Embed Size (px)
Citation preview
The problem
Readers are moving away from browsing and expect news to
come to them, as a result converting social media or search
eyeballs to dedicated and paying readers is difficult to do
The good news is…
…users are interested to read personally handpicked content.
But how do you keep them informed and drive back to particular
site?
Step 1:
Visitor subscribes
on personalized
updates from
the site
Step 2:
Social media or
email follow-ups
are sent with
personalized content
Step 3:
Growth of readership,
readers stickiness
and publishers
revenue
Get new articles based on your interests
Traqli’s engine monitors upcoming content and visitors reading habits, extracting the meaning of articles, defining relationships
with other content and providing recommendations
Effectiveness
Page Views
by Traqli’s
Users*
Visit Time
by Traqli’s
Users*
30% Weekly
Email Reach
Growth*
30% Weekly
Subscribers
Growth*
* Based on existing customers data of 2 million readers
TractionTraqli’s volume of sent emails from 25.04.14 to 26.06.14
Last 60 days:
- 120 000 recommendations
- 65 000 emails
- 6 000 readers
- Acquiring ~1% from
publisher’s audience / mnth
Competitive advantages:• We create a reason for visitors to return (push notifications that pull readers back)
• We work with upcoming (future) content that readers want to follow
• We help publishers increase loyalty and stickiness of their audience
• We are easily scalable (using machine content curation technology)
Revenue / pricing model
*Other options including white-label and API solutions are also available
