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HDX 7000 HD Video Conference System Sales Training

Training

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Page 1: Training

HDX 7000 HD Video Conference System

Sales Training

Page 2: Training

confidential

Learning Objectives

Upon successful completion of this training, you will be

able to: Explain the value and positioning of the HDX 7000 Identify ideal HDX 7000 applications and targets Identify key benefits for the HDX 7000 Series Competitively differentiate the HDX 7000 Summarize how the HDX 7000 extends the benefits of

UltimateHD™

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HDX 7000 Room SystemPosition in the Portfolio

Video Endpoints

Conference Bridge

Management &Scheduling

Video Recording, Streaming & Content Management

Security & NAT/FW Traversal

Security & NAT/FW Traversal

Partner Integration

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VSX 7000eVSX 7000s VSX 7000VSX 5000

HDX 9000HDX 4000

PVX

VSX 3000

Desktop Group Systems Professional

V700

Ult

imat

eHD

Ess

enti

al

V500

VSX 6000

HDX 7000 HDX 8000

HDX 7000 Room SystemPosition in the HDX Series

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Polycom HDX Series - Positioning

HDX 4000 HDX 7000 HDX 8000 HDX 9000

Personal/Desktop Application Driven HD

Conferencing

Mainstream HD

Conferencing

High Performance

Solution

Powerful multimedia HD desktop HD for multiple environments Feature rich HD conferencing platform Rooms that require complete integration

High Definition: 720p at 30fps

Standard Definition: 4 CIF below 1 Mbps

High Definition: 720p at 30fps above

Standard Definition: 4 CIF below 1 Mbps

High Definition: 720p at 30fps

Standard Definition: 4 CIF below 1 Mbps

High Definition: 720p at 30fps above

Standard Definition: 4 CIF below 1 Mbps

20” LCD HD Monitor with 1 DVI input for PC

or other video input

3 video inputs

2 or 3 video outputs

3 or 4 video inputs

2 or 3 video outputs

4 or 5 HD Video Inputs

4 video outputs

4-way internal multipoint 4-way internal multipoint 4-way internal multipoint 8-way internal multipoint (up to 8 Mbps)

Siren22 StereoSurround™ Siren22 StereoSurround™ Siren22 StereoSurround™ Siren22 StereoSurround™

H.323, H.320 and SIP support H.323, H.320 and SIP support H.323, H.320 and SIP support H.323, H.320 and SIP support

AES Encryption AES Encryption AES Encryption AES Encryption

Intuitive keypad for control Advanced QOS – Lost Packet Recovery Advanced QOS – Lost Packet Recovery Advanced QOS – Lost Packet Recovery

People+Content People+Content People+Content People+Content

People on Content People On Content People On Content

Dual microphone elements for stereo

separation and pickup

HDX Digital 3-element Microphone Array HDX Digital 3-element Microphone Array HDX Digital 3-element Microphone Array

Analog phone line for audio-one users Analog phone line for audio-only users Analog phone line for audio-only users

Integration with SoundStructure or next

generation conference phone

Integration with SoundStructure or next

generation conference phone

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HDX 7000 Room System

The value of the HDX 7000 is that it provides a high-quality

conferencing experience for users who are new to video

communications or looking to enhance their existing

network.

The HDX 7000 is a superior solution for small to medium

sized enterprises and education institutions looking to

widely deploy video.

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HDX 7000 Key Benefits

Delivers HD video beyond traditional conference room settings Expands pool of teams and individuals sharing knowledge Increases adoption and use of existing video investments

Add value to any meeting with flexible HD content sharing Share content in HD with People+Content

Easily and securely integrate across your standards-based network Rely easily on flexible connection options: H.323, SIP, BRI, PRI and serial

applications Securely share sensitive documents or records with embedded AES Easily dial any meeting room by accessing “recent calls” or your company

directory right from the home screen

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HDX 7000 Use Case Applications

Enterprise Turn-key in small to medium sized conference room

– Widespread user adoption of video

– Easy to deploy

– High performance

– New and existing users of video

Education Small or medium sized classroom

– Enable affordable distance learning

– Simple to use

– Bring specialty classes to more students

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Competitive Advantages and Positioning

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Competition

The HDX 7000 is based upon the same processing

technology as the HDX 9000 Series. The HDX 9000 Series was rated independently by Wainhouse

Research as the top HD communications system in the marketplace.

