transforming real i t y /

> P L AY D I S P L AY. C O M

PlayDisplay has been implementing multimedia projects for society and business all over the world for 8 years, which includes the entire range of services, starting with a concept and finishing with a complete interactive space.

PlayDisplay is an exciting user experience that #sells #trains #impresses

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> P L AY D I S P L AY. C O M

To continue being a leader in the sphere of creating impressive media solutions, combining creativity and high technologies and as a result giving people the necessary tools to go beyond #reality #opportunities #sensations

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OUR MISSION> P L AY D I S P L AY. C O M

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We create cutting-edge things where design and technology intersect.

We do it better than anyone.

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DESIGN+TECH

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>Full-fledged interactive spaces and stands

Interactive installations

Computer graphics and animation

Development of interactive ergonomic environment for showrooms, exhibition stands, museum exhibits and entertainment spaces.

Creation of interactive solutions in the form of holographic installations, augmented reality models, projection rooms.

Augmented and virtual reality creation, interactive realtime graphics and 3D videos.

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04 05JOINT BRIEFING

MANUFACTURING OF THE INSTALLATIONS

CONCEPT CREATION

TESTING AND DEBUGGING

START-UP OPERATION

TECHNICAL DESIGN

DESIGN DEVELOPMENT

WARRANTY SUPPORT

PROGRAMMING

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Project development stages

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PROJECTS

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ILE Project goal:

To demonstrate the process of development, production and operation of locomotives (show the full cycle of the enterprise) in a small space as spectacularly as possible.

Solution:3 holographic cubes connected in a single story line. The mockups were placed inside each cube to imitate production facilities, as well as locomotive design processes and railway equipment operation.

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HolographicCubes

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C L IEN T:

S IN A R A T R A N S P O R T M A C HINE S

E X H I B I T I O N

I N N O P R O M

Y EK ATERINBURG

J U LY 2 0 1 8 I M P L E M E N TAT I O N

P E R I O D

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I N S TA L L AT I O N F O R T H E S TA N D

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Interactive Exhibition Stand[S

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М2

Project goal:To demonstrate achievements of the 5 Departments included in the complex of the city administration for economic policy.

Solution:The concept of the stand was to deliver visitors the story of changes in the infrastructure of Moscow on behalf of the residents of the capital. The idea was realized through the creation of an interactive pavilion, where we used a number of high-tech solutions: [1] LED video wall with 3D graphics [2] city maquette with augmented reality [3] interactive doors [4] touchscreen information system [5] flying tour over the VDNH park in VR glasses [6] a holographic theater with live actors and a hologram of Moscow Mayor Sergei Sobyanin.

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Z A R I A D Y E P A R K ,

U R B A N F O R U M 2 0 1 8

M O S C O W

J U LY 2 0 1 8 I M P L E M E N TAT I O N

P E R I O D

1 M O N T H

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CL IENT: C IT Y COUNCIL

OF THE GOV ERNMENT OF MOSCOW

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To attract visitors to the museum space and raise revenues from ticket sales.

Solution:A video projection on the walls of the museum takes the viewer into the past- to the pre-war Stalingrad. Impressively emotional video story about how the city suffered destruction in the process of bombing, street and air battles. The impressive graphics are accompanied by animation of various statistical data. Thanks to the project, museum attendance has doubled.

M U S E U M

“S TA L I N G R A D

B AT T L E ”

V O L G O G R A D

M AY 2 0 1 8 I M P L E M E N TAT I O N

P E R I O D

6 M O N T H S

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V I C T O R Y P A S S

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CLIENT: M U S E U M - R E S E R V E

“ S TA L I N G R A D B AT T L E ”

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Make a multimedia excursion for visitors of the observation deck. Primary condition for the set up of the Installation was to assure that multimedia equipment would not occupy a lot of space for the comfort of visitors.

Solution:We created an application enabling the visitor to get acquainted with the most renown sights of Moscow — you just need to take an iPad and aim it at the window. Application shows an interactive icons appearing on the landscape of the city, clicking on which, users read or listen to the story about the capital’s objects, and also take an all-round view of them. The text and audio storytelling were presented in Russian, English and Chinese. 12 luminous platforms with special AR-markers were installed in Panorama 360. It launched 3D models of Moscow City skyscrapers with comprehensive information about them on the phone screen.

