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Transforming Oleochemical Landscape - The Way Forward for South East Asia
PIPOC201117th November 2011
Kongkrapan Intarajang, Ph.D.
Group CEO
EMERY OLEOCHEMICALS GROUP
Slide 2
Global Oleochemical Industry Overview
• Macroeconomic overview
• Oleochemical Industry Review
• Key factors Affecting the Market
Asia Oleochemical Industry Outlook
• Background
• Trends and Capacity Expansion
• Market drivers and restraints
• Key Success Factors
Future Growth Direction for Emery Oleochemicals
AGENDA
C R E A T I N G V A L U E | www. emeryoleo.com
Slide 3
Global Oleochemical Industry Overview
• Macroeconomic overview
• Oleochemical Industry Review
• Key factors Affecting the Market
Asia Oleochemical Industry Outlook
• Background
• Trends and Capacity Expansion
• Market drivers and restraints
• Key Success Factors
Future Growth Direction for Emery Oleochemicals
AGENDA
C R E A T I N G V A L U E | www. emeryoleo.com
2009
• Global contraction.
•Weak start to the year.
• Initial indications of recovery by 2H.
2010
• Recovery momentum continued, strong business performance.
• Chemical industry had a very positive year for earnings and debt-financing.
WORLD ECONOMY AT A GLANCE
Slide 4C R E A T I N G V A L U E | www. emeryoleo.com
2011
• Global real GDP growth expected to ease from 3.8% in 2010 to 3.2% in 2011.
• EU continues to struggle with a faltering financial-sector and fiscal stresses.
• US GDP growth sluggish due to economic slowdown, fiscal tightening and EU’s fiscal stress spill-over.
• Developing economies expected to expand by at least 6.3% vs. high income economies at 2.2%.
Source: International Monetary Fund, World Economic Outlook Database, September 2011The World Bank, Prospects for the Global Economy.Goldman Sachs, The Outlook for the US Economy, August 2011
WORLD GDP GROWTHEconomic activity in most developing countries has recovered
-2.1%
4.5%4.0%
-2.6%
2.6% 2.7%
-0.8%
4.9% 4.4%
-4.1%
1.7%1.9%
EUROPEAN UNION
LATIN AMERICA& CARRIBBEAN
UNITED STATES
NORTH ASIA
2.8%
1.9%
4.0%
MIDDLE EAST &NORTH AFRICA
1.7%
5.4% 5.9%
ASEAN
7.2%
8.4% 8.5%
DEVELOPING ASIA
Source: International Monetary Fund, World Economic Outlook Database, September 2011The World Bank, Prospects for the Global Economy.
-2.2%
3.2% 3.6%
WORLD2009
2011
2013
Legend: GDP Growth
Slide 5C R E A T I N G V A L U E | www. emeryoleo.com
• Domestic demand in developing countries expected to drive world economic growth.
• However, uncertain commodity & energy outlook, and lingering post-crisis difficulties in the US and EU pose downside risks.
GLOBAL RECOVERY LED BY DEVELOPING ASIAStronger than average recovery supported by Indian and Chinese demand growth
Source: The World Bank, Prospects for the Global Economy
2009
2011
2013
Legend: GDP Growth
WORLD
9.1%9.3% 8.8%
CHINA
Pop. 20111,346 mil
9.1% 8.0% 8.5%
INDIA
Pop. 20111,241 mil
1.7%
5.4% 5.9%
ASEAN-5
Pop. 2011438 mil
• Intra-region trading expected to expand for 2011 and 2012.
7.4%
8.5% 8.2%
EAST ASIA &PACIFIC
• East Asia and Pacific region led global recovery in 2009 and 2010.
• Growth rates exceed world average significantly.
• Demand driven by strong internal demand in China, India and also ASEAN-5.
Slide 6C R E A T I N G V A L U E | www. emeryoleo.com
-2.2%
3.2% 3.6%
• ASEAN Economic Community will further spur ASEAN countries’ economic growth beyond 2015
OLEOCHEMICAL INDUSTRY IN REVIEWRecovery period resulting in rationalisation opportunities
2008 2009 2010
Year in review Market in disarray.Tough year
continues, some recovery.
Slow global recovery.
Market overview
Demand disappeared in Q4.
US and Europe, 30% downturn in Q1 alone.
Strong recovery momentum in Asia.
SummaryNew capacities coming on stream.
Large capacity overhang.
Highest capacity utilisation in Asia.
