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HDX 7000 HD Video Conference System Sales Training

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  • 1. HDX 7000HD Video Conference System Sales Training

2. Learning Objectives

  • Upon successful completion of this training, you will be able to:
    • Explain the value and positioning of the HDX 7000
    • Identify ideal HDX 7000 applications and targets
    • Identify key benefits for the HDX 7000 Series
    • Competitively differentiate the HDX 7000
    • Summarize how the HDX 7000 extends the benefits of UltimateHD

3. HDX 7000 Room System Position in the Portfolio Video Endpoints Conference Bridge Management & SchedulingVideo Recording, Streaming& Content Management Security & NAT/FW Traversal Security & NAT/FW Traversal Partner Integration 4. VSX 7000e VSX 7000s VSX 7000 VSX 5000 HDX 9000 HDX 4000 PVX VSX 3000 Desktop Group Systems Professional V700 UltimateHD Essential V500 VSX 6000 HDX 7000 HDX 8000 HDX 7000 Room System Position in the HDX Series 5. Polycom HDX Series - Positioning HDX 4000 HDX 7000 HDX 8000 HDX 9000 Personal/Desktop Application Driven HD Conferencing Mainstream HD Conferencing High Performance Solution Powerful multimedia HD desktop HD for multiple environments Feature rich HD conferencing platform Rooms that require complete integration High Definition: 720p at 30fps Standard Definition: 4 CIF below 1 Mbps High Definition: 720p at 30fps above Standard Definition: 4 CIF below 1 Mbps High Definition: 720p at 30fps Standard Definition: 4 CIF below 1 Mbps High Definition: 720p at 30fps above Standard Definition: 4 CIF below 1 Mbps 20 LCD HD Monitor with 1 DVI input for PC or other video input 3 video inputs 2 or 3 video outputs 3 or 4 video inputs 2 or 3 video outputs 4 or 5 HD Video Inputs 4 video outputs 4-way internal multipoint 4-way internal multipoint 4-way internal multipoint 8-way internal multipoint (up to 8 Mbps) Siren22 StereoSurround Siren22 StereoSurround Siren22 StereoSurround Siren22 StereoSurroundH.323, H.320 and SIP support H.323, H.320 and SIP support H.323, H.320 and SIP support H.323, H.320 and SIP support AES Encryption AES Encryption AES Encryption AES Encryption Intuitive keypad for control Advanced QOS Lost Packet Recovery Advanced QOS Lost Packet Recovery Advanced QOS Lost Packet Recovery People+Content People+Content People+Content People+Content People on Content People On Content People On Content Dual microphone elements for stereoseparation and pickup HDX Digital 3-elementMicrophone Array HDX Digital 3-elementMicrophone Array HDX Digital 3-elementMicrophone Array Analog phone line for audio-one users Analog phone line for audio-only users Analog phone line for audio-only users Integration with SoundStructure or next generation conference phone Integration with SoundStructure or next generation conference phone 6. HDX 7000 Room System

  • The value of theHDX 7000is that it provides a high-quality conferencing experience for users who are new to video communications or looking to enhance their existing network.
  • The HDX 7000 is a superior solution for small to medium sized enterprises and education institutions looking to widely deploy video.

7. HDX 7000 Key Benefits

  • Delivers HD video beyond traditional conference room settings
    • Expands pool of teams and individuals sharing knowledge
    • Increases adoption and use of existing video investments
  • Add value to any meeting with flexible HD content sharing
    • Share content in HD with People+Content
  • Easily and securely integrate across your standards-based network
    • Rely easily on flexible connection options: H.323, SIP, BRI, PRI and serial applications
    • Securely share sensitive documents or records with embedded AES
    • Easily dial any meeting room by accessing recent calls or your company directory right from the home screen

8. HDX 7000 Use Case Applications

  • Enterprise
    • Turn-key in small to medium sized conference room
      • Widespread user adoption of video
      • Easy to deploy
      • High performance
      • New and existing users of video
  • Education
    • Small or medium sized classroom
      • Enable affordable distance learning
      • Simple to use
      • Bring specialty classes to more students

9. Competitive Advantagesand Positioning 10. Competition

  • The HDX 7000 is based upon the same processing technology as the HDX 9000 Series.
    • The HDX 9000 Series was rated independently by Wainhouse Research as the top HD communications system in the marketplace.
  • Polycom offers the UltimateHD Experience
    • HD Voiceallows you to distinctly hearevery sound you need to hear andnone that you dont
    • HD Videoprovides the sharpest,clearest images in vivid, natural colorand full motion
    • HD Contentallows you to sharethe full value of your work in any application

