TRAINEE EXECUTIVE

SCHEME

HANDBOOK

STARCOM MEDIAVEST GROUP IS A HUMAN EXPERIENCE COMPANY

Our dream is to grow our clients’ business by transforming

behaviour through uplifting, meaningful Human Experiences.

We believe experiences matter; they enhance lives and build

brands. We aim to push the boundaries of what a media

agency does, looking beyond traditional static planning and

buying of media to create interactive human experiences for

our clients.

We are one of the LARGEST and most celebrated brand

communications and consumer contact organisations. We are

globally connected; 132 offices in 67 countries makes us the

second largest media agency network in the world – and

being part of the Publicis Groupe family since 2002 places us

within one of the largest communication organisations there

is.

IT’S NOT JUST ABOUT US

We support the following charities:

- Fred Foundation

- Centrepoint

- Richard House

And partner with two inner London schools

- Haverstock School

- Queen’s Park School

And we are very enthusiastic about helping

the environment, being the first agency to

be accredited the ISO 14001 award!

WHAT WE DO …

Starcom MediaVest Group offers a twelve week Trainee Executive Scheme across all

aspects of our agency to ensure your introduction of the world of media is diverse,

informative and, above all, fun! We have two schemes which we run, which cover

the core disciplines of our business: Performance (which focuses on digital channels

and performance marketing) and Brand (which focuses on brand communications

planning, media buying and digital channels).

Throughout the rotation you will be preparing your response to a client brief, which

you will present back at the end of the twelve weeks – your audience will be the

SMG board and other senior members of the business.

After the twelve weeks are completed we will gather your feedback on the

experience, and feedback from those who have worked most closely with you, before

assigning you a fixed role within the business. Don’t worry everyone gets a fantastic

role at the end of the rotation!

Each Trainee Executive is given a mentor and a buddy from the day they join to

ensure that they have the support they require throughout their times with us.

Steve Parker

(Joint CEO)

Pippa Glucklick

(Joint CEO)

WHAT TO EXPECT AT SMG….

HUMAN

EXPERIENCE

STRATEGY

HUMAN

EXPERIENCE

PLANNING

PERFORMANCE

PLANNING DOT

Social Media

Using insight to

develop targeted

communication

strategies

All things social: blogs.

community

management, Facebook

API

Applying

communication

strategies to create

effective media plans

Econometric modeling,

data analysis, customer

data tracking

Applying response and

customer data to create

optimised media plans

Digital creative

optimisation

Cross media buying and

implementation of

media plans

Quantitative and

qualitative research to

support creation of

insight

Building the SMG brand

and marketing

ourselves externally to

clients/partners

Content creation and

SEO, Sponsorship,

AFP’s, product

placement

OUR DEPARTMENTS AT SMG

DOT ACTIVATION

SOCIAL MEDIA

DATA

ANALYTICS

RESEARCH NEW

BUSINESS AND

MARKETING

LIQUID THREAD

MEET SOME OF OUR 2012

INTAKE….

‘Now in my permanent role, I’ve

been working on the world’s

biggest brands with budgets that

offer creative and exciting

partnerships. I profited greatly

from the rotation and I would

thoroughly recommend it for

applications next year.’

‘The Grad Rotation is to the envy of

almost all I have worked with within the

company. Both the opportunity to get to

know everybody in all arms of the office

and the chances to gain exclusive

insights and lessons into new systems

and digital initiatives have been

something everybody wants; departments

that don't deal with digital aspects of the

business now see us as the experts and

see the education we are getting as

invaluable.’

‘Having a mentor has been fantastic in

giving me guidance in not only the

business, but working life and

particular operations unique to our

company. I feel greatly fortunate and

privileged to have had the immediate

and direct help from real industry

experts and leaders.’

‘Trying to describe a day in the life of a grad

is a near impossible task as everyday was,

and still is, incredibly varied and different.

There is such variety within media which

makes it a very exciting industry to be part

of. One of the things that really stuck with

me about the grad scheme was the amount

of people I had exposure to, and the

plethora of their knowledge. What struck

me even more was just how willing

everyone was to share this knowledge.’

‘I can't believe it's been over a

year since I began the grad

scheme at SMG. I feel like I've

learnt so much in that time and

am definitely still benefitting

from rotating around the

business and meeting so many

people. Knowing so many faces

in a company the size of Starcom

MediaVest has definitely made it

feel like home.’

WE THINK IT’S GREAT, BUT DON’T JUST TAKE OUR WORD FOR IT….

We Create Human Experiences for our People WE CREATE HUMAN EXPERIENCES FOR OUR PEOPLE

OUR CLIENTS

“Can this be the most efficient and ambitious CPD team in London? They produce a plethora of high

quality opportunities for over 400 people, and seem utterly dedicated to releasing everyone’s potential. Real strengths are seen in how they

support and develop their managers to take responsibility, and what they do to help parents.”

(IPA, 2013)

Sunday times – Ranked 63rd in 2013

L&D – Platinum accreditation by the IPA in

2013

At SMG we are dedicated to growing our business and have a relentless

passion to growing and supporting our most valuable asset – our people. We

are committed to helping our people to be the best that they can be.

Our Learning and Development programme is market leading not only in

terms of its innovative approach but also in the sheer scale of delivery and

diversity. On average we deliver 900 training sessions each year ranging

from building effective relationships through NLP, to creative inspirations

sessions, parenting workshops, and understanding Gen Y. Everyone is

included; from our CEO through to our new executives.

We look to create the best human experience from our people and constantly

review our benefits, which we think are the best out there! Whilst there are

too many to list here, some of the best ones are: weekly GP on site,

contributory pension, season ticket loans, COSMOS (our social club), on-site

beauty therapist, on-site Reiki and Reflexology, enhanced maternity

packages and paid sabbaticals for long service.

YOUR HUMAN EXPERIENCE

WHERE TO FIND US

WANT TO WORK FOR US?

FOLLOW US ON TWITTER

@SMG_TalentUK

@SMG_London

FIND US ONLINE

www.smgtalent.co.uk