has

continued to hold my interestliow Moi lee

Kuala Lumpur, Malaysia

78% archive the magazine for future reference.

Page 6: Travel + Leisure Southeast Asia Media Kit 2013

JANUARY

+ T+L 500+ Australia+ Indonesia+ Laos+ Hong Kong+ Malaysia

FEBRUARYSpas/Romance+ Burma+ Cambodia+ Philippines+ Singapore+ Phuket+ Malaysia

MARCHStyle and Design issue+ Asian Cruises+ Hong Kong+ Laos+ Taiwan+ Thailand+ Vietnam

APRIL

+ Dubai+ Shanghai+ European

Breaks+ Adventure

Travel+ Malaysia+ Macau

MAYFamily Special+ Brunei+ Malaysia+ Laos+ Macau+ Taiwan

JUNEHotels+ It List+ Singapore+ Taiwan+ Macau+ Malaysia+ South Korea

2013

SawYetLokKlang, Malaysia

it’s really a great magazine to source for traveling info

Page 7: Travel + Leisure Southeast Asia Media Kit 2013

Editorial Calendar

JULYBeaches + Islands+ Bali+ Philippines+ Maldives+ Sporting

Breaks+ Indonesia+ Vietnam

AUGUSTWorld’s Best Awards+ World’s Best

Awards+ Beijing+ Australia+ Bali+ India+ Thailand

SEPTEMBERFood+ Istanbul+ Europe+ Cambodia+ Laos+ Taiwan+ Macau

OCTOBERGreen+ New Zealand+ West Coast

USA+ Singapore+ Malaysia+ Laos+ Vietnam

NOVEMBER

+ Bali+ Burma+ Hong Kong+ Malaysia+ Samui+ South Korea+ Medical

Tourism

DECEMBERAnniversary+ Sri Lanka+ Indonesia+ Taiwan+ Thailand+ Macau+ Vietnam

editorial calendarTimely and trusted advice on where to go now, need-to-know travel trends and service details you can’t do without. These are the hallmarks of Travel + Leisure Southeast Asia, a publication that is now five years old and remains the most widely distributed international edition of the world’s leading travel and lifestyle magazine. With a modern new look meant to make both the print and electronic editions easier to navigate, Travel + Leisure Southeast Asia remains focused on editorial quality and an unparalleled level of reader engagement.

Editorial subject to change without notice.

Regular sections in every issue include: Destinations, Editor’s Note, Inbox. Trip Doctor: Practical advice for travelers in the form of in-depth reviews of travel topics, personal takes from a smart traveler, the best in hotel and airline deals, and how to travel with help from the digital world. On Our Radar: A range of shorter stories looking at everything from

the hottest travel trends to the best styles on the road to ideas on where you need to visit next. Features: A section for more in-depth narratives about destinations in Southeast Asia and beyond, articles that are written to answer every question you would have about a particular locale. Last Look: An exclamation point on each issue, this visual story closes out the magazine every month, leaving you yearning for your next trip.

Page 8: Travel + Leisure Southeast Asia Media Kit 2013

circulationtotaL circuLation:60,000

diStribution: newsstand, subscription, institutional

aMerican expreSS card MeMberS’ diStribution: 11,000 copies

Page 9: Travel + Leisure Southeast Asia Media Kit 2013

Circulation

thaiLand6,000

MaLaySia 6,000

phiLippineS2,000

brunei300

VietnaM1,000

caMbodia350

indoneSia6,000

Singapore15,000

hong kong + Macau12,000

cHristopHer Yeo Singapore

i rely on the magazine to plan my holiday destinations

LaoS350

Page 10: Travel + Leisure Southeast Asia Media Kit 2013

22479SIAG_SFIndV1_203.2x266.7_TravelLeisure_Inc.indd 1 12/21/11 3:47 PM

PATH-St Regis Ad-T+L-July 2012.indd 1 5/28/12 11:25 AM

+44 (0)20 7730 1234 harrods.com

ENTER A DIFFERENT WORLD

Harrods_Travel&Leisure.indd 1 15/03/2012 16:24

sopa apilukananuwat Bangkok, Thailand

a very interesting and valuable magazine!

Page 11: Travel + Leisure Southeast Asia Media Kit 2013

Advertisers

advertisers

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LEADING ADVERTISERS: Singapore Airlines, Rolex, Conrad Hotels,

Ministry of Tourism India, Tudor, Patek Philippe, St Regis Hotels, Harrods,

Turkish Airlines, BVLGARI, Canon and many more.

Page 12: Travel + Leisure Southeast Asia Media Kit 2013

Our website www.travelandLeisureasia.com extends the Travel + Leisure Southeast Asia name into the online sphere in a user-friendly and easily navigable environment. More than this, this essential travel information attracts and keeps users informed through online-only articles, a dynamic directory of listings for all the countries we cover and interactive travel blogs. Fully tuned into Web 2.0, Travel + Leisure Southeast Asia also has a strong presence on Facebook and Twitter, creating a fully engaged online community along with the website.