F E D E R AT I O N

T O W E R

M O S C O W

M AY 2 0 1 8 I M P L E M E N TAT I O N

P E R I O D

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C L I E N T: P A N O R A M A 3 6 0

Moscow guide in augmented reality

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To demonstrate the innovations of the airport and its new terminals.

Solution:A stand was developed for Changi Airport, where anyone could create their own airliner and see how it would fly over the modeled terminals in augmented reality. During the 5 days of the exhibition, 6328 airliners were launched. The average session time was 5 minutes.

+Exhibition stand with augmented reality

C L IEN T:

C H A NG I S ING A P O RE A IRP O R T

S I N G A P O R E A I R S H O W

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S ING A P O R E

F E B R U A R Y

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To present a new ice arena to ex-president of Kazakhstan Nursultan Nazarbayev and make a show for the official opening of the arena.

Solution:In order to make a special presentation for the President a program was developed for demonstrating the Ice Palace in 3D-graphics, which allowed viewer to disassemble it in parts and stroll through the floors, see the design of new systems integrated into the architecture. For all the visitors of the arena opening 3D mapping show was realized on the ice.

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A S TA N A

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C L IEN T: K A Z A K HS TA N R A ILWAYS

Interactive installation and mapping show

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O P E N I N G O F T H E I C E A R E N A

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To tell the history of astronautics and rocket production on the basis of high-tech solutions.

Solution:A unique historical content including archived photos, records, schemes was prepared. The exposition of 115 touch-screens and the installation

“History of Manned Cosmonautics” for the United Rocket and Space Corporation in the Aviation and Cosmonautics Center was implemented and up to this day available for visitors.

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+InteractiveInformation System

C L IEN T:

AV I AT IO N A ND S PA C E C EN T ER

V D N K HMO S C O W

2 0 1 6 I M P L E M E N TAT I O N

P E R I O D

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To equip the sales office with an interactive solution for the selection and customization of the car.

Solution:On the basis of VR technology, touchscreen and holographic installation, potential buyers could explore options of BMW X5 interior and exterior design, select the rims, choose the body color and materials of the vehicle interior. It was possible to see the result both in the surroundings of the futuristic garage and on the road through the desert terrain.

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B M W C H I N A

Interactive installation

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ILE Project goal:

Highlight MIG-35 among the products of other aircraft manufacturers.

Solution:Aircraft was showed up with a large basic podium and a 90 m² screen behind it. CG video presented key technical specifications of MIG-35.

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+Multimedia boothat the MAKS 2019 air show

C L IEN T:

RU S S I A N A IRC R A F T C O RP O R AT IO N M IG

M A K SZ HU KO V S K I Y /

RU S S I A

2 0 1 9 I M P L E M E N TAT I O N

P E R I O D

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ILE Project goal:

Demonstrate PTK rail repairing machines.

Solution:8 unique machines were presented on the extra wide screen. 3d interactive realtime installation controlled by remote touch screen.

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S C H E R B I N K A /

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C L I E N T:

P T K G R O U P

Interactive installation

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P T K G R O U P

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ILE Project goal:

To create a 3D visualization of logistics and transport hub for presentation to Moscow Gov-ernment and other investors.

Solution:The presentation could work on video or interactive mode and showed world map, transport routes, hub territory, equipment and all basic hubs processes.

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+logistic hub interactive presentation

C L IEN T:

G RO U P ” C O A L C O ”

MO S C O W

2 0 1 6 I M P L E M E N TAT I O N

P E R I O D

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> D E V E L O P M E N T<

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CLIENTS> P L AY D I S P L AY. C O M

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+7 (495) 231 64 23info@playdisplay.ru

+7 (903) 521 30 54

>PLAYDISPLAY.COM

10 build 10 Syromyatnicheskaya Street,ArtPlay Design Center, Moscow

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t r a n s f o r m i n g r e a l i t y /