trafﬁc - Gambling Insider

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MB

ER

201

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• THE BEST OF PLAY HARD 2019

• WHY AFFILIATES AND SUPPLIERS SHOULD LOOK TO COLLABORATION

• DANGEROUS LANDING PAGES

• PLAY HARD: SHAHAR ATTIAS, HYBRID INTERACTION

INSIDETRAFFICtraffic

AFFILIATE FOCUS BY GAMBLING INSIDER

How affiliates have advanced in 2019

Trafficology, [trah-fik-ol-uh-jee], verb, 1. The study of traffic, 2. Objective, the capacity to maximise revenue

A YEAR TO REMEMBER

Sponsored by:

https://www.gamblinginsider.com/click/traff-click.php?id=266

the digits

overall

Trafficology has partnered with data experts Casino City Press to provide insight into website and traffic trends across the gaming industry. Here is a breakdown of the top 20 affiliate programs overall and by continent for H1 2019, in comparison with H2 2018.

Rankings are estimated using statistical data and should not be considered absolute ranking values. More than 50 complementary top lists are available on the iGamingDirectory.com website operated by Casino City Press

Traffic report

Overall change

-

8

3

5

parimatch.com

bet365.com

sports.caliente.mx

web.bet9ja.com

nesine.com

Bet365 Group

Tipico

Grupo Caliente

KC Gaming Networks

DOL

Kindred Group

Parimatch

Euromirbet

Hollywood Sportsbook Holdings

Flutter

Lynton

Shop and Deliver

Bonnal

GVC Holdings

Corredor Empresarial

William Hill

HKJC

PMU

Sky Betting & Gaming

GML Interactive

unibet.com/betting

olimp.com

hollywoodbets.net

betfair.com/sport

sports.bovada.lv

betika.com

1xbet.com

sportingbet.com

tipico.com

sports.williamhill.com

stoiximan.gr

hkjc.com

pmu.fr

Website Owner

skybet.com

betplay.com.co

Parimatch

Bet365 Sportsbook & Racebook

Caliente Sports

Bet9ja

Nesine.com

Unibet Sports & Racebook

Olimp

Hollywood Bets

Betfair Sportsbook & Racebook

Bovada Sportsbook

Betika

1xBet

Sportingbet UK

Tipico Online Gaming

William Hill Sportsbook & Racebook

Stoiximan

Hong Kong Jockey Club

PMU

Sky Bet

BetPlay

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

4

1

2

5

-

-

-

6

3

Name

3

1

1

1

-

7

1

Africa change

4

11

soccabet.com

web.bet9ja.com

bet365.com

hollywoodbets.net

betika.com

KC Gaming Networks

Merrybet Gold

Bet365 Group


Shop and Deliver

Betway Group

Wingatebet

Betway Group

Portapa

Get Altitude Nigeria

Bonnal

Gold Circle Group

MozzartBet Kenya

ZBet

Intelworld Co

Nanovas Tanzania

Nova Vesta

World Sports Betting

Keith Ho Racing

i-Tainment

betway.com.gh

betway.co.za

supabets.co.za

nairabet.com

1xbet.com

tabgold.co.za

mozzartbet.co.ke

betpawa.co.zm

merrybet.com

betpawa.co.tz

zanzibet.com

betpawa.com.gh

worldsportsbetting.co.za

Website Owner

betxchange.co.za

betpawa.ug

Soccabet

Bet9ja


Hollywood Bets

Betika

Betway Ghana

Betway South Africa

Supabets

NairaBet

1xBet

Tab Gold

Mozzart Kenya

BetPawa Zambia

Merrybet

BetPawa Tanzania

Zanzibet

BetPawa Ghana


Keith Ho BetXChange

BetPawa Uganda

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

4

-

Name

4

1

5

8

1

1

8

18

16

4

1

64

6

2

3

10

17

Asia change

8

hkjc.com

nesine.com

bet365.com

olimp.com

vivarobet.am

DOL

ISBB

Bet365 Group

Euromirbet

Vivaro Betting

Bonnal

HKJC

Intralot

Digitain

Saran Holding

Bet365 Group

Techinfusion

Celton Manx

500.com

Aviator

Marathon Group

Mansion (Gibraltar)

Shenzhen City Network Technology

LeCai Network

AsianLogic

1xbet.com

bilyoner.com

totogaming.am

tuttur.com

bet365.es

1xbet.kz

sbobet.com

500.com

winner.co.il

marathonbet.com

dafabet.com

m88.com

aicai.com

Website Owner

17500.cn

adjarabet.am


Nesine.com


Olimp

VivaroBet

1xBet

Bilyoner

TotoGaming - Armenia

Tuttur

Bet365 Spain Sportsbook & Racebook

1xBet.KZ

SBOBet

500.com

Winner.co.il

Marathonbet

Dafabet

M88.com

Aicai.com

LeCai Network

Adjarabet - Armenia

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

-

Name

2

2

1

1

12

-

-

-

1

1

2

1

29

5

2

1

4

2

Europe change

14

bet365.es

bet365.com

parimatch.com

betfair.com

atg.se

Bet365 Group

Bet365 Group

Parimatch

Flutter

ATG

PMU

Bet365 Group

Fon

Star-Typ Sport Sp.