11. Boxing Out the Competition

  • Primary Competition
    • Tandberg Edge 75 / 85
    • LifeSize Express / Team MP

12. HDX 7000 vs. Tandberg Edge 95, 85 & 75 HDX 7002 HDX 7001 Edge 95 Edge 85 Edge 75 Max data ratesH.323 SIP ISDN 2 Mbps 2 Mbps2 Mbps 2 Mbps 2 Mbps 2 Mbps 2 Mbps 2 Mbps 512 kbps 1.1 Mbps 1.1 Mbps 384 kbps 768 kbps 768 kbps 128 kbps Content sharingH.239 P+C IP Yes PC or MAC Yes Yes PC or MAC Yes Yes ~VNC Yes ~VNC Yes ~VNC Audio22kHz StereoSurround Yes Yes Yes Yes No No No No No No Video1280x720 resolution 30fps (108k macroblocks/sec) Yes Yes Yes Yes Yes No Yes No No No CameraVideo Quality Zoom Full Motion True colors12x Full Motion True colors12x Tiling Motion Yellow Video Loud Cam Noises 7x Tiling Motion Yellow Video Loud Cam Noises 7x Tiling Motion Yellow Video Loud Cam Noises 7x Int. [email protected] 4 x 1,288 kbps 4 x 1,288 kbps 4 x 768 kbps 4 x 768 kbps 4 x 768 kbps Bandwidth4CIF (SD) HD Up to 960Kbps 1 2Mbps Up to 2 Mbps Up to 1.1 Mbps 1.1 or 1.4 2Mbps Up to 1.1 Mbps 1.1 768 kbps No IO/Back panelIn Out 3 (2HD, 1SD) 3 (2HD, 1SD) 3 (2HD, 1SD) 3 (2HD, 1SD) 5 (2HD, 3SD) 4 (1HD, 3SD) 5 (2HD, 3SD) 4 (1HD, 3SD) 5 (2HD, 3SD) 4 (1HD, 3SD) 13. HDX 7000 vs. LifeSize Room / Team / Express HDX 7002 HDX 7001 Room Team Express Max data ratesH.323 SIP ISDN 2 Mbps 2 Mbps2 Mbps 2 Mbps 2 Mbps 2 Mbps 5 Mbps 5 Mbps No 2.5 Mbps 2.5 Mbps No 1.5 Mbps 1.5 Mbps No Content sharingH.239 P+C IP Yes PC or MAC Yes Yes PC or MAC Yes Yes No Yes No Yes No Audio22kHz StereoSurround Yes Yes Yes Yes No No No No No No Video1280x720 resolution 30fps (108k macroblocks/sec) Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes CameraVideo QualityZoom Full Motion True colors12x Full Motion True colors12x Tiling Motion,Focus Issues, Reddish colors,4x Tiling Motion,Focus Issues, Reddish colors,4x Tiling Motion,Focus Issues, Reddish colors,4x Int. [email protected] 4 x 1,288 kbps 4 x 1,288 kbps 6 x 833 kbps 4 X 1,250 KBPS No& Yes with MP No Bandwidth4CIF (SD) HD Up to 960Kbps 1 2Mbps Up to 2 Mbps Up to 960Kbps 1 5Mbps Up to 960Kbps 1 2.5Mbps Up to 960Kbps 1 1.5Mbps Lost Packet Recovery Yes Yes No No No IO/Back panelIn Out 3 (2HD, 1SD) 3 (2HD, 1SD) 3 (2HD, 1SD) 3 (2HD, 1SD) 5 (3HD, 2SD) 3 (2HD, 1SD) 3 (2HD, 1SD) 1 (1HD) 1 (1HD) 1 (1HD) 14. HDX 7000 Key Benefits

  • Expect ultimate performance regardless of IP network conditions
    • Provide consistent quality to/from home workers or field deployments with incredible QoS for IP packet loss
    • Enjoy the expert lecturer in remarkable clarity even on dirty networks or over the public Internet
    • Confidently share complete X-Rays, MRIs or live diagnostics despite packet loss of 5% or more

Competitor at 5% packet loss Polycom at 5% packet loss 15. Integrated HD Video Conferencing Portfolio

  • HDX Series Video Endpoints
    • UltimateHD from Desktops to Auditoriums
  • RMX 2000 Conference Platform
      • HD Continuous Presence
      • PSTN voice & multi-language support
  • ReadiManager SE200 Conference
    • Management and Scheduling Application
    • V3: Added scalability, multi-language support, andsupport for all new HDX endpoints

