Within IE Within Europe Outside Europe

Where are British and Irish travelers planning to go this summer?

British & Irish searches for July-September 2019

IRELAND

Within IE 0,3%Within EU 44,9%Outside EU 54,8%

Within UK Within Europe Outside Europe

UNITED KINGDOM

Within UK 2,1%Within EU 35,3%Outside EU 62,6%

Within IE Within Europe Outside Europe

Where are British and Irish travelers planning to go this summer?

British & Irish searches for July-September 2019

IRELAND

Within IE 0,3%Within EU 44,9%Outside EU 54,8%

Amadeus proAmadeus provides online searvides online search capabilities to manch capabilities to many try traavvel wel websitebsiteses around the world, generaround the world, generating tating tens of millions of searens of millions of search trch transactions inansactions in the Amadeus sthe Amadeus syyststem each dayem each day..

This online search data provides key information to help you better understand online searchbehavior and identify market trends, which allow travel brands to plan campaigns more effectively.

Within UK Within Europe Outside Europe

UNITED KINGDOM

Within UK 2,1%Within EU 35,3%Outside EU 62,6%

When do the travel searches for Summer holidays begin?

What is the average length of stay?

72%59%18% of UK searches

74%

12% stay 14 nights

11% stay 14 nights

13% stay 7 nights

13% stay 7 nights

18% stay 2-4 days

21% stay 2-4 days

59%

UK Nights Ireland

16% of Irish searches

10 days prior 2 months prior 3 months prior

14

13

12

11

10

9

8

7

6

5

4

3

2

1

There is big potential for last minute campaigns. 18% of British travelers and 16% of Irish travelers search for their summer vacation only 10 days prior.

The markets are similar in terms of length of stay.

For example, 13% of travelers in the UK and

Ireland are searching for 7 night trips.

Outbound Market: United KingdomTop 30 Countries for July-September 2019

3—

4.6%—

-1.4%

ItalyEurope3

Top 5 Destinations

1. Rome

2. Venice

3. Milan

4. Naples

5. Verona

United StatesAmerica1

1—

19.8%—

3.8%

Top 5 Destinations

1. Orlando

2. New York City

3. Las Vegas

4. Los Angeles

5. San Francisco

SpainEurope2

2—

10.9%—

-3.2%

Top 5 Destinations

1. Barcelona

2. Malaga

3. Palma

4. Madrid

5. Ibiza

Position in 2018 Share of searches in 2019 Increase in searches compared to 2018 Decrease in searches compared to 2018

9—

2.9%—

0.4%

5—

2.7%—

-0.9%

7—

2.6%—

-0.1%

CanadaAmerica6

GreeceEurope9 Turkey

Asia10

IndiaAsia

AustraliaPacific

4

7

8—

4.0%—

1.4%

10—

2.9%—

0.4%

FranceEurope

ThailandAsia

5

8

4—

3.0%—

-0.7%

16—

2.9%—

0.8%

Position in 2018 Share of searches in 2019 Increase in searches compared to 2018 Decrease in searches compared to 2018

15—

1.9%—

0.3%

28—

1.1%—

0.3%

ChinaAsia14

Hong KongAsia19

17—

1.6%—

0.3%

23—

1.1%—

0.2%

IndonesiaAsia15

SingaporeAsia20

13—

2.3%—

0.2%

12—

1.5%—

-0.7%

UAEAsia12

NetherlandsEurope17

6—

2.3%—

-0.5%

11—

1.6%—

-0.7%

PortugalEurope

GermanyEurope

11

16

16—

2.2%—

0.9%

22—

1.4%—

0.5%

PakistanAsia13

JapanAsia18

Position in 2018 Share of searches in 2019 Increase in searches compared to 2018 Decrease in searches compared to 2018

30—

0.9%—

0.2%

27—

0.8%—

0.0%

PhilippinesAsia24

MexicoAmerica29

29—

0.8%—

0.1%

39—

0.7%—

0.1%

South AfricaAfrica25

EgyptAfrica30

25—

0.9%—

0.1%

21—

0.8%—

-0.3%

Sri LankaAsia22

IrelandEurope27

18—

1.0%—

-0.3%

20—

0.8%—

-0.3%

CroatiaEurope

PolandEurope

21

26

32—

0.9%—

0.2%

19—

0.8%—

-0.4%

MalaysiaAsia23

CyprusAsia28

Position in 2018 Share of searches in 2019 Increase in searches compared to 2018 Decrease in searches compared to 2018

Outbound Market: IrelandTop 10 Countries for July-September 2019

3—

5.3%—

-4.3%

United KingdomEurope3United States

America11—

24.7%—

3.7%

Top 5 Destinations

1. Orlando

2. New York City

3. Las Vegas

4. Los Angeles

5. San Francisco

SpainEurope2

2—

10.2%—

-1.4%

Top 5 Destinations

1. Barcelona

2. Malaga

3. Palma

4. Madrid

5. Ibiza

Position in 2018 Share of searches in 2019 Increase in searches compared to 2018 Decrease in searches compared to 2018

Top 5 Destinations

1. London

2. Edinburgh

3. Southampton

4. Glasgow

5. Manchester

7—

4.9%—

0.8%

CanadaAmerica4

14—

2.5%—

0.4%

GreeceEurope9

7—

2.4%—

-0.1%

GermanyEurope10

ItalyEurope5

4—

3.7%—

-0.3%

FranceEurope6

5—

3.1%—

-0.7%

PortugalEurope8

9—

2.7%—

0.1%

NetherlandsEurope7

6—

2.8%—

0.8%

Position in 2018 Share of searches in 2019 Increase in searches compared to 2018 Decrease in searches compared to 2018

travel audience GmbH I +49 (0) 30 530 230 610 I info@travelaudience.com I Elsenstraße 106 I D-12435 Berlin I Go to travelaudience.com for more reports and case studies

Imag

ery

cred

it: U

nspl

ash