Favorit United

GML Interactive

Tipsport

LTD Mars

William Hill

BetCity

Marathon Group

Sisal

Superbet 2014


Tipico

pmu.fr

fonbet.ru

sts.pl

favorit.com.ua

stoiximan.gr

tipsport.cz

crystalbet.com


bet365.it

marathonbet.com

tipico.com

sisal.it

lider-bet.com

Website Owner

Sky Bet

betcityru.com


Parimatch



AB Trav Och Galopp

PMU

Fonbet.ru

STS.pl

Favorit

Stoiximan

Tipsport

Crystalbet

William Hill Sportbook & Racebook

Bet365 - Italy

Marathonbet


Sisal

Leader-Bet.com

Sky Bet

BetCity

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/- Name

6

1

-

1

5

10

6

1

27

2

1

1

16

1

2

-

11

2

5

Latin America chnage

colbet.co

bet365.com

wplay.co

sports.caliente.mx

betplay.com.co

Bet365 Group

Media Entertainment

Aquila Global Group

Grupo Caliente

Corredor

Bet365 Group

ColBet

Flutter

Daruma Sam

GVC Holdings

Bet365 Group

Rush Street Gaming

Alfabet

Bonnal

i-Tainment

Codere

Betsson

Churchill Downs

GVC Holdings

Codere

bet365.es

betfair.com

Aposta.La

sportingbet.com

bet365.mx

rushbet.co

betalfa.co

1xbet.com

inkabet.pe

codere.com.co

codere.mx

sportsbook.betsson.com

twinspires.com

Website Owner

br.betboo.com

doradobet.com

ColBet

Wplay.co


Caliente Sports

BetPlay



Aposta.La

Sportingbet UK

Bet365 Mexico

RushBet

Betalfa

1xBet

Inkabet

Codere.com.co

Codere.mx

Betsson Sportsbook

TwinSpires

Betboo Brazil

Doradobet

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/- Name

5

2

-

1

1

3

1

3

1

-

12

12

2

-

7

6

4

5

6

3

North America change

- betonline.ag

sports.bovada.lv

tvg.com

bet365.com

5dimes.eu

Lynton

Firepower Trading

FanDuel Group

Bet365 Group

5Dimes Group

Churchill Downs

CommissionKings

Woodbine

New York Racing Association

DraftKings

Ideal Media

Mohawk Online

FanDuel Group

FanDuel Group

Betway Group

Commission Kings

Bet365 Group

International Gaming & Entertainment

Domain Holdings

Bodog

twinspires.com

hpibet.com

nyrabets.com

sportsbook.draAftkings.com

nitrogensports.eu

sportsinteraction.com

sportsbook.fanduel.com


betus.com.pa

sportsbetting.ag

bodog.eu/sports

nj.bet365.com

sports.intertops.eu

Website Owner

sportsbook.ag

betway.com

BetOnline Sports

Bovada Sportsbook

TVG


5Dimes Casino and Sportsbook

TwinSpires

HorsePlayer Interactive

Nyra Bets

DraftKings Sportsbook

Nitrogen Sports

Sports Interaction

FanDuel Sportsbook

FanDuel West Virginia

BetUS

SportsBetting

Bodog Sportsbook and Racebook

Bet365 - New Jersey

Intertops Sportsbook

Sportsbook.ag

Betway

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

1

-

Name

1

1

1

1

1

4

-

4

3

3

13

4

6

5

269

1

2



Asiaafrica

Overall change

-

8

3

5

parimatch.com

bet365.com

sports.caliente.mx

web.bet9ja.com

nesine.com

Bet365 Group

Tipico

Grupo Caliente

KC Gaming Networks

DOL

Kindred Group

Parimatch

Euromirbet


Flutter

Lynton

Shop and Deliver

Bonnal

GVC Holdings


William Hill

HKJC

PMU


GML Interactive

unibet.com/betting

olimp.com

hollywoodbets.net

betfair.com/sport

sports.bovada.lv

betika.com

1xbet.com

sportingbet.com

tipico.com


stoiximan.gr

hkjc.com

pmu.fr

Website Owner

skybet.com

betplay.com.co

Parimatch


Caliente Sports

Bet9ja

Nesine.com


Olimp

Hollywood Bets


Bovada Sportsbook

Betika

1xBet

Sportingbet UK



Stoiximan


PMU

Sky Bet

BetPlay

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

4

1

2

5

-

-

-

6

3

Name

3

1

1

1

-

7

1

Africa change

4

11

soccabet.com

web.bet9ja.com

bet365.com

hollywoodbets.net

betika.com

KC Gaming Networks

Merrybet Gold

Bet365 Group


Shop and Deliver

Betway Group

Wingatebet

Betway Group

Portapa


Bonnal

Gold Circle Group

MozzartBet Kenya

ZBet

Intelworld Co

Nanovas Tanzania

Nova Vesta


Keith Ho Racing

i-Tainment

betway.com.gh

betway.co.za

supabets.co.za

nairabet.com

1xbet.com

tabgold.co.za

mozzartbet.co.ke

betpawa.co.zm

merrybet.com

betpawa.co.tz

zanzibet.com

betpawa.com.gh


Website Owner

betxchange.co.za

betpawa.ug

Soccabet

Bet9ja


Hollywood Bets

Betika

Betway Ghana

Betway South Africa

Supabets

NairaBet

1xBet

Tab Gold

Mozzart Kenya

BetPawa Zambia

Merrybet

BetPawa Tanzania

Zanzibet

BetPawa Ghana


Keith Ho BetXChange

BetPawa Uganda

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

4

-

Name

4

1

5

8

1

1

8

18

16

4

1

64

6

2

3

10

17

Asia change

8

hkjc.com

nesine.com

bet365.com

olimp.com

vivarobet.am

DOL

ISBB

Bet365 Group

Euromirbet

Vivaro Betting

Bonnal

HKJC

Intralot

Digitain

Saran Holding

Bet365 Group

Techinfusion

Celton Manx

500.com

Aviator

Marathon Group

Mansion (Gibraltar)


LeCai Network

AsianLogic

1xbet.com

bilyoner.com

totogaming.am

tuttur.com

bet365.es

1xbet.kz

sbobet.com

500.com

winner.co.il

marathonbet.com

dafabet.com

m88.com

aicai.com

Website Owner

17500.cn

adjarabet.am


Nesine.com


Olimp

VivaroBet

1xBet

Bilyoner


Tuttur


1xBet.KZ

SBOBet

500.com

Winner.co.il

Marathonbet

Dafabet

M88.com

Aicai.com

LeCai Network

Adjarabet - Armenia

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

-

Name

2

2

1

1

12

-

-

-

1

1

2

1

29

5

2

1

4

2

Europe change

14

bet365.es

bet365.com

parimatch.com

betfair.com

atg.se

Bet365 Group

Bet365 Group

Parimatch

Flutter

ATG

PMU

Bet365 Group

Fon

Star-Typ Sport Sp.