Importantly, the website takes Travel + Leisure Southeast Asia to a global audience interested in Asia as a destination, armed with the tools they need to turn aspiration into reality. From reading a destination article or hotel review, users can instantly book their trips through the advanced on site travel booking engine.

DigitaleditionIn 2010, Travel + Leisure Southeast Asia launched a digital edition for tablet computers like the iPad. This product represents another global step for the magazine, and a new set of opportunities for advertisers to reach a wider audience with technologically sophisticated campaigns.

digital

Jane agnita Jakarta, Indonesia

great website!

Page 13: Travel + Leisure Southeast Asia Media Kit 2013

Digital

Page 14: Travel + Leisure Southeast Asia Media Kit 2013

rates + specs

First 25% of the magazine carries a 10% premium. A specific request for a fixed position anywhere in the magazine carries a 20% premium. Requested positioning subject to availability.

adVertiSing rateS 2013 (uS$)Full page 7,871OBC 15,740IBC 9,969DPS 14,299IFC DPS 18,484Half page 4,984Third page 3,542

MechanicaLS/terMSDouble page spread (trim size) – 266.7mm X 406.4mmFull page (trim size) – 266.7mm X 203.2mm1/2 page horizontal (trim size) – 133.35mm X 203.2mm1/2 page vertical (trim size) – 266.7mm X 101.6mmOne third vertical (trim size) – 266.7mm X 69mmGatefold (trim size) – 266.7mm X 394.2mm

Page 15: Travel + Leisure Southeast Asia Media Kit 2013

Rates + S

pecs

noteS The printed matter should be within 5mm from the trim sizes. Gutter is 8mm (4mm on each page) for double-page spread advertisements.

deadLine Material delivery: due in the 1st week of each preceding month except for May 2013 issue. Your account manager will provide you with exact deadline dates.

contactthailand Travel + Leisure Southeast Asia, 16th Floor, Ocean Tower II, 75/17 Sukhumvit 19, Bangkok 10110, Thailand. Tel: +66 (0)2 204 2370. E-mail: [email protected]

hong kong Room 1205-6, 12th Floor, Hollywood Centre, 233 Hollywood Road, Sheung Wan, Hong Kong. Tel: +852 2851 7068

india 323 Udyog Vihar, Phase IV, Gurgaon122016, Haryana, India. Tel: +91 124 4759500

Via e-MaiL: • High Resolution PDF, EPS or JPEG format with a minimum

resolution of 300 DPI. Please ensure all images that run to the edge of the page have a bleed of 5mm from the trim of the page.

• E-mail directly to: [email protected]@mediatransasia.com and CC your account manager.

poSt:By courier to Advertising Dept., Travel + Leisure Southeast Asia, 16th Floor, Ocean Tower II, 75/17 Sukhumvit 19, Bangkok 10110, Thailand. Tel: +66 (0)2 204 2370.

pdF upLoad: Steps for login:• ftp://[email protected]• Username: [email protected]• Password: adver

1 Create folder for artwork and upload

2 E-mail Account Manager and inform them of upload and folder name

3 Account Manager will confirm receipt

DeLvinLeeSingapore

the magazine is informative, and makes me want to visit the

countries featured in it.

Page 16: Travel + Leisure Southeast Asia Media Kit 2013

W - inSider

W’s trendsetting trail blaze across asia continues With the arrival of tWo neW happening hotels: W singapore-sentosa cove and W bangkok, Which deliver a stylish spin on tWo iconic cities. W singapore-sentosa cove celebrated With a chic pre-opening party in august While W bangkok held a cool castings night this July to recruit bangkok’s best talent ahead of its december opening. aspiring turntablists hit the decks and got up to speed With in-the-knoW W mentors at the W hotels WorldWide & burn studios present dJ lab 2012 at W retreat bali-seminyak in preparation for a W WorldWide tour. While W bali Jumped to the beat of the World’s most promising dJs, W retreat & spa maldives grooved to london beats, a dJ/percussion duo that electrified fesdu island With a slick dJ mix coolly combined With raW percussive sounds.over at W hong kong, the opening of the city’s latest happening hotspot, Woobar, Was celebrated With an exhibition, ‘rocked’ from legendary rock ‘n’ roll photographer mick rock. the sexy selection of portraits on shoW includes everyone from blondie and boWie to gaga and kate moss, both big fans of W hotels. next up: W singapore-sentosa cove’s grand opening this october Will put the city state on the cool map, With cutting-edge events dedicated to What’s neW/next.

