Translation Tools Facilitate Multilingual Communication

There are approximately 6,500 spoken languages in the world today. However, when it comes to business, there

seems to be only one language--English. Technological advancements and the subsequent invention of the internet

have strengthened the concept of one language. The internet plays an important role in bringing the world closer

together. Language barriers and geographical boundaries seem nonexistent, and the whole world seemingly

becomes one. Because of rampant globalization, the internet has become the most widely used medium for

generating revenue.

An important aspect of corporate progression is tapping new markets to explore industry opportunities and

expand business activities. Studies reveal that people are three times more likely to buy a product or service if

information is presented in their preferred language. Moreover, with the rise of the social web, today’s customers

expect more online, social and instant interactions in their native language. This has caused a setback to the

concept of one language.

Realizing the importance of eliminating language hurdles in marketing business overseas, an increasing number of

enterprises and organizations look to online language translation as a means for addressing multilingual

communication challenges and providing content in their customer’s language of choice.

Despite the general perception, which considers translation an easy task of replacing words from the source text to

equivalent words for the target text, online language translation is a complex and complicated process. If

translated literally, many phrases and words may make no sense or even rub people the wrong way. Correct and

understandable translation is a vital part of business needs. Therefore the enterprises must utilize the services of

highly proficient translators. Alternatively, they can invest in automated language translation tools that empower

enterprises and organizations to communicate with their customer in the language of the individual’s choice.

The following are some of the benefits of automated language translation software:

Automated language translation software help companies to manage global, trusted communications with customers in real-time

One central interface for multiple types of content, communication and social media makes translation quick and easy

The software comes to the aid of translation teams by increasing productivity for content that requires human translation or review

The software improves customer engagement and satisfaction by providing a better experience in the customer’s preferred language and ensures that they have timely access to relevant data

A cost-effective solution that helps employees to communicate instantly, inexpensively and globally