Favorit United

GML Interactive

Tipsport

LTD Mars

William Hill

BetCity

Marathon Group

Sisal

Superbet 2014


Tipico

pmu.fr

fonbet.ru

sts.pl

favorit.com.ua

stoiximan.gr

tipsport.cz

crystalbet.com


bet365.it

marathonbet.com

tipico.com

sisal.it

lider-bet.com

Website Owner

Sky Bet

betcityru.com


Parimatch



AB Trav Och Galopp

PMU

Fonbet.ru

STS.pl

Favorit

Stoiximan

Tipsport

Crystalbet


Bet365 - Italy

Marathonbet


Sisal

Leader-Bet.com

Sky Bet

BetCity

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/- Name

6

1

-

1

5

10

6

1

27

2

1

1

16

1

2

-

11

2

5


colbet.co

bet365.com

wplay.co

sports.caliente.mx

betplay.com.co

Bet365 Group

Media Entertainment

Aquila Global Group

Grupo Caliente

Corredor

Bet365 Group

ColBet

Flutter

Daruma Sam

GVC Holdings

Bet365 Group

Rush Street Gaming

Alfabet

Bonnal

i-Tainment

Codere

Betsson

Churchill Downs

GVC Holdings

Codere

bet365.es

betfair.com

Aposta.La

sportingbet.com

bet365.mx

rushbet.co

betalfa.co

1xbet.com

inkabet.pe

codere.com.co

codere.mx


twinspires.com

Website Owner

br.betboo.com

doradobet.com

ColBet

Wplay.co


Caliente Sports

BetPlay



Aposta.La

Sportingbet UK

Bet365 Mexico

RushBet

Betalfa

1xBet

Inkabet

Codere.com.co

Codere.mx

Betsson Sportsbook

TwinSpires

Betboo Brazil

Doradobet

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/- Name

5

2

-

1

1

3

1

3

1

-

12

12

2

-

7

6

4

5

6

3


- betonline.ag

sports.bovada.lv

tvg.com

bet365.com

5dimes.eu

Lynton

Firepower Trading

FanDuel Group

Bet365 Group

5Dimes Group

Churchill Downs

CommissionKings

Woodbine


DraftKings

Ideal Media

Mohawk Online

FanDuel Group

FanDuel Group

Betway Group

Commission Kings

Bet365 Group


Domain Holdings

Bodog

twinspires.com

hpibet.com

nyrabets.com


nitrogensports.eu




betus.com.pa

sportsbetting.ag

bodog.eu/sports

nj.bet365.com

sports.intertops.eu

Website Owner

sportsbook.ag

betway.com

BetOnline Sports

Bovada Sportsbook

TVG



TwinSpires


Nyra Bets


Nitrogen Sports

Sports Interaction

FanDuel Sportsbook


BetUS

SportsBetting


Bet365 - New Jersey


Sportsbook.ag

Betway

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

1

-

Name

1

1

1

1

1

4

-

4

3

3

13

4

6

5

269

1

2

Overall change

-

8

3

5

parimatch.com

bet365.com

sports.caliente.mx

web.bet9ja.com

nesine.com

Bet365 Group

Tipico

Grupo Caliente

KC Gaming Networks

DOL

Kindred Group

Parimatch

Euromirbet


Flutter

Lynton

Shop and Deliver

Bonnal

GVC Holdings


William Hill

HKJC

PMU


GML Interactive

unibet.com/betting

olimp.com

hollywoodbets.net

betfair.com/sport

sports.bovada.lv

betika.com

1xbet.com

sportingbet.com

tipico.com


stoiximan.gr

hkjc.com

pmu.fr

Website Owner

skybet.com

betplay.com.co

Parimatch


Caliente Sports

Bet9ja

Nesine.com


Olimp

Hollywood Bets


Bovada Sportsbook

Betika

1xBet

Sportingbet UK



Stoiximan


PMU

Sky Bet

BetPlay

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

4

1

2

5

-

-

-

6

3

Name

3

1

1

1

-

7

1

Africa change

4

11

soccabet.com

web.bet9ja.com

bet365.com

hollywoodbets.net

betika.com

KC Gaming Networks

Merrybet Gold

Bet365 Group


Shop and Deliver

Betway Group

Wingatebet

Betway Group

Portapa


Bonnal

Gold Circle Group

MozzartBet Kenya

ZBet

Intelworld Co

Nanovas Tanzania

Nova Vesta


Keith Ho Racing

i-Tainment

betway.com.gh

betway.co.za

supabets.co.za

nairabet.com

1xbet.com

tabgold.co.za

mozzartbet.co.ke

betpawa.co.zm

merrybet.com

betpawa.co.tz

zanzibet.com

betpawa.com.gh


Website Owner

betxchange.co.za

betpawa.ug

Soccabet

Bet9ja


Hollywood Bets

Betika

Betway Ghana

Betway South Africa

Supabets

NairaBet

1xBet

Tab Gold

Mozzart Kenya

BetPawa Zambia

Merrybet

BetPawa Tanzania

Zanzibet

BetPawa Ghana


Keith Ho BetXChange

BetPawa Uganda

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

4

-

Name

4

1

5

8

1

1

8

18

16

4

1

64

6

2

3

10

17

Asia change

8

hkjc.com

nesine.com

bet365.com

olimp.com

vivarobet.am

DOL

ISBB

Bet365 Group

Euromirbet

Vivaro Betting

Bonnal

HKJC

Intralot

Digitain

Saran Holding

Bet365 Group

Techinfusion

Celton Manx

500.com

Aviator

Marathon Group

Mansion (Gibraltar)


LeCai Network

AsianLogic

1xbet.com

bilyoner.com

totogaming.am

tuttur.com

bet365.es

1xbet.kz

sbobet.com

500.com

winner.co.il

marathonbet.com

dafabet.com

m88.com

aicai.com

Website Owner

17500.cn

adjarabet.am


Nesine.com


Olimp

VivaroBet

1xBet

Bilyoner


Tuttur


1xBet.KZ

SBOBet

500.com

Winner.co.il

Marathonbet

Dafabet

M88.com

Aicai.com

LeCai Network

Adjarabet - Armenia

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

-

Name

2

2

1

1

12

-

-

-

1

1

2

1

29

5

2

1

4

2

Europe change

14

bet365.es

bet365.com

parimatch.com

betfair.com

atg.se

Bet365 Group

Bet365 Group

Parimatch

Flutter

ATG

PMU

Bet365 Group

Fon

Star-Typ Sport Sp.

