Transferable Skills Development in the Academe for Employability in

Transferrable Skills Development in the Academe for Employability in

the Tourism & Hospitality Industry

University of Santo Tomas

College of Tourism & Hospitality Management

University of Santo Tomas PerspectiveManila, Philippines

MARIA CECILIA A. TIO CUISON UST MANILA PHILIPPINES

College of Tourism and Hospitality Management

UNIVERSITY OF SANTO TOMASIdentity


The University of Santo Tomas, the Pontifical, Royal, andCatholic University of the Philippines, is a Dominicaninstitution of learning founded in 1611, under thepatronage of St. Thomas Aquinas.

Mission

The University, in pursuit of truth, guided byreason and illumined by faith, dedicatesherself to the generation, advancement, andtransmission of knowledge to formcompetent and compassionateprofessionals, committed to the service ofthe Church, the nation, and the globalcommunity.


Transferable skills play an important role in thepotential employability and mobility of graduates(Stewart and Knowles, 2000) and should therefore bean important part of the tourism and hospitalitymanagement courses provided by universities.

The tourism and hospitality employers anticipate thegraduates to possess transferable genericcompetencies particularly in the areas of leadership,communication, strategic thinking and decision-making in the tourism and hospitality education.


“We envision a premiere College of Tourism and Hospitality Management in the country recognized for its outstanding programs

producing world class professionals”

FOR ACADEMIC YEAR 2016 - 2017

CTHM VISION


CENTER OF EXCELLENCE COMMISSION ON HIGHER EDUCATION

MAY 17, 2016



THE-ICE FULL ACCREDITATION STATUS OF TRM AND HRM PROGRAMS

ACCREDITATION VISIT - FEBRUARY 22-24, 2016

APPROVAL OF THE APPLICATION BY THE BOARD –APRIL 30, 2016

THE ICE ACCREDITORS:◦ DR ANDY NAZARECHUK

◦ DR RAJKA PRESBURY



ASEAN INTERNATIONAL MOBILITY FOR STUDENTS (AIMS)

ASEAN International Mobility for Students(AIMS) Programme has been at the core ofSEAMEO RIHED’s educational programmes asindicated in our 4th Five-Year DevelopmentPlan to cultivate globalized human resources.

To SEAMEO RIHED, student mobility hasalways been one of the key strategicelements of cooperation leading to thedevelopment of a harmonized highereducation environment among countries inSoutheast Asia.


Enrolment Statistics for the 1st Term of 2016-2017College of Tourism & Hospitality Management


CHALLENGES

Employers do not believe tourism graduates have thenecessary skills to work in the tourism industry(Petrova and Mason, 2005a)

The most important issue regarding the nature andpurpose of the hospitality and tourism managementdegrees is the relevance of the curriculum to meetboth the students‘ expectations and needs of thehospitality and tourism industry


The higher education institutions continuously developpools of tourism graduates every year to meet theoverwhelming demand by the expanding industry.Unfortunately, few graduates are dedicated to the industryand committed to their jobs.

Industry managers comment that young tourismgraduates seem to have unrealistic career expectations.For example, they expect to get promotion from operativeto managerial levels within two to three years in the hotelindustry (Dewar et al., 2007)


The challenge though is to make students realize how important itis to have generic competencies, how these improve theiremployment opportunities in a highly competitive market and thatthey should take ownership of these (Maher & Graves, 2007).

They should also be aware of the needs and be able to relate theirabilities to those required by employers (Yorke & Harvey, 2005). Ifstudents do not see the need or importance, the likelihood ofhigher education institutions managing to convince students toinstill these, will be difficult (Coll & Zegward, 2002).


Work-integrated programs have the purpose ofpreparing students for the workplace by identifyingand developing the important competencies thatare believed to be needed by employers (Hodges &Burchell, 2003). Although institutions may haveadvisory committees involving industry employersto establish the currency of curricula, discussionsare usually about technical skills that should be anoutcome of the curricula and not thecompetencies that students should demonstrate.


Approach to Teaching and Curriculum Development

Many educational institutions in the traveland tourism industry, constantly strives toprepare students by developing andenhancing management competencies.


