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1
Healthy Eating in Practice
2018 Conference
Translating the Mediterranean Diet in
the South
Thomas C. Keyserling, MD, MPHProfessor of Medicine
Alice S. Ammerman, DrPHKaufman Distinguished Professor of Nutrition
UNC-Chapel Hill
August 26-29, 2018Asheville, NC
2
Disclosures
Financial: none
Guidelines:
»Most recommendations consistent with
current guidelines
»Some are different, but consistent with
literature
Presenter Disclosure Information
Good Bowls LLCHealthy affordable frozen meals
4
Outline
What is a Mediterranean (Med) diet?
How effective is a Med Diet at improving health outcomes
» PREDIMED diet and cardiovascular (CVD) outcomes
» Med diet and other common health outcomes
The adapted Med diet (Med-South)
Experience with Med-South in Hearth Health Lenoir Project
Review of selected Med-South materials
Good Bowls
Questions/Comments
5
What is a Med Diet?
Many different definitions, but this is the one use by Appel and Van
Horn* in their New England Journal of Medicine editorial published
on the PREDIMED RCT outcomes:
“Mediterranean diets are not a single dietary pattern, but they do
have common features -- an emphasis on vegetables, fruits,
beans, nuts, seeds, breads, unrefined grains, and olive oil (but not
necessarily extra-virgin olive oil); inclusion of fish and wine; and
minimal intake of meats and full-fat dairy products. Such diets are
rich in total, monounsaturated, and polyunsaturated fat and are
lower in saturated fat.”» *Appel LJ, Van Horn L. Did the PREDIMED trial test a Mediterranean diet? N Engl J Med. Apr 4
2013;368(14):1353-1354
6
More on Definition of Med Diet
Quotation from Hu et al* entitled, “The Mediterranean Diet and Mortality –Olive
Oil and Beyond.”
» “Thus, a Mediterranean-type diet, when translated into other cultures, can
use food options beyond olive oil for increasing the intake of
monounsaturated fats and polyunsaturated fats at the expense of saturated
and trans fats and refined carbohydrates. It is worth noting that traditional
diets from the Mediterranean and Asian countries share most dietary
characteristics, such as a relatively high intake of fruits, vegetables, nuts,
legumes, and minimally processed grains, despite the use of different
sources of plant oils.”
*Hu FB. The Mediterranean diet and mortality--olive oil and beyond. N Engl J Med. Jun 26
2003;348(26):2595-2596.
8
Dietary Recommendations
“Expert Panels”
9
10
How Effective is a Med Style
Diet at Reducing
Cardiovascular Disease (CVD)
Events?
11
Primary Prevention of Cardiovascular
Disease with a Mediterranean Diet
NEJM, Estruch R et al., 2/25/13, NEJM.org.
Parallel group multi-center randomized
controlled trial
Participants
»Men: 55 to 80 years of age
»Women: 60 to 80 years of age
12
Primary Prevention of Cardiovascular
Disease with a Mediterranean Diet
Inclusion Criteria
» No CVD
» But at high risk for CVD
–Type 2 diabetes OR
–At least 3 of the following major risk factors
Smoking, hypertension, elevated LDL, low
HDL, overweight or obese, family history of
CHD
13
Randomization and Interventions
Beginning on Oct 1, 2003, participants
randomized in 1:1:1 ratio to
»Med diet plus extra virgin olive oil
»Med diet plus nuts
»Control diet (lower fat diet)
14
Med Diet
Recommendations
Food Goal
Olive Oil (extra virgin olive oil) (1 tbsp = 14 gms) ≥ 4 tbsp/day
Tree nuts and peanuts (30g, 15g walnuts, 7.5g almonds,
7.5g hazelnuts)
≥ 3 servings/wk
Fresh fruits ≥ 3 servings/day
Vegetables ≥ 2 servings/day
Fish (especially fatty fish), seafood ≥ 3 servings/wk
Legumes ≥ 3 servings/wk
Sofrito (sauce made w/ tomatoes & onions, often including
garlic and herbs simmered slowly with olive oil)
≥ 2 servings/wk
