Transforming the Web Together

Russ Freyman | Google

Google Confidential and Proprietary

Quality journalism is as important as ever

Google Confidential and Proprietary

Google cares deeply about journalism --yes, because of the crucial role it plays in

democratic society, ensuring the spread of knowledge and the free flow of

information.

But also because the value of our services, like Search, is directly related to having a

rich and sustainable knowledge ecosystem.

Sundar Pichai, Google CEO

Google cares deeply about journalism -- yes, because

of the crucial role it plays in democratic society, ensuring

the spread of knowledge and the free flow of information.

But also because the value of our services, like Search, is directly

related to having a rich and sustainable knowledge ecosystem.

Sundar Pichai, Google CEO

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A strong, user-first open web forever.

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AMP is about speed, user experience and engagement.

Distribution is an added benefit.

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Two years of AMP growth and success

Over 5 Billion 31

Publishers and websites are seeing great results

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AUDIENCE GROWTHRETENTION MONETIZATION

AUDIENCE GROWTH

of AMP traffic is new

RETENTION ENGAGEMENT

80% 13% increasein time spent on site

+23%return 7DA users

67% increasein new visitors

200% increasein average CTR on AMP pages

3x moretime spent on AMP pages

AMPProject.org - Case Studies: https://www.ampproject.org/case-studies/

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Design customization and interactivity

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Platforms supporting AMP

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A moment on AdWords

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Accelerated Mobile Pages… Now for Search Advertisers

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5X increase in page load speed

$1M yearly projected savings

62% lift in conversion rate

Source : https://www.ampproject.org/case-studies/us_xpress/

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But how do we make money?

The AMP Project is solving for nearly all monetization needs

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100+ ad servers and networks support AMP

25+ analytics and viewability vendors are compatible

15+ capable embed formats across social, video, etc.

125+ domains have adopted AMP’s paywall solution

Beta

Real Time Config

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Launched

Multi-size Ad Request

Launched

Single Request Architecture

Launched

Fluid Ad Support

Launched

Auto Ad Refresh

Launched

AMP IMA Video Ads

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That means Header Bidding is now

available on AMP

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So are subscriptions

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Solutions to acquire and retain paying users

PAID SEARCH ADSSUBSCRIPTIONS IN PLAY

AND NEWSSTAND SUBSCRIPTIONS IN AMP

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Simplify the subscription

process with a seamless,

1-click purchase process

Replace First Click Free

with Flexible Sampling

Recognize potential subscribers

and present the right offer to the

right audience at the right time

CONVERSIONDISCOVERY TARGETING

Doubling down on Subscriptions

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What’s Next for AMP?

Build your website with AMP

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Or start with AMP, and bring the user to a Progressive Web App

User discovers AMP content in Search

PWA warms up as user instantly navigates to AMP content

Fast experience continues as user engages further

let’s make ads fast, too

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Lighter, faster creative means improved performance with AMPHTML ads

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One more really cool thing

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Introducing AMP Stories:

a new AMP format for

visual storytelling

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Publishers:

Focus on content

creation and distribution,

not technology.

Web ecosystem:

Support the open

web. Available on

publisher domains.

Users:

Bite-sized, visual

content for mobile.

Enriches storytelling

through animations and

tappable interactions

Works across mobile

and desktop devices

on the open web

Supports rich visuals

with native video and

image performance

Builds on AMP HTML

and is instrumented

with AMP analytics

ampproject.org/stories

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THANK YOU rfreyman@google.com

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