CTHM GoalsThe College of Tourism & Hospitality Management of theUniversity of Santo Tomas, in line with the University’smission and vision, commits itself to form genuine andglobally competitive Thomasian Tourism andHospitality practitioners through:

The provision of scholarly and professional expertise tomeet the dynamic needs of the travel, tourism andhospitality industry while continuing to promote moralintegrity, traditional values, and culture.


Tourism education and curriculum design atwhatever level are embedded in a complexconstruct of influences of stakeholders, withstudents, employers (or the industry) andgovernment funding bodies being the mostimportant ones (Tribe, 2002; Smith andCooper, 2002; Morgan, 2004).


Academe-Industry

Advisory Board

University of Santo TomasCollege of Tourism & Hospitality Management

Asst. Prof. Maria Cecilia A. Tio CuisonDeanChairman

MR. ADOLF ARAN JRPresident, Courage AsiaVice Chair

MS. CORAZON E. CASILLAClient Relationship ManagerHRG International MarsmanDrysdale Inc

MR. FERDINAND C. OCAMPOOWNER/MANAGERALLPOINTS TRAVEL SERVICES, INC.

MR. BENILDO ROSALESHR DIRECTORMICROTEL HOTELS AND RESORTS

ASSOC. PROF. AMY MIA TURARAYAssistant Dean

REV. FR. ROMULO V. RODRIGUEZ, OP, JCDRegent

MR. EUGENE G. RAYMUNDOSENIOR FOOD STYLIST/CONSULTANTLIMONE CULINARY CONCEPTS

ASSOC. PROF. EVANGELINE E. TIMBANGHRM Program Chair

ASST. PROF. FREDESWINDO R. MEDINATRM Program Chair

Ring et al. (2009) contends that the cultivation ofthese generic managerial competencies isassuming greater importance within the industry.Continuous research and stakeholderconsultations have to be done for the curriculumto remain abreast of the industry changes andnorms (Velo and Mittaz, 2006)


CHEF GURU OF THE DAY

CHEF THOMAS KORTENJANCHEF DE CUISINE

Walt Disney Cruise, Royal Carribean Cruise,

MV Mercury, MV Deutschland


CHEF EUGENE RAYMUNDOFILIPINO Premier Food Stylist

CULINARY COURSES ENHANCEMENT ACTIVITIESINVITATION OF GUEST CHEFS

◦“CHEF GURU OF THE DAY “ ◦ GUEST CHEFs CONDUCT THE LESSON OF THE DAY INCORPORATING BEST

INDUSTRY CULINARY PRACTICES

◦ THEY GIVE LECTURE AND COOKING DEMONSTRATION

◦ RETURN DEMONSTRATION IS ALSO CONDUCTED WITH THE STUDENTS TO ASSESS STUDENTS’ LEARNINGS

◦ STUDENTS LEARN MULTI SKILLS FROM MIS-EN-PLACE, COOKING TO LIVE COOKING DEMONSTRATION SKILLS.



Research Oral Defense and Symposium

Meeting with Industry Partners for Practicum

With Philippine Airlines Recruitment Team

Symposia with industry resource speakers

GLOBAL CERTIFICATION PROGRAMS

CERTIFIED HOSPITALITY HOSPITALITY EDUCATOR (CHE)

CERTIFIED GUEST SERVICE PROFESSIONAL (CGSP)

CERTIFICATION ON HOTEL INDUSTRY ANALYTICS (CHIA)

Starting 1st Term, 2016-2017, theHRM students will be introduced toSTR Business Analytics as part oftheir Basic Front Office lessons.

Three HRM faculty were able to gain certification by attending the STR“Certification in Hotel Industry Analytics”(CHIA) seminar passing the certification examination.

The College is registered with STRwith faculty receiving regularupdates on lodging businessanalytics ‘ trends and updates.


CTHM Goals

A sustainable academic program designedfor our graduates to secure an entry levelposition heading towards leadership,managerial and entrepreneurial as well aspioneering roles in the tourism andhospitality industry;


Students have to be educatedto think critically, be analyticaland be able to use creative andnew ways of thinking to solveproblems and adapt easily tochanges.

Above that, they have toactively participate in creatingand shaping the future ofhospitality and tourism.

This includes a strong focus ongeneric skills, which aredescribed as ―thosetransferable skills which areessential for employability atsome level (Raybould andWilkins, 2005; Ring et al., 2009).