White meat Instead of red meat
Wine with meals (optional, only for habitual drinkers) ≥ 7 glasses/wk
15
Med Diet
Discouraged
Food Goal
Soda Drinks < 1 drink/day
Commercial bakery goods, sweats, and pastries < 3 servings/wk
Spread Fats < 1 servings/day
Red and processed meats < 1 servings/day
16
Low-Fat Diet
Recommended
Food Goal
Low-fat dairy products ≥ 3 servings/day
Bread, potatoes, pasta, rice ≥ 3 servings/day
Fresh fruits ≥ 3 servings/day
Vegetables ≥ 2 servings/wk
Lean Fish and seafood ≥ 3 servings/wk
17
Low-Fat Diet
Discouraged
Food Goal
Vegetable oils (including olive oil) ≤ 2 tbsp/day
Commercial bakery goods, sweats, and pastries ≤ 1 serving/wk
Nuts and fried snacks ≤ 1 serving/wk
Red and processed fatty meats ≤ 1 serving/wk
Visible fats in meats and soups Always remove
Fatty fish, seafood canned in oil ≤ 1 serving/wk
Spread fats ≤ 1 serving/wk
Sofrito (sauce made w/ tomatoes & onions, often
including garlic and herbs simmered slowly with
olive oil)
≤ 2 serving/wk
18
Diet Intervention--Format
Dietitians ran individual and group sessions
at baseline and quarterly thereafter
14 item dietary screener was used to assess
adherence to the Med Diet
19
Study Outcomes
Primary was composite of:
»Myocardial infarction
»Stroke
»Death from CVD
Secondary
»Above and death from any cause
20
Results
Participants
Enrollment: 10/2003 to 6/2009
Screened: 8713
Randomized: 7447
21
Baseline Characteristics
Characteristic Med Olive Oil
N = 2543
Med Nuts
N = 2454
Control
N = 2450
Female, % 59% 54% 60%
Age, years 67 67 67
White, from Europe, % 97% 97% 97%
Current smoker, % 14% 14% 14%
BMI, kg/m2 30 30 30
Hypertension, % 82% 82% 84%
Type 2 diabetes, % 50% 47% 48%
Dyslipidemia, % 72% 73% 72%
Family history premature CHD, % 23% 22% 23%
Statins, % 41% 39% 40%
Score for adherence to Med diet 8.7 8.7 8.4
22
Follow-up
Median 4.8 years
As of 12/2010:
»523 (7%) lost to follow-up
»Drop out higher in control (11%) then in
Med groups (5%)
23
Compliance with Diet
Similar diets at baseline per 14 item
screener
During follow-up, significant differences for:
»12 of 14 items
24
Diet Compliance—Cont.
Fish increased 0.3 servings per wk
Legumes increased 0.4 servings per wk
Med diet olive oil
» Olive oil 50 g/day and 0.9 servings nuts per wk
Med diet nuts
» Olive oil 32 g/day and 6 servings of nuts per wk
Control diet
» Olive oil 25 g/day and 0.7 servings per wk (from appendix)
Main nutrient change was in fat content of diet, though all diets
higher fat: Med 41%/42%, control 37%
No adverse effects of diet
25
Outcomes
End Point Med Olive Oil
N = 2543
Med Nuts
N = 2454
Control
N = 2450
P
Olive
P
Nuts
Person-yr follow-up 11,852 10,365 9763
Primary End point
Primary--Events 96 83 109
--Rate/1000 person-yr 8.1 8.0 11.2 .009 .02
Secondary end points
Stroke 49 32 58
-- Rate/1000 person-yr 4.1 3.1 5.9 .03 .003
Myocardial infarction 37 31 38
--Rate/1000 person-yr 3.1 3.0 3.9 .31 .25
Death from CVD 26 31 30
--Rate/1000 person-yr 2.2 3.0 3.1 .15 .85
Death from any cause 118 116 114
--Rate/1000 person-yr 10.0 11.2 11.7 .11 .68
26
Adjusted Hazard Ratios
Compared to Control Diet
End Point Med
Olive Oil
Med
Nuts
Med
Both
P
Olive
P
Nuts
P
Both
Primary end point .70 .72 .71 .01 .03 .005
Secondary end
points
Stroke .67 .54 .61 .04 .006 .005
Myocardial
infarction
.80 .74 .77 .34 .22 .20
Death form CVD .69 1.01 .83 .17 .98 .41
Death from any
cause
.82 .97 .89 .15 .82 .32
27
Primary Endpoint
28
29
Discussion--Authors
Energy unrestricted Med Diet associated
with a 30% decrease in risk for CVD events
in high risk population (roughly equivalent to
effect of statins)
Consistent with prior observational studies
about diet and heart disease
30
Discussion--Authors
Major between group difference involved the
supplements.