Asian producers also looking at European and US opportunities.
Rationalisation activities increase, intra-Asia.
Slide 7C R E A T I N G V A L U E | www. emeryoleo.com
Global economic slowdown late Q3
onwards.
Softening demand due to economic concerns.
ASEAN feed-integrated players enjoy higher capacity
utilisation
2011
Limited rationalisationopportunities.
FATTY ACID SUPPLY AND DEMAND MAPUSA and Europe demand will be supplied via a combination of tallow and palm based material
North America
Europe
China
India
South East Asia
• Major fatty acid market demand continues to be in North America and Europe.
• Significant fatty acid production is currently based on tallow but future expansion is expected to be veg-based.
• China will continue to drive towards self-sufficiency.• India demand will continue to increase at a rate of more than 7% [CAGR].
• South East Asia region will continue to be centre for palm-based fatty acids.
Projected World Consumption CAGR [2010-2020]: 4%
Source: The Outlook for Oleochemicals to 2020, LMC International
Slide 8C R E A T I N G V A L U E | www. emeryoleo.com
KEY FACTORS AFFECTING MARKETBusinesses need to prioritise these key elements in moving forward
Slide 9C R E A T I N G V A L U E | www. emeryoleo.com
Market
Forex
Feedstock availability and
proximity
Government policies and regulationse.g. Bio-diesel
Trade imbalances
Sustainable business practices
Green Movement
Slide 10
Global Oleochemical Industry Overview
• Macroeconomic overview
• Oleochemical Industry Review
• Key factors Affecting the Market
Asia Oleochemical Industry Outlook
• Background
• Trends and Capacity Expansion
• Market drivers and restraints
• Key Success Factors
Future Growth Direction for Emery Oleochemicals
AGENDA
C R E A T I N G V A L U E | www. emeryoleo.com
THE LAST 25 YEARS OF OLEOCHEMICAL HISTORYIncreasing pre-eminence in Asia
Traditionally, Oleochemicals produced in North America, Western Europe and Japan
Geographical Shift to Asia:
• Driven by proximity to raw materials.
• Tax incentives and breaks offered by governments.
Ownership Shift:
• Major soapers began exodus.
• Traditional producers began to follow suit.
• New ownership consisting of vertically integrated raw material based companies.
Pre 1980’s
1985-2000
2000 onwards
Big soapers drivingproduction.
Raw Material isthe key.
Integration.
Slide 11C R E A T I N G V A L U E | www. emeryoleo.com
OLEOCHEMICAL TRENDS
• Intra-Asian rationalisation.
• Asian producers evaluating opportunities in Europe and North America.
• Intra-Asian rationalisation.
• Asian producers evaluating opportunities in Europe and North America.
CONSOLIDATION
• Local demand driving future growth, Asian demand for Oleochemicals expected to grow at 5-7% CAGR.
• Specialised product portfolio requirements.
• Local demand driving future growth, Asian demand for Oleochemicals expected to grow at 5-7% CAGR.
• Specialised product portfolio requirements.
ASIAN ECONOMIC GROWTH
• Environmental awareness and sustainability practices, e.g. RSPO.
• New uses and applications based on green products.
• Environmental awareness and sustainability practices, e.g. RSPO.
• New uses and applications based on green products.
GREEN CHEMISTRY
Slide 12C R E A T I N G V A L U E | www. emeryoleo.com
AGGRESSIVE ASIA CAPACITY EXPANSIONMajority of global fatty acid expansion is centred in Asia
Slide 13
Fatty Alcohol Current Future Expansion1
Malaysia 525 100
Indonesia 320 220
China 825 0
India 150
Others 2 360
TOTAL 2,180 420
Fatty Acid Current Future Expansion1
Indonesia 750 1,715
Malaysia 2,110
China 1,270
India 220 265
TOTAL 4,350 1,980
C R E A T I N G V A L U E | www. emeryoleo.com
KEY TRENDS• Fatty acid capacity growth is centred in Asia, primarily Indonesia. Growth driven by increasing demand for oleochemicals in Asia, abundance of palm oil and direction of government policies.
• Small scale fatty acids producers will face difficulty sustaining business; size creates economies of scale necessary to survive. Large scale fatty acids producers are venturing downstream to increase captive consumption.