We recognize the importance ofbusiness skills to tourism employers(Petrova and Mason, 2005a) and ourtourism and hospitality managementcourses are based around these skills.


Tourism and Hospitality Entrepreneurship DAY

(TOUR 128 –PROPERTY MANAGEMENT WITH ENTREPRENEURSHIP)

50 TEAMS VIE FOR ST HYACINTH BUSINESS PLAN CUP

HIGH CALIBER BUSINESS EXPERTS FOR PANEL DEFENSE

SYMPOSIUM WITH BUSINESS SPEAKERS


BUSINESS PLAN POSTER COMPETITION


MR. MIGUEL ENANO1ST PLACE INTERNATIONAL WINNERVirtual Business Hotel Simulation Competition 2015

Knowledge Matters Announces Miguel Enano , 1ST PLACE Winner

1st ICHRIE & Collegiate DECA

Virtual Business Hotel Competition

November, 2015

90 SCHOOLS FROM ASIA, USA and EUROPE


BUSINESS PLAN NATIONAL INTER-SCHOOL COMPETITION WINNER

Ms. Hyacinth Jeaned Barros

Gold Medal

Food Cart Business Proposal under P 5,000 Pesos

GRAND CULINARY CHALLENGE competition.

She presented a healthy juice cart business, “Juice Co.”


Theoretical modules are designed to develop generalintellectual skills which have always been associatedwith higher education. They enrich the students’ way ofthinking, analysis, discussion and reflection.

Research Methods in Tourism and Hospitality, forexample, develops research and information retrievalskills, as well as analytical techniques. It also teachesstudents how to use different research methods toproduce outputs in the local and international researcharena.



It is not advised that competencies betaught as a form of a check list but beintegrated and contextualized into acurriculum (Bath, et al., 2004).


Skills – Based Courses Tour Guiding

Mock Tour Guiding in MetroManila

application of the concepts andpractices of Tour Guiding.

Airline Operations andComputer Reservation System

use of a Global DistributionSystem (Galileo Travelport)

airline operations.


Skills – Based Courses

Tour and Travel Operations andManagement

understanding and training of thebasic operations of tour and travelagencies.

Tourism Planning and Developmenttourism planning processes andapproaches used to developdestinations,

attractions and tourism-relatedestablishments from the international,national and local levels.


Employers are expecting graduates to be work-readyand demanding a range of competencies and qualitiesof them (Yorke & Harvey, 2005). Educationalinstitutions should be critical of their programofferings and question if they are nurturing theappropriate competencies and consider how best toensure these are developed (Kember & Leung, 2005).


TRAVEL MANAGEMENTEVENT MANAGEMENTACTIVITIES


COMPETITIONS TO ENHANCE GLOBAL COMPETENCIES


GLOBAL COMPETITIONS

STUDENTS ARE ENCOURAGED TO JOIN LOCAL, NATIONAL AND INTERNATIONAL COMPETITIONS.

FACULTY PROVIDE COACHING AND SUPPORT TO CONTESTANTS.



PATIMPALAK NG KASUOTANG FILIPINO 24th

PHILIPPINE TRAVEL MART (PHILTOA)

Patimpalak ng Kasuotang Filipino

Creation of Filipino inspired formalattire for male and female usingindigenous fabrics. It is participated in bypromising amateur fashion designer andmodels who are bona fide students ofparticipating institutions.

Ms. Trixia Nicole Alda,a Travel Management graduating student

from class 4T5, was declared champion of the said competition.



CTHM Goals

Strong linkages between and amongindustry, government and educationalinstitutions, both local and international,via collaborative research works,community development, and professionalconsultancy programs.


Most studies consider the inclusion of industrialattachment/internship as an integral part of a tourismand hospitality degree programme (Heaton et al., 2008;Archer et al., 2008; Martin et al., 2010). Workplacements can provide the ‘bridge‘ necessary for newgraduates even before they have completed their degreecourse whilst at the same time making a significantcontribution to the employing organization (Heaton etal., 2008).


The time spent in real life situations givesstudents the opportunity to apply abstractconcepts learnt in the classroom. The soft skills arehandled in a realistic manner rather than trying tosimulate opportunities by carrying out role play orsimilar teaching methods in a classroom experience(Tovey, 2001; Warysazak, 1999).