Favorit United

GML Interactive

Tipsport

LTD Mars

William Hill

BetCity

Marathon Group

Sisal

Superbet 2014


Tipico

pmu.fr

fonbet.ru

sts.pl

favorit.com.ua

stoiximan.gr

tipsport.cz

crystalbet.com


bet365.it

marathonbet.com

tipico.com

sisal.it

lider-bet.com

Website Owner

Sky Bet

betcityru.com


Parimatch



AB Trav Och Galopp

PMU

Fonbet.ru

STS.pl

Favorit

Stoiximan

Tipsport

Crystalbet


Bet365 - Italy

Marathonbet


Sisal

Leader-Bet.com

Sky Bet

BetCity

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/- Name

6

1

-

1

5

10

6

1

27

2

1

1

16

1

2

-

11

2

5


colbet.co

bet365.com

wplay.co

sports.caliente.mx

betplay.com.co

Bet365 Group

Media Entertainment

Aquila Global Group

Grupo Caliente

Corredor

Bet365 Group

ColBet

Flutter

Daruma Sam

GVC Holdings

Bet365 Group

Rush Street Gaming

Alfabet

Bonnal

i-Tainment

Codere

Betsson

Churchill Downs

GVC Holdings

Codere

bet365.es

betfair.com

Aposta.La

sportingbet.com

bet365.mx

rushbet.co

betalfa.co

1xbet.com

inkabet.pe

codere.com.co

codere.mx


twinspires.com

Website Owner

br.betboo.com

doradobet.com

ColBet

Wplay.co


Caliente Sports

BetPlay



Aposta.La

Sportingbet UK

Bet365 Mexico

RushBet

Betalfa

1xBet

Inkabet

Codere.com.co

Codere.mx

Betsson Sportsbook

TwinSpires

Betboo Brazil

Doradobet

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/- Name

5

2

-

1

1

3

1

3

1

-

12

12

2

-

7

6

4

5

6

3


- betonline.ag

sports.bovada.lv

tvg.com

bet365.com

5dimes.eu

Lynton

Firepower Trading

FanDuel Group

Bet365 Group

5Dimes Group

Churchill Downs

CommissionKings

Woodbine


DraftKings

Ideal Media

Mohawk Online

FanDuel Group

FanDuel Group

Betway Group

Commission Kings

Bet365 Group


Domain Holdings

Bodog

twinspires.com

hpibet.com

nyrabets.com


nitrogensports.eu




betus.com.pa

sportsbetting.ag

bodog.eu/sports

nj.bet365.com

sports.intertops.eu

Website Owner

sportsbook.ag

betway.com

BetOnline Sports

Bovada Sportsbook

TVG



TwinSpires


Nyra Bets


Nitrogen Sports

Sports Interaction

FanDuel Sportsbook


BetUS

SportsBetting


Bet365 - New Jersey


Sportsbook.ag

Betway

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

1

-

Name

1

1

1

1

1

4

-

4

3

3

13

4

6

5

269

1

2


latin americaeurope

Overall change

-

8

3

5

parimatch.com

bet365.com

sports.caliente.mx

web.bet9ja.com

nesine.com

Bet365 Group

Tipico

Grupo Caliente

KC Gaming Networks

DOL

Kindred Group

Parimatch

Euromirbet


Flutter

Lynton

Shop and Deliver

Bonnal

GVC Holdings


William Hill

HKJC

PMU


GML Interactive

unibet.com/betting

olimp.com

hollywoodbets.net

betfair.com/sport

sports.bovada.lv

betika.com

1xbet.com

sportingbet.com

tipico.com


stoiximan.gr

hkjc.com

pmu.fr

Website Owner

skybet.com

betplay.com.co

Parimatch


Caliente Sports

Bet9ja

Nesine.com


Olimp

Hollywood Bets


Bovada Sportsbook

Betika

1xBet

Sportingbet UK



Stoiximan


PMU

Sky Bet

BetPlay

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

4

1

2

5

-

-

-

6

3

Name

3

1

1

1

-

7

1

Africa change

4

11

soccabet.com

web.bet9ja.com

bet365.com

hollywoodbets.net

betika.com

KC Gaming Networks

Merrybet Gold

Bet365 Group


Shop and Deliver

Betway Group

Wingatebet

Betway Group

Portapa


Bonnal

Gold Circle Group

MozzartBet Kenya

ZBet

Intelworld Co

Nanovas Tanzania

Nova Vesta


Keith Ho Racing

i-Tainment

betway.com.gh

betway.co.za

supabets.co.za

nairabet.com

1xbet.com

tabgold.co.za

mozzartbet.co.ke

betpawa.co.zm

merrybet.com

betpawa.co.tz

zanzibet.com

betpawa.com.gh


Website Owner

betxchange.co.za

betpawa.ug

Soccabet

Bet9ja


Hollywood Bets

Betika

Betway Ghana

Betway South Africa

Supabets

NairaBet

1xBet

Tab Gold

Mozzart Kenya

BetPawa Zambia

Merrybet

BetPawa Tanzania

Zanzibet

BetPawa Ghana


Keith Ho BetXChange

BetPawa Uganda

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

4

-

Name

4

1

5

8

1

1

8

18

16

4

1

64

6

2

3

10

17

Asia change

8

hkjc.com

nesine.com

bet365.com

olimp.com

vivarobet.am

DOL

ISBB

Bet365 Group

Euromirbet

Vivaro Betting

Bonnal

HKJC

Intralot

Digitain

Saran Holding

Bet365 Group

Techinfusion

Celton Manx

500.com

Aviator

Marathon Group

Mansion (Gibraltar)


LeCai Network

AsianLogic

1xbet.com

bilyoner.com

totogaming.am

tuttur.com

bet365.es

1xbet.kz

sbobet.com

500.com

winner.co.il

marathonbet.com

dafabet.com

m88.com

aicai.com

Website Owner

17500.cn

adjarabet.am


Nesine.com


Olimp

VivaroBet

1xBet

Bilyoner


Tuttur


1xBet.KZ

SBOBet

500.com

Winner.co.il

Marathonbet

Dafabet

M88.com

Aicai.com

LeCai Network

Adjarabet - Armenia

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

-

Name

2

2

1

1

12

-

-

-

1

1

2

1

29

5

2

1

4

2

Europe change

14

bet365.es

bet365.com

parimatch.com

betfair.com

atg.se

Bet365 Group

Bet365 Group

Parimatch

Flutter

ATG

PMU

Bet365 Group

Fon

Star-Typ Sport Sp.

Favorit United

GML Interactive

Tipsport

LTD Mars

William Hill

BetCity

Marathon Group

Sisal

Superbet 2014


Tipico

pmu.fr

fonbet.ru

sts.pl

favorit.com.ua

stoiximan.gr

tipsport.cz

crystalbet.com


bet365.it

marathonbet.com

tipico.com

sisal.it

lider-bet.com

Website Owner

Sky Bet

betcityru.com


Parimatch



AB Trav Och Galopp

PMU

Fonbet.ru

STS.pl

Favorit

Stoiximan

Tipsport

Crystalbet


Bet365 - Italy

Marathonbet


Sisal

Leader-Bet.com

Sky Bet

BetCity

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/- Name

6

1

-

1

5

10

6

1

27

2

1

1

16

1

2

-

11

2

5


colbet.co

bet365.com

wplay.co

sports.caliente.mx

betplay.com.co

Bet365 Group

Media Entertainment

Aquila Global Group

Grupo Caliente

Corredor

Bet365 Group

ColBet

Flutter

Daruma Sam

GVC Holdings

Bet365 Group

Rush Street Gaming

Alfabet

Bonnal

i-Tainment

Codere

Betsson

Churchill Downs

GVC Holdings

Codere

bet365.es

betfair.com

Aposta.La

sportingbet.com

bet365.mx

rushbet.co

betalfa.co

1xbet.com

inkabet.pe

codere.com.co

codere.mx


twinspires.com

Website Owner

br.betboo.com

doradobet.com

ColBet

Wplay.co


Caliente Sports

BetPlay



Aposta.La

Sportingbet UK

Bet365 Mexico

RushBet

Betalfa

1xBet

Inkabet

Codere.com.co

Codere.mx

Betsson Sportsbook

TwinSpires

Betboo Brazil

Doradobet

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/- Name

5

2

-

1

1

3

1

3

1

-

12

12

2

-

7

6

4

5

6

3


- betonline.ag

sports.bovada.lv

tvg.com

bet365.com

5dimes.eu

Lynton

Firepower Trading

FanDuel Group

Bet365 Group

5Dimes Group

Churchill Downs

CommissionKings

Woodbine


DraftKings

Ideal Media

Mohawk Online

FanDuel Group

FanDuel Group

Betway Group

Commission Kings

Bet365 Group


Domain Holdings

Bodog

twinspires.com

hpibet.com

nyrabets.com


nitrogensports.eu




betus.com.pa

sportsbetting.ag

bodog.eu/sports

nj.bet365.com

sports.intertops.eu

Website Owner

sportsbook.ag

betway.com

BetOnline Sports

Bovada Sportsbook

TVG



TwinSpires


Nyra Bets


Nitrogen Sports

Sports Interaction

FanDuel Sportsbook


BetUS

SportsBetting


Bet365 - New Jersey


Sportsbook.ag

Betway

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

1

-

Name

1

1

1

1

1

4

-

4

3

3

13

4

6

5

269

1

2

Overall change

-

8

3

5

parimatch.com

bet365.com

sports.caliente.mx

web.bet9ja.com

nesine.com

Bet365 Group

Tipico

Grupo Caliente

KC Gaming Networks

DOL

Kindred Group

Parimatch

Euromirbet


Flutter

Lynton

Shop and Deliver

Bonnal

GVC Holdings


William Hill

HKJC

PMU


GML Interactive

unibet.com/betting

olimp.com

hollywoodbets.net

betfair.com/sport

sports.bovada.lv

betika.com

1xbet.com

sportingbet.com

tipico.com


stoiximan.gr

hkjc.com

pmu.fr

Website Owner

skybet.com

betplay.com.co

Parimatch


Caliente Sports

Bet9ja

Nesine.com


Olimp

Hollywood Bets


Bovada Sportsbook

Betika

1xBet

Sportingbet UK



Stoiximan


PMU

Sky Bet

BetPlay

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

4

1

2

5

-

-

-

6

3

Name

3

1

1

1

-

7

1

Africa change

4

11

soccabet.com

web.bet9ja.com

bet365.com

hollywoodbets.net

betika.com

KC Gaming Networks

Merrybet Gold

Bet365 Group


Shop and Deliver

Betway Group

Wingatebet

Betway Group

Portapa


Bonnal

Gold Circle Group

MozzartBet Kenya

ZBet

Intelworld Co

Nanovas Tanzania

Nova Vesta


Keith Ho Racing

i-Tainment

betway.com.gh

betway.co.za

supabets.co.za

nairabet.com

1xbet.com

tabgold.co.za

mozzartbet.co.ke

betpawa.co.zm

merrybet.com

betpawa.co.tz

zanzibet.com

betpawa.com.gh


Website Owner

betxchange.co.za

betpawa.ug

Soccabet

Bet9ja


Hollywood Bets

Betika

Betway Ghana

Betway South Africa

Supabets

NairaBet

1xBet

Tab Gold

Mozzart Kenya

BetPawa Zambia

Merrybet

BetPawa Tanzania

Zanzibet

BetPawa Ghana


Keith Ho BetXChange

BetPawa Uganda

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

4

-

Name

4

1

5

8

1

1

8

18

16

4

1

64

6

2

3

10

17

Asia change

8

hkjc.com

nesine.com

bet365.com

olimp.com

vivarobet.am

DOL

ISBB

Bet365 Group

Euromirbet

Vivaro Betting

Bonnal

HKJC

Intralot

Digitain

Saran Holding

Bet365 Group

Techinfusion

Celton Manx

500.com

Aviator

Marathon Group

Mansion (Gibraltar)