Extra virgin olive and nuts were probably responsible for
most of the benefit
Differences (relatively small) were observed for fish and
legumes, but not for other foods
For most participants, baseline diet was similar to the
Med Diets studied, suggesting a potentially greater
benefit for Med Diet compared to Western diets (i. e.,
greater benefit in NC and US)
31
Additional Discussion Points
Effect might be greater with longer duration
Diet intervention developed in early 2000’s.
Refinement might be associated with better
outcomes.
»More whole grains
»Healthful full fat spreads (mayonnaise)
and dressings (salad dressings)
»Tub margarine with healthful fats
32
What About Dietary Pattern and
Other Common Diseases?
Diet Quality as Assessed by the Healthy
Eating Index, Alternate Healthy Eating
Index, Dietary Approaches to Stop
Hypertension Score, and Health Outcomes:
An Updated Systematic Review and Meta-
Analysis of Cohort Studies
J Acad Nutr Diet. 2018;118:74-100.
33
Main Findings
Diets that score highly on the HEI, AHEI, and
DASH were associated with a significant reduction
in the risk of all-cause mortality, cardiovascular
disease, cancer, type 2 diabetes, and
neurodegenerative disease by 22%,22%, 16%,
18%, and 15%, respectively.
Moreover, high-quality diets were inversely
associated with overall mortality and cancer
mortality among cancer survivors.
34
Adapting the PREDIMED Diet for
the Southeastern US
The next slide illustrates how 9 of the 13
major PREDIMED recommendations are
virtually identical to the diet we tested in the
Health Healthy Lenoir Project
The slides after that offer rationale for
adaptations
PREDMED Dietary Recommendations Goal Included
in Med-South*Recommended Goal
Olive Oil Arm: extra virgin olive oil ≥ 4 tbsp/day modified
Nut Arm: tree nuts and peanuts (30g, 15g
walnuts, 7.5g almonds, 7.5g hazelnuts)
Daily consumption yes
Fresh fruits ≥ 3 servings/day yes
Vegetables ≥ 2 servings/day yes
Fish (especially fatty fish), seafood ≥ 3 servings/wk modified
Legumes ≥ 3 servings/wk yes
Sofrito (sauce w/ tomatoes & onions, including
garlic & herbs simmered with olive oil)
≥ 2 servings/wk modified
White meat Instead of red yes
Wine with meals (optional, only for habitual
drinkers)
≥ 7 glasses/wk yes
Discouraged
Soda Drinks < 1 drink/day yes
Commercial bakery goods, sweats, and pastries < 3 servings/wk yes
Spread Fats < 1 servings/day modified
Red and processed meats < 1 servings/day yes
*Yes indicates identical (or almost) to PREDIMED
36
Modifications
Olive Oil
Given the benefits of extra virgin olive oil as
demonstrated in PREDIMED, we encourage
generous consumption of extra virgin olive
oil for those who like the taste and can afford
it
37
Modifications
Olive Oil
As an alternative, the intervention recommends frequent
consumption of low cost and familiar oils such as soybean, peanut,
and canola oil. Our rationale:
» unlike Spain, large amounts of olive oil are not commonly found
in the southern diet
» high consumption of extra virgin olive oil may not be feasible for
low income participants (at a local grocery store, extra virgin
olive oil cost $9 per quart compared to $1.99 for canola and
$1.72 for soybean oil)
» there is compelling scientific evidence that vegetable oils with
high PUFA content (like soybean, canola, and most other oils)
are also associated with decreased CVD risk, including a meta-
analysis of RCTs and observational cohort data
38
Modifications
Fish
Rationale for recommending fish once or
more per week vs. 3 or more as in
PREDIMED is
»economical, as fish can be expensive
»scientific, as most of the benefit from fish
consumption is realized with 1 serving per
week
39
Modifications
Spread Fats
PREDIMED limited spread fats to < 1
serving per week, but now that non trans fat
tub margarines are available with high
quality fat content (e.g. Smart Balance™
and others), we recommend modest portions
of high quality spreads
40
Modifications
Sofrito sauce
As Sofrito sauce is not commonly consumed
