He had no assistant to write his reports,

no grant to support him, no administrative

department to fi le his papers – not even

time off work to do his thinking.

What he did have was an abundance

of passion, intelligence and burning

determination to solve a problem that had

taken a grip on his imagination. Go, Albert!

There’s a powerful lesson here for anyone

in the market for a smart design studio.

Namely, it doesn’t take a cast of

thousands or lavish funding to produce

great work. What it does take is…

well, we just said it two paragraphs back.

With Transformer you get all those

attributes in abundance. We’re a hard

working team based in Auckland,

New Zealand.

Einstein’s insights pretty much turned the

world on its head.

Our aim is simply to turn heads – in the dire� ion of your brand. And, even more importantly, to deliver results.

You won’t find a mission � atement pla� ered on the wall in our reception area.(That’s partly because we don’t have a separate reception area. Or a separate receptioni� .)

Nonetheless, we’re very clear on what our

purpose is.

It’s to create design-led communications

that make a real contribution to our

clients’ business.

We were founded in 2002 as a

design studio and brand development

consultancy. While these specialities are

still at the heart of our offering, no one

can ignore the difference technology

has made to communications in the last

decade. Consequently, we also provide a

high level of online marketing expertise,

including web and email marketing

campaign development.

Our clients include many of Australasia’s

most respected companies, from the

large to the not-so-large, as well as

companies from further afi eld. If there is

one characteristic that links them all, it is

a restless quest for constant improvement

in their marketing.

Now there’s a mission worth getting up in the morning for.

m il

Our clients represent a wide range of

industry sectors: hospitality, real estate,

automotive, publishing, financial services,

creative arts, health, sports, retail and

not-for-profit.

Some have existing advertising agency

relationships and turn to us for projects that

require speed, flexibility and fresh thinking.

Others use us exclusively.

Projects range from the small scale

(a microsite or piece of printed collateral)

to the large (integrated branding and

communications campaigns over a period

of months or even years).

Where appropriate, we call on the

expertise of external specialists, forming

‘virtual’ teams for specific projects

and time periods. In such instances,

Transformer continues to assume total

responsibility for delivering all services on

time and within budget.

Bottom line: whatever the scope of your campaign, you can count on us to deliver.

Our core�rength isOur core Our cordeveloping� rength is� rength isbranddevelodeveloidentit ies,brandrand and translating themacross multip leech annels includingdingweb, print andoutdoor media.a.

In the early stages we tend to ask questions.

A lot of questions. As the project unfolds

we’ll still ask questions, but also make

frequent recommendations.

Our nine-step design process is designed to

ensure that all key actions are taken at the

correct stages, thus minimising the opportunities

for mistakes. No stage can commence before

the appropriate sign off has been given at the

previous stage.

We have a ‘lean’ work process based on the

philosophy that you should engage directly with

the people who will work on your business. That

means no layers of responsibility to cut through,

and no ‘cast-of-Ben-Hur’ meetings. It’s a process

where things get done fast and those who work

on your account quickly develop a personal

commitment to your success.

We believe in a collaborative process built on

directness and an absence of ego. We are proud

of our work and our thinking, but we don’t have a

monopoly on the best ideas. One of the joys of our

business is the robust discussions we get to have

with our clients.

The result is almo� always better work, and better results, that both agency and client can fully ‘own’.

Every proje� � arts wit hEvery projeEvery projea qu e� ion:�a ts witw

For example: “What the heck is an enneagram?”

The TransformerEnneagram*

* An enneagram is a nine-pointed � ar. So now you know.

Human beings arehard wired to ascribeHuman beings areHuman beings are meaning to visualhard wired to ascrrsignals.meaninmeanin

We see rabbit s in theclouds, a welcome in a smile and

ggtrouble when the flash ing blue and redlights appear in our rear vision mirror.

Our task is to ensure that the meaning

consumers ascribe to your imagery is

consistent with your brand.

You can therefore count on us to be ferocious

guardians of your brand and its visual identity.

We are committed to design that not only

reinforces your brand, but also builds brand

equity by providing continuity across multiple

channels – print, web, outdoor, and so on. In

this way, design can lower the cost of sales by

allowing consumers to identify and connect

with your brand in an instant. All the attributes

the consumer ascribes to your brand are

recalled in a moment, allowing your message

to ‘get through’ before the page is turned, the

billboard driven past.

The thing is, much as we love tech nology, we love powerful communications even more.

Consequently, we’ve made it our business to

understand the ‘technical’ stuff. We place huge

emphasis on readability, navigability, and other

critical measures. If it comes down to a choice

between usability and a website or email design

that we love, usability wins.

As with any marketing project, we’ll ask

fundamental questions from the start. What do

you want to achieve? How does it fit with your

overall marketing strategy? Is the proposed

project the best approach (for example,

would a printed newsletter be more effective?

What about a blog?).

Only when it’s clear that the project will deliver

a real business benefit do we begin work.

From that point on, our efforts include

creating a communication that stands out

from the crowd.

“...a complimentary cu� omer rea� ion and a posit ive business result.” Roger Shalfoon, NSK Nakanishi

“... proa� ive, conscientious, superior design, in keeping wit h the brief whil� push ing the boundaries to offer uniqu e solutions.”Trudi McConnell, Raptis Group

(talking about Hilton Surfers Paradise Hotel & Residences

which won UDIA’s Best Marketing Campaign award)

“...you are always a � ep ahead, anticip ating our needs. Thank you for being a source of great ideas.” Rebekah Longstaffe, Active Physio

“The magazine looks great and our readersh ip has been mo� impressed wit h the fir� edit ion.” Mary Searle, Contrafed (on the launch of Energy NZ)