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Transforming Patient Experiences Through Brigital Health
Proprietary & Confidential
Ogden, Utah
72nd Annual Medical Conference
David Vinson, CEO SocialWellth, Founder and Chairman, DHX GroupFounding Director, Xcertia
Proprietary & Confidential
This presentation contains proprietary and confidential information of DHX, and shall not be used, disclosed or reproduced, in whole or in part, for any purpose other than to view this
presentation, without the prior written consent of DHX.
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IS HEALTHCARE COMPLEX?
Cleveland Clinic Lou Ruvo Center for Brain Health.Designed by world-renowned architect Frank Gehry
LAS VEGAS AUSTIN
CITY OF EXPERIENCES
Session Objectives1. Understand the role of digital health and how it delivers a
connected patient experience.
2. Learn how prescriptive digital health can help improve overall patient care.
3. Appreciate and understand how Physicians can prescribe curated apps, devices, and resources to empower patients, monitor progress, gather insights, and drive healthy outcomes.
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• 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from 2015, and will reach 20.8 billion by 2020.
• Aside from connected cars, consumer uses will continue to account for the greatest number of connected things, while enterprise will account for the largest spending.
• An estimated 4 billion connected things will be in use in the consumer sector in 2016, and will reach 13.5 billion in 2020
Source: Gartner
Internet of Health Things (IoHT)
6SocialWellth.com Private and Confidential
7SocialWellth.com Private and Confidential
Experience Evolution
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A human centered experience enabled by software, hardware and just in time micro insights.
What is Digital Health?
Mobilization of Health
5/13/2017 Private and Confidential 9Source: HRI Consumer Survey, PwC 2015
Source: HRI Consumer Survey, PwC 2015
Mobilization of Health
Use of health apps and wearables have doubled
Private and Confidential10
Most consumers are willing to share wearable or app data with:• A Doctor (90%) • A nurse (87%).
Source: Accenture, 2016
Use of Apps and Wearables have Doubled
90% 87%
And 40% of health app users have already done so Source: Accenture, 2016
11SocialWellth.com Private and Confidential
Connected Patient
12SocialWellth.com Private and Confidential
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increased by more than 500%
since 2013 to 259,000 apps
in 2016Source: Research2Guidance mHealth App Economics Report, 2016
Will You Survive?
App CatsmHealth App Categories
65% focused on Wellness.
Top mHealth Apps as Rated by Doctors
Top 10 mHealth Apps for Android
1. Weight Watchers Mobile (Weight Watchers International)
2. White Noise Light (TMSoft)3. Lose It! (FitNow)4. First Aid (American Red Cross)5. RunKeeper GPS Track Run Walk
(FitnessKeeper)6. Emergency First Aid/Treatment (Phoneflips)7. Instant Heart Rate (Azumio)8. Fooducate – Healthy Food Diet (Fooducate)9. Glucose Buddy – Diabetes Log (Azumio)10. Pocket First Aid & CPR (Jive Media)
Top 10 mHealth Apps for iOS
1. Calorie Counter and Diet Tracker (MyFitnessPal.com)
2. Weight Watchers Mobile (Weight Watchers International)
3. Lose It! (FitNow)4. White Noise Lite (TMSoft)5. First Aid (American Red Cross)6. Runkeeper (FitnessKeeper)7. Stroke Riskometer (Autel)8. Emergency First Aid & Treatment Guide
(Phoneflips)9. Instant Heart Rate (Azumio)10. Fooducate (Fooducate)
Source: HealthTap, 2016
About 80% Apps are under the Wellness Category: Fitness, Lifestyle/Stress, Diet/Nutrition.
Digital Health Curation
“Pulling together and sifting through disparate healthcare experiences (apps, portals, content, videos, devices and social communities) and uniquely positioning in a relevant theme and context based upon micro-insights for presentation “Just in Time.”