LeCai Network

AsianLogic

1xbet.com

bilyoner.com

totogaming.am

tuttur.com

bet365.es

1xbet.kz

sbobet.com

500.com

winner.co.il

marathonbet.com

dafabet.com

m88.com

aicai.com

Website Owner

17500.cn

adjarabet.am


Nesine.com


Olimp

VivaroBet

1xBet

Bilyoner


Tuttur


1xBet.KZ

SBOBet

500.com

Winner.co.il

Marathonbet

Dafabet

M88.com

Aicai.com

LeCai Network

Adjarabet - Armenia

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

-

Name

2

2

1

1

12

-

-

-

1

1

2

1

29

5

2

1

4

2

Europe change

14

bet365.es

bet365.com

parimatch.com

betfair.com

atg.se

Bet365 Group

Bet365 Group

Parimatch

Flutter

ATG

PMU

Bet365 Group

Fon

Star-Typ Sport Sp.

Favorit United

GML Interactive

Tipsport

LTD Mars

William Hill

BetCity

Marathon Group

Sisal

Superbet 2014


Tipico

pmu.fr

fonbet.ru

sts.pl

favorit.com.ua

stoiximan.gr

tipsport.cz

crystalbet.com


bet365.it

marathonbet.com

tipico.com

sisal.it

lider-bet.com

Website Owner

Sky Bet

betcityru.com


Parimatch



AB Trav Och Galopp

PMU

Fonbet.ru

STS.pl

Favorit

Stoiximan

Tipsport

Crystalbet


Bet365 - Italy

Marathonbet


Sisal

Leader-Bet.com

Sky Bet

BetCity

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/- Name

6

1

-

1

5

10

6

1

27

2

1

1

16

1

2

-

11

2

5


colbet.co

bet365.com

wplay.co

sports.caliente.mx

betplay.com.co

Bet365 Group

Media Entertainment

Aquila Global Group

Grupo Caliente

Corredor

Bet365 Group

ColBet

Flutter

Daruma Sam

GVC Holdings

Bet365 Group

Rush Street Gaming

Alfabet

Bonnal

i-Tainment

Codere

Betsson

Churchill Downs

GVC Holdings

Codere

bet365.es

betfair.com

Aposta.La

sportingbet.com

bet365.mx

rushbet.co

betalfa.co

1xbet.com

inkabet.pe

codere.com.co

codere.mx


twinspires.com

Website Owner

br.betboo.com

doradobet.com

ColBet

Wplay.co


Caliente Sports

BetPlay



Aposta.La

Sportingbet UK

Bet365 Mexico

RushBet

Betalfa

1xBet

Inkabet

Codere.com.co

Codere.mx

Betsson Sportsbook

TwinSpires

Betboo Brazil

Doradobet

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/- Name

5

2

-

1

1

3

1

3

1

-

12

12

2

-

7

6

4

5

6

3


- betonline.ag

sports.bovada.lv

tvg.com

bet365.com

5dimes.eu

Lynton

Firepower Trading

FanDuel Group

Bet365 Group

5Dimes Group

Churchill Downs

CommissionKings

Woodbine


DraftKings

Ideal Media

Mohawk Online

FanDuel Group

FanDuel Group

Betway Group

Commission Kings

Bet365 Group


Domain Holdings

Bodog

twinspires.com

hpibet.com

nyrabets.com


nitrogensports.eu




betus.com.pa

sportsbetting.ag

bodog.eu/sports

nj.bet365.com

sports.intertops.eu

Website Owner

sportsbook.ag

betway.com

BetOnline Sports

Bovada Sportsbook

TVG



TwinSpires


Nyra Bets


Nitrogen Sports

Sports Interaction

FanDuel Sportsbook


BetUS

SportsBetting


Bet365 - New Jersey


Sportsbook.ag

Betway

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

1

-

Name

1

1

1

1

1

4

-

4

3

3

13

4

6

5

269

1

2


North america

Overall change

-

8

3

5

parimatch.com

bet365.com

sports.caliente.mx

web.bet9ja.com

nesine.com

Bet365 Group

Tipico

Grupo Caliente

KC Gaming Networks

DOL

Kindred Group

Parimatch

Euromirbet


Flutter

Lynton

Shop and Deliver

Bonnal

GVC Holdings


William Hill

HKJC

PMU


GML Interactive

unibet.com/betting

olimp.com

hollywoodbets.net

betfair.com/sport

sports.bovada.lv

betika.com

1xbet.com

sportingbet.com

tipico.com


stoiximan.gr

hkjc.com

pmu.fr

Website Owner

skybet.com

betplay.com.co

Parimatch


Caliente Sports

Bet9ja

Nesine.com


Olimp

Hollywood Bets


Bovada Sportsbook

Betika

1xBet

Sportingbet UK



Stoiximan


PMU

Sky Bet

BetPlay

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

4

1

2

5

-

-

-

6

3

Name

3

1

1

1

-

7

1

Africa change

4

11

soccabet.com

web.bet9ja.com

bet365.com

hollywoodbets.net

betika.com

KC Gaming Networks

Merrybet Gold

Bet365 Group


Shop and Deliver

Betway Group

Wingatebet

Betway Group

Portapa


Bonnal

Gold Circle Group

MozzartBet Kenya

ZBet

Intelworld Co

Nanovas Tanzania

Nova Vesta


Keith Ho Racing

i-Tainment

betway.com.gh

betway.co.za

supabets.co.za

nairabet.com

1xbet.com

tabgold.co.za

mozzartbet.co.ke

betpawa.co.zm

merrybet.com

betpawa.co.tz

zanzibet.com

betpawa.com.gh


Website Owner

betxchange.co.za

betpawa.ug

Soccabet

Bet9ja


Hollywood Bets

Betika

Betway Ghana

Betway South Africa

Supabets

NairaBet

1xBet

Tab Gold

Mozzart Kenya

BetPawa Zambia

Merrybet

BetPawa Tanzania

Zanzibet

BetPawa Ghana


Keith Ho BetXChange

BetPawa Uganda

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

4

-

Name

4

1

5

8

1

1

8

18

16

4

1

64

6

2

3

10

17

Asia change

8

hkjc.com

nesine.com

bet365.com

olimp.com

vivarobet.am

DOL

ISBB

Bet365 Group

Euromirbet

Vivaro Betting

Bonnal

HKJC

Intralot

Digitain

Saran Holding

Bet365 Group

Techinfusion

Celton Manx

500.com

Aviator

Marathon Group

Mansion (Gibraltar)


LeCai Network

AsianLogic

1xbet.com

bilyoner.com

totogaming.am

tuttur.com

bet365.es

1xbet.kz

sbobet.com

500.com

winner.co.il

marathonbet.com

dafabet.com

m88.com

aicai.com

Website Owner

17500.cn

adjarabet.am


Nesine.com


Olimp

VivaroBet

1xBet

Bilyoner


Tuttur


1xBet.KZ

SBOBet

500.com

Winner.co.il

Marathonbet

Dafabet

M88.com

Aicai.com

LeCai Network

Adjarabet - Armenia

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/-

-

Name

2

2

1

1

12

-

-

-

1

1

2

1

29

5

2

1

4

2

Europe change

14

bet365.es

bet365.com

parimatch.com

betfair.com

atg.se

Bet365 Group

Bet365 Group

Parimatch

Flutter

ATG

PMU

Bet365 Group

Fon

Star-Typ Sport Sp.

