Transitioning From the Wired to the Wireless World: Opportunities for the Real Estate Community

Transitioning From the Wired to the Wireless World:Opportunities for the Real Estate Community

Anthony TownsendChief Operating OfficerCloud Networks, Inc.

Wireless and Real Estate:What’s the Connection? Wired networks were mostly about

overcoming great distances

Wireless is mostly about bringing us together for face-to-face meetings

Future of wireless is leaning towards increasing productivity/richness of f2f meetings and group work

Focus: Wireless LANs

Wireless LAN - Local Area Network

Wi-Fi is the dominant technology

Unlicensed

Broadband

Inexpensive

What is Wi-Fi?

Other names:802.11b, Apple Airport

Wireless replacement for Ethernet

Broadband: 11 Mbps (802.11b) 22 Mbps (802.11g) 54 Mbps (802.11a)

Evolution of Wi-Fi

Originally intended for office and industrial use

Adapted for consumer use in homes

Coffee houses Activists and hackers

pioneered outdoor use in parks and streets

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NYCwireless Bryant Park Network


Terminology

Many interchangeable terms The Hardware

Access point Node

The Service Area Hotspot Coverage Hotzone Network

Who is Deploying Wi-Fi Services? For-fee Hotspot providers

Tmobile, Wayport, etc

Aggregators Boingo

National wireless carriers Cometa

Free real-estate/community based NYCwireless Independent coffee shops Schlotsky’s Cloud Networks

The Connection BetweenWi-Fi and Real Estate Real estate is expensive!

LANs are a proven technology for increasing productivity of space 1990s retrofit of commercial office bldgs for wired Ethernet Intel study: Wi-Fi increases productivity at meetings

Wi-Fi has similar appeal, but also new uses More suited towards public access More flexible to changing space needs More convenient - no wires! True location-based services

Types of Wi-Fi Networks

Public (open) No security, visible Uses: public Internet access

Private (closed) Secured, visible Uses: private Internet access, private LAN access

Hidden (open or closed) Encrypted, not visible Uses: same as private, additional security

Our Focus on Public Networks

Cloud Networks evolved out of NYCwireless Non-profit creator of Bryant Park Wireless

Network and other free public networks

Users are frustrated by pay networks

Users are delighted by open networks

Costs of deployment can be recouped in other ways


Some Public Wi-Fi Venues

Usual suspects: Coffee shops, hotels, airports Conference centers and meeting spaces Public space (parks, plazas, streets) Building Lobbies Educational institutions Retail, shopping centers Resorts / recreational

Wireless as a Real Estate Amenity

Beauty of Wi-Fi is ease-of-use No wires Easy configuration for users Pay services put up barriers

Many other services can be delivered via Wi-Fi

Retain control over network


How We Help Properties Add Wireless Amenity Design and installation of WLANs

Management of WLANs

Value-added WLAN services

Services: Design and Installation

Choose right technology for intended use Wireless is not the primary

mission of internal I.T. departments

Other non-technical design considerations Cost Visual impact lifespan

Work with building management during installation


Services: Network Management Network Operations

Center (NYC) 24/7/365 Monitoring

Wireless network Internet uplink

Max. response time varies 2 hr: $$$$ 24 hr: $$$ 48 hr: $$ 72 hr: $


Value-Added Services

Portal page Client can provide

static or dynamic content

Cloud Networks Location Based Services Platform


Wireless Network Portal

Location-Based Services

Local Retail tie-ins Advertising Delivery

Reference / info Tourism Museum Education

Venue Services Ideal for gathering places like

conference centers, etc. Scheduling Maps Matchmaker

Social applications Place-based chat Weblog VoIP telephony

Location-Based Services Banner

This would appear on the splash page in addition to client’s greeting and site-specific content

A Fully Managed Venue-based Network

Professional WLAN design and installation by experienced specialists

24/7 monitoring and management

Venue services and content for wireless users

How We Do It

Step 1 Site survey

Step 2 Design proposal

Step 3 Installation Content development

Step 4 Activation Monitoring Content updating


But What Does It Cost? By far, one of the least

expensive amenities available to improve property value Bryant Park spends less on the wireless

network & T1 per year than trash bags

Costs vary based on site conditions & project objectives New or existing bandwidth Maintenance levels Service levels


How We Differ From the Big Technology Firms Smaller means more flexible, agile

We approach this from a real estate perspective How do we make a building function better in 21st century

information economy?

Telecom firms don’t understand the needs of real estate developers & managers

We do provide private WLAN services as well WLAN should be a building

infrastructure, not tenant-provided Very real possibility of interference

between tenant’s WLANs (especially in NYC)

Managed Multi-Tenant Building WLAN Cloud Networks will design, install, and

manage a unified WLAN that can be offered to current & prospective tenants For fee or as part of rent?

Outsourcing to specialists means we keep it up-to-date better than corporate IT managers (security, services, etc)

Tenants can overlay any additional security required (VPN, etc)

Comments? We are still developing this service

Current Clients

Business improvement districts (BIDs) and municipal governments

Residential buildings

Wireless ISPs

Non-profit public service projects(for NYCwireless partners)

Continuing to expand…

More information…

www.cloudnetworks.com

Documents

Transitioning From the Wired to the Wireless World: Opportunities for the Real Estate Community