Transforming people’s working lives

50 touches - How do you measure up?

Craig Campbell, Commercial Analyst

Transforming people’s working lives

• 100+ customers, 600+ leisure facilities

• Private, Public, Universities and Trust sectors

• Over 20 years of industry experience

Who we are

Transforming people’s working lives

Who we work with

Transforming people’s working lives

A bit about me: Craig Campbell

Transforming people’s working lives

Shopping list

What are we trying to achieve by communicating?

ProspectingRetention

ParticipationCross/Up-sell

Transforming people’s working lives

Where could we improve?

• Become consistent in communications• Where can we make efficiencies?• What processes can we have in place to

ensure it happens?• Get started

Transforming people’s working lives

Who does what and when

Transforming people’s working lives

What would you like to do?

Transforming people’s working lives

When would you like to do it?

Transforming people’s working lives

Why would you do it?• Get more members• Get them to come in more often• Keep them for longer• Get them to spend more when they come in

Do you know the return on investment of your communications?

Transforming people’s working lives

How would you do it?• Assess • Review • Set a phased plan – prioritising quick wins• Opportunities for savings (time, energy,

money)

Transforming people’s working lives

Do you want a free audit?• Top 10 people who sign up today