Transition to the NEW How digitization and mobile …...2016/09/01 · Accenture’s Top 500 study 2014: Industry clusters (n=187) Notes: Financial Performance Score: Unweighted average

Transition to the NEW –

How digitization and mobile

drive patient-centricity

Dr. Jan Ising

Managing Director

Mobile Health Forum

August 31, 2016

Copyright © 2016 Accenture. All rights reserved. 2

From a supporting voice

command system to an

overarching, learning

personal assistant

Industries are transforming faster than ever – there is no question “if” players

need to find their place in the new paradigm, only “how soon”

“How did you go bankrupt?"

“Two ways. Gradually, then suddenly.”― Ernest Hemingway, The Sun Also Rises

Apple – Siri IBM – Watson Google – Self-Driving Car

From a chess-

winning computer

to a faultlessly "self -

thinking" collaborator

From a connected,

entertaining car to a

system of shared

autonomous vehicles


Industry development has always been linked to innovation in technology –

like the latter, its progress is accelerating exponentially

1800 1900

4

2016

Mechanical

loom

1784

Production

line

1870

1st Computer

1941

1st PC

1977

Programmable

controller

1969

Electrically-powered mass production based on the division of labor2

Water- and steam powered mechanical manufacturing facilities1

3

1st Smart-

phone

2007

1st Tablet

2010

FUTURE

STEPS OF INDUSTRIAL

REVOLUTION

Buying online2000

Sp

ee

d o

f te

ch

no

log

ica

l e

vo

lutio

n

(Mo

ore

’s L

aw

)

WWW

Cyber Physical Systems

Use of IT to achieve further automation of manufacturing

WWW

1989

Industrial evolution and technological progress


High-paced innovation reduces entry barriers and renders companies’ business

models vulnerable to disruption – ongoing “Creative Destruction”

today…

…50%of annual company revenues

come from products launched

within the past 3 years

Average lifespan (years)

of S&P 500 companies

75%of S&P 500 companies

from 2012 will disappear

by 2027

61

2518

1958 1980 2012

Disruption of established business


Accenture’s Top 500 study for Germany reveals that Pharma & Healthcare’s

degree of digitization is below average despite its historic robust performance

Accenture’s Top 500 study 2014: Industry clusters (n=187)

Notes: Financial Performance Score: Unweighted average of revenue growth (CAGR 2008-12) and profitability (RoS/ RoE scores 2008-12), range 100 (highest), 0 (lowest)

Digital Index Score: Unweighted average of digital strategy, digital servicing and digital enablement scores, score range 1 (highest), 4 (lowest)


At the same time, new competitors enter the market with massive Venture Capital

funding

Selected innovation investments in Healthcare

Leading Examples

• Novel approach for laboratory diagnostic

test using blood

• Faster, cheaper and painless procedure

providing patients with online results

• Funding $ 400 m

• Valuation: 4,9 bn

• Body-worn patch monitoring patients their

body‘s physiologic response and behavior

• Allows tracking of patients adherence to

medication

• Funding. $ 354 m

• Valuation: $ 1,1 bn

• Wearable devices to measure personal

fitness metrics, i.e. number of steps

walked

• Market Capitalization: $ 8,87 bn

• Web-based platform to store and maintain

health and fitness information i.e. Medical

Images

• Device i.e. Microsoft Health band

connection possible

• By Microsoft Corporation

Personalized

Medicine

Others

Wearbles

$ 410 m

$ 220 m

Incentives &

Social

$ 405 m

$ 310 m

$ 380 m

$ 305 m

Remote

Monitoring

Self Care

$ 2.870 m

Virtual Care &

Coordination

x7

Innovative Digital Health Funding Major Themes in Digital Health Funding

$ 0,7 bn

$ 4,9 bn

2009 2014

Source: Accenture HC2020 (Status August 2015)


As a conclusion, competitive dynamics lead to giant market opportunities and

transforming healthcare as an industry

Adoption is being driven by six key trends

CONNECTED DEVICES

The connected devices market will

grow from 2.5 billion devices in

2009 to 30 billion by 2020

NETWORK CONNECTIVITY

Worldwide household Wi-Fi

connectivity will grow to from

25% of all households to 42% of

households by 2016

DATA & ANALYTICS

15.9 exabytes of mobile traffic

data alone will be generated per

month by 2018

THE CLOUD

Cloud applications will account for

90% of total mobile data traffic by

2019 compare with 81% at the end

of 2014

USER INTERFACES

Rise of natural user interfaces

(NUIs) where physical interfaces

are replaced by parts of our

bodies are emerging

SENSORS

The market value for sensors that

translate physical information into

data will grow at a 36% CAGR from

2012 to 2020


What next generation engagement and adherence looks like

Internet of Thing and new forms of data are enabling personalized patient support strategies

Social

How can peer groups and

information sharing support an

adherence strategy?