Polycom offers the UltimateHD™ Experience HD Voice allows you to distinctly hear

every sound you need to hear and none that you don’t

HD Video provides the sharpest, clearest images in vivid, natural color and full motion

HD Content allows you to share the full value of your work in any application

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Boxing Out the Competition

Primary Competition

Tandberg Edge 75 / 85

LifeSize Express / Team MP

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HDX 7002 HDX 7001 Edge 95 Edge 85 Edge 75

Max data rates H.323

SIP

ISDN

2 Mbps

2 Mbps

2 Mbps

2 Mbps

2 Mbps

2 Mbps

2 Mbps

2 Mbps

512 kbps

1.1 Mbps

1.1 Mbps

384 kbps

768 kbps

768 kbps

128 kbps

Content sharing H.239

P+C IP

Yes – PC or

MAC

Yes

Yes – PC or MAC

Yes

Yes

~VNC

Yes

~VNC

Yes

~VNC

Audio 22kHz

StereoSurround

Yes

Yes

Yes

Yes

No

No

No

No

No

No

Video 1280x720 resolution

30fps (108k macroblocks/sec)

Yes

Yes

Yes

Yes

Yes

No

Yes

No

No

No

Camera Video Quality

Zoom

Full Motion

True colors

12x

Full Motion

True colors

12x

Tiling Motion

Yellow Video

Loud Cam Noises

7x

Tiling Motion

Yellow Video

Loud Cam

Noises

7x

Tiling Motion

Yellow Video

Loud Cam Noises

7x

Int. Multipoint @ 4 x 1,288 kbps 4 x 1,288 kbps 4 x 768 kbps 4 x 768 kbps 4 x 768 kbps

Bandwidth 4CIF (SD)

HD

Up to 960Kbps

1 – 2Mbps

Up to 2 Mbps Up to 1.1 Mbps

1.1 or 1.4 – 2Mbps

Up to 1.1 Mbps

1.1

768 kbps

No

IO/Back panel In

Out

3 (2HD, 1SD)

3 (2HD, 1SD)

3 (2HD, 1SD)

3 (2HD, 1SD)

5 (2HD, 3SD)

4 (1HD, 3SD)

5 (2HD, 3SD)

4 (1HD, 3SD)

5 (2HD, 3SD)

4 (1HD, 3SD)

HDX 7000 vs. Tandberg Edge 95, 85 & 75

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HDX 7002 HDX 7001 Room Team Express

Max data rates H.323

SIP

ISDN

2 Mbps

2 Mbps

2 Mbps

2 Mbps

2 Mbps

2 Mbps

5 Mbps

5 Mbps

No

2.5 Mbps

2.5 Mbps

No

1.5 Mbps

1.5 Mbps

No

Content sharing H.239

P+C IP

Yes – PC or MAC

Yes

Yes – PC or MAC

Yes

Yes

No

Yes

No

Yes

No

Audio 22kHz

StereoSurround

Yes

Yes

Yes

Yes

No

No

No

No

No

No

Video 1280x720 resolution

30fps (108k macroblocks/sec)

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Camera Video Quality

Zoom

Full Motion

True colors

12x

Full Motion

True colors

12x

Tiling Motion,

Focus Issues,

Reddish colors,

4x

Tiling Motion,

Focus Issues,

Reddish colors,

4x

Tiling Motion,

Focus Issues,

Reddish colors,

4x

Int. Multipoint @ 4 x 1,288 kbps 4 x 1,288 kbps 6 x 833 kbps

4 X 1,250 KBPS

No & Yes with MP No

Bandwidth 4CIF (SD)

HD

Up to 960Kbps

1 – 2Mbps

Up to 2 Mbps Up to 960Kbps

1 – 5Mbps

Up to 960Kbps

1 – 2.5Mbps

Up to 960Kbps

1 – 1.5Mbps

Lost Packet Recovery Yes Yes No No No

IO/Back panel In

Out

3 (2HD, 1SD)

3 (2HD, 1SD)

3 (2HD, 1SD)

3 (2HD, 1SD)

5 (3HD, 2SD)

3 (2HD, 1SD)

3 (2HD, 1SD)

1 (1HD)

1 (1HD)

1 (1HD)

HDX 7000 vs. LifeSize Room / Team / Express

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HDX 7000 Key Benefits

Expect ultimate performance regardless of IP network conditions Provide consistent quality to/from home workers or field deployments with incredible

QoS for IP packet loss Enjoy the expert lecturer in remarkable clarity – even on ‘dirty networks’ or over the

public Internet Confidently share complete X-Ray’s, MRI’s or live diagnostics despite packet loss of 5%

or more

Competitor at 5% packet loss Polycom at 5% packet loss

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Integrated HD Video Conferencing Portfolio

HDX Series Video Endpoints• UltimateHD from Desktops to Auditoriums

RMX 2000 Conference Platform• HD Continuous Presence• PSTN voice & multi-language support

ReadiManager SE200 Conference• Management and Scheduling Application

• V3: Added scalability, multi-language support, and support for all new HDX endpoints