Skills – Based CoursesThe course Practicum isa supervised workexperience in tour andtravel operations, airlineoperations, tour guiding,Department of Tourismprograms in tourismdevelopment andmarketing, conventioncenters and other alliedtourism establishments.


Meet and assist service – helping the elderly

HOTEL PRACTICUM IN ACTION

Hospitality students are given the opportunities to acquire knowledge and skills and develop right attitude at the workplace for 600 hours.

The hands on training acquaints them with the necessary exposure needed to prepare them for their future jobs.


Linkages – Industry Partners

The Department of ForeignAffairs and Trade of theAustralian Embassy in Manilaentered into a partnership withUST-CTHM for its internshipprogram where thepracticumer reports to thePublic Affairs Department.


Linkages – Industry Partners for Practicum Program


Linkages – Industry Partners for HOTEL INTERNSHIPProgram

Sofitel

Solaire

City of Dreams

Dusit Thani Hotel

Pan Pacific Hotel

Marriott International

Ascott

City of Dreams

Fraser International

Peninsula Manila

SEDA Hotel

Shangri-la Hotels


http://images.search.yahoo.com/images/view;_ylt=A2KJkPqgBJRQbAUAc.2JzbkF;_ylu=X3oDMTBlMTQ4cGxyBHNlYwNzcgRzbGsDaW1n?back=http://images.search.yahoo.com/search/images?p=pan+pacific+hotel+manila++logo&n=30&ei=utf-8&tab=organic&ri=1&w=234&h=122&imgurl=www.travelph.com/hotels/Manila/Pan_Pacific_Hotel/images/pan_pacific_hotel_logo.gif&rurl=http://www.travelph.com/hotels/Manila/Pan_Pacific_Hotel/&size=4+KB&name=Pan+Pacific+Hotel+Manila+-+Philippine+Hotels+-+TravelPH.Com&p=pan+pacific+hotel+manila++logo&oid=4d77288fca0d2455349fc2eefab0d2cf&fr2=&fr=&tt=Pan+Pacific+Hotel+Manila+-+Philippine+Hotels+-+TravelPH.Com&b=0&ni=48&no=1&ts=&tab=organic&sigr=11o9kf2fv&sigb=13cd3m9g6&sigi=12i1gb2r2&.crumb=3ihcJaVNw3V

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Work-based learning also provides graduates withcomprehensive skills desired by potential employers, inparticular the development of behavioral people skills‘such as self confidence, communication, understandingwork culture, work ethics, customer relationship, timemanagement, initiative and relationship building anddeveloping a sense of professionalism (Archer et al.,2008; Martin et al., 2010)


IN-CAMPUS HOTEL PRACTICUM

LATIN QUARTERS

READERS CAFÉ

DOMUS INTERNATIONAL RESIDENCE

HOTEL 1611

ASEAN COMPETENCIES ARE INCORPORATED IN OUR HRM TRAINING PROGRAM .


LATIN QUARTER CAFÉ AT THE GRADUATE SCHOOL- A FOOD SERVICE TRAINING FACILITY RUN AND MANAGED BY OUR STUDENTS


READERS’ CAFÉ AT THE CENTRAL LIBRARY -A FOOD SERVICE TRAINING FACILITY RUN AND MANAGE BY OUR STUDENTS



HOTEL 1611 IN CAMPUS 12-ROOM TRAINING LABORATORY HOTEL


GUEST RESERVATION USING MICROS OPERA BY ORACLE

STUDENTS ARE TAUGHTTHE FUNDAMENTALS OFHOTEL RESERVATIONSYSTEM USING MICROSOPERA.

THE MICROS GUESTRESERVATIONSOFTWARE IS USED TOGIVE THE STUDENTS THEOPORTUNITY TOACQUIRE THENECESSARYKNOWLEDGE ANDSKILLS IN PROVIDINGGUEST ACCOMODATIONSERVICE FROM INQUIRYTO CHECK-IN ANDCHECK-OUT.


Higher Education institutions offering suchprograms have the infrastructure of physicalfacilities that allow for the teaching of technicalskills such as reception proficiency, culinarymethods and service to customers, which studentswill need in the workplace environment. Thesetechnical skills are then transferred to the realwork environment by the students having acompulsory semester of work-integrated learning(Crebert et al., 2004; Fleming & Eames, 2005).


