Trapholt – Radical Cuts and Sustainable Solutions

The museum is a destination

Place for contemplation

Place for joy

Not in Copenhagen (Kolding 2 hours in train)

Collection: art and design from 1900 and forwards

5500 pieces

Danish Modern & modern art

Arne Jacobsen Summerhouse

Cross over art/design

Nick Cave 2013 Campana brothers 2014

2400 square meters 6-8 exhibitions every year

4 areas for changing exhibitions

Aesthetic Place Clever Place

Great Good Place

•  Mission: modern art and design

•  Vision: to be the most engaging, responsive and accesible Art and Design Museum in Denmark

•  Lowest educated region in Denmark

The museum in numbers Before 2010: 3 curators –

design, art and education •  2010 10% cut in local

funding = 5 % cut in total budget of ! 1.800.000

•  Today: 21 staff members •  Hierachy replaced be team

structure – the curatorial team

•  No curators!! •  Visitor number from 62.000

in 2010 to 85.000 in 2012 •  Budget from !1.800.000 to

2.100.000 through funding

The curatorial team work together on exhibitions and projects Sustainable solutions!

•  Audiencedevelopment manager 4/5 position

•  Communication manager 4/5 position

•  Collection manager 4/5 position

•  Producer full position •  Director – concepts

Audience development manager – Schools, events, special projects and development

Communication manager

Producer

Collection manager

Concepts - director

Research: external funding Collection – exhibition

Audience development - exhibition

Sustainable intepretation research programme

•  4 institutions: •  National Gallery, National

Library, Museion and Trapholt

•  18 months •  4 foreign researchers •  Create a research group •  Aim: sustainable

development of interpretation in Danish museums based on research and knowledge

Aesthetic Place Clever Place

Great Good Place

•  Mission: modern art and design

•  Vision: to be the most engaging, responsive and accesible Art and Design Museum in Denmark

•  Lowest educated region in Denmark

Who are the ”known” visitors?

Who else could come??

•  Ethnic groups •  Social groups •  Young people

•  Why dont they come?

•  Why should they come?

What do the visitors enjoy at Trapholt?

Trapholt visitors leisure values (Marilyn Hood framework)

1.Being with people or social interaction (relatednes)

2.Feeling comfortable and at ease with one’s surroundings (self-acceptance and autonomy)

3.To be challenged/to be active participating (competence)

Do not want to learn!

Constructivist museum, George Hein

An important component of the constructivist museum it the opportunity for the visitor to make connections with familiar concepts and objects (which is what they inevitably do whether the museum likes it or not!) In order to make meaning of our experience, we need to be able to connect it with what we already know. Constructivist exhibits encourage comparisons between the unfamiliar and new.

Pine & Gillmore; Experience Economy 1998

We must provide a memorable offering that will remain with the guests for a long time. In order to achieve this the guest, must be drawn into the offering such that they feel a sensation. And to feel the sensation, the guest must actively participate. Those companies that wish to offer their customers an experience need to see themselves as stagers of events...it has to be a truely interactive experience to the point where the guest has as much or more influence on the actions as the actors (kg:museum staff).

Experience vs learning? 50% would like to engage 50% dislike engagement!

Curator for a day, 2001

The Interactive Gallery

Arbitors of Taste, 2006

What about art? 2008

Exhibition suggestions

Weekly exhibitions

Visitor evaluation on a scale from 1-5

Arbiters of Taste (blue): 4,5 Traces (yellow): 3

Experience evaluation On a scale of 1-5 do you agree with the following statements?

Arbiters of Taste Traces Difference between the experiences of the two exhibitions

I was amused 4,7 3 1,7

I learnt something new 3,6 3 0,6

The exhibition was an aesthetic experience

4 3,3 0,7

I immersed with the exhibition

4 2,7 1,3

I discussed with the people I was together with

4,1 2,6 1,5

I used personal knowledge and life experiences

4,3 3,3 1

I felt welcome and appreciated as a guest

4,5 3,7! 0,8

I will overall rate the exhibition to

4,5 3 1,5

The relevance of the exhibition to me was:

4,1 2,8 1,3

What motivated them to come??

Intrinsic Motivation, Ryan & Deci 1985

From amotivation to intrinsic

Ryan&Deci 3 essentials:

•  Competence •  Relatedness •  Autonomy

•  Amotivation – non relevance •  External – reward or

punishment •  Introjection – approval from

others •  Identification –instrumental

value •  Integration – presumed

instrumental value •  Intrinsic – inherently interesting

or enjoyable

The Ryff Scales of Psycological Well-being Carol Ryff, 1995

(Intrinsic motivation + self acceptance?)

Marilyn Hood framwork vs Ryff and Ryan&Deci

1.Being with people or social interaction (relatednes)

2.Feeling comfortable and at ease with one’s surroundings (self-acceptance and autonomy)

3.To be challenged/to be active participating (competence)

Do not want to learn!

The Kaleidoscope of Culture 3 Exhibitions by New Danes

Empowered participants!

Bridging the Youth

Art and psycological well being

Curating as a permanent concept and exhibition 2014!

www.Trapholt.dk kg@trapholt.dk

Karen Grøn, museumdirector

•  Empower the Audience! How Art Museums Can Become Enriching Creative Spaces for a Wider Audience Through Deliberate and Strategic Use of Experience and Learning Theories in Museum Gallery Interpretation and Material Culture ed. By Juliette Fritsch; Routledge 2011