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Questions to ask

Do you want to have the ability to have a flawless call

over your IP network or the Internet? Lost Packet Recovery will assure you do

Do you want a camera that be able to capture all areas of

your room with clarity and true color representation? The Polycom EagleEye has a 12x Optical zoom and offers a very

natural experience for all users

Do you want to share your work the way it was meant to

be seen? With People+Content, you can send your graphics,

spreadsheets, etc. in HD

Page 17: Training

HDX 7000 Packaging

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HDX 7000 Product Options

HDX 7001 & HDX 7002

Base Package

HDX 7001 & HDX 7002

XL Package

HDX 7001 & HDX 7002

XLP Package

HDX 7001 (Standard Definition) Codec

HDX 7002 (High Definition) Codec

HDX 7001 (Standard Definition) Codec

HDX 7002 (High Definition) Codec

HDX 7001 (Standard Definition) Codec

HDX 7002 (High Definition) Codec

Polycom EagleEye™ Camera Polycom EagleEye™ Camera Polycom EagleEye™ Camera

2 Mbps line Rate 2 Mbps line Rate 4 Mbps line Rate

1 HDX Microphone Array 1 HDX Microphone Array 1 HDX Microphone Array

1 HDX Remote Control 1 HDX Remote Control 1 HDX Remote Control

People+Content, People+Content IP People+Content, People+Content IP

2nd Monitor Option 2nd Monitor Option

Internal 4-way multipoint bridge

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HDX 7000 Packaged Solutions

All pieces and parts in a single part number, for a single price

Slim design with wheels, easy to move

Maximize space in small conference rooms with the HDX Wall

Mount

HDX 7000 Codec

Worldwide availability means easy

purchasing decisions for global

organizations!

HDX 7000 Single Screen

Media Center on Pedestal

Optional caster kit available

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HDX 7000 Series Technical Specifications

HDX 7001 HDX 7002

Bandwidth & maximum

resolution

2 Mbps standard

4CIF Resolution

2 Mbps standard

HD from 1 Mbps

4CIF / 4SIF 256 Kbps -2 Mbps 256-768Kbps up to 1mbps

Content Up to 1280x1024 input, 1024x768 output 1 – 2 Mbps

Video Inputs 1 EagleEyeTM HD Cameras (HDCI)

1 – S-Video

1 – DVI-I

1 EagleEye HD Camera (HDCI)

1 – S-Video

1 – DVI-I

Video Outputs 1 – DVI-I

1 – DVI-I (optional)

1 – S-Video (i.e. DVR)

1 – DVI-I

1 – DVI-I (optional)

1 – S-Video (i.e. DVR)

Audio 2 Polycom microphone arrays supported

3 in / 2 out

All stereo

2 Polycom microphone arrays supported

3 in / 2 out

All stereo

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HDX 7000 System I/OHDX 7000 System I/O

2-Port 10/100 Switch

H.320 Network Interface Link

USB 2.0

Kensington Lock

PC Audio Input

Serial RS-232Polycom

Conference Link

DVI-I Input

Main Monitor (HD)

Eagle Eye HD Camera Input Optional 2nd

Monitor (HD)

Aux Audio In

VCR/DVD

Input \ Output

Main Audio

Out

AUX Video I/O

Page 22: Training

HDX 7000 Go to Market Resources

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HDX 7000 Sales Tools and Information

Online Video Briefings and Trainings Streaming video on the VMC 1000

Data Sheet, Features and Benefits, FAQs, Quick

Reference Guide

Product Bulletins (per product for each Theatre)

Competitive Analysis

LPR Comparison

All tools posted to the PRC on January 11, 2008

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Dates/Next Steps/Launch Activities

Announcement at Sales Conference on 1/21

Information readily available on www.polycom.com on 1/21

No demo units available until units ship

First customer ship early March, 2008

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Goals and Targets

The HDX 7000 is projected to be take a 30% share of the HDX marketplace

This is based upon similar products in the VSX product family

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Contacts

PlanetPolycom

VMC

http://vsgvmc1000/vmc/secure/login.jhtml?

Product Marketing

Bob Knauf, Sr. Product Marketing Mgr., Austin, 512-372-7089

Laura Shay, Director of Product Marketing, Austin 512-372-7112

Product Management

Steve Zabriski, Sr. Product Management Mgr., Austin, 512-372-7030

Pete Tao, Director of Product Management, Austin 512-372-7196

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HDX 7000 Value Proposition

The value of the HDX 7000 is that it provides a high-quality

conferencing experience for users who are new to video

communications or looking to enhance their existing

network.

The HDX 7000 is a superior solution for small to medium

sized enterprises and education institutions looking to

widely deploy video.

Page 28: Training

Live long and prosper.