i n s i d e r

WInsider_V5_FINAL FINAL JU.indd 1 03/08/2012 11:01

i n s i d e r

The year of The dragon is shaping up To be a fiercely sensaTional 12 monThs for W, WiTh several key hoTels opening across asia in esTablished and up and coming locales. sTarTing WiTh The W singapore – senTosa cove opening iTs doors in augusT, iT’s primed To Welcome The region’s mosT hip from iTs chic beachside locaTion. likeWise, W bangkok Will deliver added cool To asia’s mosT vibranT ciTy When The hoTel, siTuaTed on souTh saThorn road in The buzzing commercial disTricT, opens This ocTober. JusT before The dragon roars ouT, W guangzhou, siTuaTed amid The heady luxe of zhuJiang disTricT, Will provide The exclamaTion poinT on The calendar. and in 2013, W macao sTudio ciTy Will inTroduce a dash of cool To The coTai sTrip – asia’s Take on las vegas – When iT opens iTs doors. as usual, W presenTs The besT from The Worlds of music, design and fashion via a series of hip happenings in 2012, WiTh several chic soirees slaTed for The coming monThs, from gliTzy openers for W guangzhou, singapore and bangkok To hong kong’s summer series, six sexy poolside shindigs hosTed from The lofTiesT ouTdoor pool in The ciTy.

2012 WhaT’s neW/nexT

W_Insider4_CK.indd 1 08/03/2012 13:41

Under the Spotlight at Marina Bay Sands

SPECIAL PROMOTION

WICKEDAward-winning Broadway musical WICKED, the untold story of the witches of Oz and their remarkable odyssey.

A two-night stay at Marina Bay Sands and a pair of tickets to Wicked by visitinghttp://contest.TravelandLeisureAsia.com/mbs

THE CHRONICLES OF NARNIA: THE EXHIBITIONThe Exhibition takes place until the end of this month.

TITANIC: THE ARTIFACT EXHIBITIONFeatures 275 artifacts from the ill-fated ship, 14 of which have never been seen.

CARTIER TIME ARTThe largest collection of Cartier timepieces ever displayed in public.

WIN WIC

KED

WIC

KED

When you think of Marina Bay Sands®, let your imagination run wild because there’s more to the destination than its world-class casino. Just take a look at the entertainment lineup to get an idea of what we mean.

Kicking off under the spotlight is the Tony Award-winning Broadway musical WICKED, the untold story of the witches of Oz and their remarkable odyssey. Nearly 28 million people have seen the performance—it’s into its eighth year on Broadway—but this is the first chance theater goers in Southeast Asia have the opportunity to fall under its spell. Whether you’re 8 or 80, this is a must-see performance with music and lyrics by Academy Award-winning Stephen Schwartz.

Inspired by the legendary C.S. Lewis, The Chronicles of Narnia: The Exhibition takes place until the end of this month in the skating rink at The Shoppes at Marina Bay Sands®. Singapore is the first overseas destination to host the exhibit, with all nett proceeds going to The Straits Times School

Pocket Money Fund, in support of the youths of Singapore. The scene displays and props on show are meant to excite and stimulate the senses and the mind. Specifically, visitors can feel the icy chill of a replica of the White Witch’s Throne, while at the same time learning about the impact of climate change. Or learn about architectural structure and strategy when you stop by King Miraz’s Castle. The mythical creatures of Narnia are never far away either. Visitors can recreate the characters in three-, four- and six-foot stacks of building blocks.

Like the ship it celebrates, Titanic: The Artifact Exhibition is a blockbuster event, one that features 275 artifacts from the ill-fated ship, 14 of which have never been seen before. The artifacts were rescued from the ship’s final resting place by the only company permitted by law to retrieve them, more than 3,800 meters below the ocean surface. Re-creations of the ship itself and the compelling tales of the passenger and crew have also helped this exhibit sell more than

25 million tickets worldwide. Nine separate galleries take visitors through the Titanic’s conception, construction, sailing day, life on board and even to the famous iceberg. There’s even an exact replica of the 27-foot-high Grand Staircase from the ship.

Until February 12, 2012, Cartier Time Art takes visitors on a journey to the heart of Cartier watchmaking. Along the way is the largest collection of Cartier timepieces ever displayed in public. It’s a story that starts in 1853 when Cartier Maison began to sell timepieces in Paris. The oldest watch on display dates to 1874 and, 156 timepieces later comes the Cartier ID One watch in niobium-titanium, and featuring carbon crystal. While Cartier watches are noted for being both modern and avant-garde, it’s the daring spirit behind each of its craftsmen and designers that stand out the most.

FOR TICKET BOOKINGS:www.MarinaBaySands.com/Ticketing 65/6688-8826

Marina bay SandS

arnaud cHaMpenois Asia Pacific Brand DirectorW Hotels worldwide & Le Meridien, Starwood Asia Pacific Hotels & Resorts

Travel + Leisure Southeast asia is definitely a fabulous partner of W hoteLS and Le Meridien: creative teams, always looking for what’s new/next.

the ‘W inSider’ is the best example of a fruitful collaboration between an editorial team and a global brand such as W hoteLS WorLdWide.