in the US, we are not recommending this,
but instead, familiar foods made with
tomatoes, onions, and garlic
Center for Population Health and Health Disparities:
The Heart Healthy Lenoir Project
Research TeamUniversity of North Carolina at Chapel Hill
East Carolina University
Lenoir County Alliance for a Healthy CommunityHeart Healthy Lenoir Community Advisory Committee
Many other community-based organizations and agencies
Funded byNational Heart, Lung and Blood Institute
National Institutes of Health
Lenoir County Partners
Heart Healthy Lenoir
NIH Centers for Population Health and Health Disparities
Community-Based Participatory Research
• Driven by the community
• Nature of intervention not
predetermined. Developed in
collaboration with community partners
• Limited use of control groups – rather
focus on reducing health disparities
• Implement the intervention with
feasibility and sustainability in mind
Community Advisory Committee
• Met quarterly with research team
• Represented public health, medical, business, policy, faith-
based, and other community organizations
• Provided project guidance to assure the research efforts
were meeting the needs of and were sensitive to the community culture
Project Timeline
Year 1: Learn about
Community
Years 2-4: Conduct Studies
and Deliver Intervention
Year 5: Analyze Data and
Report Findings
Heart Healthy Lenoir
High Blood Pressure Study
Improve blood pressure control by working with
medical practices and patients.
Lifestyle Study
Create lifestyle program with individual support
and community changes that promote healthy
eating, PA, and weight control.
Genomics Study
Study genetic factors related to heart disease and needed treatments.
Thomas C. Keyserling, MD, MPHCarmen D. Samuel-Hodge, PhD, MS, RD
Lifestyle Study
Lifestyle Program Phases & Options
• Focus on improving eating habits and increasing physical activity
• 4 individual or group counseling sessions
• At conclusion, choose weight loss or LS maintenance
Lifestyle Phase (LS)
(Months 1-6)
• Option for those with BMI > 25 kg/m2
• 16-week, behavioral weight loss program
• 2 delivery options: Weekly group sessions (16) or combination of group sessions (5) & phone contacts (10)
Weight Loss Phase
(Months 7-12)
• Entry criteria ≥8 lbs wt loss; others receive lifestyle maintenance
• Randomized study
• 2 groups receiving different #s of phone contacts
Maintenance of Weight Loss
(Months 13-24)
• Improve eating and physical activity habits
• 4 individual or group counseling sessions
• At 6 months, choose weight loss or LS maintenance through 24 months
Phase I
Lifestyle Phase (LS)
(Months 1-6)
• For BMI > 25 kg/m2
• 16-week, behavioral weight loss program
• 2 formats: Weekly group sessions (16) OR 5 group sessions + 10 phone contacts
Phase II
Weight Loss Phase
(Months 7-12)
• Entry criteria ≥8 lbs wt loss; all others receive lifestyle maintenance
• Randomized controlled trial
• 2 groups – different number of phone contacts
Phase III
Maintenance of Weight Loss
(Months 13-24)
Guiding Principals
• Evidence-informed
– Developed before publication of PREDIMED randomized trial, but intervention very similar (as noted)
• Culturally appropriate for participants
• Focus on behaviors supported by strongest evidence
• Prioritize: do the easy things first
• If there is not strong evidence, don’t recommend it
• Palatable and not expensive
• Appropriate for participants with type 2 diabetes
51
Eating more high quality
fat, including more fried
foods (fried in good fats)
DOESN’T mean more of
this kind of meal...
52
53
Sliced red
cabbage roasted
in olive oil
Avocado, olive
oil, lemon juice,
and garlic
dressing
Chicken sausage,
nuts, vegetables,
whole wheat pastaButternut squash
soup with whole fat
yogurt, VERY whole
grain bread. Tub
margarine
54
Mustard mayo on
vegetables
roasted in lots of
olive oil
Pesto mayo on
collards sautéed
with chicken
sausage, onions,
garlic, peppers
Chicken in gravy
with beans on
wheat berries
and quinuo
55
Color as an indicator of a healthy choice!