Favorit United

GML Interactive

Tipsport

LTD Mars

William Hill

BetCity

Marathon Group

Sisal

Superbet 2014


Tipico

pmu.fr

fonbet.ru

sts.pl

favorit.com.ua

stoiximan.gr

tipsport.cz

crystalbet.com


bet365.it

marathonbet.com

tipico.com

sisal.it

lider-bet.com

Website Owner

Sky Bet

betcityru.com


Parimatch



AB Trav Och Galopp

PMU

Fonbet.ru

STS.pl

Favorit

Stoiximan

Tipsport

Crystalbet


Bet365 - Italy

Marathonbet


Sisal

Leader-Bet.com

Sky Bet

BetCity

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/- Name

6

1

-

1

5

10

6

1

27

2

1

1

16

1

2

-

11

2

5


colbet.co

bet365.com

wplay.co

sports.caliente.mx

betplay.com.co

Bet365 Group

Media Entertainment

Aquila Global Group

Grupo Caliente

Corredor

Bet365 Group

ColBet

Flutter

Daruma Sam

GVC Holdings

Bet365 Group

Rush Street Gaming

Alfabet

Bonnal

i-Tainment

Codere

Betsson

Churchill Downs

GVC Holdings

Codere

bet365.es

betfair.com

Aposta.La

sportingbet.com

bet365.mx

rushbet.co

betalfa.co

1xbet.com

inkabet.pe

codere.com.co

codere.mx


twinspires.com

Website Owner

br.betboo.com

doradobet.com

ColBet

Wplay.co


Caliente Sports

BetPlay



Aposta.La

Sportingbet UK

Bet365 Mexico

RushBet

Betalfa

1xBet

Inkabet

Codere.com.co

Codere.mx

Betsson Sportsbook

TwinSpires

Betboo Brazil

Doradobet

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Rank +/- Name

5

2

-

1

1

3

1

3

1

-

12

12

2

-

7

6

4

5

6

3


- betonline.ag

sports.bovada.lv

tvg.com

bet365.com

5dimes.eu

Lynton

Firepower Trading

FanDuel Group

Bet365 Group

5Dimes Group

Churchill Downs

CommissionKings

Woodbine


DraftKings

Ideal Media

Mohawk Online

FanDuel Group

FanDuel Group

Betway Group

Commission Kings

Bet365 Group


Domain Holdings

Bodog

twinspires.com

hpibet.com

nyrabets.com


nitrogensports.eu




betus.com.pa

sportsbetting.ag

bodog.eu/sports

nj.bet365.com

sports.intertops.eu

Website Owner

sportsbook.ag

betway.com

BetOnline Sports

Bovada Sportsbook

TVG



TwinSpires


Nyra Bets


Nitrogen Sports

Sports Interaction

FanDuel Sportsbook


BetUS

SportsBetting


Bet365 - New Jersey


Sportsbook.ag

Betway

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9

10

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20

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269

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Tim Poole reviews a productive 2019 for affiliates and brings together all the key topics discussed in Trafficology in the past 12 months

The perfect affiliate

The perfect affiliateaffiliate space. Taking those lessons from the last year, we’ve formed a guide: the ultimate guide (we hope) to becoming the perfect affiliate.

Breaking into the industryBefore we begin, it’s important to stress no affiliate, operator or business of any kind will ever actually be perfect. But it’s that strive towards perfection that keeps every organisation ticking. We start, naturally, at the very beginning; for established affiliates, this step is already buried within the past. With so many fledgling companies out there however, and no doubt many others considering entering the arena, it’s important not to rush any decisions and consider all barriers to success.

The last year has had it all for affiliates. There were mergers, there was regulatory scrutiny and there were a host of memorable affiliate events; the London Affiliate Conference, AffiliateCon Sofia, iGB Live and the Lisbon Affiliate Conference stood out on the calendar in particular. The last 12 months also saw a wide range of contributors sharing their time and thoughts to help fill the pages of Trafficology. We aim to inform and aspire to inspire, creating debate and suggesting ways forward for the sector.

To put that to the test however, and ensure those aren’t just meaningless buzzwords, we thought we’d review the biggest talking points and ideas put forward by our analysts. From breaking into the industry to taking responsibility, we’ve covered a variety of key affiliate topics – with the help of a variety of well-informed speakers and thought-leaders from across the

In April’s Trafficology cover feature, Hybrid Interaction consultant Shahar Attias said: “To make an impact, or even start making a dent today, there’s a requirement for some solid funding that would last you through the first one to two years.” The first step towards becoming the perfect affiliate is therefore a straightforward one: like with any business, ensure you have the requisite financial backing. This sounds obvious, though that’s exactly where the trap lies; it is easier said than done and just as easy to try and cut corners.

The offshore battleOnce your affiliate organisation is up and running, it’s tempting to take an approach of maximising revenue at all costs – a strategy employed by many. But the benefits of taking a long-term view and saying no to offshore operators vastly outweigh the short-termism of signing partnerships with anyone that can generate a quick profit. To this end, in August, Trafficology explored the need to stay onshore and work with reputable operators held to the highest compliance standards.

Better Collective CEO Jesper Søgaard warned of exactly this notion, highlighting the impact of stricter regulation across the globe. He explained: “With more sound regulation being implemented in various markets, it becomes riskier for affiliates to act unethically. This will create a natural push for affiliates to only operate within the regulated playing field.” Once again, this is a point many may want to disregard. The consequences of doing so though, would no doubt be felt later down the line.

The right kind of influenceNext on our list is a look at how affiliates should market to their players and what kind of external influencers they should use to reach certain audiences. March’s Trafficology cover feature looked in-depth at betting tipsters versus influencers, urging brands to utilise both appropriately and not just hire any old brand ambassador. While signing a big-name ex-footballer might sound good on paper, the specifics of who you are targeting, where you are targeting them and what you are targeting them for all come into play.

Social media influencers and sporting personalities can work extremely effectively within the right context. In others though, affiliates would be wiser to turn to tipsters. Project Manager at Better Collective Annelene Maack told Trafficology as part of March’s feature: “With hundreds of thousands of tipsters on the platform, the tipster community can provide a much wider spread of content.” Acknowledging there is more than one route to take, and choosing the right one in the right circumstances, can prove the difference between unlocking a whole new audience or wasting valuable resources.

Building a communityThe use of tipsters ties in with our next major piece of advice: if you want to function at the highest level as an affiliate, consider building a community, as the likes of Catena Media and several others have already done. Who better to promote to a potential new user than a satisfied existing one? A community of players and tipsters creates transparency and honesty. There is no need to lie to your customer or claim a potential casino or sportsbook is perfect.