QUANTITY COOKERY at the St Hyacinth College Cafeteria

Students run the cafeteria

Plan the daily menu

Conduct recipe testing

Prepare market order

Cook the meals for the day for 200 persons

Serve the meals

Prepare daily sales reports


At best, industrial attachment only ―adequatelyprepare graduates for the realities of hospitalityand tourism management provided bothsupervisors (academic and industry) effectivelyfacilitate the integration of learning (Whitelaw,2003; Martin et al., 2010).


Cultural Exchange Programs –Learning Outcomes

At the end of the Cultural Exchange Programs, students were able to:

Analyze the value of foreign cultures to be able to adapt to the global community;

Acquire new knowledge and skills from the foreign countries to be able to apply them in their future profession;

Adapt to the global culture to prepare the students in becoming well rounded professionals.

Cultural Exchange Programs

ASEAN Plus Three Tourism Youth Summit 2015

ASEAN Plus Three (China, Japan, andKorea) Tourism Youth Summit 2015

Theme: “Building the Futurethrough Culture, Identity, andCommunity”

28 September to 03 October 2015

South Palms Resort in Panglao, BoholRadisson Blu Hotel in Cebu City

Kimberly Ann Sevilla, a senior TravelManagement student the Universityof Santo Tomas



ASEAN Japan Cultural Exchange Program for Tourism Students

Welfredo Artigo, Jr. from Class3T2 joined ASEAN Japan CulturalExchange Program for TourismStudents held in Tokyo andNagano, Japan last November09-14, 2015.

ASEAN- Japan culturalexchange program is a projectof the ASEAN Japan Centre incooperation with the countriesof the southeastern region ofAsia.


ASEAN Plus Three Tourism YouthSummit 2016

ASEAN Plus Three Tourism YouthSummit

June 19-245, 2016 ,

Siquijor and Dumaguete

Declaration on a common vision andpurpose towards a strengthenedunderstanding of the youth’s role inseeking sustainable and inclusivetourism development in the ASEANPlus Three Countries

Ms. Samantha Armamento, a fourthyear Travel Management student

The current president of the Students’Tourism Society.



Cultural Exchange and Spanish Language Program in Colombia

ELE-FEALAC, a Colombian government

initiative addressed to East Asian

Countries, members of the East Asia-Latin

America Cooperation (FEALAC).

4th edition, first time opened for

students

Volunteers Colombia

Mr. Fred Alamzan

only student representative from the

Philippines.


Global Young Leaders Tourism Camp

Last July 19, 2016, the Korea TourismOrganization, Ministry of Culture, Sportsand Tourism and the RedCap Toursconducted the first ever Global YoungLeaders Tourism Camp at the KonkukUniversity in Seoul, South Korea.

Our very own, Ms. Patricia Alexis C.Canoza, a junior Travel Managementstudent was chosen by KTO Manila toparticipate in the said internationalcamp.



Cultural Exchange ProgramsMalaysia-Philippines Bilateral Tourism Youth Exchange Program 2016


Cultural Exchange ProgramsThe delegates had anopportunity to immerse toMalaysia’s countrysideculture through its homestayprogram.



Korea Tourism Organization Manila Office undertakesto appoint UST College of Tourism and HospitalityManagement as one of its Korean Tourism Supporters.It supports UST-CTHM’s case study tour programs inKorea to facilitate Korea’s tourism and travelopportunities in the Philippines.



The Alliance Française de Manille(AFM) and Goethe Institute are amongthe most prominent foreign culturalinstitutions in the Philippines.Organizations committed to promoteFrench and German language andculture.

Both encourage friendly relations withthe Filipinos through educational andart programs.


Linkages – Government and Industry Partners


International Affiliations

The UST College of Tourism and Hospitality Management isalso proud to become affiliated with the followingorganizations:


The nature of tourism and hospitalitymanagement is ideal to utilize work-integrated learning as a method oftransferring classroom activities to the workplace.


It is considered an educational strategy where learning inthe classroom alternates with learning in the workplace(Jones & Quick, 2007) and allows for the competencies ofstudents to be developed and nurtured by the mentors.

