Competitive Landscape!

Media Design MFA Program!MDM615 Design Strategies and!Motivation 7.3.2 Design Project

Name:!(Karen Walsh"Date: April 20, 2013

Industry Sector:!Apparel Manufacturer"

Selected Company for Thesis (with Ranking):!(American Apparel # 76"

Competitors (with Rankings):!•The Limited # 78"•Hanes #77"•Casual Male # 75"

Theme for Campaign Project for Thesis:!The differentiating factor for this campaign"is twofold: innovation and passion, according"to the founder and CFO of the company."The theme is American/European to explain"and illustrate the global identity of the company"which is the largest clothing manufacturer in North America as well as to highlight the business model"of triple bottom line of people, planet, profit."

3 Directive Words to Describe the “Look and Feel” of the Campaign:!• Sophisticated"• Bold"• Bubbly"

Designer Notes :!The design development of the logo"is a mixture of texture, color and simplicity."The motivation of the design is to add "color to the existing logo which is simply"a wordmark in bold black lettering, and"to utilize a single letter, lowercase ‘a’"which stands out as a white letter on"a background that has a simulated sort of"american flag effect but with texture and"a more abstract feel. The appeal to the "marketplace is this can be used as an app"for a mobile phone application as well"as a versatile more colorful logo.!"" "

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I am the"chosen sketch.

Competitive Landscape!

Media Design MFA Program!MDM615 Design Strategies and!Motivation 7.3.2 Design Project

Name:!Karen Walsh"Date:!April 20, 2014

Logo Development for American Apparel

Industry Sector:!Apparel Manufacturer"

Selected Company for Thesis (with Ranking):!American Apparel # 76"

Competitors (with Rankings):!•The Limited # 78"•Hanes #77"•Casual Male # 75"

Theme for Campaign Project for Thesis:!The differentiating factor for this campaign"is twofold: innovation and passion, according"to the founder and CFO of the company."The theme is American/European to explain"and illustrate the global identity of the company"which is the largest clothing manufacturer in North America as well as to highlight the business model"of triple bottom line of people, planet, profit."

3 Directive Words to Describe the “Look and Feel” of the Campaign:!•Sophisticated"•Bold"•Bubbly"

Designer Notes :!The design development of the logo"is a mixture of texture, color and simplicity."The motivation of the design is to add "color to the existing logo which is simply"a wordmark in bold black lettering, and"to utilize a single letter, lowercase ‘a’"which stands out as a white letter on"a background that has a simulated sort of"american flag effect but with texture and"a more abstract feel. The appeal to the "marketplace is this can be used as an app"for an mobile phone application as well"as a versatile more colorful logo.!""References:!"http://designbeep.com/2010/11/27/65-­‐inspiring-­‐

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