Notifications

How can effective notifications be

designed to be unseen?

Interventions

What is the right point to trigger an

intervention? Which type of intervention

stands the best chance of succeeding? What

is the best intervention escalation process?

The Device

How does the device experience

interact with and best support an

adherence strategy?

Support Network

How can a patient’s support network

including family, HCP’s and pharmacists

help drive better adherence?

Device

Social

Rewards &

Gamification

Notifications

Support

Network

Interventions

Rewards & Gamification

How can the experience be made

engaging, intrinsically motivating

and delightful?


Connected Health drives innovation throughout the entire value chain

Areas of focus

Intelligent Health

Enterprise

Improved experience and

operational efficiency in

any healthcare setting

Connected Patient

Experience

Deliver a guided and highly

interactive experience for

patients and families as they

navigate the clinical setting and

consume its resources

Research &

Development

Connected medical and

smart devices driving

research and development

Connected Clinical Trials

Improve the efficiency of

recruiting, screening and

managing participants in a clinical

trial by leveraging connected

medical devices, wearables and

mobile smart devices to remotely

manage patient education,

consent, engagement and

adherence

Wellness &

Prevention

Coaching, engagement and

behavior change for

populations and consumers

Connected Wellness

Monitoring of population activity,

coaching and driving healthy

behavior change via competition

and rewards utilizing the resulting

data for market segmentation,

customer insights and product

targeting

Remote Patient

Monitoring

Extending care beyond the

clinical setting and

engaging patients

Aging in Place

Enabling better standards of care

for the elderly by remotely

monitoring activity in the

residential setting to maintain

independence and drive down

costs

Connected Patient

Services

Value-add services ‘beyond-the-

pill’ leveraging connected medical

devices, wearables and mobile

smart devices to improve patient

outcomes, create new and

unconventional revenue streams

and lower cost of care


Pharma has an opportunity to achieve the unfulfilled goal of disease management

through Connected Patient Services that build on patient engagement models

Evolution of the pharma-patient engagement model

Traditional Patient

Engagement Model

Multi-Program Patient

Services Model

Connected Patient

Services

Direct to patient / consumer marketing

Patient access and assistance programs

Services and programs beyond

the pill

Coaching based engagement

models

Connected and always-on real time

devices

Behavioral and analytics-based

engagement


2Companies are

going big with

investments in

digital engagement

technologies

and supporting

analytics.

3Much of this

investment (but not all)

is aligned to what

patients’ value.

1Patient services are

delivering value today

with a significant increase

in focus and investment

expected over the

next two years.

Accenture research shows that patient services are a key driver of future success

Accenture Patient Service survey key findings

Source: Accenture Patient Services Research (2015)


Much of this investment (but not all) is aligned with what patients value

Accenture Patient Service survey key finding #3

50% of the services expected to grow the most are highly valued by patients.

However, there are some cases where patient value exceeds expected expansion

in service offering:

Source: Accenture Patient Services Research (2015)


Wellness & Prevention

Major Chinese banks

offer customers fitness

tracking, payments-

enabled smartwatches

Chinese banks will offer G&D’s

forthcoming banking watch will

use near-field communications

(NFC) tech to enable contactless

payments, but it will also offer

heart rate and activity tracking

thanks to Z-Smart’s partnership

with Valencell, a wearable

biometric sensor company

Research and Development

Fitbit partners with

institute for breast

cancer research

Research will be conducted by

the Dana-Farber Cancer Institute

using Fitbit Charge HR trackers

freely given out to 3,200 women

with early stage breast cancer.

The study will attempt to figure

out if exercise helps prevent

breast cancer from recurring.

Remote Patient Monitoring

Biotronik launches

portable, cellular

transmitter for

implantable heart

devicesBerlin-based medical device

company Biotronik, launched

portable cellular connectivity to

its pacemakers, implantable

cardiac defibrillators (ICDs), and

insertible cardiac monitors

(ICMs). Data is transmitted to the

patient's care provider via

Biotronik's home monitoring

framework.

Wellness and Prevention

Pokémon Go might be

the fastest-growing

unintentional health app

It’s a fast-growing fitness app that

wasn’t intended to be one.

Crippling servers, blowing up

social media and getting kids and

Millennials moving, Pokémon Go

has been an instant hit since it

launched

What Mobile Health really stands for – driving innovation towards patient centricity


Accenture Strategy on “Transition to the NEW –

How digitization and mobile drive patient-centricity”

Managing DirectorLead Life Science Strategy

+49 [email protected]

Dr. Jan Ising

Mobile Health Forum speaker on August 31, 2016

Documents

Transition to the NEW How digitization and mobile …...2016/09/01 · Accenture’s Top 500 study 2014: Industry clusters (n=187) Notes: Financial Performance Score: Unweighted average