We do share a similar passion for luxury travels and iconic discovery.

Page 17: Travel + Leisure Southeast Asia Media Kit 2013

Special P

rojects

Four SeaSonS

special proJects

Sometimes, regular advertising doesn’t achieve all your goals. Maybe you want to make your message more powerful. We are always happy to discuss fully integrated, tailor-made communications solutions that will give your message that special impact.

W hotels: a beautiful series of supplements, polybagged with the magazine, capturing and reflecting the W brand values. Also published online.

Four Seasons: a contest where readers won Four Seasons resort stays in beautiful locations around Asia. A fully integrated project combining print, a microsite, website, social media and data gathering.

Marina bay Sands: the clientran contests showcasing various entertainment options at MBS. A fully integrated project combining print, a microsite, website, social media and data gathering.

ASIA

Bali at Jimbaran Bay

Bali at Sayan

Chiang Mai

Golden Triangle

Hangzhou at West Lake

Koh Samui

Langkawi

Maldives at Kuda Huraa

Maldives at Landaa Giraavaru

PACIFIC

Bora Bora

Hualalai

Lana’i at Manele Bay

Lana’i, The Lodge at Koele

Maui

AFRICA & MIDDLE EAST

Marrakech

Mauritius

Seychelles

Sharm El Sheikh

THERE ARE SO MANY WAYS

TO EXPERIENCE WONDER

BUT ONLY ONE WAY TO WIN IT.

See website for full contest details.

This summer, Four Seasons is offering you the opportunity to discover some of the world’s most magical places at a selection of participating resorts. What’s more, you can be one of four lucky winners of a three-night stay at Four Seasons Resort Bali at Jimbaran Bay, Four Seasons Resort Koh Samui, Four Seasons Resort Chiang Mai or Four Seasons Resort Langkawi.

To enter, visit http://contest.travelandleisureasia.com/fourseasons

FSH-16268-5 4C Full PageFSH Regional Resorts Contest Ad L: 198.2x262mm T: 203.2x267mm B: 209.5x273mm

Travel + Leisure

ISM16841_FSH-16268-5_203.2x267mm_M1.indd 1 5/7/12 6:27 PM

Page 18: Travel + Leisure Southeast Asia Media Kit 2013

terMs + conditions

Requests for advertising space must be accompanied by an insertion order made out to Travel + Leisure Southeast Asia, Media Transasia Ltd, 16th Floor, Ocean Tower II, 75/8 Soi Sukhumvit 19, Bangkok 10110, Thailand.

The publishers reserve the right to edit, revise or reject any advertising.

The publisher will not be liable for any consequential loss or damage occasioned by the failure of any advertisement to appear due to any cause nor its failure to appear on a specified date.

All advertisements are accepted and published by the publisher upon the representation that the agency and/or advertiser is authorised to publish the entire contents and subject matter thereof. In consideration of the publisher’s acceptance of such advertisements for publication, the agency and/or advertiser will indemnify and ensure the publisher harmless from and against loss or expense resulting from claims or suits based upon the contents or subject matter of such advertisements, including without

Brian avancena Makati City, Philippines

the magazine is my travel bible. i don’t travel without it!

Page 19: Travel + Leisure Southeast Asia Media Kit 2013

limitation, claims or suits for libel, violation of right or privacy, plagiarism and copyright infringement.

The publisher reserves the right to destroy all transparencies or other material after three months. Such material will not be returned to the agency/advertiser unless requested in writing.

In the event of copy instruction not being received by the deadline, the publisher reserves the right to repeat a previous advertisement of the same size or to run a house advertisement and the client will be liable for the full payment.

Contracts for advertising are non-cancelable. Cancellations by the advertiser or agent of any portion of a contract for any reason whatsoever nullifies all rates and/or position and protection for the remainder.

While every care is taken, neither the publisher nor agent is responsible for loss or damage to transparencies and other material.

The publisher will not be responsible for errors appearing in advertisements which are placed too late for proofs to be submitted or for errors due to late delivery of printing material from the advertiser or from a third party designated by the advertiser as a source for printing material.

All complaints or claims regarding advertisements published must be made in writing within 15 days of the date of publication and sent by registered post or recorded delivery to the publisher.

Incorrect rates or conditions or insertion orders which do not correspond to the rate card will be regarded as clerical errors and the advertisements will be published and charged for at the applicable rates in effect at the time of publication.

Any agency commission agreed upon is subject to delivery of artwork before deadline and payment of invoice by its due date.

Page 20: Travel + Leisure Southeast Asia Media Kit 2013