16. Questions to ask

  • Do you want to have the ability to have a flawless call over your IP network or the Internet?
    • Lost Packet Recovery will assure you do
  • Do you want a camera that be able to capture all areas of your room with clarity and true color representation?
    • The Polycom EagleEye has a 12x Optical zoom and offers a very natural experience for all users
  • Do you want to share your work the way it was meant to be seen?
    • With People+Content, you can send your graphics, spreadsheets, etc. in HD

17. HDX 7000 Packaging 18. HDX 7000 Product Options HDX 7001 & HDX 7002Base Package HDX 7001 & HDX 7002XL Package HDX 7001 & HDX 7002XLP Package HDX 7001 (Standard Definition) Codec HDX 7002 (High Definition) Codec HDX 7001 (Standard Definition) Codec HDX 7002 (High Definition) Codec HDX 7001 (Standard Definition) Codec HDX 7002 (High Definition) Codec Polycom EagleEye Camera Polycom EagleEye Camera Polycom EagleEye Camera 2 Mbps line Rate 2 Mbps line Rate 4 Mbps line Rate 1 HDX Microphone Array 1 HDX Microphone Array 1 HDX Microphone Array 1 HDX Remote Control 1 HDX Remote Control 1 HDX Remote Control People+Content, People+Content IP People+Content, People+Content IP 2 ndMonitor Option 2 ndMonitor Option Internal 4-way multipoint bridge 19. HDX 7000 Packaged Solutions

  • All pieces and parts in a single part number, for a single price
  • Slim design with wheels, easy to move
  • Maximize space in small conference rooms with the HDX Wall Mount

HDX 7000 Codec Worldwide availability means easy purchasing decisions for global organizations! HDX 7000 Single Screen Media Center on Pedestal Optional caster kit available 20. HDX 7000 Series Technical Specifications HDX 7001 HDX 7002 Bandwidth& maximum resolution 2 Mbps standard 4CIF Resolution 2 Mbps standard HD from 1 Mbps 4CIF / 4SIF 256 Kbps -2 Mbps 256-768Kbps up to 1mbps Content Up to 1280x1024 input, 1024x768 output 1 2 Mbps Video Inputs 1 EagleEye TMHD Cameras (HDCI) 1 S-Video 1 DVI-I1 EagleEye HD Camera (HDCI) 1 S-Video 1 DVI-I Video Outputs 1 DVI-I 1 DVI-I (optional) 1 S-Video (i.e .DVR) 1 DVI-I 1 DVI-I (optional) 1 S-Video (i.e. DVR) Audio 2 Polycom microphone arrays supported 3 in / 2 out All stereo 2 Polycom microphone arrays supported 3 in / 2 out All stereo 21. HDX 7000 System I/O 2-Port 10/100 Switch H.320 Network Interface Link USB 2.0 Kensington Lock PC Audio Input Serial RS-232 Polycom Conference Link DVI-IInput Main Monitor (HD) Eagle Eye HD Camera Input Optional 2 ndMonitor (HD) Aux Audio In VCR/DVD InputOutput Main Audio Out AUX Video I/O 22. HDX 7000Go to Market Resources 23. HDX 7000 Sales Tools and Information

  • Online Video Briefings and Trainings
    • Streaming video on the VMC 1000
  • Data Sheet, Features and Benefits, FAQs, Quick Reference Guide
  • Product Bulletins (per product for each Theatre)
  • Competitive Analysis
  • LPR Comparison
  • All tools posted to the PRC on January 11, 2008

24. Dates/Next Steps/Launch Activities

  • Announcement at Sales Conference on 1/21
  • Information readily available on www.polycom.com on 1/21
  • No demo units available until units ship
  • First customer ship early March, 2008

25. Goals and Targets

  • The HDX 7000 is projected to be take a 30% share of the HDX marketplace
    • This is based upon similar products in the VSX product family

26. Contacts

  • PlanetPolycom
  • VMC
    • http://vsgvmc1000/vmc/secure/login.jhtml?
  • Product Marketing
    • Bob Knauf, Sr. Product Marketing Mgr., Austin, 512-372-7089
    • Laura Shay, Director of Product Marketing, Austin 512-372-7112
  • Product Management
    • Steve Zabriski, Sr. Product Management Mgr., Austin, 512-372-7030
    • Pete Tao, Director of Product Management, Austin 512-372-7196

27. HDX 7000 Value Proposition

  • The value of theHDX 7000is that it provides a high-quality conferencing experience for users who are new to video communications or looking to enhance their existing network.
  • The HDX 7000 is a superior solution for small to medium sized enterprises and education institutions looking to widely deploy video.

28. Live long and prosper.