• Tallow will remain an essential feedstock in the US & EU due to its local availability and its preferred use in specific industrial applications. However, veg-based feedstock will exhibit stronger growth due to its application versatility (personal care, food, pharmaceuticals, industrial etc)
1 Source: Emery Oleochemicals Market Intelligence2 Others – Japan, Philippines, Thailand
OLEOCHEMICALS KEY MARKET DRIVERSWorld Oleochemicals production will continue to be dominated by Asian producers
Rank Market Drivers Impact
1-2 Years 3-5 Years
1 Growing markets• Population growth impacting on future demands.• Product portfolio expansion to cater for different region needs.• Impact from critical market segments, e.g. Home and Personal Care• Proximity to customers.
High High
2 Raw Material availability & competitiveness• Value chain pricing back to oils and fats.• Proximity to feedstock.• Sustainable practices [RSPO].
High High
3 Green Movement• Continued push to replace petrochemical based solutions.• New uses and applications based on green chemicals. Low Medium
4 Rationalisation opportunities• Stronger vertical integration.• Investment opportunities within and beyond Asia. Medium High
DRIVERS
Slide 14C R E A T I N G V A L U E | www. emeryoleo.com
THE INCREASING IMPORTANCE OF THE VALUE CHAINLong term sustainability supported by portfolio expansion
EARNINGS STABILITY
COMPETITIVE BARRIERS TO ENTRY
IMPROVED EARNINGSSTABILITY
INCREASED ENTRYBARRIERS
HIGH
HIGH
LOW
LOW
Slide 15C R E A T I N G V A L U E | www. emeryoleo.com
OLEOCHEMICALS KEY MARKET RESTRAINTSHow to grow to the ‘right’ size
Rank Market Restraints Impact
1-2 Years 3-5 Years
1 Long Term Viability• Competitor consolidation.• Achieving the ‘right’ size.• Strategic alliances [technology access, supply networks etc.].
High High
2 Consolidation of customer buying power• Limited number of end-customers.• Customers demanding global support.• Flexibility and expansiveness in product portfolio.
Medium High
3 Legislation and Regulations• REACh, ChAMP.• Sustainability [RSPO].• Trade Barriers.
Medium High
RESTRAINTS
Slide 16C R E A T I N G V A L U E | www. emeryoleo.com
KEY SUCCESS FACTORS FOR AN OLEOCHEMICALS PLAYER
Successful Oleochemicals
Player
Global presence/footprint
Value chain integration
Access to technology
Business platform/Product Portfolio
Slide 17C R E A T I N G V A L U E | www. emeryoleo.com
Slide 18
Global Oleochemical Industry Overview
• Macroeconomic overview
• Oleochemical Industry Review
• Key factors Affecting the Market
Asia Oleochemical Industry Outlook
• Background
• Trends and Capacity Expansion
• Market drivers and restraints
• Key Success Factors
Future Growth Direction for Emery Oleochemicals
AGENDA
C R E A T I N G V A L U E | www. emeryoleo.com
Slide 19
Global Presence with Worldwide Distribution Network
Over 170 Years of Oleochemicals Experience
Shareholders with Long-TermCommitment
C R E A T I N G V A L U E | www. emeryoleo.com
AN INTRODUCTIONONLY OLEOCHEMICALS COMPANY WITH GLOBAL FOOTPRINT & 170YRS EXPERIENCE
www.emeryoleo.com
OUR
VISIONTo become the world leader
in value added natural based
chemicals.
Slide 20C R E A T I N G V A L U E | www. emeryoleo.com
www.emeryoleo.com
OUR
MISSIONWe are committed to deliver
innovative solutions in natural based
chemicals to our customers and grow
shareholder value through a market
driven approach.
We will accomplish this through the
strengths of our people, partnerships,
R&T capabilities, operational
excellence and total integration of our
business value chain
Slide 21C R E A T I N G V A L U E | www. emeryoleo.com
Slide 221stWorld ICIS Surfactants Conference, 12-13th May 2011NEW JERSEY, USA
DRIVING DOWN THE VALUE CHAINLONG TERM SUSTAINABILITY SUPPORTED BY PORTFOLIO EXPANSION
OILS AND FATS
BASE OLEO DERIVATIVES CONCEPT MARKET
COMMODITIES SPECIALTIES
VERTICALINTEGRATION
GLOBALPRESENCE
TECHNOLOGYACCESS
HOME AND PERSONAL WELLNESS
BUSINESSPLATFORM
GREEN POLYMER ADDITIVES
Slide 23C R E A T I N G V A L U E | www. emeryoleo.com
C R E A T I N G V A L U E | www.emeryoleo.com