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Transforming Your Marketing Team Into A Content Powerhouse

Join the @ActOnSoftware conversation on Twitter and discover what others are saying about us:

#ActOnSW

www.act-on.com | @ActOnSoftware | #ActOnSW

Today’s Presenters

Atri ChatterjeeCMO, Act-On Software

CC ChapmanAuthor, Thought Leader

Joe PulizziCCO, Content Marketing Institute

www.act-on.com | @ActOnSoftware | #ActOnSW

Crafting your Story• Identify corporate goals and direction

• Understand your audience

• Sweet Spot

• Image in the marketplace

• Company’s value prop

• Make story interesting!

Interesting

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Finding Inspiration – Audience and Content• Harness the chatter

• Targeted engagement

• 1:1 content

• Customer success stories

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Reaping the benefits of your content

Distribute

Replicate

Enhance