App Formularies“Apps need organization, much like pharmaceuticals have been organized into formularies. We can look for hints from how the drug system does this. Apps and devices are in the same place drugs were two, three hundred years ago,”
Will Falk, Managing Partner-Health Industries, PwC
Source: HRI Clinician Workforce Survey, PwC, 2014 and & HRI Consumer Survey 2014
Clinicians that believe mobile apps will become important to physicians for patient health management over the next 5 years.
Intelligence Driven Curation• A Smarter Experience Creation
Framework leveraging behavioral, clinical, design, and data sciences combined with digital security best practices and professional usability insights to deliver an optimal consumer digital health experience.
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Mobile Enablement
Social Physics Nano-Insights
Patient Health Activation
Social Physics Phenom
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Social Physics
Individualism
Informed Decisions
Dynamic and Virtual Communities
Crowdsourcing Ideas
Power of Social Engagement
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Courtesy: Prof. Kalana Wijesekara
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Government
Blockchain Medical Shopping
Social Media
Friends
Family
LabsDevices
Specialists
Caregivers
IoT
Machines
Nurses
General Practitioner
Payers
Virtual Personal Assistants
Digital Patient Revolution provides a web-based patient-centric hub where all stakeholders in the digital medical revolution can converge and collaborate to curate outcomes.
Patient Care Reimagined
Pharmacist
1. Digitally Empowered Patients
2. Clinical Wearables
3. IoHT
4. Smart Machines
5. Virtual Personal Assistants
6. Intelligent Analytics
7. Cloud
8. Genomics
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The Future is Now
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The era of personalized healthcare will be defined by meaningful and convenient individual health experiences.
Source: Accenture 2015
Emergence of the Covider™
• By 2025, armed with data, a smartphone and a Virtual Personal Health Assistant every person will become the master of managing their own health and wellness.
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Emergence of the Covider™
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Genomic Data (Risk Profile)
Techno-graphics/Digital
Phenotype
Social Connectedness
(offline & online) (family,
friends, etc
Instrumental Behavior
(actions, activity level, diet,
habits, hobbies, work, etc)
Contextual Data (GPS enabled, e.g. weather)
Biometric Data (labs, BMI, etc.)
EncounterUtilization Data
Psychographic Data
(personality, moods, values,
motivations, etc.
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COVIDER™CONSUMER PROVIDER
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COVIDER™ MOVEMENT
EMR
Treatment Plan
Prescriptive Health
Virtual Care
PHR
Balanced Living
Digital Self Management
Circle of Trust
SMART DEVICE CONNECTED
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What is Xcertia?
Xcertia is a joint mHealth app collaborative effort pioneered by four healthcare organizations:
The collaboration builds on each organization’s ongoing efforts to foster safe, effective, and reputable health technologies, while complementing our mutual commitment to advancing innovation in medicine, and improving the health of the nation.
Our combined expertise, along with a diverse membership, will leverage the insights of clinicians, patients, and industry experts to help improve patient care.
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The Xcertia Industry Collaborative
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The Xcertia collaborative is focused on creating a set ofcomprehensive requirements and recommendations to provideguidance in the development, selection, and usage of safe andeffective mHealth Apps.
This guidance includes, but is not limited to:
• Content
• Usability
• Privacy
• Security
• Operability
The Xcertia Guidelines
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The Xcertia Guidelines will be a trustworthy resource to support consumer and clinician choice of mobile health apps.
The Xcertia Guidelines will be reviewed & updated annually by select member panels consisting of industry experts with relevant experiences and insights within the topics covered in the Guidelines.
The Xcertia Guidelines
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Give consumers confidence• Security and privacy
• Guideline-based
Reduce burden on providers/healthcare sponsors• Less time evaluating
apps
• Confidence in effectiveness
Help app developers• Bring better products to
market fasterNo re-inventing the wheel
In Closing…
“Give a person an App
You engage them in the moment,
Give a person an experience
You engage them in their daily journey”
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