Phase I—Lifestyle Intervention
• 4 monthly sessions delivered by trained counselor, group or individual
– Nuts, Oils, and Spreads
– Vegetables, Fruit, Whole Grains, and Beans
– Drinks, Desserts, Snacks, Eating Out, and Salt
– Fish, Meat, Poultry, Dairy, and eggs.
• Intervention began August 2011
• Also promoted walking ≥ 7,500 steps per day or 30 min per day of other moderately intensive activity
Behavioral Intervention was Theory Informed
• Recommendations tailored to baseline behaviors
• Participant and counselor developed an individually tailored action plan
– Select 2 achievable goals to work on for the next session
– Specify first steps
Participant Characteristics
CharacteristicsAll
N = 339African American
N = 219Caucasian
N=117
Age 56 54 58
Female 260 (77%) 181 (83%) 76 (65%)
Education: high school or less
189 (56%) 140 (64%) 48 (41%)
Hypertension 291 (86%) 195 (89%) 95 (81%)
Fruit and vegetable servings per day
3.4 3.4 3.5
Walking time, min/wkb 91 100 73
Weight, kg 98 100 94
BMI 36 37 34
Systolic BP, mm Hg 135 136 132
Diabetes 124 (37%) 89 (41%) 34 (29%)
Intervention Participation (N = 339)
Attendance:
Follow-up at 6 months 251 (74%)
Session 1st 2nd 3rd 4th
Attendance 291 (86%) 255 (75%) 236 (70%) 227 (67%)
40% Group
60% Individual
Lifestyle Intervention (Phase I) ResultsAll Participants
Outcomea n Baseline 6 MonthsChange
(6M minus baseline, 95% CI)
p-value
Diet quality, total scoreb 235 27.6 31.9 4.3 (3.7 to 5.0) <.001
Fat quality screenerscoreb 229 15.3 16.7 1.4 (1.0 to 1.7) <.001
Walking time, min/wkc 249 97 161 64 (19 to 109) .005
Systolic BP, mm Hg 249 134 128 -6.4 (-8.7 to -4.1) <.001
Diastolic BP, mm Hg 249 82 78 -3.7 (-5.0 to -2.5) <.001
Taking BP lowering Medication, No. (%)
249 193 (77%) 198 (79%) 2.0% (-0.3 to 4.4) .10
Weight, kg 248 98 97 -0.7 (-1.2 to -0.3) .002aData are means (SE) except where notedbHigher score indicates improved diet qualitycIncludes walking for transportation and exercise
Phase I Acceptability• 242 completed the acceptability survey
• Most rated the program highly
“I would recommend the program to others.”
• 170 (70%) Strongly Agreed
• 66 (27%) Agreed
• Information on nuts, spreads, dressings and oils was considered most helpful
All Participants (Phases II and III)Weight Loss (kg) at 12 and 24 Months
12 Mouth Weight Outcomes 24 Mount Outcomes
Intervention Format N Change (95% CI) N Change (95% CI)
--group weight loss 50 -3.1
(-4.9 to -1.3)
52 -2.1
(-4.3 to 0.0)
--combo weight loss 75 -2.1
(-3.2 to -1.0))
72 -1.1
(-2.7 to 0.4)
--lifestyle only 125 -0.9
(-2.1 to 0.2)
124 -1.7
(-2.9 to -0.5)
Participants with DiabetesWeight Loss at 12 and 24 Months
12 Mouth Weight Outcomes 24 Mount Outcomes
Intervention Format N Change (95% CI) N Change (95%
CI)
--with diabetes, group weight loss 17 -3.9
(-7.4 to -0.4)
18 -5.2
(-9.6 to -0.8)
--with diabetes, combo weight loss 27 -2.6
(-5.0 to -0.2)
25 -2.2
(-4.6 to 0.1)
--with diabetes, lifestyle only 52 -0.2
(-2.0 to 1.6)
50 -3.8
(-5.9 to -1.8)
Other Phase II and III Outcomes
• SBP reductions sustained through 24 months
• Dietary improvements maintained through 24 months (not so for physical activity)
Limitations
• pre-post comparison study with no control group
• observed changes could be due to secular trends or other factors.
