Transit Advertising

DRIVEN TO DELIVER RESULTS

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WHY TRANSIT ADVERTISING?

That's Where The People Are.

As Americans spend more time on the go - driving in our cars and walking in our cities - they are exposedto transit advertising in greater numbers and for longer periods of time.

Average 51-Minute Daily Commute* Means More "FACE TIME" with Transit

EXPOSURE TO OUT-OF-HOME MEDIApast 7 days

Vehicle drivers/

passengers

Pedestrian

traffic

0 20 40 60 80 100

92%

74%

*Source: Arbitron Outdoor Study - Multi-market (75 market total)2005 (12 mo)

Mega-Milers

Medium-Milers

Light-Milers

Others

(250+ vehicle Miles in 7 days)

(100-249 Vehicle Miles)

(1-99 Vehicle Miles)

Why Now?Technology is advancing rapidly with DVR's, Satellite Radio, MP3 Players etc. The result is fragmentation of traditional media outlets making it easier for audiences to tune out a message with the click of a button. The demand for OUT OF HOME MEDIA is increasingly high. TRANSIT advertising is one of the last remaining mass mediums - we are ALWAYS ON!

TRANSIT provides a noninvasive yet impactful and effective presence and makes the ad-to-consumer connection while delivering your advertising message to the right audience at the right time.

CONTINUITY & FREQUENCY

Transit Advertising fills the gap!

NEWSPAPERS

TELEVISION

RADIO

DIRECT MAIL

TRANSIT

JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

TRANSIT provides Continuity and Frequency, creating consistent exposure that is critical to the success of a campaign.

Fills media "gaps": Transit provides coverage to complement your current media schedule."Top-of-mind" awareness: Continuous exposure and multiple impressions build brand awareness.Increases campaign efficiency: Transit ties all the media efforts together for consistency.

Taillight 23" x 73" Full Back 34' X 84"

Queen Display 30" x 108" Full Wrap Bus 40ft.

Transit Displays

Regular King 30" x 144"Super King 42" x 218"

RATES

& D

ATA

monthly.

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$10

$5

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$5

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$15

$10

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TRANSIT DISPLAYS

$15

$10

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