Aug 2011Adrian Salazar

Regional Sales Manager

Transparent Caching for Internet Video Management

No.1 Transparent Caching Vendor

Founded in 2004 to help network operators manage and accelerate video and over-the-top content

Deployed by 175 operators in 60 countries

Headquarters in Boston, MA USA

Full content delivery and analytics offering UltraBand™ UBInsight™

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Content is Consuming the Network

3

-

10,000

20,000

30,000

40,000

50,000

60,000

2010 2011 2012 2013 2014 2015

Global Consumer Internet Traffic 2010-2015Petabits per Month

Other

Voice over IP

Online gaming

Video calling

Web, email, data

Internet Video

File Sharing

Source: Cisco Visual Networking Index, July 2011

Over 80% of Internet traffic in 2015

Non-linear traffic increases P2P

YouTube

Netflix

Operators are Caught in the Middle

End UsersNetwork

Operators

Content Service

Providers

CDN

Content Owners

Advertisers

COST REVENUE

Network costs grow

Quality of experience degrades

ARPU growth potential limited

4

VALUE

Transparent Caching Addresses the Operator’s Dilemma

5

Transparent Caching in the Network

6

Internet

Edge

Deployment

Aggregation

Deployment

Core

Deployment

Network Savings

Longer = More

QoE Impact

Wider = More

CMTS or BRAS

Aggregation Router

Core

Router

Fully Transparent Operation

1 2

4

Subscriber requests object UltraBand passes request through

Object is served

from cache

UltraBand™ System

Subscriber

Network

Element

Content source agrees

to the transaction.3

IP transparency IP access control and user authorizationUnique subscribers reporting

Request transparency Server-side content adaptation for devices, browsers

Content transparency Cached content refreshed in each transaction

ISP Internet

Internet Content

Source

X

Broadest Content Support

8

Video Services

Online Software UpdatesOnline Software Updates

P2P

Cloud-Based Storage

YouTube, Netflix, Veoh, DailyMotion, Youku, Facebook Video, CNN

Microsoft, Adobe, Apple, Anti-Virus, QuickTime, Trend Micro, Wii Update

BitTorrent, eDonkey, Ares, Gnutella

RapidShare, MegaUpload, Pandora, Badongo, zShare, DL Free

Web 2.0Google Maps, Earth, Farmville, Web Mail, Flickr, Gaming

Mobile Applications

App store downloads, ringtones, mobile games

Case Study – US Operator & Netflix

Dramatic improvement in end user throughput for Cached Media YouTube from Cache = 4Mbps YouTube from Internet = 1Mbps

Video from Cache = 5.5Mbps Video from Internet = 1.2Mbps

Created measurable competitive advantage

1 Gbps of Transit delivers 1.4 Gbps of Traffic to Subscribers

Delivers Cost Savings of 36% of bandwidth to the Operator

9

Protocol Efficiency

10PeerApp Proprietary and Confidential

Report on 2 weeks of activityTotal traffic capacity through cache = 86.52TB

33k subsTotal Netflix capacity through cache = 30.11TB

4500 subs

UltraBand Architecture

PeerApp Proprietary and Confidential

ISP

Network

ISCSI

SAN

Management SwitchSAN and management networkData Switch

Connects to the ISP

network element

iSCSI SAN ArraysCan scale from 2 to 10

storage arrays; up to 67TB

of capacity

Dual storage controllers

maximizes cache out

Management Server Out of band system

management; EMS

manages entire cluster

Network

Element

Cache Engines Can scale from 1 to 16

cache engines; up to

24Gbps forwarding capacity

ISP NMS

•PBR with ISP Router

•DPI – (Sandvine, Allot, Arbor)

•F5 switches

2GbGb 1 Gb 3 Gb 4

21

2GbGb 1 Gb 3 Gb 4

21

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Conclusions

Network traffic continues to grow

New Internet models like Netflix accelerate the trend

Operators must control the growth and deliver excellent service

Transparent caching provides immediate value and supports long-term strategy

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