Traffic Safety Summit Lansing, MI April 27, 2004 Luis Morais Addressing Human Factors with Technology & Education

Traffic Safety Summit

Lansing, MIApril 27, 2004

Luis Morais

Addressing Human Factors with Technology & Education


Human Factors-distraction-decision errors-driving ability-restraint use

Environment- roadside hazards- roadway conditions-road design

Vehicle- tires- vehicle concept- self protection- compatibility ...

73%

9%

22%

General Accounting Office studyMarch 2003

NewOpportunities

Factors Affecting Vehicle Crashes


SeriousAccident

Passive SafetyActive SafetyCra

sh

Crash

RescuePhase

Lessserious

AccidentMinorAccident

Pre-CashPhase

AssistancePhaseWarning

PhaseNomalRide

PRE-SAFE

SafetyPrograms

Vehicle Accident Phase Chronology


Degrees of Accident Recognition

1

PRE-SAFE- Critical Driving Situation (Emergency Brake, Skidding)

Crash-Sensing- Impact detection

Pre-crash SensingSurrounding Recognition (obstacle, distance, closing velocity)A

ccid

en

t p

rob

ab

ilit

y

TimeAccident

Passive SafetyActive Safety


PRE-SAFE

Recognition of

critical driving

situationswith a

relative crash

probability

Preventive measures

to prepare the occupants

and the vehicle for the possibility

of a crash


PRE-SAFE in nature


PRE-SAFE in the Automobile


Enabling Technology: Reversible Belt Pretensioner


0

5

10

15

20

25

0.00 0.25 0.50 0.75 1.00 1.25 1.50

Time (sec)

Fo

rwar

d d

isp

lace

men

t h

ead

(cm

)

Reduction in Forward Head Displacement

Reduction of the distance head to the dashboard up to 15 cm

(chest to the dashboard up to10 cm)

tensioning signal

* non prepared passenger during a panic brake

With electric pretensioner

Without electric pretensioner


PRE-SAFE Advantages

Prior to an accident there is significantly more time

to activate protection systems than during an

impact

Better positioning of occupants prior to an impact

Preventive reaction is a natural kind of protection


SeriousAccident

Passive SafetyActive SafetyCra

sh

Crash

RescuePhase

Lessserious

AccidentMinorAccident

Pre-CashPhase

AssistancePhaseWarning

PhaseNomalRide

SafetyPrograms

PRE-SAFE

Vehicle Accident Phase Chronology


Safety Education--Road Ready Teens

Launched in 2003

A partnership with AAA, NSC, MADD

With input from IIHS, NHTSA and the NTSB

A home-based program designed to raise

awareness and help parents protect drivers most-

at-risk—teens

Provides young drivers and their parents the tips

and tools to safely ease into driving


Parents of teens 14 to 17

Teens 14 to 17 years old

Road Ready Teens --Target Audience

Death

s in

Police-R

ep

ort

ed

Cra

sh

es p

er

Death

s in

Police-R

ep

ort

ed

Cra

sh

es p

er

Million

miles T

ravele

d,

by D

river

Ag

e.

Million

miles T

ravele

d,

by D

river

Ag

e.


Road Ready Teens is based on the principles of

Graduated Driver Licensing laws

RRT reinforces guidelines that are proven to

reduce the crash risk by 33% among teen

drivers:

Zero tolerance for alcohol

Mandatory seat belt use

Restricting night-time driving

Restricting teen passengers

Road Ready Teens –Science Based


Focus Group Key findings:

Teens are more willing to accept restrictions if

they understand risk

Teens prefer interactive online and gaming

solutions

Road Ready Teens –Research Driven


Offering parents

proven

recommendations to

keep their teens safe.

Developed with the

guidance of safety

experts.

Road Ready Teens --Parent’s Guide

www.roadreadyteens.org


Developed by

WildTangent, StreetWise

is designed to raise

awareness of risk, help

teens understand why

distractions are so

deadly and why

restrictions are so

important.

Road Ready Teens --StreetWise

www.roadreadyteens.org



www.roadreadyteens.orgwww.roadreadyteens.org



www.roadreadyteens.orgwww.roadreadyteens.org


StreetWise Beta-testing, University of Michigan

All participants reported that StreetWise

helped them better understand driving risks

61% were more likely to take steps to

protect themselves from driving risks after

playing StreetWise

Road Ready Teens –Research Proven


Human Factors-distraction-decision errors-driving ability-restraint use

Environment- roadside hazards- roadway conditions-road design

Vehicle- tires- vehicle concept- self protection- compatibility ...

Factors Affecting Vehicle Crashes

Through the

innovative use of

emerging technologies

and education,

DaimlerChrysler will

continue to support

the goal of reducing

roadway fatalities

Documents

Traffic Safety Summit Lansing, MI April 27, 2004 Luis Morais Addressing Human Factors with Technology & Education