Kevin Toye – Advanced Solutions Manager, TfGM

Transport for Greater Manchester Mobility as a Service Programme

Innovation Agenda

• Advancement in Autonomous Vehicles• Disruptors and advancing new thinking• Mobility as a Service • Cityverve IoT Legacy• Health & Transport• Next phase of bike-sharing• Car Sharing + EV Charging Infrastructure• Delivering project commitments and securing new funding• Development and Delivery of ITS intercity proposals• Flexible on-demand services

Current Customer Experience

Strategic Positioning of MaaS in Greater Manchester

Meeting a City’s strategic objectives

GM MaaS Programme Roadmap2017 2018 2019 2020

MaaS scheme End to End Design

Leverage big location data to develop, test and validate

demand responsive transport service

Test and Pilot elements of MaaS solutions

Develop a living lab for study of single ticketing solution for multimodal journeys

Live Demos

Live Demo

Bring together all MaaS aspects into a single MaaS scheme

Trial Pilots, Pricing structures, CAV integration, digital solutions, business models, commercial models

Wider MaaS Portfolio

Bus Reform

Integrated and Smart Ticketing (TfN)

TfGM operated and integrated bus network

Buzzin – AR Signage to provide transport information

Free floating cyclehire, providing last mile journey

Account based travel and ticketing

Account based travel and integrated payment system for the North of UK

Core MaaS Projects

Right Mix Model

Determining the extent to which cities need to influence or regulate/control demand and supply

MaaS Evolution (Agile) - Persona Development

Control Seeker Life Juggler

Description Currently using public transport but in a position to use private cars and on the verge of making the shift

Primarily car user and drives everywhere they want to go

Needs Optimised travel with a pleasurable travel experience

Flexibility to accommodate multiple and last minute changing schedules

Pain Points Consistent unreliability, lack of live information and updates

Public transport doesn’t run to their schedule and is an additional cost on top of the car sitting in the garage

What can MaaS do?

Provide them with more information about their journey and options to make them feel in control

Provide them with last minute travel choices and flexibility

Agile MaaS Proof of ConceptINTEGRATED

TICKETING

Board and goParticipants received a GMT card which covered all buses and trams, Local

Link services and car share.

RE-ROUTING

Avoid delaysAn alterative journey plan was calculated

and sent where needed during disruptions.

JOURNEY PLANNING

Plan based on preference

The operations team used various information

sources to plan and book (where relevant)

the journey.

MULTI-MODAL TRAVEL

Stay flexibleParticipants were

provided with a multi-modal. Across 7 modes.

EASY WAYFINDING

Stay informedParticipants

received Map links for easy

wayfinding.

REAL TIME INFORMATION

Stay updated The participants were

notified if any updates or delays on

their route.

MaaS Evolution - Key Stakeholders

ProjectSponsor

Consultant

Ticketing

Recruitment

TransportOperators

ParticipantLocation

MaaS Evolution - A seamless experience

Participant received access to:• Any Bus and Tram - A 28 day Any Bus Any Tram Get Me There Card (value

£120)

• On-Demand Bus - Local Link – TfGM subsidised on-demand bus service

• Car Share – GMT card unlocked Enterprise vehicles using Near Field Communications

• Car Hire – Enterprise also allowed access to car hire trips where appropriate

• Cycle Share - Mobike provided free credit to users

• Taxi – Gett as a back-up service

• Walking – also nudged

MaaS Evolution - Operations

MaaS Evolution - Key Findings – User Insight

14

29PARTICIPANTS

110JOURNEYS

14PARTICIPANTS

16JOURNEYS

626IN TOTAL

86%Primary journeys

14%Secondary

journeys

40SENT

11ACCEPTED

Fitness35

Comfort5

Pre-PoCsurvey

Pre-PoCTravel Diary

In-PoCTravel Diary

Post-PoCSurvey

Post-PoCInterviews

Screeningsurvey

Participant feedback collection

MaaS Evolution - Key Findings - overall

21% of participants are more willing use active travel modes post PoC.

of participants more willing to use PT post PoC.Users require good reason to change habit such as cost/ time saving.

26%Integrated ticketing and real time updates are the favourite functionalities from users.

Real time updates & re-routing, easy wayfinding and journey planning helped to reduce travel related stress

73% of 626 journeys included 2 or more different transport modes

Commercially sensitive (do not share without prior approval from Atkins and TfGM)

MaaS Business Model Review

Commercially sensitive (do not share without prior approval from Atkins and TfGM)

• Model A: TfGM is the MaaS operator and uses in-house resources –direct

• Model B: TfGM is the MaaS operator but outsources all of its responsibilities (becomes commissioning authority) – external provision of services

• Model C: TfGM is the MaaS operator but outsources all of its responsibilities except financial transactions – operational commissioning

• Model D: TfGM is part of a MaaS joint venture formed to manage and operate the system – joint provision eg partnership

• Model E: TfGM is the MaaS operator but shares platform/resources with other providers to make financial savings and bring efficiency – Spin-out, mutual

• Model F: Private sector is the MaaS operator and has its full control on its operation – private sector operation

MaaS for a City – Right Mix Model

A Commercial / Retail Proposition plus:

• Travel Demand Management

• Network optimisation

• Better use of capacity

• Dynamic management of network

• Real time analytics

• Aggregated prediction of travel patterns

• Influencing behaviour

• Regulatory role of ecosystem

Further MaaS Enhancement

Issues for all MaaS Solutions• Augmented Wayfinding

• Importance of Geo-Fencing

• Real-time aggregation of passengers

Issues for Mobility as a Service• Scalability and/or innovative procurement

• Transferability of solutions (case studies - personas / venues)

• Travel Group Mechanisms

Augmented Reality Wayfinding (+ Gamification) “Buzzin” Cityverve

Concluding points

• Agile Innovation – short, sharp trials to accelerate learning• Local Leadership

• More collaborative working within Authority and with partners• Need for Public Sector to clearly define role • Legal Framework needs to keep up with innovation• Reduce bureaucracy to become more agile as an organisation

• On-Demand - Impact on bus / train patronage, • Right Mix – checks and balances in system for efficient movement• User-Centric – Importance of meeting need and opportunity to

nudge• Business Models - New solutions require more work up-front on

understanding business models and determining best approach

Contact Details

Kevin Toye

Advanced Solutions Manager

Innovation Department

Transport Strategy Portfolio

Transport for Greater Manchester

Kevin.toye@tfgm.com