700+ Locations

TRANSFORMING THE BANKING EXPERIENCE WITH DIGITAL SIGNAGE

Case Study / Retail

INTRODUCTION:There are multiple reasons why consumers choose a particular bank, but without a doubt, the consumer experience at the different points of contact, is one of the fundamental. Santander, one of the world’s largest and most revered banks, chose digital signage as a way to reflect their innovative approach and transform their in-lobby consumer experience.

Santander selected RMG Networks’ content management platform in partnership with OpenEye Global to build a comprehensive digital merchandising and signage program for 700+ banking locations. The goal was to leverage this digital signage to engage their customers with dynamic, targeted content, strengthening the bank’s presence and positioning as an industry leader.

THE CHALLENGE:OpenEye Global won the opportunity to bring digital signage to Santander in September 2013 and had the rigorous challenge of deploying an effective program to 700+ locations within 2 months. The bank’s footprint covers eight states including some of the most populous DMAs in the world including Boston, New York, and Philadelphia.

Then, the digital signage software needed to offer the banks a way to:• Project a consistent (and modern) brand presence within each bank• Offer content contributors an easy way to manage content• Communicate both corporate and local content to customers• Segment content by locations, time zones and targeted customer behaviors

AT A GLANCE:

8 Populous States

25 Locations/Day

RMG_K_R: Version 1: Updated 1/2/2020 korbyt.com · rmgnetworks.com

THE SOLUTION:The rollout needed to quickly overcome logistical challenges, which included working within the bank’s robust security and IT infrastructure to install the hardware and integrate the software at a rate of 25 locations per day.

To work efficiently, OpenEye Global designed a system to integrate with the client’s help desk and IT department to ensure all 700+ locations are operating within the parameters of the program. If there was any interruption in the network, a ticket generated for testing and quality control, with a 99.9% resolve rate within 24 hours.

Being in the digital signage game for 10+ years, OpenEye Global knew the right hardware, software and content were all equally critical needs to implement a successful digital signage program for banking institution. They tapped trusted partner, RMG Networks, to power the content through their proprietary digital signage software. Leveraging RMG’s software platform, Santander was able to: Modernize brand appeal.

Digital signage makes it easier for Santander to tell their story in a visually engaging way. Screens located within each bank offer a modern design appeal while dynamic brand content helps communicate a consistent message, look and feel across all banking locations.

Efficientlymanagecontent. One of the main value benefits of digital signage is the ability for Santander to update and manage the content of their whole network of screens in a simple way. With just a few clicks they can define what to display and where, without having to personally go to each branch to modify the content. This helps reduce costs and optimize resources.

Streamlinecommunication. The solution also provided a centralized content management platform for Santander’s various channels, allowing for seamless integration with Santander’s marketing department and partners to create a content strategy that worked as an extension of their other marketing efforts.

Segmentcommunication. Screens located within the banks allow the distribution of content, offers and promotions, segmenting the communication by locations, regions and time zones. The content can also integrate with external financial systems so that relevant information for customers can be displayed in real time.

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Case Study / Retail

RMG & OEG ROLE: RMG and OpenEye joined forces to deliver an exceptional digital signage solution for Santander’s bank locations. RMG was honored to be OpenEye’s digital signage software partner of choice, powering the comprehensive digital merchandising and signage program they concepted.

Santander has fully embraced the power and efficiency of a digital signage program not only as a vehicle to educate their customers and bring awareness to their products, but to also extend their brand.

OpenEye continues to manage the digital signage program deployment at each new location that Santander opens, which includes RMG’s next generation platform Korbyt® to power the content. The program is an integrated part of their branch design in all the brick and mortar locations.

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Improve the Santander customer experience, strengthen position and presence in communities,

and increase revenues.

Align business goals with community needs through a centralized but customizable

digital content network.

Increased visibility for new products. Quicker campaign

testing and execution. Reduced marketing spend on

static POP displays.

Goals. Approach. Results.

About RMG:For nearly 40 years, RMG has been recognized as a global leader in technology-driven visual communications solutions. Our solutions proudly serve more than half the Fortune 100 companies.

About OpenEye Global:OpenEye Global is an experience design agency focused on driving digital engagement in built environments, with specialities including experiential and interactive deployment, digital activation, innovation and analytics.

Case Study / Retail

“OpenEyeandRMGhavehelpedusfurtherenhanceourbrandenvironmentandstrengthenthewaywecommunicatewithourcustomers.” – Evid Dry Valdes – Senior Designer, Santander

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