• Small Ns in subgroups
Conclusions
• In this study promoting a Mediterranean style dietary pattern, the large majority of participants reported substantial improvement in dietary intake and a meaningful percentage lost weight and maintained weight loss.
• As lifestyle and weight loss changes were similar for African American and white participants, this type of culturally tailored intervention has the potential to reduce both CVD risk and disparities in CVD rates.
Conclusions
• Participants with diabetes experience similarly favorable outcomes
• Unlike many study, those with diabetes lost more weight
Implications
• Future research should include RCTs enrolling similar high risk populations that assess change in CVD risk factors and ultimately change in CVD events
• Lifestyle intervention probably ready for prime time
– Working on dissemination plans
Session Components
• Dietary Assessment
• Review of session educational content
• Selecting 2 dietary goals
• Specifying first steps to achieving goals
• At beginning of follow-up sessions review success at achieving goals
Representative “Screen Shots” from the Intervention Section on Nuts
--Assessment
--Educational content
--Tips
--Goals and first steps
Selected “Screen Shots” from the other Sections that Address
“conflicted” Dietary Content Areas
A new respect for southern food Starting with the BBQ Festival…
After: “I’ve eaten eastern style BBQ all my life and love it.. But I think preparing it this way is just as good and I would definitely eat it again!”
Before…
Overall Results
3%4%
5%
54%
35%
3%4%
6%
54%
33%
3%5%
22%
45%
25%
1%4%
10%
52%
33%
0%
10%
20%
30%
40%
50%
60%
Strongly Disagree Disagree Neutral Agree Strongly Agree
Question 1 Question 2 Question 3 Question 4
Question 1 Question 2 Question 3 Question 4
The BBQ dish tasted good to me.
I would be willing to make this dish at home.
My family would enjoy a dish like this.
I would like more information.
BBQ Festival on the NeuseWil King Hog Happenin’
Results 2013
Lumbee Homecoming/Pow Wow – Robeson County, July 2012
Quote of the day:
“Dawg that’s good!”
A new approach to another southern classic… Hush Puppies
BBQ Festival 2014
The Heart Healthy Lenoir team entered the 1st annual Southern Sides
Competition.
Contest Hosted by Vivian
Howard… Chef and the Farmer
BBQ Festival – Survey Feedback
20 consumer surveys
• 100% said the hush puppies
tasted good
• 90% would order in a
restaurant
• 75% said their family would
enjoy them
Number of contestants?? 2
And the envelope please….
Availability of MaterialsLifestyle Intervention
• PDF format currently available
– http://hpdp.unc.edu/research/medsouth/
Good Bowls – An Approach to Healthy Food Access and Economic Opportunity
105
Thomas Frieden, Former Director of CDC
The Problem(s)
Lack of Access to Healthy Affordable
Food ->Obesity, Heart
Disease, Diabetes
Limited market opportunities for Small Farmers ->
Rural Poverty
Underutilized Value Added Processing
Facilities (VAPFs)
The Solution – Good Bowls
• A healthy meal product based on the Mediterranean diet
-> culturally relevant/acceptable
• Frozen
-> eligible for SNAP (Food Stamp) purchase
-> longer shelf life in C-stores
• Made from locally grown food
-> recipes adapted to the seasons
-> uses “cosmetically challenged” food often wasted
• Produced in local VAPFs (Commercial/Community Kitchens)-> creates jobs among food entrepreneurs-> local business opportunity
What is the Evidence?
• The Mediterranean diet prevents heart disease and a number of chronic conditions
• Corner Stores are critical sources of food for many in “Food Deserts”
• New market opportunities for farmers increase revenue and reduce rural poverty
• VAPFs can support economic opportunity for farmers and food entrepreneurs
But is it Affordable?
