Transform your life with guided journaling

wellsayer

OVERVIEW 02

Slides 3 - 11

User StoryHow we can

transform 1 person

into a better ally

Slides 12 - 22

Pitch DeckHow we’ll transform

1M people into better

allies in the next 2 years

Part OneHow Kayla became a better ally

PERSONA 04

Kayla wanted to be a good ally but didn’t know how to do it

Kayla Crawford

Hair stylist

Jan 20 1994

Nashville

Associates

Engaged

Donated to a bail fund, blacked out 📸 & got called out for performative allyship.

Helpppp.

INTRO 05

Then she saw a friend who was learning how to do it

Kayla’s Friend

OFFER 06

Her friend told her to take our allyship quiz & join a program

Kayla’s FriendActive 1 min ago

When did u get so woke? AND HOW??

Loll - still a ways to go, but been doing these 10 week programs - like WeightWatchers for allyship

You should join me!!

Yes yes yes!! How?

sign up @ wellsayer.com + take their BuzzFeed quiz

Ally Fluency 201Practice the language that shapes social justice

BuzzFeed Results

A map of your 10 week journey

On the Job 401Explore ways to be anti-racist in your workplace

Our quiz matched her up with a 10 week journey

QUIZ 07

Racial Awareness 101Learn how race differentlyshapes your life & others

4

3

3

GLIMPSE / WEEK 01

Kayla journaled about her life and compared it to others

08PROMPT

Describe a time when one of the following caused you hardship: race, gender, sexuality, age, mental health, organizational position.

Review at least one entry where someone shares an experience that you have not had.

Clayton’s Entry

On Being a Black Man in the South

Kayla’s Entry

A List of Bosses Who Asked Me Out

GLIMPSE / WEEK 02 09

People have many intersections (e.g., race, gender, sexuality). And for most people, that means they have privilege in some areas, while being marginalized in others. Based on last week’s exercise, choose two options from below.

See here for our explainer on privilege.

PROMPT

Kayla’s Entry 01

Common Ways Sexism Shows up

Kayla’s Entry 02

Common Experiences of White Privilege

She learned how privilege can explain the differences

GLIMPSE / WEEK 03 10

She reflected on past actions based on what she learned

PROMPT

Scroll through your old social media posts and look for key phrases (white privilege, colorblind, see here for more). Reflect on any that you find.

By the end Kayla began new habits as a better ally

CYCLE 11

Kayla Crawford

Part TwoWe will train 1M allies in 2 years

TEAM 13

Arsh A young, queer POC with a diagnosed

mental illness. A national-award

winning storyteller that empowered

marginalized voices at TED & YMCAs.

Co-founded Elektra, a VR startup.

CEO

Ben A deeply empathetic engineer who

broke through generations of poverty

and built the security protecting

Fortune 500s. Ex-GE & UPS.

Co-founded Elektra, a VR start-up.

CTO

For 3 years, we

experimented

with models for

self-transformation

INFLUENCERS

ex. Ruthie Lindsey a storyteller with 150K Instagram followers

MENTORS

ex. Janine Davis named a 2020 All Star Mentor for Techstars

MVP

COACHES

ex. Lakshmi Gopalkrishnanone of Brene Brown’s main 3 facilitators for Dare to Lead programs

14

SCHOLARS

ex. Dr. Noaquia Callahan a prof who was named the top 2016 Fulbright scholar for Germany

In 2020, we tested

a radical new model

and it transformed

people’s lives

We collaborated with 25

Ran 250 workshops, co-created 100 guided journals

and produced 1 year of publishable daily content

TESTIMONIALS 15

UNSOLICITED SLACK MESSAGES

Wednesday, June 10th

8:01 PM

#ownership !!! Yes, thank you for

getting that which I didn’t

explicitly say. Ownership is the

winner. Thank you for your

thoughtful feedback Arsh. Also, I’m

totally hooked and can’t wait for

the next prompt. I want everyone I

know to do this, you are onto

something that can help transform

life’s through reflection.

Wednesday, May 13th Thursday, June 11th

8:05 PM

Wow, thanks again, Arsh. I’ve

never had this type of experience.

I’ve actually been reading my

entries and your critiques to my

therapist. He’s amazed both at

what’s coming out of me and your

commitment to your role. So,

thanks again.

5:48 PM

You have this way of writing that

elevates the feedback to poetry,

and I find myself re-reading it with

just that feeling ... when you're

reading something beautiful and

meaningful.

I'm wondering how you manage to

provide this level of feedback

times 35 or 40. In not

inconsiderable awe ...

Time-Bound Journal through a series of prompts over a fixed set of time

Deep FeedbackFeel seen with peer feedback where someone has poured over your entries

Guided JournalingReflect on a prompt with context and sample entries

SECRET SAUCE 16

Our model is

made up of

three parts

A scalable model for

Radical Self-Transformation

1

2

3

PRODUCT 17

We are

applying

our model

to allyship

See our User Story on Slides 3 - 11

In 2020, 100M

people woke up

and wanted to

be a better ally

OPPORTUNITY 18

Support

Don’t support

2018 2019 2020

+20

68M US Citizens

+30

98M US Citizens

+10

33M US Citizens

Voters’ net support for Black Lives Matter

Net support is a measure showing the percent of respondents who supported a policy minus the percent who said they did not support it. Based on a Civiqs daily tracking poll and reporting by the New York Times.

0

We will train the first one million of those allies.

ROADMAP20

1KBuild 1000 guided journals

on how to become anti-racist and gain 100K followers

OCT 20 - MAR 21

5KPilot programs with 5000 journalers

and validate a scalable social justice journaling program

APR 21 - JUN 21

1MTrain 1 million allies in our first 2 years

relying primarily on organic growth and referrals

JUL 21 - DEC 21

REVENUE MODEL

10%PLATFORM FEE

We charge a 10% platform fee for content that we refer or co-create

22

$10M2 YEAR PROJECTION

Based on the itch.io case study, we project that we can make $10M by 2023

PWYCREVENUE MODEL

We have a Pay What You Can model for content we independently create

VISION/MARKET21

$100MBEACHHEAD MARKET

Capture 1% of the $10B allyship market with guided journaling

2020 - 2024

$1TROAD TO FAANG

Collect structured data with guided journaling and build new engines

2025 - 2050

$1BROAD TO IPO

Corner the $1B journaling industry with expanded content & delivery

2023 - 2030

ASK22

$1MRaising $1M for 2 years of runway

$40K monthly burn: funds will last Jan 2021 - Dec 2022

4Hire a 4-person full-time team

2 full-time founders, 1 campaign manager, and 1 engineer

RAISE HIRE

1MTrain 1 million allies in our first 2 years

relying primarily on organic growth and referrals

DELIVER

Slides 12 - 22

Pitch DeckIn 2020, we validated a radical new model for self-transformation

In 2020, 100M people woke up and wanted to be a good ally

We are raising $750K to train 1M allies in the next 2 years

SUMMARY 23

Slides 3 - 11

User StoryIn 2020, Kayla woke up and wanted to be a good ally

But that required more than Facebook posts and donations

So she took her next step with our guided 10-week program