“That’s the great value of the review, where an affiliate can highlight the many pros and hopefully not so many cons of playing in a given casino or sportsbook, giving

the player the confidence to play with that operator," Emanuele Saroli, Group Senior Key Affiliate Manager at Betsson Group, explained in September’s cover feature.

Taking responsibilityIn October, Trafficology explored whether affiliates should take more responsibility, or whether operators should be allowed to take the fall for anything their partners do – right or wrong. While the Gambling Commission and Advertising Standards Authority in Great Britain have made it clear they are placing the emphasis on operators, a good affiliate should never exploit this potential loophole. As ComeOn Connect Head of Affiliates Katy Stafford warned in our cover feature on the topic, it’s always better to be safe than sorry.

“Affiliates should be well aware of the rules,” she said. “They should be reading the forums and industry news to be proactive in their business rather than reactive. If they aren’t sure, it’s always best to err on the side of caution or reach out to their affiliate program and ask what is correct and what isn't.”

So there you have it. It’s a simple checklist – and some points might seem more obvious than others; some might also seem easy to ignore on the path to success. But, if Trafficology has taught you anything in the past year, let it be the effectiveness of simplicity. Stick to these straightforward steps and you’ll be on the right path, at the very least.

Away from our checklist, 2019 has been the springboard for a number of questions that still need answering: How can operators incentivise greater affiliate compliance? Is the operator-affiliate relationship broken? How much focus should affiliates place on the US compared to Europe? But it’s been a productive year of achievement, discussion and growth for the affiliate industry. The conversations on all these matters and more have been fruitful and informative. Long may it continue into 2020 and beyond.

"Acknowledging there is more than one route to take, and choosing the right one in the right circumstances, can prove the difference between

unlocking a whole new audience or wasting valuable resources"

play hard review

In every Trafficology, we like to end our publication on the lighter side of the affiliate industry, with each edition concluding with a Play Hard interview. If you’ve ever worked hard in the affiliate sector, the chances are you’ve played harder. So, in true Trafficology fashion, we thought there would be no better way to reflect this than by seeing out 2019 with our best Play Hard quotes from the past year. We’ve had some absolute crackers.

In January, Better Collective PR Team Lead Philip Trampe kicked things off by choosing a mix of a rhino and a pterodactyl as his perfect hybrid animal. The wildlife-related fun didn’t stop there, as Trampe also sided with a T-Rex over a tank as his ultimate weapon. When asked what he would do if he found a penguin in his freezer, he said: “If it was my freezer, I’d go out and buy a bigger freezer. I mean, who doesn’t want to have a penguin in the household? If he’s already there, I think I would adopt him and have a joyous life with him. They’re partners for life, right? I don’t want to set expectations too high for the fella, but I guess he’d be a pretty loyal room-mate.”

If you’ve never read a Play Hard Q & A before, you should be getting an idea of what it’s all about by now. At the London Affiliate Conference, Betsson Ambassador and Champions League-winning footballer John Arne Riise was rather forthcoming about trying to rile up his opponents. He explained: “It depends who I played against, but obviously I would love to wind someone up that I knew would react. I would step on their toes with my studs if the referee wasn’t looking; I would grab somewhere when it was a corner; I would say something just to annoy them. It’s all tactics.”

Conducting a Play Hard interview isn’t always easy and the brief answers some interviewees provide us with don’t give us much to work with. Some answers, on the other hand, are complete gems. In April, we asked Winning Poker Network CEO Phil Nagy who he would swap lives with for a week. He replied: “Donald Trump. I could resign, bow out and make everything better.” The following month, Stan Solon, Business Relationship Manager at affiliate NWM Marketing, was equally creative. When asked for his strategy for selling ice to residents of the Arctic Circle, he coolly responded: “I would carve an Apple logo on it and hope it works.”

Across the summer months, Tal Itzhak Ron, Chairman and CEO of Tal Ron, Drihem & Co., told us all about performing his songs live at the Prague Gaming Summit, while American iGaming Solutions CEO Jason “Wolf” Rosenberg talked us through his worst ever job. “I had to sell a cleaning solution and I had to chase women around with a paper towel, which I had to spray with vinegar and ask them to smell,” he recalled. “They would recoil in horror, but then I’d spray it with my magical cleaning

solution and it would smell like flowers. I literally scared a lot of people having to sell this product.”

From penguins to wolves, nature features heavily in our Play Hard feature and, in September, Account Director at Digital Fuel Marketing Andy Scott plumped for a pet kangaroo over a koala bear. “Nobody is going to be breaking into my house with a six-foot kangaroo stood next to the front door,” he declared. The following month, Betsson Group Affiliate Operations Manager Shakyra Jonsson was just as honest when she picked her least favourite person to spend a week on a deserted island with. “If it was for seven days, 24/7, I’d have to say my mother,” she replied. “We would fight like cats and dogs!”

Of course, we have one more Play Hard left for you this year, which you can scroll to the bottom of this magazine to read. We certainly had no shortage of quotes to remember in 2019. But it’s time for us to get even more creative with our questions next year.

of Play Hard 2019

“In true Tra� cology fashion, we thought there’d be no better way to see out 2019 than with our best Play Hard quotes from the past year. We’ve had some absolute crackers”

Tim Poole runs down the most memorable quotes from the last 12 months of Traffi cology’s famous Play Hard feature


STUDIOS AND AFFILIATES

This should be packaged up for affiliates so that it is easy to access and for them to find the information they are seeking. It might be that game developers create an affiliate area where company information, employee bios, game sheets, images and videos are stored and can be downloaded.

Alternatively, affiliates can look to partner with platforms such as First Look Games, which acts as a middle-man between developers and affiliates. Affiliates that focus on writing about slots and games often want to test and review a title before it hits operator portfolios, and this is something most developers are open to.

Again, this means the affiliate and the developer working closely together and understanding each other’s requirements and needs. While the affiliate will understandably be keen to try the game, the developer needs to be mindful of any last-minute changes that might be made prior to release that could impact their review.

Developers also need to consider things like agreements with operators around their marketing activity, exclusivity periods and more. This can easily be worked out, so long as there is an open line of communication between developers and affiliates and so long as each party respects the position of the other.

Affiliates can help foster such relationships by allowing developers to fact-check and review content before it is published and make any corrections they ask. Developers shouldn’t change what the review says – an affiliate is allowed to have an honest opinion – but they should make sure information is accurate and, more importantly, compliant.

By taking this approach, affiliates can gain access to games ahead of launch, while developers can be sure the information they publish is correct and compliant and published at the right time.

The benefits of game studios and affiliates working more closely together are evident and allow both parties to drive engagement and growth among their respective audiences. By understanding each other’s needs and requirements when it comes to information, access and compliance, successful long-term relationships can be enjoyed by both parties.

A much closer relationship Fredrik Johansson, CEO of supplier Fantasma Games, argues it’s not just operators that affiliates and suppliers should collaborate with

Online slot developers understand the need to work with affiliates to help promote their games. Affiliates are among the most powerful marketing platforms available to studios. With highly-engaged audiences of players keen to learn about the latest slot releases from both established and new developers, the opportunity is not to be missed.

Of course, the relationship works both ways. Affiliates are writing content around slot games at scale in a bid to drive traffic to their sites and keep players coming back for more. Where once players wanted to read reviews about the online casinos available to them, they now want to read reviews about the slot games they can play at online casinos instead.