It is “a teaching and learning strategy that integratesmeaningful community service with instruction and reflectionto enrich the learning experience, teach civic responsibility,and strengthen communities.” (National Service Learning Clearinghouse)


Work-integrated learning


Pasko sa PamayananAs the Student Council had a Community Development in collaboration with the

CTHM local Organizations at Sitio Galilee, Antipolo, The Students Tourism Society

hosted games such as newspaper dance, sack race and the longest line. It was

definitely a delightful day as everyone enjoyed the Paskuhan sa Pamayanan!

IN SERVICE LEARNING

Volunteering and Mentoring IN COMMUNITY SERVICEPROGRAMS


Araw ng Katutubo

2015

Araw ng KatutuboAraw ng Katutubo is an annual event celebrating the cultural identity and pride of the university’s IP partner communities.

Partner IP Communties(Beneficiaries): Sitio Malasa, Sitio Mabilog, Sito San Martin, Sitio Sta. Rosa at Buok, and Sitio Haduan in Bamban, Tarlac.


Araw ng Katutubo(Indigenous People’s Day)



Typically, community engagement is incorporatedinto a course or series of courses by way of aproject that has both learning and communityaction goals. This project is designed viacollaboration between faculty and communitypartners, such as non-governmental organizationsor government agencies. The project asksstudents to apply course content to community-based activities.


“ISKULINARIA” BY HRM Student SocietyA scholarship program focused on providing high school graduates a vocational course in the field of culinary.

Phase 1: 3-day Basic Course the basics/fundamental of cookery, bread and pastry making.

Phase 2: 2-Day Advanced Course cookery, bread and pastry making.

Phase 3: 100-Hour OJT Assistance



Tourism Planning and Development Immersion

Formulate a Tourism Master Plan of the municipality focusing on site level

Mangrove Tree Planting –Dasol, Pangasinan

Triple WeddingThis community extension programaims to highly encourage threecouples to engage in the sacramentof matrimony to enable them toraise a family with strong faith inGod.

This event is a collaborative effortof the College of Tourism andHospitality Management whichinvolves the Administrators, FacultyMembers, Support Staff andStudents.

A complete wedding event isorganized for the three coupleswho are not financially capable ofhaving one.

During the Reception

Pistang Tomas

2016: Pamana

ng Lahi TourThe Students Tourism Society

together with UST Simbahayan

in Celebration of Pistang Tomas

2016 executed an Intramuros-

Binondo Tour for the different

partner communities of UST last

January 28, 2016. An activity to

enhance the knowledge of our

partners in Filipino culture and

history.

To quote Vanderbilt University’s Janet S. Eyler (winner ofthe 2003 Thomas Ehrlich Faculty Award for ServiceLearning) and Dwight E. Giles, Jr., it is

“a form of experiential education where learning occurs through acycle of action and reflection as students. . . seek to achieve realobjectives for the community and deeper understanding and skillsfor themselves. In the process, students link personal and socialdevelopment with academic and cognitive development. . .experience enhances understanding; understanding leads to moreeffective action.”



CTHM: Aliwan

2016The culminating activity served as the

closing ceremony of this year’s college

week.

A variety show was organized by Student

Council and was participated by the

students, faculty members and the college

administrators.

Song and dance numbers, and a fashion

show were showcased by the CTHM community

Saplot 2015“SAPLOT 2015: Converging the flare of

tourism and nature’s splendor” in

connection with raising awareness for both

floras and faunas.

Tour at the Museo Pambataand Rizal Parkaims to educateunderprivileged childrenand provide them withrecreational activitythrough an excursion.This is a significantproject of TravelManagement studentsthat gives experientiallearning and joy to lessfortunate childrenthrough a guided citytour.

HOSPITALITY MANAGEMENT

SEMINAR ON INSTITUTIONAL

HOUSEKEEPING

COMMITMENT TO ENVIRONMENTAL

SUSTAINABILITY THRU HOUSEKEEPING GREEN

PRACTICES

aims to equip student participants with

the necessary skills and knowledge on

proper housekeeping procedures.

At the end of the course, the participants

were able to understand the importance

of good housekeeping and workplace

organization through green practices

Most of our students are ‘non-traditional’, so there isa great need to empower all of them with skills andexperience that will help them in their careers, in acompetitive and ever-changing market

Documents

Transferable Skills Development in the Academe for Employability in