Tom’s Shoes model but better – “buy one give one”
•Higher end consumers (Food Co-ops, Whole Foods, Local Health Foods Stores etc.) pay more
•C-Store customers pay less
Tom’s Shoes Good Bowls
Provides a needed product to disadvantaged populations
Builds on Altruistic Spirit
Transfers wealth
Supports local businesses XBuilds capacity XEncourages local entrepreneurship
X
Why it’s a better model than Tom’s Shoes
Financials – Dual Value Chain Model
C-s
tore
Hig
her
En
d
Veggies: $0.31Meat: $0.50Carbs: $0.24Labor: $0.40
Freezing: $0.25Packaging: $0.20
Total Inputs: $1.90
Internal Margin Distributor Margin
Retail MarginConsumer
Purchase Price
Delivered $4.0910% Margin
Delivered: $1.30Margin: 30%
Delivered: $4.5435% Margin
$1.86
$6.9954% MarginMake $2.19
-62% MarginLose $0.73
Delivered: $1.17Margin: 10%
Who Benefits?
• Lower income families at high risk for chronic disease and food insecurity.
• C-store/small food retailers in need of SNAP-eligible healthy/tasty/affordable/shelf stable/convenient food options
• Local value-added processing facilities – increased kitchen use
• Small to mid-sized farmers seeking market opportunities
• “Foodies” (socially conscience consumers with means) seeking locally sourced, convenient and good tasting meals while “giving back” to their community.
Warren County Food Hub - Rural
Burgaw Incubator Kitchen - Rural
Key
Higher end retailer – Food Coop, Wholefoods, universities, worksites etc.
Corner store, small grocery store
Farm supply organization
Working Landscapes Feast Down East Burgaw Food Hub
Recipe DevelopmentFood Safety, Labeling
MarketingProvide packaging
Coordinate DistributionManagement
Evaluation
KeySells Good Bowls to Retailers
Technical Assitance
Evaluation
Good Bowls LLC
Piedmont Food and Agriculture
Processing Center (PFAP)
Farmer Foodshare,Others
Higher End Retailers and Co-ops
So nice to hear about your project on NPR after sampling those delicious meals at Weaver Street Market! They even got good reviews from my teens.
The Good Bowls project made me think about the family medicine building at 590 Manning where I work. Despite being on campus, it is a food desert, because one cannot easily walk anywhere close to get food (It takes about 25 minutes to walk up
the hill to the hospital cafeterias). So, most of the clinical staff (especially the lower paid folks) use the junk food machine to get their lunch. It is a sad sight.
I would be very interested in doing this with the good bowls!
We are gathering coolers. I will plan to bring enough to handle 65 boxes with icepacks too.I think this will be great!John
Alice,
We had the vending machine gone by the time I got back from Raleigh with the bowls thanks to Jackie.
Warren County Food Hub - Rural
Burgaw Incubator Kitchen - Rural
Key
Higher end retailer – Food Coop, Wholefoods, universities, worksites etc.
Corner store, small grocery store
Farm supply organization
Working Landscapes Feast Down East Burgaw Food Hub
Recipe DevelopmentFood Safety, Labeling
MarketingProvide packaging
Coordinate DistributionManagement
Evaluation
KeySells Good Bowls to Retailers
Technical Assistance
Evaluation
Good Bowls LLC
Piedmont Food and Agriculture
Processing Center (PFAP)
Farmer Foodshare,Others
Warren County – Tier 1 most economically distressed
Warren County Food Hub - Rural
Burgaw Incubator Kitchen - Rural
Key
Higher end retailer – Food Coop, Wholefoods, universities, worksites etc.
Corner store, small grocery store
Farm supply organization
Working Landscapes Feast Down East Burgaw Food Hub
Recipe DevelopmentFood Safety, Labeling
MarketingProvide packaging
Coordinate DistributionManagement
Evaluation
KeySells Good Bowls to Retailers
Technical Assistance
Evaluation
Good Bowls LLC
Piedmont Food and Agriculture
Processing Center (PFAP)
Farmer Foodshare,Others
Mobile Market Traveling to 8 Housing Authority Locations in Wilmington
“It’s hard to imagine a product that is a better fit with our work than Good Bowls. It would allow us to create jobs by making use of both the food hub and the incubator kitchen, will help support limited resource farmers, and will help us get healthy food to lower income consumers – it’s win-win-win!”
Sarah Daniels,Executive Director, Feast Down East
Excited Partners
UNC Home pagehttps://www.unc.edu/discover/bringing-healthy-food-to-all-consumers/
Questions??