For both parties to take advantage of the situation, developers and affiliates need to work closely together. This is certainly the case in regulated markets where affiliate compliance is a must. The whole industry is having to adjust to this new era of licensing and responsible gambling and the need to be compliant with rules and regulations.

While the buck ultimately stops with operators, all stakeholders, including game studios and affiliates, need to play their part. In this regard, it is important for game studios to provide affiliates with detailed information about their organisation and the games they design and develop.

This includes: • Background information on the company, such as when it was founded and where it is located • Biographies of key personnel, such as founders, chief designers, heads of technology etc.• A full list of games in the portfolio and an individual game sheet for each slot • Game sheets to include reels, paylines, RTP, features, volatility, etc., plus a description • Graphics and videos for each game, plus images of the company HQ and key personnel

“For both parties to take advantage of the situation,

developers and affiliates need to work closely together. This is certainly the case in regulated markets where

affiliate compliance is a must”


AFFILIATE COMPLIANCE

these affiliates and whether they are actually listed on such a page. They could manually enter various search terms around “casinos

not on GamStop” and then click through each to see if they work with them and whether they are included on the page.

Of course, there is no guarantee this would capture all the affiliates that have published content around such terms, nor whether their brand is listed or mentioned on the page. Even if it could be guaranteed, manually checking sites is a huge undertaking, especially if the operator is live in several regulated markets around the world.

SolutionsThe other option is to use automated affiliate compliance tools that can do much of the heavy lifting for the operator and its compliance and affiliate teams. But it is not just licensed operators in the UK and Sweden that are being impacted by these pages. Operators with permits from other licensing jurisdictions are rightly concerned too.

Just because an operator is licensed in Malta or Gibraltar and not Great Britain, this does not mean it wishes to be advertised as a “casino not on GamStop.”

How do they discover if their brands are making such lists? They too need to manually trawl through search engine results and affiliate sites to check or use automated tools instead.

But what should operators do if they discover they are working with an affiliate that is publishing content aimed at promoting brands not on GamStop, Spelpaus, etc?

Taking responsibilityThat ultimately is up to the individual operator and their approach to responsible gambling and compliance, and whether they want to align their brand with the publisher in question. Of course, it is worth remembering regulators are now very much aware of what affiliates are doing in this regard.

With the buck ultimately stopping with the operator, it should be something they think very long and hard about, as the consequences could be severe.

Cause for concern Brean Wilkinson, Product Advisor at affi liate compliance mentoring supplier Rightlander, says operators need to be aware of affi liates creating landing pages around terms like “casinos not on GamStop”

“Just because an operator is licensed in Malta or Gibraltar and not Great Britain, this does not mean it wishes to be advertised as a ‘casino not on GamStop’”

Online gambling operators in Great Britain understand they can be held accountable for the content their affiliate partners publish on their behalf.

The Gambling Commission and other regulators have made clear the onus is on the operator to ensure affiliates are playing by the rules and operating responsibly.

This of course, is a tough task, as operators work with thousands of affiliates who in turn publish millions of articles each year. Nonetheless, it is a task they must undertake if they want to benefit from the new business generated by all this exposure.

One of the most effective ways of improving affiliate compliance is to only work with reputable publishers that understand the need to be responsible and compliant. When both parties are aligned in this regard, the task of compliance becomes so much easier, although it is still an almighty undertaking.

Bad actorsBut not all affiliates are on board when it comes to taking a responsible approach to targeting players and driving them towards the online gambling brands they promote.

An area of concern that we at Rightlander have recently become aware of, is a growing number of affiliates creating content and landing pages around terms such as “casinos not on GamStop.”

Click through to these pages and you will see a list of online casino brands that are not licensed by the Gambling Commission, but still accept players from both countries.

The problem is not limited to Great Britain either. I was recently part of a panel at a conference which highlighted the similar problem occurring with the term “Spelpaus” – the self-exclusion tool used in Sweden.

The difficulty for licensed online casino brands is discovering which affiliates have created pages like this, whether they work with


play hard

Trafficology is brought to you every month by the Gambling Insider team at Players Publishing. For all editorial enquiries please contact us at [email protected], and for advertising enquiries please contact Business Development Director, Deepak Malkani, at [email protected]. We would like to thank the following contributors to this issue: Shahar Attias, Fredrik Johansson, Brean Wilkinson and

Casino City Press. “You sit on a throne of lies" - Buddy (Will Ferrell) in Elf. 2019 Players Publishing Limited, All Rights Reserved

Hybrid Interaction consultant Shahar Attias rounds off 2019 by telling Tim Poole all about coffee, kosher whisky and CRM on an alien planet

PLAY HARD

In the CRM diary you wrote for Trafficology in October, you joked you “wonder about the quality of my life and career choices.” If aliens landed in front of you and, in exchange for anything you desire, offered you any position on their planet, what would you want?Honestly, I wouldn’t change what I’m doing. I really enjoy it – I often say I cannot understand why clients pay me! I would probably find it difficult to adapt to a new planet. But, that said, I would probably enjoy complaining in different gravity levels as well.

You also mentioned coffee a lot and claimed you aren’t addicted and can stop at any point. If you could choose between never having coffee again or only ever drinking coffee-based beverages, what would you choose?No alcohol, are you crazy? I actually use coffee as a means to stay focused, so if I could get it as a shot, I wouldn’t mind. I would probably survive without coffee – at least for four hours – and normally when I sleep. If I had to choose only drinking coffee again or the others, I would choose the others. Coffee has a very targeted purpose in my life and could be replaced.

The final thing I’d like to pick up from your diary piece is you saying CRM operatives are the “rockstars” of the online gaming industry. If you had to start a rock band right now – what would you call it?Probably Pivot and the Reload Bonuses. A pivot table is what we use on Microsoft Excel (Trafficology: You just thought of that now? SA: Yes, of course).

What’s the craziest story you can tell us from one of your experiences at an affiliate show?I’m Jewish and there’s a higher proportion than average of Jewish people at affiliate conferences. In one of the affiliate shows, they decided to hold a Shabbat Dinner at a local Chabad house.

But what do you do with alcohol when it’s a kosher food dinner? Well, apparently, since Scots are quite crazy about whisky, getting whisky certified as a single malt goes through so many levels of certification.

So Jewish rabbis have agreed unanimously all single malt whiskys are kosher. I’m dead serious. It’s the only type of food or drink in the world that doesn’t need to be certified by a rabbi. If it’s branded as single malt from Scotland, it’s accepted as kosher.

Affiliate conferences, at large, are pissing contests. So each company tried to bring more expensive bottles than the others. The evening ended up with us on roller skates at the local discotheque, having no clue if they were actually skating around us or if the world was just spinning.

If I gathered three of your colleagues in a room and asked them to describe you, what would they say – that you would say is not true?You probably understand already I’m a very modest person. So all my colleagues would say I am sexy as hell and they worship and idolise the way I look. I wouldn’t agree because that’s who I am – I’m just a CRM expert.

What is the worst decision you’ve ever made?I want to say taking this interview!

If you were given a full-page advert in Trafficology and had to sell yourself in six words or less, how would the ad read?True story: there used to be an award for internet super companies acknowledging development of the internet when it just started. Google won one of the awards with a speech limited to five words. They said: Google provides excellent search results. Six words? Maximise your players' lifetime value, bitch.

PLAY HAR



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